E-Commerce Marketing Specialist

📌 Core Information

🔹 Job Title: E-Commerce Marketing Specialist

🔹 Company: Mars

🔹 Location: Seoul, South Korea

🔹 Job Type: Full-Time

🔹 Category: E-Commerce & Marketing

🔹 Date Posted: June 10, 2025

🔹 Experience Level: Mid-Senior Level (5-10 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing a new online shop-in-shop business model within the Naver platform
• Leading eCRM initiatives to boost sales and enhance consumer engagement
• Providing insights and recommendations based on performance analysis
• Collaborating with the Royal Canin Korea Sales Acceleration Team
• Working in a diverse and international team, guided by Mars' Five Principles

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving growth through digital channels.

📋 Key Responsibilities

✅ Develop a new business model (online shop-in-shop) including end-to-end operational process

✅ Lead SIS eCRM initiatives, pet owner data acquisition, and CRM touch campaigns

✅ Provide SIS consumer insights and trends for untapped business opportunities

✅ Optimize SIS touchpoints for improving engagement through creative asset management

✅ Provide regular performance analysis, including key data points and actionable recommendations

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and creative problem-solving to drive sales and enhance the customer experience.

🎯 Required Qualifications

Education: University degree or higher-level education

Experience: Over 5 years of experience in FMCG, including a minimum of 3 years in the E-commerce field

Required Skills:

• Advanced level of English, both written and verbal
• Strong interpersonal and communication skills, both locally and internationally
• Proven experience in E-commerce and CRM
• Data analysis and consumer insights skills
• Business development and sales strategy experience

Preferred Skills:

• Experience with Naver platform and SIS initiatives
• Familiarity with the pet industry and pet owner behavior

ASSUMPTION: Candidates with a strong background in E-commerce, CRM, and data analysis will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-senior level E-commerce marketing roles in Seoul, the estimated salary range is ₩60,000,000 - ₩80,000,000 per year.

Benefits:

• Learning and development support, including access to Mars University
• Company bonus

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or adjusted hours.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mars operates in the Food and Beverage Manufacturing industry, with a focus on pet care, food, and confectionery.

Company Size: Mars is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Mars was founded in 1911 by Franklin C. Mars and is headquartered in McLean, Virginia, USA.

Company Description:

• Mars is a family-owned business with a strong commitment to its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
• The company is known for its iconic brands, including M&M's, Snickers, Twix, and Pedigree, as well as its diverse range of products and services.
• Mars is dedicated to sustainability and has set ambitious goals to reduce its environmental impact and create a positive influence on the world.

Company Specialties:

• Mars Petcare: Providing high-quality pet food, snacks, and health services
• Mars Food: Offering food products, including Uncle Ben's, Dolmio, and Masterfoods
• Mars Edge: Developing health and wellness products, such as COCOAVIA and KIND
• Mars Wrigley: Producing confectionery and gum brands, including M&M's, Snickers, and Orbit

Company Website: Mars.com

ASSUMPTION: Mars' large size and diverse portfolio provide numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in E-commerce and marketing.

Reporting Structure: The E-Commerce Marketing Specialist will report directly to the Royal Canin Korea Sales Acceleration Team and collaborate with various internal teams, such as marketing, sales, and IT.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work or adjusted hours, depending on the team's needs and the candidate's preferences.

Growth Opportunities:

• Advancement within the marketing department or other related departments
• Expansion of responsibilities based on performance and company growth
• International assignments or relocation opportunities within the Mars global network

ASSUMPTION: This role offers significant growth potential, both within the marketing department and across Mars' diverse portfolio of brands and products.

🌍 Location & Work Environment

Office Type: Mars' Seoul office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): 6885 Elm St, McLean, Virginia, USA (global headquarters); specific Seoul office location not provided

Geographic Context:

• Seoul is the capital and largest city in South Korea, with a population of over 9.9 million people.
• The city is known for its vibrant culture, rich history, and cutting-edge technology.
• Seoul is a major global hub for the electronics, automotive, and pet industries, among others.

Work Schedule: Standard office hours with flexibility for occasional remote work or adjusted hours.

ASSUMPTION: The work environment at Mars' Seoul office is likely to be dynamic, collaborative, and focused on driving results through innovative solutions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional teams
• Final interview with the department head or director
• Background check and offer extension

Key Assessment Areas:

• E-commerce and CRM expertise
• Data analysis and problem-solving skills
• Communication and interpersonal skills
• Cultural fit with Mars' Five Principles

Application Tips:

• Highlight relevant E-commerce and CRM experience in your resume
• Tailor your cover letter to demonstrate your understanding of the role and your fit with Mars' values
• Prepare examples of your data analysis and problem-solving skills for the interview

ATS Keywords: E-commerce, CRM, data analysis, consumer insights, business development, sales strategy, Naver platform, SIS initiatives, pet industry, Mars Five Principles

ASSUMPTION: The application process at Mars is likely to be thorough and competitive, with a focus on assessing candidates' technical skills and cultural fit.

🛠️ Tools & Technologies

• Naver platform and SIS initiatives
• CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
• Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's global standards.

👔 Cultural Fit Considerations

Company Values:

• Quality: The consumer is our boss, quality is our work, and value for money is our goal.
• Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
• Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
• Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
• Freedom: We need freedom to shape our future; we need profit to remain free.

Work Style:

• Collaborative and team-oriented, with a focus on driving results together
• Adaptable and responsive to change, with a growth mindset
• Data-driven and analytical, with a strong focus on continuous improvement

Self-Assessment Questions:

• How do you embody Mars' Five Principles in your daily work?
• Can you provide an example of a time when you drove results through data analysis and strategic planning?
• How do you approach collaboration and teamwork in a dynamic, international environment?

ASSUMPTION: Candidates who demonstrate a strong alignment with Mars' Five Principles and a collaborative, data-driven work style will be most successful in this role.

⚠️ Potential Challenges

• Navigating the complexities of the Naver platform and SIS initiatives
• Balancing multiple priorities and stakeholders in a dynamic, international environment
• Adapting to Mars' unique company culture and Five Principles
• Managing the expectations and demands of a large, global corporation

ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and a commitment to Mars' values and mission.

📈 Similar Roles Comparison

• This role is unique in its focus on developing a new business model within the Naver platform, with a specific emphasis on the pet industry.
• Compared to other E-commerce marketing roles, this position requires a higher level of strategic thinking and business development expertise.
• Career paths for this role may include advancement within the marketing department, expansion of responsibilities, or international assignments within Mars' global network.

ASSUMPTION: This role offers a unique opportunity to drive growth and innovation within a specific niche of the E-commerce landscape.

📝 Sample Projects

• Developing a comprehensive business plan for a new online shop-in-shop model within the Naver platform
• Conducting market research and consumer segmentation analysis to inform SIS eCRM initiatives
• Optimizing SIS touchpoints and creative assets to improve customer engagement and drive sales

ASSUMPTION: These sample projects demonstrate the strategic and data-driven nature of the role, as well as the importance of collaboration and cross-functional teamwork.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Royal Canin Korea Sales Acceleration Team?
• How does this role fit into Mars' broader strategy for the pet industry and E-commerce growth?
• What are the most important qualities and skills for success in this role, according to the hiring manager?
• How does Mars support the professional development and growth of its Associates in this role?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, as well as their commitment to driving results and continuous learning.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Mars careers portal
• Tailor your resume to highlight your relevant E-commerce and CRM experience
• Write a cover letter that demonstrates your understanding of the role and your fit with Mars' values
• Prepare examples of your data analysis and problem-solving skills for the interview
• Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.