📌 Core Information
🔹 Job Title: E-commerce Marketing Manager
🔹 Company: Perfetti Van Melle
🔹 Location: Changning District, Shanghai, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: August 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading online marketing campaigns for brand building and E-commerce promotion seasons
- Improving marketing efficiency through data-driven strategies and KPI analysis
- Driving new product launches across Tmall and JD to maximize commercial results
- Collaborating with cross-functional teams to translate consumer insights into executable plans
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive marketing success in the E-commerce space.
📋 Key Responsibilities
✅ Lead online branded retail channel campaigns for brand building, E-commerce promotion seasons, and CRM
✅ Develop E-commerce marketing strategy for paid traffic, short-video, live-streaming, and content cross channels
✅ Lead in E-commerce marketing efficiency tracking and KPI analysis, providing regular E-com ROI insights
✅ Identify trends and opportunities, working with cross-functional teams to translate consumer insights into an E-commerce portfolio roadmap and executable plan
✅ Drive new product launches across Tmall and JD to maximize commercial results
✅ Support the Marketing & E-commerce Director in cultivating a data-driven culture by developing E-commerce analytical models and establishing monitoring systems
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis to optimize marketing performance and drive business growth.
🎯 Required Qualifications
Education: Bachelor's degree or above
Experience: Minimum 6 years of experience in a large FMCG organization
Required Skills:
- Strong analytical skills and project management skills
- Good verbal and written communication skills in English and Mandarin
- Good influencing and interpersonal skills
- Strong leadership and strong willingness to develop self and others
Preferred Skills:
- Experience in E-commerce marketing, particularly in the FMCG sector
- Familiarity with marketing tools and platforms (e.g., Google Analytics, Tmall, JD, etc.)
- Knowledge of the Chinese market and consumer behavior
ASSUMPTION: Candidates with a strong background in FMCG marketing and a proven track record in E-commerce marketing are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role with 5-10 years of experience in Shanghai, the estimated salary range is ¥350,000 - ¥500,000 per year. This estimate takes into account the company's size and the location's cost of living.
Benefits:
- Health insurance
- Retirement benefits
- Employee discounts on Perfetti Van Melle products
Working Hours: Full-time (40 hours per week), with flexibility for remote work as needed
ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Perfetti Van Melle operates in the Food and Beverage Services industry, focusing on the production and distribution of candies and chewing gums.
Company Size: With over 17,000 employees and a presence in over 150 countries, Perfetti Van Melle is a large, globally-oriented company.
Founded: The company was founded in 2001 through the merger of Perfetti Spa and Van Melle N.V.
Company Description:
- Perfetti Van Melle is a privately owned company that produces and distributes candies and chewing gums worldwide.
- The company has a strong global reach, with operations in the Asia Pacific Region, Europe, Middle East, Africa, and the Americas.
- Perfetti Van Melle is committed to exploring new ways of doing things and innovative ideas that will inspire and delight consumers worldwide.
Company Specialties:
- Gums and Chewies
- Confectionary Industry
- Brand Management
- E-commerce Marketing
Company Website: http://www.perfettivanmelle.com
ASSUMPTION: Working at Perfetti Van Melle offers opportunities for international exposure and growth within a large, established organization.
📊 Role Analysis
Career Level: This role is at the mid-level management tier, reporting directly to the Marketing & E-commerce Director.
Reporting Structure: The E-commerce Marketing Manager will report to the Marketing & E-commerce Director and collaborate with various cross-functional teams, including marketing, sales, and product development.
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include occasional travel for meetings and events.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expansion into international markets or new product categories
- Development of leadership and management skills through mentoring and training opportunities
ASSUMPTION: This role offers opportunities for professional growth and development within a large, multinational organization.
🌍 Location & Work Environment
Office Type: The office is located in Changning District, Shanghai, and offers a modern, collaborative work environment.
Office Location(s): 18F, NO. 55 Loushanguan Road, Shanghai, China (200336)
Geographic Context:
- Shanghai is a major commercial hub and the most populous city in China, with a vibrant business environment.
- The Changning District is a central business district with easy access to public transportation and amenities.
- The office is located near several shopping centers, restaurants, and cultural attractions.
Work Schedule: The work schedule is primarily Monday to Friday, with occasional weekend or evening work required for campaigns or events.
ASSUMPTION: The work environment at Perfetti Van Melle's Shanghai office is dynamic and multicultural, offering opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interviews with hiring managers and team members
- Final interview with the Marketing & E-commerce Director
Key Assessment Areas:
- Analytical and problem-solving skills
- Communication and interpersonal skills
- Leadership and teamwork abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past achievements in E-commerce marketing, data analysis, and campaign management.
- Research Perfetti Van Melle's products, market position, and competitors to demonstrate your understanding of the industry.
ATS Keywords: E-commerce marketing, FMCG, data analysis, campaign management, brand strategy, consumer insights, product launch, KPI analysis, marketing efficiency
ASSUMPTION: The interview process at Perfetti Van Melle is designed to assess candidates' skills, experience, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Google Analytics
- Tmall
- JD
- Microsoft Office Suite
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools and platforms is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Quality
- Responsibility
- Collaboration
- Integrity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy analyzing data to make informed decisions?
- Are you comfortable working in a collaborative, multicultural team and adapting to different work styles?
- Do you have a proven track record of driving results and achieving goals in a fast-paced, dynamic work environment?
ASSUMPTION: Candidates who align with Perfetti Van Melle's values and work style are more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- The role may require occasional travel for meetings and events, which could disrupt personal schedules.
- The fast-paced nature of the E-commerce industry may present challenges in keeping up with the latest trends and technologies.
- Working in a large, multinational organization may require navigating complex hierarchies and decision-making processes.
- The competitive nature of the FMCG industry may present challenges in standing out and driving commercial success.
ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them proactively.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on E-commerce marketing and requires a strong understanding of digital channels and platforms.
- Compared to other FMCG companies, Perfetti Van Melle offers a unique blend of global reach and local market expertise.
- This role offers opportunities for career progression within the marketing function or into other areas of the business, such as sales or product development.
ASSUMPTION: Candidates should consider these factors when evaluating this role and comparing it to other opportunities in the market.
📝 Sample Projects
- Developing and executing a successful E-commerce campaign for a new product launch, resulting in a significant increase in sales and market share.
- Implementing a data-driven approach to marketing efficiency, leading to a 20% reduction in cost per acquisition and a 30% increase in return on ad spend.
- Collaborating with cross-functional teams to translate consumer insights into an executable E-commerce portfolio roadmap, driving growth in key product categories.
ASSUMPTION: These sample projects demonstrate the types of initiatives and achievements expected in this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role collaborate with other marketing teams and functions within the organization?
- What are the most significant challenges facing the E-commerce marketing function, and how can this role address them?
- What opportunities are there for professional development and growth within the company?
- How does Perfetti Van Melle support work-life balance for its employees?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, using the provided job description as a guide.
- Prepare examples of your past achievements in E-commerce marketing, data analysis, and campaign management to demonstrate your qualifications.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
