📌 Core Information
🔹 Job Title: E-Commerce & Digital Marketing Lead
🔹 Company: Kimberly-Clark
🔹 Location: Thailand, Bangkok
🔹 Job Type: Full-Time
🔹 Category: Marketing & Sales
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 8-12 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of e-commerce growth across key platforms
- Driving digital sales performance and enhancing online consumer experience
- Collaboration with cross-functional teams to achieve commercial goals
- Proven track record in managing online channels and delivering commercial results
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the Thai e-commerce landscape.
📋 Key Responsibilities
✅ Lead the end-to-end digital commerce agenda for Kimberly-Clark Thailand
✅ Shape and execute e-commerce growth strategies across key platforms (Lazada, Shopee, TikTok, and emerging channels)
✅ Drive digital sales performance and enhance online consumer experience in line with brand and commercial goals
✅ Collaborate with cross-functional teams to achieve commercial results
ASSUMPTION: Success in this role will depend on the ability to balance strategic thinking with hands-on execution and strong cross-functional collaboration.
🎯 Required Qualifications
Education: Master’s or Bachelor's Degree in Business Administration, Marketing, or related field
Experience: 8-12 years of experience in e-commerce or digital sales, with at least 3 years in a leadership role
Required Skills:
- Proven track record in managing online channels and delivering commercial results
- Strong understanding of the e-commerce ecosystem in Thailand
- Leadership, analytical, negotiation, and cross-functional collaboration skills
- Fluency in Thai and English
Preferred Skills:
- Experience with specific e-commerce platforms (Lazada, Shopee, TikTok)
- Knowledge of Kimberly-Clark's product portfolio
ASSUMPTION: While not explicitly stated, experience with the specific e-commerce platforms mentioned and knowledge of Kimberly-Clark's product portfolio would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: THB 250,000 - 350,000 per year (Estimated, based on industry standards for the role and experience level)
Benefits:
- Medical, dental, and vision coverage
- On-site Fitness Center and Occupational Health Nurse
- Income protection insurance (Life, Short-term Disability, Long-term Disability)
- Flexible savings and spending accounts
- Education reimbursement, childcare support, and relocation support
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range is estimated based on industry standards for a similar role in Thailand. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Consumer Goods)
Company Size: 10,001+ employees (Large enterprise)
Founded: 1872 (Over 150 years ago)
Company Description:
- Kimberly-Clark is a global leader in personal care and healthcare products
- Brands include Huggies, Kleenex, Kotex, Scott, and Depend
- Committed to creating Better Care for a Better World
Company Specialties:
- Baby and Child Care
- Healthcare
- Personal Care
Company Website: www.kimberly-clark.com
ASSUMPTION: Kimberly-Clark is a well-established company with a strong global presence and a portfolio of iconic brands.
📊 Role Analysis
Career Level: Mid to Senior Level
Reporting Structure: This role reports directly to the Marketing Director for Thailand
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a regional or global role within the e-commerce or digital marketing function
- Opportunities to work on high-impact projects and drive significant business growth
- Access to learning and development opportunities within the company
ASSUMPTION: This role offers significant growth potential for the right candidate, both in terms of career progression and impact on the business.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): Thailand, Bangkok (Silom Office, United Center Building)
Geographic Context:
- Bangkok is a major commercial hub and the capital city of Thailand
- The Silom area is a bustling business district with many amenities
- Thailand is known for its tropical climate, with hot and humid weather year-round
Work Schedule: Standard office hours, Monday to Friday
ASSUMPTION: The work environment is likely to be dynamic and fast-paced, with a strong focus on results and collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the Marketing Director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Understanding of the Thai e-commerce landscape
- Fluency in Thai and English
Application Tips:
- Highlight relevant experience and achievements in e-commerce and digital marketing
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions related to leadership, strategic planning, and problem-solving
ATS Keywords: E-commerce, Digital Marketing, Leadership, Strategic Planning, Online Sales, Consumer Experience, Cross-Functional Collaboration, Thai E-commerce Landscape, Lazada, Shopee, TikTok
ASSUMPTION: The application process is likely to be competitive, with a strong focus on relevant experience and skills.
🛠️ Tools & Technologies
- E-commerce platforms: Lazada, Shopee, TikTok
- Marketing analytics tools (e.g., Google Analytics, Facebook Insights)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Innovation
- Winning Together
- Responsibility
- Trust
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Dynamic and fast-paced
Self-Assessment Questions:
- Do you align with Kimberly-Clark's company values?
- Are you comfortable working in a dynamic, fast-paced environment?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Kimberly-Clark values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing a team remotely or across different locations
- Balancing strategic thinking with hands-on execution
- Keeping up with the fast-paced and ever-changing e-commerce landscape
- Working with cross-functional teams and stakeholders
ASSUMPTION: These challenges are common in e-commerce and digital marketing roles, and the right candidate will have the skills and experience to overcome them.
📈 Similar Roles Comparison
- This role is similar to an E-commerce Manager or Digital Marketing Manager role, but with a focus on strategic leadership and growth across multiple platforms
- In Thailand, the e-commerce landscape is unique and requires a deep understanding of local trends and consumer behavior
- Career progression in this role could lead to regional or global e-commerce or digital marketing roles within Kimberly-Clark
ASSUMPTION: This role offers unique opportunities and challenges compared to similar roles in the industry.
📝 Sample Projects
- Developing and executing a strategic growth plan for Kimberly-Clark's e-commerce presence in Thailand
- Launching and managing marketing campaigns on Lazada, Shopee, and TikTok to drive sales and brand awareness
- Collaborating with cross-functional teams to optimize product listings, pricing, and promotions across e-commerce platforms
ASSUMPTION: These sample projects are based on the key responsibilities and required qualifications listed in the job description.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams and functions within Kimberly-Clark Thailand?
- What are the biggest challenges facing Kimberly-Clark's e-commerce presence in Thailand, and how can this role address them?
- How does Kimberly-Clark support the growth and development of its employees in this role?
- What are the key performance indicators (KPIs) for success in this role?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, challenges, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions related to leadership, strategic planning, and problem-solving
- Follow up with the hiring manager or HR representative within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
