E-Commerce Marketing Manager

📌 Core Information

🔹 Job Title: E-Commerce Marketing Manager

🔹 Company: Delta Galil Industries

🔹 Location: United States (Remote, with 4 days in NYC office)

🔹 Job Type: Full time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (4 days in NYC office)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing growth marketing strategies for e-commerce platforms.
• Managing digital marketing channels, including PPC, SEO, display, affiliates, and paid social media.
• Optimizing ad delivery, landing pages, and user experience to drive online purchases.
• Collaborating cross-functionally with E-Commerce, Marketing, Merchandising, Web Development, and IT teams.
• Monitoring market trends and competitors, and keeping the brands informed of industry initiatives and key developments.

ASSUMPTION: This role requires a strong analytical mindset and the ability to creatively solve problems. The ideal candidate will have a customer-focused mindset and be able to make data-driven decisions.

📋 Key Responsibilities

✅ Responsible for the growth marketing strategy, processes, and implementation.

✅ Manage digital marketing channels across PPC, SEO, display, affiliates, and paid social media in conjunction with third-party vendors.

✅ Develop and manage the digital marketing budget, ensuring a strong return on investment.

✅ Manage the promotional calendar and the asset creation process for all promotional content.

✅ Optimize ad delivery, landing page conversion, and user experience driving on-line purchases as efficiently as possible.

✅ Communicate regular metrics and findings from your campaigns and analyze performance, insights, blockers, and areas of opportunity.

✅ Monitor the marketplace and competitors, keeping the Brands informed of industry initiatives and key developments.

ASSUMPTION: This role requires strong project management skills and attention to detail, as well as the ability to manage SEO and SEM marketing campaigns, as well as paid social media and display advertising campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing or related field

Experience: Minimum of 3 years’ experience in a Performance Marketing or Digital Marketing role with a strong focus on managing performance marketing programs to a profitable ROI/ROAS

Required Skills:

• Proficiency in Google AdWords
• Strong comprehension of Shopify
• Strong experience in website analytics tools such as Google Analytics, Triple Whale, and 42 Technologies
• Experience developing and executing digital marketing strategies and tactics
• Experience managing outside performance marketing vendors
• Excellent analytical skills with experience in data analysis, A/B testing, and using data to drive decisions
• Strong e-commerce project management skills and incredible attention to detail
• The ability to manage SEO and SEM marketing campaigns, as well as paid social media and display advertising campaigns
• Experience working with partners to optimize landing pages for optimal conversions
• Outstanding communication and presentation skills
• Can quickly learn multiple business processes and systems

Preferred Skills:

• Experience with specific e-commerce platforms (Shopify)
• Familiarity with the retail apparel and fashion industry

ASSUMPTION: While not explicitly stated, proficiency in specific e-commerce platforms and familiarity with the retail apparel and fashion industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $80,000/yr - $92,000/yr

Benefits:

• 401(k) matching
• Health, dental, and vision insurance
• Paid time off (vacation, sick, and holidays)
• Employee discounts

Working Hours: Full-time, 40 hours per week, with 4 days in the NYC office

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level of experience and responsibility. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. Delta Galil Industries is a global manufacturer and marketer of Private Label apparel products for men, women, and children, as well as the owner of leading fashion brands such as 7 For All Mankind, Schiesser, PJ Salvage, Eminence, Delta, and more.

Company Size: 10,001+ employees. As a large company, Delta Galil offers opportunities for career growth and development.

Founded: 1975. Delta Galil has over 45 years of experience in the apparel industry and a strong reputation for quality and innovation.

Company Description:

• Delta Galil Industries is a global manufacturer and marketer of Private Label apparel products.
• The company owns leading fashion brands such as 7 For All Mankind, Schiesser, PJ Salvage, Eminence, Delta, and more.
• Delta Galil's product range includes intimate apparel for men and women, active wear, socks, kids and baby wear, and more.

Company Specialties:

• Socks
• Sportswear
• Intimate Apparel
• Active Wear
• Sleepwear
• Denim
• Contemporary
• Manufacturing
• Wholesale
• Retail
• Children's wear
• Private label
• Seamless
• Licensing

Company Website: http://www.deltagalil.com

ASSUMPTION: Delta Galil Industries is a well-established company with a strong presence in the retail apparel and fashion industry. The company's size and experience make it an attractive option for job seekers looking to grow their careers in the industry.

📊 Role Analysis

Career Level: Mid-level. This role requires a minimum of 3 years of experience in Performance Marketing or Digital Marketing and offers opportunities for career growth and development.

Reporting Structure: This role reports to the Director of E-Commerce for Splendid and Florence by Mills Fashion.

Work Arrangement: Hybrid. This role requires 4 days in the NYC office and offers the flexibility of remote work for the remaining days.

Growth Opportunities:

• Potential to grow within the marketing department or take on additional responsibilities as the company expands.
• Opportunities to work with and learn from experienced professionals in the industry.
• Chance to gain experience in a global company with a diverse range of products and brands.

ASSUMPTION: As a mid-level role in a large company, this position offers opportunities for career growth and development. The hybrid work arrangement provides flexibility while still allowing for in-person collaboration and learning.

🌍 Location & Work Environment

Office Type: Hybrid. This role requires 4 days in the NYC office and offers the flexibility of remote work for the remaining days.

Office Location(s): 2 Park Ave., 17th Floor, New York, New York 10016, US

Geographic Context:

• The NYC office is located in Midtown Manhattan, providing easy access to public transportation and numerous amenities.
• Delta Galil Industries has additional offices in Secaucus, NJ; Irvine, CA; and Los Angeles, CA.
• The remote work option allows for greater flexibility and work-life balance.

Work Schedule: Full-time, 40 hours per week, with 4 days in the NYC office

ASSUMPTION: The hybrid work arrangement provides flexibility while still allowing for in-person collaboration and learning. The NYC office is centrally located and offers easy access to public transportation and amenities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the Director of E-Commerce

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Marketing strategy and planning
• Digital marketing channel management
• Budget management and ROI optimization
• Communication and presentation skills

Application Tips:

• Highlight relevant experience and achievements in your resume, with a focus on performance marketing and digital marketing roles.
• Tailor your cover letter to emphasize your fit for the role and the company, addressing the required qualifications and responsibilities.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, data analysis, and marketing strategy development.

ATS Keywords: Performance Marketing, Digital Marketing, Google AdWords, Shopify, Google Analytics, Data Analysis, A/B Testing, SEO, SEM, Paid Social Media, Display Advertising, Project Management, Communication, Presentation Skills, Problem Solving, Customer Focus

ASSUMPTION: The interview process for this role is likely to be comprehensive, with a focus on assessing the candidate's analytical skills, marketing strategy development, and communication skills. Applicants should be prepared to provide specific examples of their experience and achievements in these areas.

🛠️ Tools & Technologies

• Google AdWords
• Shopify
• Google Analytics
• Triple Whale
• 42 Technologies
• SEO and SEM tools (e.g., SEMrush, Ahrefs, Google Search Console)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer focus and satisfaction
• Collaboration and teamwork
• Integrity and accountability
• Sustainability and social responsibility

Work Style:

• Data-driven and analytical
• Creative and strategic
• Collaborative and team-oriented
• Adaptable and flexible
• Results-focused and accountable

Self-Assessment Questions:

• Do you have a strong analytical mindset and the ability to make data-driven decisions?
• Are you comfortable working in a collaborative, team-oriented environment?
• Do you have experience managing SEO and SEM marketing campaigns, as well as paid social media and display advertising campaigns?
• Are you able to quickly learn multiple business processes and systems?

ASSUMPTION: Delta Galil Industries values innovation, customer focus, collaboration, integrity, and sustainability. The ideal candidate for this role will be data-driven, creative, collaborative, adaptable, results-focused, and accountable.

⚠️ Potential Challenges

• Managing a large budget and ensuring a strong return on investment
• Keeping up with market trends and competitor activities
• Balancing remote work and in-office collaboration
• Managing multiple marketing channels and vendors
• Meeting tight deadlines and project timelines

ASSUMPTION: This role presents both opportunities and challenges, including managing a large budget, keeping up with market trends, balancing remote work and in-office collaboration, managing multiple marketing channels and vendors, and meeting tight deadlines and project timelines.

📈 Similar Roles Comparison

• This role is similar to other E-Commerce Marketing Manager positions, but with a focus on performance marketing and a hybrid work arrangement.
• Compared to other roles in the industry, this position offers a competitive salary range and opportunities for career growth and development.
• Career path comparison: This role can lead to advancement within the marketing department or other areas of the company, depending on the candidate's skills and interests.

ASSUMPTION: While this role is similar to other E-Commerce Marketing Manager positions, it offers unique opportunities and challenges, including a focus on performance marketing and a hybrid work arrangement.

📝 Sample Projects

• Developing and executing a digital marketing campaign to launch a new product line
• Optimizing ad delivery and landing page conversion to drive online purchases for a seasonal promotion
• Managing SEO and SEM marketing campaigns to improve organic search visibility and drive targeted traffic to the e-commerce platform

ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and tasks associated with this role. The specific projects and tasks may vary depending on the company's needs and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What are the key challenges facing the company and how can this role contribute to addressing them?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These key questions are designed to help the candidate better understand the role, the team, and the company, and to assess the fit between the candidate's skills, interests, and the company's needs and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience and achievements, with a focus on performance marketing and digital marketing roles.
• Tailor your cover letter to emphasize your fit for the role and the company, addressing the required qualifications and responsibilities.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, data analysis, and marketing strategy development.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.