Mars logo

E-Commerce Marketing Specialist

Mars
Full-time
On-site
Seoul, Seoul, South Korea
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: E-Commerce Marketing Specialist

πŸ”Ή Company: Mars

πŸ”Ή Location: Seoul, South Korea

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: E-Commerce & Marketing

πŸ”Ή Date Posted: June 10, 2025

πŸ”Ή Experience Level: Mid-Senior Level (5-10 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing a new online shop-in-shop business model within the Naver platform
  • Leading eCRM initiatives to boost sales and enhance consumer engagement
  • Providing insights and recommendations based on performance analysis
  • Collaborating with the Royal Canin Korea Sales Acceleration Team
  • Working in a diverse and international team, guided by Mars' Five Principles

ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving growth through digital channels.

πŸ“‹ Key Responsibilities

βœ… Develop a new business model (online shop-in-shop) including end-to-end operational process

βœ… Lead SIS eCRM initiatives, pet owner data acquisition, and CRM touch campaigns

βœ… Provide SIS consumer insights and trends for untapped business opportunities

βœ… Optimize SIS touchpoints for improving engagement through creative asset management

βœ… Provide regular performance analysis, including key data points and actionable recommendations

ASSUMPTION: This role involves a mix of strategic planning, data analysis, and creative problem-solving to drive sales and enhance the customer experience.

🎯 Required Qualifications

Education: University degree or higher-level education

Experience: Over 5 years of experience in FMCG, including a minimum of 3 years in the E-commerce field

Required Skills:

  • Advanced level of English, both written and verbal
  • Strong interpersonal and communication skills, both locally and internationally
  • Proven experience in E-commerce and CRM
  • Data analysis and consumer insights skills
  • Business development and sales strategy experience

Preferred Skills:

  • Experience with Naver platform and SIS initiatives
  • Familiarity with the pet industry and pet owner behavior

ASSUMPTION: Candidates with a strong background in E-commerce, CRM, and data analysis will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for mid-senior level E-commerce marketing roles in Seoul, the estimated salary range is β‚©60,000,000 - β‚©80,000,000 per year.

Benefits:

  • Learning and development support, including access to Mars University
  • Company bonus

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or adjusted hours.

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Mars operates in the Food and Beverage Manufacturing industry, with a focus on pet care, food, and confectionery.

Company Size: Mars is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and development.

Founded: Mars was founded in 1911 by Franklin C. Mars and is headquartered in McLean, Virginia, USA.

Company Description:

  • Mars is a family-owned business with a strong commitment to its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
  • The company is known for its iconic brands, including M&M's, Snickers, Twix, and Pedigree, as well as its diverse range of products and services.
  • Mars is dedicated to sustainability and has set ambitious goals to reduce its environmental impact and create a positive influence on the world.

Company Specialties:

  • Mars Petcare: Providing high-quality pet food, snacks, and health services
  • Mars Food: Offering food products, including Uncle Ben's, Dolmio, and Masterfoods
  • Mars Edge: Developing health and wellness products, such as COCOAVIA and KIND
  • Mars Wrigley: Producing confectionery and gum brands, including M&M's, Snickers, and Orbit

Company Website: Mars.com

ASSUMPTION: Mars' large size and diverse portfolio provide numerous opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in E-commerce and marketing.

Reporting Structure: The E-Commerce Marketing Specialist will report directly to the Royal Canin Korea Sales Acceleration Team and collaborate with various internal teams, such as marketing, sales, and IT.

Work Arrangement: This is an on-site position, with the possibility of occasional remote work or adjusted hours, depending on the team's needs and the candidate's preferences.

Growth Opportunities:

  • Advancement within the marketing department or other related departments
  • Expansion of responsibilities based on performance and company growth
  • International assignments or relocation opportunities within the Mars global network

ASSUMPTION: This role offers significant growth potential, both within the marketing department and across Mars' diverse portfolio of brands and products.

🌍 Location & Work Environment

Office Type: Mars' Seoul office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): 6885 Elm St, McLean, Virginia, USA (global headquarters); specific Seoul office location not provided

Geographic Context:

  • Seoul is the capital and largest city in South Korea, with a population of over 9.9 million people.
  • The city is known for its vibrant culture, rich history, and cutting-edge technology.
  • Seoul is a major global hub for the electronics, automotive, and pet industries, among others.

Work Schedule: Standard office hours with flexibility for occasional remote work or adjusted hours.

ASSUMPTION: The work environment at Mars' Seoul office is likely to be dynamic, collaborative, and focused on driving results through innovative solutions.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the hiring manager
  • In-depth interviews with cross-functional teams
  • Final interview with the department head or director
  • Background check and offer extension

Key Assessment Areas:

  • E-commerce and CRM expertise
  • Data analysis and problem-solving skills
  • Communication and interpersonal skills
  • Cultural fit with Mars' Five Principles

Application Tips:

  • Highlight relevant E-commerce and CRM experience in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with Mars' values
  • Prepare examples of your data analysis and problem-solving skills for the interview

ATS Keywords: E-commerce, CRM, data analysis, consumer insights, business development, sales strategy, Naver platform, SIS initiatives, pet industry, Mars Five Principles

ASSUMPTION: The application process at Mars is likely to be thorough and competitive, with a focus on assessing candidates' technical skills and cultural fit.

πŸ› οΈ Tools & Technologies

  • Naver platform and SIS initiatives
  • CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
  • Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)
  • Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's global standards.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Quality: The consumer is our boss, quality is our work, and value for money is our goal.
  • Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
  • Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
  • Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
  • Freedom: We need freedom to shape our future; we need profit to remain free.

Work Style:

  • Collaborative and team-oriented, with a focus on driving results together
  • Adaptable and responsive to change, with a growth mindset
  • Data-driven and analytical, with a strong focus on continuous improvement

Self-Assessment Questions:

  • How do you embody Mars' Five Principles in your daily work?
  • Can you provide an example of a time when you drove results through data analysis and strategic planning?
  • How do you approach collaboration and teamwork in a dynamic, international environment?

ASSUMPTION: Candidates who demonstrate a strong alignment with Mars' Five Principles and a collaborative, data-driven work style will be most successful in this role.

⚠️ Potential Challenges

  • Navigating the complexities of the Naver platform and SIS initiatives
  • Balancing multiple priorities and stakeholders in a dynamic, international environment
  • Adapting to Mars' unique company culture and Five Principles
  • Managing the expectations and demands of a large, global corporation

ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and a commitment to Mars' values and mission.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on developing a new business model within the Naver platform, with a specific emphasis on the pet industry.
  • Compared to other E-commerce marketing roles, this position requires a higher level of strategic thinking and business development expertise.
  • Career paths for this role may include advancement within the marketing department, expansion of responsibilities, or international assignments within Mars' global network.

ASSUMPTION: This role offers a unique opportunity to drive growth and innovation within a specific niche of the E-commerce landscape.

πŸ“ Sample Projects

  • Developing a comprehensive business plan for a new online shop-in-shop model within the Naver platform
  • Conducting market research and consumer segmentation analysis to inform SIS eCRM initiatives
  • Optimizing SIS touchpoints and creative assets to improve customer engagement and drive sales

ASSUMPTION: These sample projects demonstrate the strategic and data-driven nature of the role, as well as the importance of collaboration and cross-functional teamwork.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the Royal Canin Korea Sales Acceleration Team?
  • How does this role fit into Mars' broader strategy for the pet industry and E-commerce growth?
  • What are the most important qualities and skills for success in this role, according to the hiring manager?
  • How does Mars support the professional development and growth of its Associates in this role?
  • What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, as well as their commitment to driving results and continuous learning.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Mars careers portal
  • Tailor your resume to highlight your relevant E-commerce and CRM experience
  • Write a cover letter that demonstrates your understanding of the role and your fit with Mars' values
  • Prepare examples of your data analysis and problem-solving skills for the interview
  • Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.