📌 Core Information
🔹 Job Title: E-Commerce Marketing Executive
🔹 Company: Abbott
🔹 Location: China > Shanghai : 388 W. Nanjing Road, Ciros Plaza
🔹 Job Type: Full-Time
🔹 Category: Product Management
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing eCommerce strategies to drive sales and brand popularity
- Collaborating with cross-functional teams to plan and execute online marketing activities
- Managing relationships with B2C partners and internal teams to allocate resources effectively
- Analyzing market trends and competitor activities to inform strategic decision-making
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Study and recommend eCommerce strategies and initiatives to achieve marketing objectives
✅ Keep abreast of online/e-commerce channel trends and maintain relationships with key B2C partners
✅ Develop clear strategies and initiatives to drive incremental sales in e-Commerce
✅ Collaborate with product managers to ensure eCommerce initiatives comply with brand communication guidelines and increase iWOM and brand popularity
✅ Develop and design online campaigns to achieve sales goals
✅ Work closely with brand, commercial, e-tailers, and agencies to plan online marketing activities
✅ Develop and implement brand exposure plans to secure sufficient traffic with integrated digital and other resources
✅ Achieve sales goals and manage key internal relationships to strategically allocate resources
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while also collaborating effectively with various teams.
🎯 Required Qualifications
Education: University degree and above
Experience: More than 5 years of experience in marketing or sales, with at least 1 year in e-Commerce or retail
Required Skills:
- Fluency in Mandarin and English (both speaking and writing)
- Proven experience in eCommerce strategy development
- Strong analytical skills and data-driven decision-making
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects
Preferred Skills:
- Experience with digital marketing tools and platforms
- Knowledge of the healthcare industry
ASSUMPTION: Candidates with experience in the healthcare industry or digital marketing may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for an experienced marketing professional in Shanghai, China is approximately CNY 300,000 - 450,000 per year (source: Glassdoor).
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on Abbott products
- Opportunities for professional development and growth
Working Hours: Standard work hours with flexibility for project needs
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Abbott operates in the healthcare industry, offering a wide range of products and services, including diagnostics, medical devices, nutritional and branded generic medicines.
Company Size: Abbott is a large corporation with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Abbott was founded in 1888 and has a rich history of innovation and commitment to improving lives around the world.
Company Description:
- Abbott is a global healthcare leader dedicated to helping people live more fully at all stages of life.
- The company's portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.
- Abbott serves people in more than 160 countries, with a diverse workforce of approximately 114,000 colleagues.
Company Specialties:
- Nutrition
- Diagnostics
- Medical Devices
- and Branded Generic Pharmaceuticals
Company Website: abbott.com
ASSUMPTION: Abbott's size and global presence offer opportunities for career growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: This role is suitable for an experienced marketing professional looking to advance their career in eCommerce and digital marketing.
Reporting Structure: The E-Commerce Marketing Executive will report directly to the Marketing Manager and collaborate with cross-functional teams, including product managers, commercial teams, e-tailers, and agencies.
Work Arrangement: This is an on-site position based in Shanghai, China, with standard work hours and flexibility for project needs.
Growth Opportunities:
- Potential to take on additional responsibilities and advance within the marketing department
- Opportunities to work on diverse projects and gain exposure to different aspects of the business
- Chance to develop leadership skills by managing internal relationships and driving strategic initiatives
ASSUMPTION: Abbott's large size and global presence offer numerous opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: On-site, located in the Ciros Plaza in Shanghai, China
Office Location(s): 388 W. Nanjing Road, Ciros Plaza, Shanghai, China
Geographic Context:
- Shanghai is a major commercial and financial hub in China, offering a vibrant and dynamic work environment
- The office is conveniently located in the heart of the city, with easy access to public transportation and amenities
- The city is known for its rich culture, history, and diverse food scene
Work Schedule: Standard work hours with flexibility for project needs
ASSUMPTION: The on-site work arrangement may require occasional travel to other Abbott locations or client sites.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final interview with the Marketing Manager
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with Abbott's values
Application Tips:
- Highlight your experience in eCommerce strategy development and digital marketing
- Include specific examples of your ability to analyze market trends and drive sales growth
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: eCommerce strategy, digital marketing, brand activation, sales goals, relationship management, market analysis, campaign design, team collaboration, product management, B2C partnerships, traffic generation, brand communication, iWOM, trend analysis, resource allocation, online marketing
ASSUMPTION: Abbott's application process may include assessments or case studies to evaluate candidates' skills and fit for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Analytics
- Social media platforms (e.g., WeChat, Weibo)
- E-commerce platforms (e.g., Tmall, JD.com)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the projects and teams the candidate works with.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Integrity
- Innovation
- Performance
- People
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
- Are you comfortable analyzing data and using it to inform strategic decision-making?
- Do you have a proven track record of driving sales growth and achieving results in eCommerce marketing?
ASSUMPTION: Candidates who demonstrate a strong fit with Abbott's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse teams and stakeholders to align on strategies and initiatives
- Keeping up with the fast-paced and ever-changing eCommerce landscape
- Occasional travel requirements for meetings or events
ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and adapt to changing circumstances.
📈 Similar Roles Comparison
- Compared to other eCommerce marketing roles, this position offers a unique opportunity to work in the healthcare industry and drive sales growth for a global leader in medical technology
- Abbott's large size and global presence provide opportunities for career growth and exposure to diverse projects and teams
- This role requires a high level of autonomy and the ability to work independently while also collaborating effectively with various teams
ASSUMPTION: Candidates should research similar roles in the healthcare industry and consider how their skills and experiences align with the requirements of this position.
📝 Sample Projects
- Developing and implementing an eCommerce strategy to drive sales growth for a new product launch
- Analyzing market trends and competitor activities to inform strategic decision-making and identify opportunities for growth
- Collaborating with cross-functional teams to plan and execute online marketing campaigns that achieve sales goals and increase brand popularity
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have driven results in previous roles.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What are the most important qualities and skills for success in this role?
- What opportunities are there for professional development and growth within the marketing department?
- How does the company support work-life balance for its employees?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences in eCommerce strategy development and digital marketing
- Prepare for the interview by researching Abbott's company culture and values, as well as the specific requirements of the role
- Follow up with the hiring manager or HR department after the interview to express your interest in the position and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
