📌 Core Information
🔹 Job Title: E-Commerce Content Producer
🔹 Company: Royal Caribbean Cruises Ltd
🔹 Location: Mexico City, Mexico
🔹 Job Type: Hybrid (On-site 4 days/week, Remote 1 day/week)
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site with 1 remote day per week
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing AEM webpages to enhance online presence and drive engagement
- Collaborating with various teams to ensure web content aligns with brand vision and meets international marketing strategies
- Conducting audits of content and AEM components to identify risks and opportunities
- Leading research and initiatives related to AEM and content that align with broader ecommerce strategies
- Creating comprehensive training materials for AEM users and facilitating onboarding for new team members
ASSUMPTION: This role requires a strong understanding of digital marketing, content development, and project management, as well as proficiency in Adobe Experience Manager (AEM).
📋 Key Responsibilities
✅ Develop, edit, optimize, publish, test, and maintain AEM webpages and content, collaborating with the ecommerce team and brand representatives
✅ Transform design concepts into AEM webpages using existing components or custom HTML and CSS, ensuring alignment with brand standards, SEO, and UX best practices
✅ Oversee and prioritize multiple projects of varying complexity in a dynamic environment, demonstrating agility in project management
✅ Collaborate with the Manager to define project scope, strategy, and technical requirements for web content initiatives
✅ Manage assigned content projects from initiation through publishing, ensuring timely and accurate completion
✅ Conduct audits of content and AEM components, including experience fragments and configurations, to identify risks and opportunities, and work with the Web Content Manager to create a strategy to address these
✅ Lead research and initiatives related to AEM and content that align with broader ecommerce strategies
✅ Gain a comprehensive understanding of site content to ensure it aligns with marketing strategies and guidelines
✅ Work cross-functionally with Product, Engineering, and QA teams to develop enhancement stories for web functionality involving content updates or AEM component configurations
✅ Test AEM components, authoring tools, and platform features; perform QA, troubleshoot issues, document defects, and escalate as needed
✅ Create comprehensive training materials for AEM users and facilitate onboarding for new team members
✅ Manage diverse content workflows while adhering to Brand, Style Guidelines, and approved messaging
✅ Take ownership of tasks from start to finish as directed by the Manager
✅ Perform additional duties as required
ASSUMPTION: This role requires strong project management skills, detail-orientedness, excellent communication and interpersonal abilities, and a deep understanding of site content to ensure it aligns with marketing strategies and guidelines.
🎯 Required Qualifications
Education: College degree required, bachelor’s degree in marketing, Communications, or a related field preferred, or equivalent experience
Experience: 2-3 years of experience in digital marketing or content development, preferably within an ecommerce environment
Required Skills:
- Strong project management skills, detail-oriented, with excellent communication and interpersonal abilities
- Deep understanding and working knowledge of Adobe Experience Manager (AEM)
- Web and/or digital content experience with an enterprise ecommerce website
- Strong knowledge of UX best practices and Adobe Suite
Preferred Skills:
- Fluency in Spanish
- Experience working in a multicultural environment
ASSUMPTION: This role requires a strong project management background, proficiency in Adobe Experience Manager, and experience in digital marketing or content development within an ecommerce environment.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 USD per year (Estimated, based on industry standards for mid-level marketing roles in Mexico)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on Royal Caribbean cruises
- Professional development opportunities
Working Hours: Full-time (40 hours/week), Monday-Thursday on-site, Friday remote
ASSUMPTION: The salary range is estimated based on industry standards for mid-level marketing roles in Mexico. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Travel Arrangements
Company Size: 10,001+ employees (Large enterprise)
Founded: 1968 (as Royal Caribbean Cruise Line)
Company Description:
- Royal Caribbean Group is a cruise vacation company comprised of three award-winning global brands: Royal Caribbean International, Celebrity Cruises, and Silversea Cruises
- The company operates a global fleet traveling to more than 800 destinations worldwide
- Royal Caribbean Group is committed to delivering the best vacation experiences responsibly, with a focus on safety, environmental protection, and community involvement
Company Specialties:
- Cruise vacations
- Destination management
- Travel arrangements
Company Website: Royal Caribbean Group
ASSUMPTION: Royal Caribbean Group is a large, multinational corporation with a strong focus on customer experience, innovation, and sustainability.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the Manager, E-commerce Experience
Work Arrangement: Hybrid (4 days on-site, 1 day remote per week)
Growth Opportunities:
- Potential career growth within the digital marketing or content development fields
- Opportunities to work on high-visibility projects and collaborate with diverse teams
- Possibility to transition into a full-time remote role after demonstrating success in the hybrid arrangement
ASSUMPTION: This role offers opportunities for career growth and development within the digital marketing and content development fields, as well as the potential for remote work after successful onboarding.
🌍 Location & Work Environment
Office Type: Corporate office (Mexico City)
Office Location(s): Mexico City, Mexico
Geographic Context:
- Mexico City is the capital and largest city of Mexico, with a population of over 21 million people
- The city is known for its vibrant culture, rich history, and diverse neighborhoods
- Mexico City offers a mix of modern and traditional experiences, with a growing startup scene and numerous cultural attractions
Work Schedule: Monday-Thursday on-site, Friday remote
ASSUMPTION: This role requires on-site work for four days a week, with one remote day per week. The office is located in Mexico City, offering a dynamic and multicultural work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and team members
- Background check and reference check
- Job offer and onboarding
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Communication and interpersonal skills
- Technical proficiency in Adobe Experience Manager (AEM) and related tools
- Understanding of digital marketing and content development principles
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and skills in your resume, focusing on digital marketing, content development, and project management
- Tailor your cover letter to the specific role and company, emphasizing your fit for the position and enthusiasm for the opportunity
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, communication, and technical abilities
- Research the company and its brands to demonstrate your understanding of the business and its mission
ATS Keywords: Adobe Experience Manager, AEM, digital marketing, content development, project management, SEO, UX, HTML, CSS, analytics, communication, interpersonal skills, collaboration, ecommerce, training, quality assurance
ASSUMPTION: The application process for this role is likely to involve several interviews, with a focus on assessing problem-solving skills, communication, technical proficiency, and cultural fit.
🛠️ Tools & Technologies
- Adobe Experience Manager (AEM)
- Adobe Suite (Photoshop, Illustrator, etc.)
- HTML and CSS
- SEO tools (e.g., Google Search Console, SEMrush)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in Adobe Experience Manager (AEM) and related tools, as well as a strong working knowledge of HTML, CSS, SEO, and analytics.
👔 Cultural Fit Considerations
Company Values:
- Excellence: Striving for the highest standards in all aspects of the business
- Innovation: Embracing creativity and continuous improvement
- Sustainability: Committing to responsible business practices and environmental stewardship
- Community: Fostering a culture of inclusion, diversity, and collaboration
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering exceptional customer experiences
- Adaptable and open to change in a dynamic and evolving industry
- Committed to continuous learning and professional development
Self-Assessment Questions:
- How do your personal values align with Royal Caribbean Group's core values?
- Describe a time when you had to adapt to a significant change in your work environment. How did you handle it, and what was the outcome?
- How do you approach learning new tools or technologies to improve your skills and contribute to your team's success?
ASSUMPTION: Royal Caribbean Group values candidates who demonstrate strong cultural fit, adaptability, and a commitment to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a dynamic and fast-paced environment
- Working with diverse teams and stakeholders, requiring strong communication and collaboration skills
- Keeping up-to-date with the latest trends and best practices in digital marketing, content development, and ecommerce
- Adapting to changes in the company's digital strategy and priorities
ASSUMPTION: This role may present challenges related to project management, stakeholder communication, and staying current with industry trends and best practices.
📈 Similar Roles Comparison
- Compared to other digital marketing or content development roles, this position offers a unique blend of project management, technical skills, and creative problem-solving
- Working for a large cruise vacation company provides exposure to a global market and diverse customer base, presenting unique opportunities for growth and learning
- This role may offer more structured career paths and opportunities for advancement compared to smaller organizations or startups
ASSUMPTION: This role offers a unique blend of project management, technical skills, and creative problem-solving, with opportunities for growth and learning within a large, global organization.
📝 Sample Projects
- Developing and implementing a new content management system for a major ecommerce website
- Collaborating with cross-functional teams to create and execute a comprehensive SEO strategy for a global brand
- Managing a team to create and publish engaging content for a major marketing campaign, driving significant traffic and conversions
ASSUMPION: These sample projects demonstrate the range of responsibilities and initiatives that the E-Commerce Content Producer may be involved in, from technical implementation to strategic planning and team management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role?
- How does this role fit into the company's broader digital marketing and ecommerce strategy?
- What are the most significant challenges facing the team or department currently, and how can this role contribute to addressing them?
- What opportunities are there for professional development and growth within this role and the company?
- How does the company support work-life balance for its employees?
ASSUMPTION: These interview questions are designed to assess the role's fit with your skills, interests, and career goals, as well as the company's culture and opportunities for growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant experience and skills, focusing on digital marketing, content development, and project management
- Write a compelling cover letter that demonstrates your enthusiasm for the role and alignment with the company's values
- Prepare for interviews by researching the company, its brands, and the specific role requirements
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
