📌 Core Information
🔹 Job Title: E-Commerce Creative, Merchandising Specialist
🔹 Company: American Tall
🔹 Location: Mississauga, Ontario, Canada
🔹 Job Type: Full-time, Permanent
🔹 Category: Retail Apparel and Fashion
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital merchandising strategies to optimize website content and enhance customer engagement
- Collaborating with cross-functional teams to elevate product presentation and storytelling on the online store
- Monitoring product performance and customer behavior to refine merchandising approaches and improve customer engagement
- Proactively identifying opportunities to improve the site experience and meet key performance goals
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving online sales through effective merchandising strategies.
📋 Key Responsibilities
✅ Develop and execute digital merchandising strategies to optimize website content, navigation, taxonomy, sorting rules, and product placement
✅ Collaborate with Design, Merchandising, and Creative teams to curate storytelling for collections and products, ensuring alignment with the brand’s vision and intentionality
✅ Enhance PLPs (collection pages) and PDPs (product pages) to provide customers with guidance, context, and inspiration, setting a new standard for customer engagement
✅ Monitor product performance using metrics like conversion rates, prioritizing high-conversion products to increase visibility and drive sales
✅ Analyze customer behavior and recommend strategies to refine collection layouts and product sequencing
✅ Lead initiatives to enhance product storytelling, ensuring the online experience matches the quality and depth of an in-store experience
✅ Assist in creating robust educational content that helps customers understand product fit, fabrics, and styling while showcasing the thoughtfulness behind each piece
✅ Recommend and execute A/B testing strategies to refine merchandising approaches and improve customer engagement
✅ Perform regular and thorough market research, monitoring what others in the space are doing and identifying trends in digital merchandising, aesthetics, and website functionality that we can leverage to enhance our online customer experience
✅ Partner with the Senior E-commerce Manager to align site strategies with broader business objectives
✅ Act as an extension of the merchandising team, developing a deep understanding of the assortment, including the key items, collections, and stories that they want to tell each season
✅ Work with Creative and Design teams to secure the content and assets needed for storytelling and site merchandising initiatives
✅ Align with Marketing to ensure merchandising strategies support campaign priorities and seasonal initiatives
ASSUMPTION: This role requires a high level of independence and initiative, with the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications
Education: Bachelor's degree in fashion, merchandising, marketing, or a related field preferred
Experience: Minimum 5+ years of experience in digital merchandising, e-commerce, or a related field, preferably within the fashion/apparel industry
Required Skills:
- Strong creative instincts and an eye for visual storytelling, with a demonstrated understanding of apparel, including fabrics, silhouettes, fit, and styling
- Experience executing independently while proactively identifying opportunities for improvement and innovation
- Exceptional communication and collaboration skills, with a track record of working effectively in cross-functional teams
Preferred Skills:
- Experience with e-commerce platforms and digital merchandising tools
- Fluency in French or other languages relevant to the Canadian market
ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: CAD 75,000 - 95,000 per year (Based on industry standards for similar roles in the Toronto area)
Benefits:
- Healthy Lunch Program (onsite only): Enjoy delicious and nutritious meals curated by our personal chef, promoting a healthy lifestyle. Meals are $2 a day and all proceeds go to charity. Vegan and gluten-free options are available.
- Annual Performance Bonus: Your hard work and dedication are rewarded with an annual bonus, reflecting your contributions to our success.
- RRSP Matching: Plan for your future with our RRSP matching program, helping you build your retirement savings.
- Health Benefits: We offer comprehensive health benefits for both single employees and families, ensuring you and your loved ones are well taken care of.
- Tuition Reimbursement Program: We support professional development. We will reimburse up to $1000 a year for courses taken outside of work to further develop your skills.
- Generous Vacation Package: We value work-life balance and offer a generous vacation package, complete with additional gifted days off to give you the time off you deserve.
- Professional Headshots: Start your journey with us on the right foot! All new hires on site are invited to receive a professional photoshoot to capture their best side.
- Community Engagement: We are committed to giving back. Our lunch program supports philanthropic initiatives that benefit the community.
- Office Celebrations & Social Events: Experience the joy of working in a vibrant environment with regular office celebrations and in-person socials to connect with your colleagues.
- Flexible Work Hours: We understand the importance of flexibility and offer work hours that can accommodate your personal schedule when needed.
- Referral Program: Help us grow our team! Receive rewards through our referral program when you bring in great talent.
- Employee Discounts: Enjoy a 50% discount on our entire online collection.
Working Hours: 40 hours per week, with flexible scheduling options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Toronto area. The actual salary may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: American Tall operates in the competitive retail apparel and fashion industry, focusing on serving tall men and women up to 7'1. The company differentiates itself through its commitment to quality, fit, and inclusivity.
Company Size: American Tall is a mid-sized company with 51-200 employees, providing a supportive and collaborative work environment where employees can grow and make a significant impact.
Founded: American Tall was founded in 2015 by a father and son duo, driven by a passion for empowering the tall community with products that actually fit.
Company Description:
- American Tall is a rapidly growing e-commerce brand, dedicated to empowering the tall community with products that actually fit!
- The company is committed to building an environment where everyone feels included, valued, and heard, with a strong focus on diversity, inclusion, and belonging.
- American Tall offers a comprehensive range of benefits designed to support employees' personal and professional development, including a healthy lunch program, annual performance bonuses, RRSP matching, health benefits, tuition reimbursement, and more.
Company Specialties:
- Direct-to-consumer fashion brand
- Serving tall men and women up to 7'1
- Commitment to quality, fit, and inclusivity
Company Website: americantall.com
ASSUMPTION: American Tall's commitment to inclusivity and diversity sets it apart in the competitive retail apparel and fashion industry, creating a strong company culture focused on empowering employees and customers alike.
📊 Role Analysis
Career Level: This role is a mid-level position, offering opportunities for growth and advancement within the e-commerce and merchandising teams.
Reporting Structure: The E-commerce Creative, Merchandising Specialist reports directly to the Senior E-commerce Manager and works closely with cross-functional teams, including Marketing, Creative, Merchandising & Design.
Work Arrangement: This role is on-site, with flexible work hours available to accommodate employees' personal schedules.
Growth Opportunities:
- Progression to a Senior or Managerial role within the e-commerce or merchandising teams
- Expansion of responsibilities to include additional categories or product lines
- Development of leadership and mentoring skills through cross-functional collaboration and team management
ASSUMPTION: American Tall's commitment to employee growth and development creates opportunities for the E-commerce Creative, Merchandising Specialist to expand their skills and advance their career within the company.
🌍 Location & Work Environment
Office Type: American Tall's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 375 Annagem Boulevard, Unit 200, Mississauga, Ontario L5T3A7, CA
Geographic Context:
- Mississauga is a multicultural city located in the Greater Toronto Area (GTA), offering a diverse range of amenities, attractions, and neighborhoods
- The city is well-connected by public transportation, highways, and the Pearson International Airport, making it an ideal location for commuters
- Mississauga's cost of living is generally lower than that of downtown Toronto, providing affordable housing and lifestyle options
Work Schedule: The work schedule for this role is Monday to Friday, 9:00 AM to 5:00 PM, with a one-hour lunch break. Flexible scheduling options are available to accommodate employees' personal needs.
ASSUMPTION: American Tall's modern, collaborative work environment and convenient location in Mississauga provide employees with a comfortable and efficient workspace, while the city's diverse offerings and affordable cost of living make it an attractive place to live and work.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Senior E-commerce Manager and a member of the Creative or Merchandising team
- Final interview with the Director of E-commerce
- Job offer and onboarding
Key Assessment Areas:
- Candidates' understanding of the American Tall brand and its commitment to serving the tall community
- Candidates' creative instincts and ability to develop engaging and effective merchandising strategies
- Candidates' analytical skills and data-driven approach to decision-making
- Candidates' ability to work effectively in a cross-functional team environment
Application Tips:
- Highlight your relevant experience in digital merchandising, e-commerce, or a related field, with a focus on driving online sales and enhancing customer engagement
- Include a portfolio or examples of your merchandising work, showcasing your creative instincts and understanding of apparel, fabrics, silhouettes, fit, and styling
- Tailor your resume and cover letter to emphasize your relevant skills and experience, and your enthusiasm for the American Tall brand and its mission
- Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and ability to work effectively in a team environment
ATS Keywords: E-commerce, Merchandising, Digital Strategy, Product Placement, Customer Engagement, Visual Storytelling, Cross-Functional Collaboration, Data-Driven Decision Making, Customer Experience, Performance Optimization
ASSUMPTION: American Tall's interview process is designed to assess candidates' technical skills, creativity, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- E-commerce platform (e.g., Shopify, Magento, or BigCommerce)
- Digital merchandising tools (e.g., Nosto, Yotpo, or Dynamic Yield)
- Project management software (e.g., Asana, Trello, or Jira)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva, or Sketch)
ASSUMPTION: American Tall's use of industry-standard e-commerce platforms and digital merchandising tools enables the E-commerce Creative, Merchandising Specialist to optimize website content and enhance customer engagement effectively.
👔 Cultural Fit Considerations
Company Values:
- Respect: American Tall fosters a culture of respect, inclusivity, and empowerment, valuing the diverse perspectives and contributions of its employees
- Passion: The company is driven by a passion for empowering the tall community and creating high-quality, well-fitting clothing that meets their unique needs
- Support: American Tall is committed to supporting its employees' personal and professional growth, providing them with the resources and opportunities they need to succeed
Work Style:
- Collaborative: American Tall encourages cross-functional collaboration and teamwork, with a focus on collective problem-solving and innovation
- Data-driven: The company uses data and analytics to inform decision-making and drive continuous improvement in its merchandising strategies
- Adaptable: American Tall is a growing and evolving business, requiring employees to be flexible and adaptable in the face of change
Self-Assessment Questions:
- Do you share American Tall's passion for empowering the tall community and creating high-quality, well-fitting clothing?
- Are you comfortable working in a collaborative, cross-functional team environment, and do you enjoy contributing to collective problem-solving and innovation?
- Do you have a data-driven approach to decision-making, and are you comfortable using data and analytics to inform your merchandising strategies?
ASSUMPTION: American Tall's commitment to respect, inclusivity, and empowerment creates a strong company culture focused on supporting employees' personal and professional growth, while its collaborative and data-driven work style enables employees to drive continuous improvement and innovation in their roles.
⚠️ Potential Challenges
- The competitive nature of the retail apparel and fashion industry may present challenges in driving online sales and market share
- Keeping up with the latest trends and technologies in e-commerce and digital merchandising may require ongoing learning and adaptation
- The on-site work arrangement may not be suitable for candidates who prefer a remote or hybrid work environment
- Mississauga's cost of living may be a barrier for some candidates, depending on their personal financial circumstances
ASSUMPTION: While American Tall offers a supportive and collaborative work environment, the competitive nature of the retail apparel and fashion industry, the fast-paced nature of e-commerce, and the on-site work arrangement may present challenges for some candidates.
📈 Similar Roles Comparison
- Compared to traditional retail merchandising roles, this position places a greater emphasis on digital merchandising strategies and customer engagement through online channels
- In the competitive retail apparel and fashion industry, American Tall differentiates itself through its commitment to serving the tall community and its focus on quality, fit, and inclusivity
- Career progression in this role may involve expanding responsibilities to include additional categories or product lines, or advancing to a senior or managerial position within the e-commerce or merchandising teams
ASSUMPTION: American Tall's commitment to serving the tall community and its focus on quality, fit, and inclusivity set it apart in the competitive retail apparel and fashion industry, creating unique opportunities for career growth and advancement within the company.
📝 Sample Projects
- Developing and executing a digital merchandising strategy for a new product launch, including PLP and PDP optimization, customer education, and performance optimization
- Collaborating with cross-functional teams to create engaging and informative content for a seasonal marketing campaign, showcasing the brand's unique value proposition and product offerings
- Analyzing customer behavior data to refine collection layouts and product sequencing, improving conversion rates and driving online sales
ASSUMPTION: American Tall's commitment to continuous improvement and innovation in its merchandising strategies creates opportunities for the E-commerce Creative, Merchandising Specialist to take on a wide range of projects that drive online sales and enhance customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to serving the tall community and how this role contributes to that mission?
- How does American Tall support the professional growth and development of its employees, and what opportunities exist for career advancement in this role?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will my work contribute to the company's broader goals?
- How does American Tall foster a collaborative and inclusive work environment, and what steps does the company take to promote diversity, equity, and inclusion?
- What tools and technologies does American Tall use to optimize website content and enhance customer engagement, and how does this role leverage these resources to drive online sales?
ASSUMPTION: American Tall's commitment to serving the tall community, supporting employee growth and development, and fostering a collaborative and inclusive work environment creates opportunities for the E-commerce Creative, Merchandising Specialist to make a significant impact in their role and contribute to the company's broader mission.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experience, and your enthusiasm for the American Tall brand and its mission
- Prepare a portfolio or examples of your merchandising work, showcasing your creative instincts and understanding of apparel, fabrics, silhouettes, fit, and styling
- Research American Tall's brand, values, and commitment to serving the tall community, and be prepared to discuss how your skills and experience align with the company's mission and goals
- Follow up with the HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
