📌 Core Information
🔹 Job Title: E-Commerce Marketing Manager
🔹 Company: Uneekor
🔹 Location: Irvine, California (Hybrid)
🔹 Job Type: On-site, Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-27
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing multi-channel ecommerce strategies to drive online sales and customer engagement.
- Managing and optimizing paid media activities across various channels to achieve commercial objectives.
- Collaborating with cross-functional teams to ensure seamless campaign execution and alignment.
- Analyzing and reporting on ecommerce performance to provide insights and recommendations for optimization.
- Staying up-to-date with industry trends and best practices to identify opportunities for innovation and growth.
ASSUMPTION: This role requires a strong background in ecommerce and digital marketing, with a proven track record of driving online growth and revenue.
📋 Key Responsibilities
✅ Develop and implement multi-channel ecommerce strategies to increase online sales and improve customer engagement.
✅ Plan, implement, and manage overall paid media budget, tracking performance, ROI, and revenue against targets.
✅ Explore different paid media tactics to understand how best to utilize the marketing budget for optimal results.
✅ Maintain an affiliate marketing program to mutually benefit Uneekor and its brand partners, influencers, and content creators.
✅ Support website updates, product launches, and strategic online campaigns.
✅ Establish and implement email marketing strategy, driving cross-functional alignment with Product and Sales teams.
✅ Set up and help manage new retail listings, focusing on content strategy, user journey, and channel performance.
✅ Collaborate with the Development team to optimize the D2C website for seamless user experience and high conversion rates.
✅ Work closely with the Amazon team to drive demand and sessions to product listings using multiple digital tactics.
✅ Analyze and report on overall ecommerce performance against pre-defined metrics, providing insights, industry trends, and recommendations for future optimization.
✅ Stay up-to-date with industry trends and best practices, identifying opportunities for innovation and growth.
✅ Work closely with Marketing, Sales, Product, and other relevant teams to ensure seamless campaign execution and cross-functional alignment.
ASSUMPTION: This role requires a high level of independence and collaboration, with the ability to work effectively in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, Business Administration, or a related field.
Experience: Proven experience in ecommerce and digital marketing.
Required Skills:
- Strategic planning and execution of ecommerce strategies.
- Paid media management and optimization across various channels.
- Affiliate marketing program management.
- Website updates and product launch support.
- Email marketing strategy development and implementation.
- Retail listing setup and management.
- Data analysis and reporting.
- Cross-functional team collaboration and alignment.
Preferred Skills:
- Familiarity with golf industry trends and best practices.
- Proficiency in CRM and marketing automation tools.
- Experience working with Amazon and other online retail platforms.
ASSUMPTION: Candidates with a strong background in ecommerce and digital marketing, along with relevant industry experience, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $110,000 annually (USD)
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Gym membership reimbursement
Working Hours: Full-time, 40 hours per week, with some flexibility for hybrid work arrangement.
ASSUMPTION: The salary range provided is based on industry standards for a marketing manager role with 5-10 years of experience in the ecommerce and digital marketing field.
📌 Applicant Insights
🔍 Company Context
Industry: Sporting Goods Manufacturing, specifically focused on golf technology and simulation.
Company Size: 11-50 employees, which means applicants can expect a mid-sized company culture with opportunities for growth and impact.
Founded: 2015, with a brief history of innovating in the golf technology space.
Company Description:
- Uneekor uses technology and design to connect the world through golf, empowering every golfer to be the best version of themselves on and off the course.
- Focused on cutting-edge launch monitors, simulators, and performance software.
- Committed to enhancing the game of golf for players around the world through authentic experiences.
Company Specialties:
- Sensor Technology
- Golf Simulation
- Consumer Electronics
- Golf Training
- Commercial Electronics
- Commercial Business
- Residential Electronics
- Golf Technology
- Software Development
Company Website: https://linktr.ee/uneekor
ASSUMPTION: Applicants should be comfortable working in a dynamic, innovative environment focused on the golf industry.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and leadership within the marketing department.
Reporting Structure: This role reports directly to the Head of Marketing and may oversee junior marketing team members or external agencies.
Work Arrangement: On-site with hybrid flexibility, allowing for some remote work as needed.
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department as the company expands.
- Opportunities to learn and develop skills in the golf technology industry.
- Chance to contribute to the company's mission of enhancing the game of golf for players worldwide.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 15770 Laguna Lake Rd., Irvine, California 92618, US
Geographic Context:
- Irvine is located in Orange County, California, with a mild Mediterranean climate and abundant recreational opportunities.
- The office is situated in a bustling business park with easy access to amenities and public transportation.
- The area offers a diverse range of housing options, from urban apartments to suburban family homes.
Work Schedule: Full-time, 40 hours per week, with some flexibility for hybrid work arrangement.
ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced office environment with a focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications.
- In-depth behavioral and technical interview with the Head of Marketing and/or other members of the marketing team.
- Final interview with the CEO or another senior leader to discuss the role's fit within the company's long-term vision.
Key Assessment Areas:
- Strategic thinking and planning for ecommerce growth.
- Data-driven decision-making and analytical skills.
- Collaboration and communication skills, both written and verbal.
- Understanding of the golf industry and relevant marketing trends.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant ecommerce and digital marketing experience.
- Include specific examples of successful campaigns or projects you've led, emphasizing results and ROI.
- Demonstrate your understanding of the golf industry and how your skills and experience align with Uneekor's mission.
ATS Keywords: Ecommerce Strategies, Digital Marketing, Paid Media Management, Affiliate Marketing, Email Marketing, SEO, SEM, Data Analysis, Project Management, CRM Tools, Marketing Automation, Collaboration, Communication Skills, Strategic Thinking, Organizational Skills, Adaptability, Golf Industry, Golf Technology
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their passion for the golf industry and Uneekor's mission.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: Applicants should be comfortable using a variety of marketing tools and platforms to manage and optimize campaigns.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Uneekor values creativity, continuous learning, and pushing the boundaries of what's possible in golf technology.
- Collaboration: Uneekor fosters a culture of teamwork, open communication, and mutual respect.
- Passion: Uneekor is driven by a deep love for the game of golf and a commitment to enhancing the experiences of golfers worldwide.
Work Style:
- Fast-paced and dynamic, with a focus on agility and adaptability.
- Collaborative, with a strong emphasis on teamwork and open communication.
- Data-driven, with a commitment to using data and analytics to inform decision-making and strategy.
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in ecommerce and digital marketing?
- Can you provide an example of a time when you successfully managed a team to achieve a significant marketing goal?
- How do you approach working with external agencies or vendors to optimize marketing campaigns?
ASSUMPTION: Applicants should be able to demonstrate their alignment with Uneekor's values and work style, as well as their ability to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing a diverse range of marketing channels and tactics to achieve commercial objectives.
- Balancing the need for data-driven decision-making with the need for quick, agile execution.
- Collaborating effectively with cross-functional teams and external partners to ensure seamless campaign execution.
- Staying up-to-date with industry trends and best practices in a rapidly evolving digital landscape.
ASSUMPTION: Applicants should be comfortable tackling these challenges and able to demonstrate their ability to manage multiple priorities and adapt to changing market dynamics.
📈 Similar Roles Comparison
- This role is unique in its focus on the golf technology industry and Uneekor's mission to enhance the game of golf for players worldwide.
- Compared to other ecommerce marketing manager roles, this position offers the opportunity to work in a dynamic, innovative environment with a strong emphasis on collaboration and growth.
- Career path comparison: This role offers significant growth potential, with opportunities to advance within the marketing department or take on broader responsibilities as the company expands.
ASSUMPTION: Applicants should be drawn to this role for its unique focus on the golf technology industry and the opportunity to make a meaningful impact on the company's success.
📝 Sample Projects
- Developing and executing a comprehensive ecommerce strategy to drive online sales and improve customer engagement for a new product launch.
- Managing a paid media budget to optimize ROI and revenue across multiple channels, while supporting brand and commercial objectives.
- Collaborating with cross-functional teams to optimize the D2C website for seamless user experience and high conversion rates.
ASSUMPTION: Applicants should be able to provide specific examples of their experience and achievements in these areas.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term vision for growth and expansion?
- What are the key priorities for the first 90 days in this role?
- How does Uneekor support the professional development and growth of its marketing team members?
- What are the biggest challenges facing the golf technology industry, and how can this role help address them?
- How does Uneekor foster a culture of innovation and continuous learning?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of the company's vision, culture, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant ecommerce and digital marketing experience, as well as your passion for the golf industry and Uneekor's mission.
- Prepare specific examples of successful campaigns or projects you've led, emphasizing results and ROI.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about next steps.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
