📌 Core Information
🔹 Job Title: Dutch Copywriter
🔹 Company: UNIQLO
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-Time (1-year contract)
🔹 Category: Retail, Fashion
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (2 days remote, 3 days on-site)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging written content for UNIQLO's Dutch language e-commerce platforms
- Supporting the launch of UNIQLO Netherlands and Belgium e-commerce sites
- Collaborating cross-functionally with various teams to ensure brand consistency
- Developing and maintaining UNIQLO's Dutch brand tone of voice
- Achieving SEO targets through keyword integration and best practices
ASSUMPTION: This role requires strong written communication skills and a deep understanding of the UNIQLO brand. Experience in retail or fashion is essential for success in this position.
📋 Key Responsibilities
✅ Produce engaging written content for various e-commerce channels, including product names, descriptions, and marketing materials
✅ Contribute to the launch of UNIQLO Netherlands and Belgium e-commerce sites by providing high-quality Dutch language UX copy and content
✅ Create short, persuasive headlines and product summaries for weekly homepage updates
✅ Write engaging subject lines and e-mail content for multiple weekly marketing newsletters
✅ Write copy for category and content pages to engage customers and drive organic traffic acquisition
✅ Plan and create exciting articles for the UNIQLO Today blog
✅ Revise product names and descriptions in line with brand guidelines and tone of voice expectations
✅ Take the lead on the continued development of UNIQLO's Dutch brand tone of voice
✅ Support designers and site operations teams by responding to ad-hoc copy requests
✅ Work to achieve SEO targets by incorporating keywords and SEO best practices in everyday copywriting tasks
✅ Develop strong product, campaign, and business awareness
✅ Create and present data-driven reports on copywriting successes and future projects
✅ Proactively engage with people across departments and follow up on deliverables from others without hesitation
✅ Eventually guide a freelance copywriter by helping to develop their understanding of the UNIQLO brand and providing frequent feedback on their written work
ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. Excellent communication skills are essential for collaborating with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Communications, Marketing, or a related discipline)
Experience: 3+ years of demonstrable experience in content writing within an e-commerce context, with a focus on retail or fashion
Required Skills:
- Excellent written and verbal communication skills in Dutch and English
- Excellent people engagement skills and the ability to build relationships with peers and stakeholders
- Strong project management skills and the ability to manage multiple projects simultaneously
- Excellent time management and organizational skills
- Strong attention to detail and a keen eye for quality
- Familiarity with SEO best practices and keyword integration
Preferred Skills:
- Experience with content management systems (CMS)
- Knowledge of HTML and CSS
- Fluency in additional languages
ASSUMPTION: Candidates with a strong portfolio showcasing their writing skills and experience in retail or fashion will be prioritized.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for a mid-level copywriter in the Netherlands)
Benefits:
- Personal Bonus Scheme
- 30 days holiday
- Staff Discount 30%
- Employer-funded pension scheme
- Monthly digital food voucher scheme
- Additional Benefits: Office in central location (Amsterdam, Kalverstraat), Hybrid working, Volunteer Day – twice a year
Working Hours: Full-time (40 hours per week), with flexible hours and the option to work from home up to 2 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level copywriter in the Netherlands. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, Fashion
Company Size: UNIQLO is a large, global company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: 1984, with the first UNIQLO store opening in Japan. UNIQLO entered the European market in 2001 and has since expanded to over 20 countries.
Company Description:
- UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world.
- UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.
- UNIQLO's mission is to change clothes, change conventional wisdom, and change the world through its commitment to quality, innovation, and sustainability.
Company Specialties:
- Apparel retail
- Fast fashion
- Sustainable clothing
- Global expansion
Company Website: https://www.uniqlo.com/nl/nl
ASSUMPTION: UNIQLO's commitment to sustainability and innovation makes it an attractive employer for candidates interested in working for a company that prioritizes social responsibility and continuous improvement.
📊 Role Analysis
Career Level: Mid-level copywriter with the opportunity to grow into a senior role or take on additional responsibilities as the company expands in the Netherlands and Belgium.
Reporting Structure: The Dutch Copywriter will report directly to the European Copy Manager and collaborate with various teams, including e-commerce, marketing, and in-store teams in the Netherlands and Belgium.
Work Arrangement: Hybrid, with 2 days of remote work and 3 days on-site at the UNIQLO office in Amsterdam.
Growth Opportunities:
- As UNIQLO continues to expand in the Netherlands and Belgium, there may be opportunities for the Dutch Copywriter to take on additional responsibilities or move into a senior role.
- The company's global presence also offers opportunities for international relocation or career advancement within the Fast Retailing Group.
ASSUMPTION: The Dutch Copywriter's role is crucial for the successful launch and growth of UNIQLO's e-commerce platforms in the Netherlands and Belgium. Strong performance in this role may lead to additional opportunities within the company.
🌍 Location & Work Environment
Office Type: UNIQLO's Amsterdam office is located in the heart of the city, on the bustling Kalverstraat. The office is modern, collaborative, and designed to foster creativity and innovation.
Office Location(s): Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- The Netherlands is a small, densely populated country with a strong economy and a high standard of living.
- Amsterdam is the capital and largest city in the Netherlands, known for its vibrant culture, historic architecture, and diverse population.
- The Netherlands has a multicultural society, with over 180 different nationalities represented in Amsterdam alone.
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from home up to 2 days per week. The work schedule may vary depending on project demands and team needs.
ASSUMPTION: The hybrid work arrangement offers candidates the best of both worlds: the opportunity to work from home and maintain a healthy work-life balance, while also benefiting from the collaborative and creative environment of the UNIQLO office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the European Copy Manager
- In-person or virtual interview with the European Copy Manager and a representative from the Netherlands Marketing or e-commerce team
- Final interview with the European Copy Manager and the UNIQLO Netherlands Country Manager
- Background check and onboarding
Key Assessment Areas:
- Written communication skills in Dutch and English
- Understanding of UNIQLO's brand tone of voice and values
- Ability to manage multiple projects simultaneously
- Collaboration and teamwork skills
- Cultural fit with UNIQLO's company culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include examples of your writing work, such as blog posts, marketing materials, or product descriptions, to showcase your skills and style.
- Prepare for the interview by researching UNIQLO's brand, values, and recent campaigns to demonstrate your understanding of the company and its goals.
- Be ready to discuss your approach to SEO and keyword integration, as well as your experience with content management systems (CMS) and other relevant tools.
ATS Keywords: Dutch Copywriter, E-commerce, Retail, Fashion, Content Writing, SEO, Brand Tone of Voice, Marketing, UNIQLO
ASSUMPTION: UNIQLO's hiring process is designed to assess candidates' skills, experience, and cultural fit with the company. The interview process may vary depending on the candidate's qualifications and the specific needs of the role.
🛠️ Tools & Technologies
- Content management systems (CMS)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Project management tools (e.g., Asana, Trello, JIRA)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Google Docs, Sheets, Slides)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's qualifications and the needs of the UNIQLO team.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Innovation
- Sustainability
- Simplicity
- Affordability
- Customer-centricity
Work Style:
- Collaborative
- Creative
- Results-driven
- Adaptable
- Customer-focused
Self-Assessment Questions:
- Do you share UNIQLO's commitment to quality, innovation, and sustainability?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you thrive in a customer-centric culture that prioritizes the needs and preferences of UNIQLO's diverse customer base?
ASSUMPTION: UNIQLO's company culture is dynamic, innovative, and customer-focused. Candidates who are adaptable, creative, and results-driven will thrive in this environment.
⚠️ Potential Challenges
- The Dutch Copywriter will be responsible for managing multiple projects simultaneously, which may require strong time management and organizational skills.
- The role may involve working with tight deadlines and responding to ad-hoc copy requests, which may require flexibility and adaptability.
- The Dutch Copywriter will need to develop a strong understanding of UNIQLO's brand tone of voice and values, which may require additional training and support.
- The role may require occasional travel to UNIQLO offices in other European countries or to the company's global headquarters in Japan.
ASSUMPTION: The Dutch Copywriter's role is challenging but rewarding, offering opportunities for career growth and development within the company.
📈 Similar Roles Comparison
- Unlike other copywriting roles, the Dutch Copywriter position is focused on e-commerce content creation and requires a strong understanding of SEO best practices and keyword integration.
- UNIQLO's global presence offers opportunities for international relocation or career advancement within the Fast Retailing Group, which is not typically available in more localized or regional retail companies.
- The Dutch Copywriter role is unique in its focus on the launch and growth of UNIQLO's e-commerce platforms in the Netherlands and Belgium, which may offer additional opportunities for career growth and development within the company.
ASSUMPTION: The Dutch Copywriter role is distinct from other copywriting positions in its focus on e-commerce content creation, SEO optimization, and the launch and growth of UNIQLO's e-commerce platforms in the Netherlands and Belgium.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for UNIQLO's Dutch language e-commerce platforms
- Creating engaging and persuasive product descriptions and marketing materials for UNIQLO's summer and winter collections
- Launching UNIQLO's Netherlands and Belgium e-commerce sites, including the creation of high-quality Dutch language UX copy and content
- Collaborating with the UNIQLO Today blog team to create exciting and informative articles about UNIQLO's products, campaigns, and brand values
ASSUMPTION: The Dutch Copywriter's role offers a diverse range of projects and opportunities for creativity, innovation, and career growth within the company.
❓ Key Questions to Ask During Interview
- Can you describe the day-to-day responsibilities of the Dutch Copywriter role and how they align with UNIQLO's broader marketing and e-commerce strategies?
- How does the European Copy Manager support the Dutch Copywriter in their day-to-day tasks and long-term career development?
- What are the key priorities for the Dutch Copywriter in the first 30, 60, and 90 days in the role?
- How does UNIQLO measure the success of its e-commerce platforms and the content created by the Dutch Copywriter?
- What opportunities are there for career growth and development within the Dutch Copywriter role and within UNIQLO more broadly?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding UNIQLO's goals and objectives.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the UNIQLO careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including examples of your writing work and any relevant SEO or e-commerce projects.
- Prepare for the interview by researching UNIQLO's brand, values, and recent campaigns to demonstrate your understanding of the company and its goals.
- Be ready to discuss your approach to SEO and keyword integration, as well as your experience with content management systems (CMS) and other relevant tools.
- Follow up with the European Copy Manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
