📌 Core Information
🔹 Job Title: Duales Studium - Online Marketing
🔹 Company: SIXT
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-24
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Participating in a dual study program with alternating theory and practical phases
- Gaining insights into all relevant areas of online marketing
- Working closely with experts on real projects
- Developing a cross-functional network
ASSUMPTION: This role is ideal for recent high school graduates interested in understanding and applying marketing principles in a dynamic, innovative environment.
📋 Key Responsibilities
✅ Participating in a dual study program with alternating theory and practical phases
✅ Gaining insights into all relevant areas of online marketing
✅ Working closely with experts on real projects
✅ Developing a cross-functional network
✅ Combining theory and practice for a well-rounded learning experience
ASSUMPTION: Responsibilities may vary based on the specific projects and phases of the dual study program.
🎯 Required Qualifications
Education: High school diploma or equivalent
Experience: No professional experience required, but practical experience through internships or part-time jobs in marketing is advantageous
Required Skills:
- Interest in online marketing, performance campaigns, and data-driven strategies
- Analytical skills
- Fluent in German and English
- Drive, curiosity, and willingness to take on responsibility
Preferred Skills:
- Previous experience in marketing through a school project or extracurricular activity
- Strong communication and teamwork skills
ASSUMPTION: While not explicitly stated, strong academic performance and a keen interest in marketing are expected.
💰 Compensation & Benefits
Salary Range: Industry standards for entry-level marketing positions in Germany typically range from €22,000 to €30,000 per year. However, as SIXT is a large, international company, the salary may be higher.
Benefits:
- Attractive working environment with modern fitness studio, various leisure activities, and a high-quality employee restaurant
- Employee benefits including discounts on SIXT rent, share, ride, and SIXT+ services, as well as exclusive deals with partners
- Opportunity to engage in voluntary work through the "Drying Little Tears" children's aid foundation
Working Hours: Full-time position with standard working hours (typically 40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on individual performance and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: SIXT is a leading international provider of high-quality mobility services, operating in the travel arrangements industry.
Company Size: SIXT has 5,001-10,000 employees worldwide, providing a large and diverse work environment.
Founded: SIXT was founded in 1912 and has since grown into a global mobility provider.
Company Description:
- SIXT offers a uniquely integrated premium mobility service across vehicle and commercial vehicle rental, car sharing, ride hailing, and car subscriptions
- The company operates in more than 100 countries around the globe, with a presence in over 2,098 rental stations
- SIXT focuses on providing customers with inspiring experiences and exceeding their expectations through innovation, premium offerings, and attractive price-performance ratios
Company Specialties:
- Car rental
- Van/truck rental
- Carsharing
- Ride hailing
- Car subscription
- Digitization
Company Website: http://www.sixt.com
ASSUMPTION: SIXT's extensive global presence and diverse service offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is an entry-level position designed for recent high school graduates or equivalent.
Reporting Structure: As a dual study student, you will report to both your academic supervisor at DHBW Stuttgart and your mentor at SIXT.
Work Arrangement: This is an on-site position with alternating theory and practical phases. Theory phases will take place at DHBW Stuttgart, while practical phases will occur at SIXT's campus in Munich.
Growth Opportunities:
- Developing a cross-functional network within SIXT
- Gaining practical experience in various online marketing areas
- Potential full-time employment after successful completion of the dual study program
ASSUMPTION: Successful completion of the dual study program may lead to full-time employment opportunities within SIXT's marketing department.
🌍 Location & Work Environment
Office Type: SIXT's campus in Munich offers an attractive working environment with modern facilities and various leisure activities.
Office Location(s): SIXT's campus is located in Munich, Bavaria, Germany.
Geographic Context:
- Munich is the capital and largest city of the German state of Bavaria
- The city is known for its vibrant culture, rich history, and high quality of life
- Munich is an important international business center, with a strong focus on industries such as automotive, aerospace, engineering, and IT
Work Schedule: Full-time position with standard working hours (typically 40 hours per week), with alternating theory and practical phases.
ASSUMPTION: The work environment at SIXT's campus in Munich is designed to foster collaboration, creativity, and employee well-being.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with the hiring manager and/or team members
- Decision and offer
Key Assessment Areas:
- Motivation and interest in online marketing
- Analytical skills
- Communication and teamwork skills
- Cultural fit with SIXT's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing
- Include your high school diploma or equivalent, as well as any relevant certifications or coursework
- Be prepared to discuss your motivation for pursuing a career in online marketing and your long-term career goals
ATS Keywords: Online Marketing, Performance Campaigns, Data-Driven Strategies, Analytical Skills, Fluent in German, Fluent in English
ASSUMPTION: The application process may vary depending on the specific needs and preferences of the hiring manager and team.
🛠️ Tools & Technologies
- SIXT's proprietary marketing tools and platforms
- Google Analytics and other analytics tools
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The specific tools and technologies used may vary depending on the projects and phases of the dual study program.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Quality
- Responsibility
- Reliability
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a dynamic, collaborative work environment?
- Are you driven by a desire to innovate and continuously learn?
- Do you share SIXT's commitment to customer focus, quality, and responsibility?
ASSUMPTION: Successful candidates will demonstrate a strong cultural fit with SIXT's values and work style.
⚠️ Potential Challenges
- Balancing theory and practical phases of the dual study program
- Adapting to a dynamic, fast-paced work environment
- Meeting the high expectations set by SIXT's reputation for quality and innovation
- Competing with other talented marketing students for limited full-time positions after graduation
ASSUMPTION: These challenges can be overcome through strong time management skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from traditional marketing internships in its focus on a dual study program combining theory and practice
- Industry-specific context: SIXT's global presence and diverse service offerings provide unique opportunities for career growth and development
- Career path comparison: Successful completion of the dual study program may lead to full-time employment opportunities within SIXT's marketing department
ASSUMPTION: This role offers a unique combination of academic learning and practical experience, setting it apart from traditional marketing internships or entry-level positions.
📝 Sample Projects
- Developing and executing a targeted online advertising campaign for SIXT's car rental services
- Analyzing customer data to identify trends and optimize marketing strategies
- Collaborating with cross-functional teams to create engaging content for SIXT's social media channels
ASSUMPTION: Sample projects may vary depending on the specific projects and phases of the dual study program.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does SIXT support the professional development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does SIXT foster a culture of innovation and continuous learning?
- What opportunities are there for growth and advancement within SIXT's marketing department?
ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in marketing
- Include your high school diploma or equivalent, as well as any relevant certifications or coursework
- Prepare for your interview by researching SIXT's company culture, values, and recent marketing campaigns
- Follow up with the hiring manager within one week of your interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
