E-Commerce Content Manager

📌 Core Information

🔹 Job Title: E-Commerce Content Manager

🔹 Company: Jack Archer

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time

🔹 Category: E-commerce & Retail

🔹 Date Posted: June 27, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving e-commerce growth through compelling product storytelling
• Collaborating cross-functionally to launch products and campaigns
• Optimizing on-site content for conversions and SEO
• Managing content calendars and ensuring brand consistency

ASSUMPTION: This role requires a balance of creativity and analytical thinking, with a strong focus on driving sales through effective content strategies.

📋 Key Responsibilities

✅ Write and manage all on-site content, including homepage updates, landing pages, collection descriptions, and promotional messaging

✅ Own product detail page content, including headlines, descriptions, features, fit guidance, and cross-sell modules

✅ Ensure copy is consistently on-brand, conversion-oriented, and speaks to the Jack Archer customer

✅ Collaborate with growth, creative, and merchandising teams to support product launches, sales, and seasonal campaigns

✅ Develop content strategies that align with customer journeys and support A/B testing efforts

✅ Analyze performance data to continuously optimize messaging, structure, and content hierarchy

✅ Maintain and update the site CMS (Shopify Plus), ensuring timely rollout of assets and campaigns

✅ Maintain a detailed content calendar aligned to marketing, product, and promotional plans

✅ QC new content for functionality, responsiveness, and consistency across devices

✅ Partner with planning and product teams to prioritize how and when products are featured

✅ Implement cross-sells, bundling strategies, and navigation changes to increase AOV and LTV

✅ Work with SEO and lifecycle marketing to optimize content across channels

ASSUMPTION: This role requires a strong understanding of e-commerce best practices, SEO, and web UX principles to create high-converting content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, English, Journalism, or a related field

Experience: 3-5+ years in eCommerce content, site merchandising, or digital marketing (preferably DTC apparel)

Required Skills:

• Strong writing and editing skills with an eye for storytelling and salesmanship
• Experience working in Shopify Plus or similar CMS
• Understanding of SEO best practices and web UX principles
• Analytical mindset
• Highly organized with the ability to manage multiple campaigns, calendars, and deadlines

Preferred Skills:

• Experience with A/B testing and optimization tools
• Familiarity with HTML and CSS
• Knowledge of the menswear industry

ASSUMPTION: While not explicitly stated, familiarity with the menswear industry and relevant e-commerce tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $110,000 per year (based on industry standards for mid-level e-commerce content managers in New York)

Benefits:

• Competitive salary and meaningful equity
• 100% medical, dental, and vision coverage
• Access to One Medical, Headspace, and Spring Health
• Flexible PTO with 12 holidays and competitive parental leave
• Wellness stipend of $1,200 annually
• Fertility reimbursement of $20,000 lifetime benefit
• Breakfast, lunch, and dinner stipend every day of the week

Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level e-commerce content managers in New York. The benefits listed are those mentioned in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Direct-to-Consumer (DTC) menswear

Company Size: Small to medium-sized (not specified)

Founded: 2020 (assuming based on company description)

Company Description:

• Jack Archer is redefining everyday menswear with performance-driven apparel that looks sharp, feels great, and works in real life
• The company is focused on building a brand that men rely on every day and talk about with pride
• Jack Archer is a team of builders united by intention and an obsession with delivering for their customers

Company Specialties:

• Menswear apparel
• E-commerce
• Direct-to-consumer sales

Company Website: https://www.jackarcher.com/

ASSUMPTION: The company was founded in 2020 based on the mention of "redefining the future of menswear" and the brand's focus on performance-driven apparel.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the Head of E-commerce or a similar position

Work Arrangement: On-site, with potential flexibility for remote work

Growth Opportunities:

• Potential career progression into senior roles within the e-commerce or content teams
• Opportunities to work on high-impact projects and campaigns
• Chance to learn and grow within a fast-paced, growing startup environment

ASSUMPTION: Growth opportunities are based on industry standards for mid-level roles in e-commerce and the company's focus on employee development.

🌍 Location & Work Environment

Office Type: Urban office in New York City

Office Location(s): New York, New York

Geographic Context:

• New York City is a major hub for fashion, retail, and e-commerce
• The city offers a diverse range of cultural, social, and professional opportunities
• New York has a competitive job market, with many opportunities for career growth and networking

Work Schedule: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for remote work)

ASSUMPTION: The work schedule is based on industry standards for full-time roles and the company's mention of "flexible PTO."

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-person or virtual interview with the team
• Final interview with the Head of E-commerce or a similar position

Key Assessment Areas:

• Writing and editing skills
• Understanding of e-commerce content best practices
• Analytical mindset and ability to optimize content for conversions
• Cultural fit and alignment with Jack Archer's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences
• Provide examples of your writing and content management work
• Demonstrate your understanding of the menswear industry and Jack Archer's brand
• Prepare questions to ask the interviewer about the company, team, or role

ATS Keywords: E-commerce content, site merchandising, digital marketing, writing skills, editing skills, storytelling, salesmanship, Shopify Plus, SEO, web UX principles, analytical mindset, organizational skills, content strategy, A/B testing, content management

ASSUMPTION: The interview process and assessment areas are based on industry standards for mid-level e-commerce content roles and the company's focus on driving sales through effective content strategies.

🛠️ Tools & Technologies

• Shopify Plus
• SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Content management systems (e.g., WordPress, Contentful)
• Project management tools (e.g., Asana, Trello)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The tools and technologies listed are based on industry standards for e-commerce content roles and the company's use of Shopify Plus as its CMS.

👔 Cultural Fit Considerations

Company Values:

• Act like owners
• Never settle for average
• Move with urgency

Work Style:

• Collaborative and cross-functional
• Data-driven and analytical
• Fast-paced and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative environment?
• Are you comfortable working with data to optimize content and drive sales?
• Do you align with Jack Archer's mission to redefine everyday menswear and deliver for customers?

ASSUMPTION: The company values and work style are based on the job description and industry standards for startup environments.

⚠️ Potential Challenges

• Managing multiple campaigns, calendars, and deadlines in a fast-paced environment
• Balancing creativity and commercial focus in content creation
• Keeping up with industry trends and best practices in e-commerce content
• Adapting to changes in the company's growth and priorities

ASSUMPTION: The potential challenges listed are based on industry standards for mid-level e-commerce content roles and the company's focus on rapid growth and innovation.

📈 Similar Roles Comparison

• Unlike traditional retail content roles, this position focuses heavily on driving sales through effective content strategies
• This role requires a strong understanding of e-commerce best practices, SEO, and web UX principles
• Career progression in this role could lead to senior positions within the e-commerce or content teams

ASSUMPTION: The role comparison is based on industry standards for mid-level e-commerce content roles and the company's focus on driving sales through effective content strategies.

📝 Sample Projects

• Replatforming the Jack Archer website on Shopify Plus and optimizing content for conversions
• Developing and executing a content strategy for a new product launch, driving a 20% increase in sales
• Collaborating with the creative team to produce engaging and on-brand product descriptions, resulting in a 15% increase in AOV

ASSUMPTION: The sample projects listed are based on industry standards for mid-level e-commerce content roles and the company's focus on driving sales through effective content strategies.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall e-commerce strategy for Jack Archer?
• What are the biggest challenges facing the e-commerce team currently, and how can this role help address them?
• How does Jack Archer support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Jack Archer approach A/B testing and content optimization?

ASSUMPTION: The key questions listed are based on industry standards for mid-level e-commerce content roles and the company's focus on driving sales through effective content strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences
• Prepare examples of your writing and content management work
• Prepare questions to ask the interviewer about the company, team, or role
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.