📌 Core Information
🔹 Job Title: E-commerce & Content executive
🔹 Company: Accor
🔹 Location: Kigali, Rwanda
🔹 Job Type: Full-time
🔹 Category: Hospitality
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving online revenue and enhancing digital presence across multiple hotel channels
- Optimizing e-commerce strategies and managing digital marketing initiatives
- Ensuring seamless integration of online platforms to boost visibility and direct bookings
- Collaborating with cross-functional teams and external vendors to achieve strategic goals
ASSUMPTION: This role requires a strong understanding of digital marketing, e-commerce strategies, and data analysis to drive results and achieve KPIs.
📋 Key Responsibilities
✅ Lead the development and execution of the hotel e-commerce strategy across all channels
✅ Identify growth opportunities to increase direct bookings through hotel websites and other owned digital channels
✅ Optimize the user experience (UX) and conversion rate optimization (CRO) for the hotel websites and mobile platforms
✅ Manage and coordinate all digital marketing activities (SEO, SEM, social media, display advertising, and email marketing)
✅ Oversee the implementation of paid media campaigns and promotional strategies to drive traffic and revenue
✅ Monitor, analyze, and report on key performance indicators (KPIs) such as website traffic, conversion rates, revenue, and ROI from all digital channels
✅ Create, curate, and manage high-quality content for various channels including websites, email newsletters, social media, and promotional materials
✅ Collaborate with property teams to gather insights and showcase unique features and promotions
✅ Work closely with property-level marketing teams to ensure local market needs are met while maintaining a consistent digital strategy across the country
✅ Manage the digital and e-commerce budget for the hotel, ensuring optimal use of resources to drive results
✅ Monitor spending and performance to ensure ROI on all digital initiatives
✅ Keep up with emerging trends and best practices in e-commerce and digital marketing
✅ Test and implement new tools, platforms, and technologies to stay ahead in the competitive digital landscape
ASSUMPTION: This role requires a proactive approach to staying updated on digital trends and continuously improving the hotel's online presence.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, E-commerce, or related field. Master’s degree is a plus.
Experience: 2+ years of experience in e-commerce, digital marketing, or a related field, ideally within the hospitality or travel industry.
Required Skills:
- Proven track record in managing multi-property digital marketing strategies
- Strong understanding of online booking platforms, website management, and content management systems (CMS)
- Experience with SEO, SEM, paid media campaigns, social media, and analytics tools (Google Analytics, etc.)
- Data-driven mindset with strong analytical skills and the ability to interpret digital performance metrics
- Excellent communication and project management skills
- Ability to collaborate and manage relationships with cross-functional teams and external vendors
- Proficiency in web analytics, A/B testing, and CRO techniques
Preferred Skills:
- Fluency in additional languages
- Experience with hotel property management systems (PMS)
- Knowledge of the local market and consumer behavior
ASSUMPTION: While not explicitly stated, familiarity with the local market and consumer behavior could be beneficial for this role.
💰 Compensation & Benefits
Salary Range: The salary range for this position is estimated to be between RWF 3,000,000 - RWF 5,000,000 per year, based on industry standards for a similar role in Kigali, Rwanda. This is an estimate and the actual salary may vary based on experience and qualifications.
Benefits:
- Competitive benefits package
- Opportunities for career development and growth within the Accor group
- Employee discounts on hotel stays and food & beverage
Working Hours: Full-time position with standard working hours, including weekends and holidays as needed. Flexible hours may be available based on business needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Accor is a leading hospitality company with a global presence, operating in the competitive hospitality industry. They offer a wide range of hotel brands and services, catering to various market segments.
Company Size: Accor has over 10,000 hotels and 240,000 employees worldwide, making it a large corporation with significant resources and opportunities for career growth.
Founded: Accor was founded in 1967 and has since grown to become one of the largest hospitality companies in the world.
Company Description:
- Accor is a global leader in the hospitality industry, offering a wide range of hotel brands and services
- The company is committed to sustainable development and responsible business practices
- Accor values diversity and inclusion, aiming to create an inclusive work environment for all employees
Company Specialties:
- Hotel operations and management
- Brand development and marketing
- Distribution and revenue management
- Digital innovation and technology
Company Website: https://www.group.accor.com
ASSUMPTION: Accor's commitment to diversity and inclusion is evident in their company culture and values, which prioritize respect, integrity, and teamwork.
📊 Role Analysis
Career Level: This role is suited for a mid-level professional with 2-5 years of experience in e-commerce or digital marketing, seeking to grow their career in the hospitality industry.
Reporting Structure: The E-commerce & Content executive reports directly to the Director of Sales and Marketing and collaborates closely with the marketing, sales, and revenue teams of the properties.
Work Arrangement: This is an on-site position, requiring the executive to work from the hotel property or Accor's regional offices. Flexible work arrangements may be available based on business needs.
Growth Opportunities:
- Advancement within the Accor group, including opportunities to work in different countries or take on more senior roles
- Expanding skills and knowledge in digital marketing, e-commerce, and hospitality management
- Gaining experience working with a global hospitality leader and learning from industry experts
ASSUMPTION: Accor's large size and global presence offer numerous opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: The primary work location for this role is the Accor hotel property in Kigali, Rwanda. The executive may also work from Accor's regional offices or other hotel properties as needed.
Office Location(s): Accor hotels and regional offices in Kigali, Rwanda
Geographic Context:
- Kigali is the capital and largest city of Rwanda, with a population of over 1 million people
- The city is known for its cleanliness, safety, and vibrant culture, with a growing tourism industry
- Kigali offers a mix of urban and natural environments, with easy access to outdoor activities and attractions
Work Schedule: The work schedule for this role is full-time, with standard working hours including weekends and holidays as needed. Flexible hours may be available based on business needs.
ASSUMPTION: Kigali's growing tourism industry and vibrant culture make it an attractive location for a hospitality professional, offering numerous opportunities for networking and professional development.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Accor careers portal
- Phone or video screening with the HR department
- In-depth interview with the Director of Sales and Marketing and other senior stakeholders
- Final interview or assessment, which may include a case study or presentation
- Job offer and onboarding process
Key Assessment Areas:
- Digital marketing and e-commerce expertise
- Analytical and problem-solving skills
- Communication and project management skills
- Cultural fit and alignment with Accor's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the local market and consumer behavior in your application materials
- Prepare for interview questions related to your digital marketing and e-commerce expertise, as well as your ability to work collaboratively with cross-functional teams
ATS Keywords: E-commerce strategy, digital marketing, SEO, SEM, social media, content management, data analysis, project management, collaboration, budget management, user experience, conversion rate optimization, analytics tools, communication, leadership, strategic thinking
ASSUMPTION: Accor's application process may vary based on the specific role and location, but typically involves multiple interviews and assessments to ensure the best fit for the company and the candidate.
🛠️ Tools & Technologies
- Google Analytics
- SEO tools (e.g., SEMrush, Ahrefs, Moz)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Content management systems (e.g., WordPress, Drupal)
- Hotel property management systems (e.g., Opera, Oracle Hospitality)
ASSUMPTION: The specific tools and technologies required for this role may vary based on the hotel property and Accor's regional standards.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Teamwork
- Innovation
- Spirit of Conquest
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on achieving KPIs
- Adaptable and able to work in a dynamic and fast-paced environment
- Proactive and able to take initiative to drive projects forward
Self-Assessment Questions:
- Do you align with Accor's values of respect, integrity, and teamwork?
- Are you comfortable working in a dynamic and fast-paced environment, with a results-driven focus?
- Do you have experience working collaboratively with cross-functional teams and external vendors?
ASSUMPTION: Accor's company culture emphasizes respect, integrity, and teamwork, with a focus on driving results and innovation in the hospitality industry.
⚠️ Potential Challenges
- Managing multiple hotel properties simultaneously and ensuring consistent digital strategies across the country
- Keeping up with emerging trends and best practices in e-commerce and digital marketing
- Balancing the need for data-driven decision-making with the need for quick and effective execution of digital marketing campaigns
- Working in a competitive hospitality market, with a focus on driving direct bookings and increasing market share
ASSUMPTION: These challenges are inherent to the role and the hospitality industry, and require a proactive and strategic approach to overcome.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or E-commerce Manager in the hospitality industry, with a focus on driving online revenue and enhancing the digital presence of hotel properties
- However, this role is unique in its focus on managing digital marketing strategies across multiple hotel properties and collaborating with regional and global digital teams
- Career progression in this role could lead to more senior positions within Accor's digital marketing or e-commerce teams, or within the hospitality industry more broadly
ASSUMPTION: While this role shares similarities with other digital marketing and e-commerce positions, its focus on managing multi-property digital marketing strategies sets it apart.
📝 Sample Projects
- Developing and executing a comprehensive e-commerce strategy for a new hotel property, including website optimization, SEO, and paid media campaigns
- Managing a rebranding project for an existing hotel property, including updates to the website, social media channels, and promotional materials
- Conducting a comprehensive analysis of the hotel's digital presence and making data-driven recommendations for improvement
ASSUMPTION: These sample projects are illustrative of the types of initiatives the E-commerce & Content executive may be responsible for, but the specific projects will vary based on the hotel property and business needs.
❓ Key Questions to Ask During Interview
- Can you describe the typical workweek for this role and how flexibility is accommodated?
- How does Accor support the professional development and growth of its employees in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Accor measure the success of its digital marketing and e-commerce strategies, and how will my performance be evaluated?
- What opportunities are there for collaboration and knowledge-sharing with other digital marketing and e-commerce professionals within Accor?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, work environment, and career growth opportunities for this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Accor careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, including your familiarity with the local market and consumer behavior
- Prepare for interview questions related to your digital marketing and e-commerce expertise, as well as your ability to work collaboratively with cross-functional teams
- If selected for an interview, be prepared to discuss your approach to digital marketing and e-commerce strategies, as well as your understanding of the local market and consumer behavior
- Follow up with the HR department after your interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
