📌 Core Information
🔹 Job Title: E-Commerce Marketing Manager
🔹 Company: Cricut
🔹 Location: South Jordan, Utah, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (in-office at least 3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Managing Cricut's digital presence across various e-commerce platforms
- Product page setup and management, particularly for Amazon
- Paid media strategy development and execution for Amazon and other platforms
- Collaboration with internal teams to ensure brand harmony across all e-commerce channels
- Creation and management of digital assets, such as carousel images and enhanced content
ASSUMPTION: This role requires a strong understanding of e-commerce platforms, particularly Amazon, and a passion for the crafting space. The ideal candidate will be comfortable working in a fast-paced environment and have a proven track record in digital marketing.
📋 Key Responsibilities
✅ Own and execute marketing plans that align with each platform's sales growth goals
✅ Manage product page setup and content for Amazon and other e-commerce platforms
✅ Develop and optimize paid media strategies for Amazon and other platforms
✅ Create and manage brand store content, custom carousel images, and enhanced content
✅ Experiment with various marketing and advertising tactics offered by Amazon
✅ Partner with internal teams to manage catalog lifecycle, lead successful product launches, and ensure brand harmony
ASSUMPTION: This role requires strong project management skills, as the E-Commerce Marketing Manager will be juggling multiple projects simultaneously and working with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in business, marketing, graphic design, or related fields
Experience: 3-5 years of experience in digital marketing, with specific experience in Amazon platforms (Vendor Central or Seller Central) and Amazon Advertising or similar e-commerce advertising platforms
Required Skills:
- Proven experience in digital marketing, with a focus on e-commerce platforms
- Strong project management and interpersonal skills
- Passion for the customer and understanding of the consumer
- Willingness to learn content management platforms (Salsify)
Preferred Skills:
- Photoshop or image design experience
- Experience partnering with cross-functional teams from sales, operations, product, and brand marketing
ASSUMPTION: Candidates with a background in the crafting or DIY space may have an advantage in this role, as they will have a better understanding of the target audience and market trends.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Marketing Manager with 3-5 years of experience in the e-commerce space)
Benefits:
- Medical, Dental, and Vision coverage
- 401(k) match
- Generous PTO
- Yearly lifestyle stipend
- Employee discounts
Working Hours: Full-time (40 hours per week), with a hybrid work arrangement requiring in-office presence at least 3 days per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Electronics, Arts and Crafts, DIY
Company Size: Medium (501-1,000 employees)
Founded: 1969
Company Description:
- Cricut makes smart cutting machines that work with an easy-to-use app, an ever-growing collection of materials, and crafting essentials
- The company aims to place the power of handmade into the hands of all, empowering users to design and personalize almost anything
- Cricut fosters a creative community and encourages users to make, share, and connect with one another
Company Specialties:
- Consumer Electronics
- Arts and Crafts
- DIY
- eCommerce
- Consumer Goods
- Maker
- Engineering
- iOT
- Design
- Software
- Hardware
- Materials
- Quality
- and Community
Company Website: cricut.com
ASSUMPTION: Cricut is a well-established company in the consumer electronics and crafting space, with a strong focus on innovation, community, and empowering users to create and personalize products.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director
Work Arrangement: Hybrid (in-office at least 3 days per week)
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions
- Opportunities to work on various projects and platforms, expanding skillset and knowledge
- Chance to grow with a dynamic and innovative company in the consumer electronics and crafting space
ASSUMPTION: This role offers significant growth opportunities for the right candidate, as Cricut is a growing company with a strong focus on innovation and expansion.
🌍 Location & Work Environment
Office Type: On-site (with hybrid work arrangement)
Office Location(s): South Jordan, Utah
Geographic Context:
- South Jordan is a suburb of Salt Lake City, Utah
- The area offers a mix of urban and suburban living, with easy access to outdoor recreation and cultural attractions
- Utah has a semi-arid climate, with hot summers and cold winters
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement requiring in-office presence at least 3 days per week
ASSUMPTION: The hybrid work arrangement allows for flexibility while still fostering a collaborative and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening
- In-depth behavioral interview
- Skills assessment or case study
- Final interview with the hiring manager or team
Key Assessment Areas:
- Digital marketing expertise, particularly in e-commerce platforms
- Project management and organizational skills
- Cultural fit and alignment with Cricut's values and mission
- Problem-solving and critical thinking skills
Application Tips:
- Highlight relevant experience and achievements in digital marketing, with a focus on e-commerce platforms
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral interview questions that focus on your problem-solving and decision-making skills
- Showcase your passion for the crafting and DIY space, and your understanding of the target audience
ATS Keywords: E-commerce, Amazon, Marketing Manager, Digital Marketing, Paid Media, Project Management, Customer Experience, Crafting, DIY
ASSUMPTION: The application process for this role will prioritize candidates with relevant experience in digital marketing, a strong understanding of e-commerce platforms, and a passion for the crafting and DIY space.
🛠️ Tools & Technologies
- Amazon Vendor Central or Seller Central
- Amazon Advertising or similar e-commerce advertising platforms
- Photoshop or other image design software
- Content management platforms (Salsify)
- Project management tools (Asana, Trello, etc.)
ASSUMPTION: The E-Commerce Marketing Manager will be expected to have a strong working knowledge of Amazon platforms, digital marketing tools, and content management systems.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Community
- Empowerment
- Quality
- Customer Focus
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on results and continuous improvement
- Empowered and entrepreneurial
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about the crafting and DIY space, and eager to understand the target audience?
- Do you have a proven track record in digital marketing, with a focus on e-commerce platforms?
- Are you comfortable working with various teams and stakeholders to ensure brand harmony across all e-commerce channels?
ASSUMPTION: Cricut values candidates who are passionate about the crafting and DIY space, innovative, collaborative, and results-driven.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the fast-paced nature of the e-commerce industry and Amazon's frequent platform updates
- Balancing the need for brand harmony across all e-commerce channels with the unique requirements of each platform
- Ensuring a positive customer shopping experience while driving sales growth
ASSUMPTION: The E-Commerce Marketing Manager will need to be adaptable, organized, and proactive in addressing these challenges to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to an E-Commerce Marketing Specialist or Manager, with a focus on Amazon and other major e-commerce platforms
- Unlike other marketing roles, this position requires specific experience and expertise in Amazon platforms and e-commerce advertising
- Career progression in this field may lead to senior marketing roles, management positions, or specialized e-commerce marketing roles
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, requiring specific experience and expertise in e-commerce platforms.
📝 Sample Projects
- Developing and executing a paid media strategy for Amazon, resulting in a 20% increase in sales for a specific product category
- Managing product page setup and content for multiple e-commerce platforms, leading to a 15% increase in conversion rates
- Collaborating with internal teams to launch a new product, resulting in a successful brand integration across all e-commerce channels
ASSUMPTION: These sample projects demonstrate the E-Commerce Marketing Manager's ability to develop and execute marketing strategies, manage product content, and collaborate with internal teams to drive sales growth and enhance the customer shopping experience.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the e-commerce marketing team currently, and how can this role address them?
- How does this role collaborate with other marketing teams, such as social media and product marketing?
- What opportunities are there for growth and professional development within the company?
- How does Cricut support work-life balance, particularly for employees working in a hybrid arrangement?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help the candidate better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital marketing, with a focus on e-commerce platforms
- Prepare for behavioral interview questions that focus on your problem-solving and decision-making skills
- Showcase your passion for the crafting and DIY space, and your understanding of the target audience
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
