📌 Core Information
🔹 Job Title: E-commerce Marketing Director (Remote)
🔹 Company: Simera
🔹 Location: San Francisco, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (100%)
🚀 Job Overview
Key aspects of this role include:
- Leading and optimizing digital marketing efforts for e-commerce platforms
- Driving A/B testing and performance-driven strategies across multiple channels
- Managing and mentoring a team of marketing professionals
- Collaborating with cross-functional teams to align marketing efforts with business objectives
ASSUMPTION: This role requires a strategic and data-driven mindset, with a proven track record in e-commerce marketing and team leadership.
📋 Key Responsibilities
✅ Lead and execute all aspects of e-commerce marketing, including:
- Paid media (PPC, social media ads, display ads)
- Email marketing (campaigns, automation, segmentation)
- SEO (keyword research, on-page optimization, link building)
- Conversion optimization (A/B testing, user experience, CRO)
✅ Drive and enforce A/B testing across ads, websites, and emails to improve customer experience and performance
✅ Ensure brand consistency across all marketing touchpoints—ads, website, and emails
✅ Develop and oversee programmatic advertising strategies to optimize customer acquisition and retention
✅ Leverage data analytics to improve campaign performance and enhance ROAS (Return on Ad Spend)
✅ Manage and mentor a team of marketing professionals, fostering a high-performance culture
✅ Stay ahead of e-commerce trends and emerging technologies to drive innovation and competitive advantage
✅ Collaborate with cross-functional teams to align marketing efforts with overall business objectives
ASSUMPTION: This role requires a hands-on approach, with a focus on data-driven decision making and continuous improvement.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of senior-level marketing experience in e-commerce, with a proven track record of success
Required Skills:
- Expertise in programmatic advertising and data-driven marketing
- Proficiency in A/B testing, performance marketing, and customer journey optimization
- Experience managing and scaling teams, fostering a high-performance culture
- Hands-on experience with e-commerce platforms, analytics tools, and digital advertising technologies
- Fluency in English (C1 or C2 level)
Preferred Skills:
- Experience with specific e-commerce platforms (e.g., Shopify, Magento, BigCommerce)
- Familiarity with marketing automation tools (e.g., HubSpot, Marketo, Pardot)
- Knowledge of SQL or other data querying languages
ASSUMPTION: The ideal candidate will have a strong background in e-commerce marketing, with a data-driven approach and proven leadership skills.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on experience and performance)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Flexible work schedule
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with flexible scheduling
ASSUMPTION: The salary range is based on industry standards for senior-level marketing roles in e-commerce, with consideration for the remote nature of the position.
📌 Applicant Insights
🔍 Company Context
Industry: Simera is a global employment company that connects top talent with remote work opportunities offered by its network of US-based clients.
Company Size: Simera is a small company with 11-50 employees, offering a dynamic and agile work environment.
Founded: Simera was founded in 2021, making it a relatively new player in the global employment market.
Company Description:
- Simera offers an AI-driven marketplace that reshapes remote employment, connecting businesses with elite, vetted professionals without the hassle of sourcing, training, and onboarding.
- The company advocates for equal opportunities, ensuring every individual, regardless of location, has an equal footing in the global job market.
- Simera's platform is designed to be user-centered, providing a seamless experience for both businesses and professionals.
Company Specialties:
- Talent acquisition
- Training
- Technology
- Recruiting
Company Website: https://simera.me
ASSUMPTION: Simera's focus on AI-driven global employment and equal opportunities makes it an attractive choice for professionals seeking remote work opportunities.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and leadership.
Reporting Structure: The E-commerce Marketing Director will report directly to the CEO or a senior executive and oversee a team of marketing professionals.
Work Arrangement: This is a remote, full-time position with flexible scheduling.
Growth Opportunities:
- As a senior-level role, this position offers opportunities for career advancement within the company or its network of clients.
- The dynamic nature of e-commerce marketing provides ample opportunities for professional growth and development.
- Working with a diverse range of clients and industries can expose the candidate to new challenges and learning experiences.
ASSUMPTION: The remote nature of this role and the dynamic work environment offer unique opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: Remote (100%)
Office Location(s): San Francisco, United States
Geographic Context:
- San Francisco is a major tech hub, offering a vibrant and dynamic work environment.
- The city is known for its diverse culture, high cost of living, and competitive job market.
- San Francisco's time zone (PDT/PST) may require some flexibility in working hours to accommodate global clients and teams.
Work Schedule: Full-time (40 hours/week), with flexible scheduling
ASSUMPTION: The remote nature of this role allows for greater flexibility in working hours and location, while the dynamic work environment offers ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study (e.g., A/B testing scenario, marketing plan development)
- Final interview with senior leadership
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Team management and leadership
- Adaptability and problem-solving skills
Application Tips:
- Tailor your resume and cover letter to highlight your e-commerce marketing experience and achievements.
- Include specific examples of A/B testing, performance marketing, and team leadership in your application materials.
- Demonstrate your understanding of the role and Simera's mission in your cover letter.
ATS Keywords: E-commerce, Marketing Director, Remote, Programmatic Advertising, A/B Testing, Performance Marketing, Team Management, Data-Driven, SEO, Email Marketing, Conversion Optimization, Brand Consistency, Cross-Functional Collaboration
ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing expertise and leadership skills.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads (AdWords)
- Facebook Ads Manager
- SEMrush or Ahrefs
- Mailchimp or HubSpot
- Optimizely or VWO (A/B testing tools)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The required tools and technologies for this role are standard in the e-commerce marketing industry and can be learned or improved upon with experience.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Equal opportunities
- User-centered design
- Data-driven decision making
Work Style:
- Dynamic and agile
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and resilient
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working remotely and managing a team virtually?
- Do you have a strong background in e-commerce marketing and a data-driven approach to decision making?
- Are you committed to promoting equal opportunities and fostering an inclusive work environment?
ASSUMPTION: Simera's focus on innovation, equal opportunities, and user-centered design makes it an attractive choice for professionals seeking a dynamic and inclusive work environment.
⚠️ Potential Challenges
- The remote nature of this role may present challenges in building and maintaining team cohesion and collaboration.
- The dynamic and fast-paced work environment may require adaptability and resilience in the face of changing priorities and deadlines.
- The competitive nature of the e-commerce marketing industry may present challenges in driving results and maintaining a strong market position.
- The high cost of living in San Francisco may present financial challenges for some candidates.
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for professional growth and development, as well as the unique benefits of working for a dynamic and innovative company like Simera.
📈 Similar Roles Comparison
- This role is similar to other senior-level e-commerce marketing positions, but may offer greater flexibility in working hours and location due to its remote nature.
- Compared to other marketing roles, this position places a greater emphasis on data analysis, A/B testing, and performance-driven strategies.
- Career paths for this role may include advancement to Chief Marketing Officer (CMO) or other executive-level positions within the company or its network of clients.
ASSUMPTION: The unique combination of senior-level marketing experience, data-driven decision making, and remote work opportunities makes this role an attractive choice for experienced e-commerce marketing professionals.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new e-commerce platform launch
- Optimizing paid media campaigns to improve ROAS and customer acquisition costs
- Conducting A/B testing to enhance user experience and conversion rates on an e-commerce website
- Managing and mentoring a team of marketing professionals to drive results and foster a high-performance culture
ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to lead and execute comprehensive e-commerce marketing campaigns, with a focus on data-driven decision making and team management.
❓ Key Questions to Ask During Interview
- How does Simera support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Simera foster a culture of innovation and equal opportunities?
- What are the most significant challenges facing the e-commerce marketing team, and how can this role address them?
- How does Simera measure the success of its marketing efforts, and how will this role contribute to those metrics?
ASSUMPTION: The key questions for this role are designed to assess the candidate's understanding of the role, the company, and the e-commerce marketing industry, as well as their ability to drive results and contribute to the success of the team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your e-commerce marketing experience and achievements.
- Prepare for the technical assessment or case study by brushing up on your A/B testing and marketing strategy skills.
- Research Simera's mission and values, and be prepared to discuss how your background and skills align with the company's goals.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
