E-commerce Marketing Specialist

📌 Core Information

🔹 Job Title: E-commerce Marketing Specialist

🔹 Company: Booksy

🔹 Location: Poland (Remote)

🔹 Job Type: Full-time

🔹 Category: E-commerce & Marketing

🔹 Date Posted: April 29, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving sales campaigns for Booksy's online beauty store from concept to delivery
• Managing promotional concepts, CRM campaigns, and paid advertising (Meta & Google Ads)
• Monitoring campaign performance and optimizing results
• Competitive analysis and ensuring Booksy's offerings remain competitive
• Collaborating with designers and creating visual content using tools like Canva

ASSUMPTION: This role requires a high level of independence and adaptability in a fast-paced, ever-changing environment. Candidates should be comfortable working remotely and managing their own time.

📋 Key Responsibilities

✅ Develop and execute promotional concepts, manage campaigns in the CRM system, and launch paid advertising campaigns

✅ Plan and execute multi-channel campaign communications across various channels, crafting compelling marketing copy

✅ Monitor campaign performance through clicks, conversions, and pricing management

✅ Regularly monitor competitor pricing on other e-commerce platforms to ensure Booksy's offerings remain competitive

✅ Collaborate with graphic designers or independently create visuals using Canva or similar tools

ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong organizational skills and the ability to balance multiple projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years of experience in e-commerce, ideally within the beauty/cosmetics category

Required Skills:

• Hands-on experience with campaign tools (CRM)
• Proven experience setting up and managing Google and Meta Ads campaigns
• Strong understanding of e-commerce promotion mechanics
• Fluent in Polish and English

Preferred Skills:

• Strong copywriting skills, focusing on performance-driven messaging
• Visual content creation skills using Canva (or similar tools)
• Excellent self-organization, with a high level of independence and a results-oriented approach

ASSUMPTION: While a degree is preferred, Booksy values practical experience and results. Candidates with relevant experience but no degree are encouraged to apply.

💰 Compensation & Benefits

Salary Range: Industry standard for mid-level e-commerce marketing specialists in Poland is approximately PLN 12,000 - 18,000 gross per month (€2,600 - €4,000). Final offer will depend on experience and skills.

Benefits:

• Private medical care through Allianz Health (company-subsidized)
• Multisport card
• Additional life insurance from PZU
• Online consultations with a Booksy Psychologist
• Wellbeing tools (Worksmile and Officevibe)
• Happiness Team initiatives

Working Hours: Full-time (40 hours per week), with flexible working hours and a results-driven approach

ASSUMPTION: Booksy offers competitive compensation and benefits packages for the Polish market. Final salary offers will be based on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Booksy operates in the internet marketplace platforms industry, focusing on the personal care sector

Company Size: Mid-sized (501-1,000 employees), offering a dynamic and collaborative work environment

Founded: 2014, with headquarters in Poland, France, Spain, UK, and US

Company Description:

• Empowers entrepreneurs in the beauty, health, and wellness industry to build successful businesses
• Supports clients in arranging 'me time' moments through its cloud-based marketplace
• Focuses on elevating people and helping them thrive and feel fantastic

Company Specialties:

• Smart Scheduling
• Mobile apps
• Marketplaces
• Software development
• Booking software

Company Website: booksy.biz

ASSUMPTION: Booksy's international presence and focus on empowering entrepreneurs create a unique work environment with diverse opportunities.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and development within the marketing department

Reporting Structure: This role reports directly to the E-commerce Team Lead

Work Arrangement: Fully remote, with a high degree of independence and flexibility

Growth Opportunities:

• Potential career progression into senior marketing roles or team leadership positions
• Chance to gain experience in a fast-growing, international company
• Opportunity to work on diverse projects and campaigns

ASSUMPTION: Booksy's rapid growth and international presence offer numerous opportunities for career development and advancement.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office requirement

Office Location(s): Poland (remote)

Geographic Context:

• Poland has a cost of living comparable to other EU countries and offers a high quality of life
• The remote work environment allows for a flexible work-life balance
• Poland has a vibrant tech industry and a growing startup scene

Work Schedule: Flexible, results-driven approach with a focus on delivering high-quality work

ASSUMPTION: The fully remote work environment requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (campaign management task)
• Final interview with the E-commerce Team Lead

Key Assessment Areas:

• Campaign management skills
• Creativity and copywriting abilities
• Analytical thinking and problem-solving
• Cultural fit and alignment with Booksy's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant e-commerce and marketing experience
• Demonstrate your understanding of Booksy's business and market position in your application materials
• Prepare for the technical assessment by brushing up on your campaign management skills

ATS Keywords: E-commerce, Marketing, Campaign Management, Google Ads, Meta Ads, CRM, Beauty, Cosmetics, Poland, Remote

ASSUMPTION: Booksy's hiring process is designed to assess candidates' skills and cultural fit, with a focus on practical experience and results.

🛠️ Tools & Technologies

• CRM system (specific platform not mentioned)
• Google Ads
• Meta Ads
• Canva (or similar visual content creation tools)

ASSUMPTION: Candidates should be comfortable learning and using new tools and platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Community
• Growth

Work Style:

• Results-driven and independent
• Collaborative and creative
• Adaptable and resilient

Self-Assessment Questions:

• Do you thrive in a fast-paced, ever-changing environment?
• Are you comfortable working remotely and managing your own time?
• Do you enjoy collaborating with others and helping to create clarity?

ASSUMPTION: Booksy values candidates who are self-motivated, adaptable, and able to thrive in a dynamic, remote work environment.

⚠️ Potential Challenges

• Managing multiple projects and campaigns simultaneously
• Adapting to changes in the market and promotional strategies
• Working independently and maintaining a strong work-life balance
• Navigating a fully remote work environment and building relationships with team members

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a results-driven approach.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a high degree of independence and adaptability in a fast-paced environment
• Booksy's international presence and focus on empowering entrepreneurs create a unique work environment with diverse opportunities
• Career progression in this role could lead to senior marketing roles or team leadership positions within Booksy's growing marketing department

ASSUMPTION: This role offers a unique blend of creative and analytical responsibilities, with a focus on driving results and adapting to change.

📝 Sample Projects

• Developing and executing a promotional campaign for a new beauty product launch
• Optimizing pricing strategy based on competitive analysis and market trends
• Creating visually appealing content for social media and email marketing campaigns

ASSUMPTION: These sample projects demonstrate the diverse range of responsibilities and tasks associated with this role.

❓ Key Questions to Ask During Interview

• How does Booksy support the growth and development of its employees?
• What are the biggest challenges facing the E-commerce team in the next 6-12 months?
• How does Booksy foster a sense of community and collaboration among its remote teams?
• What opportunities are there for career progression within the marketing department?
• How does Booksy approach work-life balance in a fully remote work environment?

ASSUMPTION: These questions can help candidates better understand Booksy's company culture, work environment, and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application and CV in English through the provided link
• Tailor your resume and cover letter to highlight relevant e-commerce and marketing experience
• Prepare for the technical assessment by brushing up on your campaign management skills
• Follow up with the hiring manager after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.