E-Commerce Marketing Specialist

📌 Core Information

🔹 Job Title: E-Commerce Marketing Specialist

🔹 Company: Pro Food Systems Inc

🔹 Location: Holts Summit, Missouri, United States

🔹 Job Type: On-site

🔹 Category: Not specified

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to enhance customer acquisition and retention.
• Managing and optimizing digital marketing campaigns across various platforms.
• Analyzing data to drive strategic decisions and improve the online ordering experience.
• Collaborating with internal teams to ensure cohesive brand communication.

ASSUMPTION: It is assumed that the role requires a strategic marketer skilled in digital platforms, as the description focuses on digital marketing efforts and data-driven decision-making.

📋 Key Responsibilities

✅ Develop and execute campaigns to drive mobile app engagement and order frequency.

✅ Optimize third-party delivery platform listings to ensure brand consistency.

✅ Create targeted B2B marketing strategies for catering services.

✅ Track and analyze performance metrics to make continuous improvements.

✅ Collaborate with franchisees and store teams to support local marketing efforts.

ASSUMPTION: The role emphasizes data analytics and operational collaboration, requiring strong analytical and interpersonal skills.

🎯 Required Qualifications

Education: BA or MA degree in Marketing, Communication, Media Studies, or a relevant field preferred.

Experience: Proven experience in digital marketing, e-commerce, or QSR marketing.

Required Skills:

• Understanding of mobile app and online ordering platforms
• Proficiency in analytics and performance tracking tools
• Strong project management and communication skills

Preferred Skills:

• Experience with SEO and App Store Optimization
• Hands-on experience with email marketing and push notifications

ASSUMPTION: The qualifications suggest a well-rounded skill set in both strategy and execution within digital marketing environments.

💰 Compensation & Benefits

Salary Range: Not specified. Typically, this role might expect a salary range within the industry average for digital marketing specialists.

Benefits:

• Health insurance
• Retirement savings plan
• PTO and holidays

Working Hours: 40 hours per week, with some flexibility for attending events.

ASSUMPTION: Benefits are assumed based on typical offerings in similar roles within the industry.

📌 Applicant Insights

🔍 Company Context

Industry: Food & Beverages, specially focused on Quick Service Restaurants (QSR)

Company Size: 51-200 employees, highlighting a medium-sized company where employee contributions are noticeable.

Founded: 1999

Company Description:

• Operates leading food brands including Champs Chicken®, BluTaco®, and Hangar 54 Pizza®.
• Employee-owned company promoting a strong sense of community and investment in success.
• Recognized by INC. Magazine as one of the "Fastest Growing Privately-Held Companies" for nine consecutive years.

Company Specialties:

• Franchising
• Innovation in QSR
• Foodservice solutions

Company Website: https://www.pfsbrands.com

ASSUMPTION: The company's strength lies in its community-driven approach and robust presence in the QSR market, assumed from its industry recognition and employee ownership model.

📊 Role Analysis

Career Level: Intermediate level position suitable for professionals with a few years of experience in the field.

Reporting Structure: Reports to the Digital Marketing Manager.

Work Arrangement: On-site, based in Holts Summit, MO.

Growth Opportunities:

• Potential to lead larger marketing campaigns
• Opportunity to impact a large franchise network
• Possibility to collaborate on innovative digital marketing projects

ASSUMPTION: Growth is facilitated through involvement in high-impact projects across the company's franchise operations.

🌍 Location & Work Environment

Office Type: Standard office environment

Office Location(s): Holts Summit, Missouri

Geographic Context:

• Accessible location in central Missouri
• Close proximity to local dining and retail options
• Community-oriented town with a supportive business network

Work Schedule: Standard weekdays with some flexibility for event-related travel.

ASSUMPTION: Work environment promotes collaboration and innovation, supported by the company's centralized location and community ties.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening with HR
• In-person interview with hiring manager

Key Assessment Areas:

• Understanding of digital marketing strategies
• Experience with data analytics and performance tracking
• Cultural fit within an employee-owned company

Application Tips:

• Highlight experience in digital marketing and data analysis
• Prepare examples of previous successful campaigns
• Demonstrate understanding of QSR industry trends

ATS Keywords: Digital Marketing, E-Commerce, Customer Engagement, Analytics, QSR

ASSUMPTION: The interview process is structured to identify candidates who are not only skilled but also fit the company's innovative and community-focused culture.

🛠️ Tools & Technologies

• Google Analytics
• Marketing Automation Platforms
• Email Marketing Tools

ASSUMPTION: Candidates are expected to be proficient in industry-standard tools based on the marketing nature of this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Community
• Accountability

Work Style:

• Collaborative teamwork environment
• Focus on data-driven decision-making
• A commitment to quality and customer satisfaction

Self-Assessment Questions:

• Do you thrive in a collaborative and community-driven environment?
• Are you experienced in leveraging data for marketing insights?
• Can you manage multiple projects effectively?

ASSUMPTION: Based on the company's focus on community and quality, fitting in culturally involves aligning with these core priorities.

⚠️ Potential Challenges

• Maintaining brand consistency across multiple platforms
• Balancing creative innovation with data-driven insights
• Adapting to fast-paced changes in digital marketing trends
• Working within an employee-owned company structure

ASSUMPTION: Challenges tend to arise from the multi-faceted nature of digital marketing and the dynamic environment of a growing company.

📈 Similar Roles Comparison

• Compared to similar roles in larger firms, this position offers broader responsibilities.
• Greater opportunity for impact due to company size and structure.
• Potential for more personalized career development.

ASSUMPTION: The role is likely more dynamic and varied than similar roles at larger companies, providing extensive growth opportunities.

📝 Sample Projects

• Launching a multi-channel digital ad campaign for a new franchise offering
• Optimizing mobile app user experience and engagement strategy
• Analyzing customer feedback to improve QSR service delivery

ASSUMPTION: Sample projects reflect the role's focus on innovation and functional improvements in digital marketing initiatives.

❓ Key Questions to Ask During Interview

• How does the company support professional development in digital marketing?
• What are the biggest digital marketing challenges faced by the company?
• How does the company integrate feedback from franchisees into its marketing strategy?
• What are the key performance metrics for success in this role?
• Can you describe a successful campaign and what metrics were used to measure its success?

ASSUMPTION: Key questions should focus on understanding the role's challenges, growth potential, and alignment with company goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the PFSbrands career site at this link
• Ensure your resume highlights relevant digital marketing experience and skills
• Prepare a cover letter focusing on your analytical and strategic abilities
• Be ready to provide detailed examples of past work during interviews

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.