π Core Information
πΉ Job Title: E-Commerce Marketing Specialist
πΉ Company: Mars
πΉ Location: Seoul, South Korea
πΉ Job Type: Full-Time
πΉ Category: E-Commerce & Marketing
πΉ Date Posted: June 10, 2025
πΉ Experience Level: Mid-Senior Level (5-10 years)
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Developing a new online shop-in-shop business model within the Naver platform
- Leading eCRM initiatives to boost sales and enhance consumer engagement
- Providing insights and recommendations based on performance analysis
- Collaborating with the Royal Canin Korea Sales Acceleration Team
- Working in a diverse and international team, guided by Mars' Five Principles
ASSUMPTION: This role requires a high level of autonomy and strategic thinking, with a focus on driving growth through digital channels.
π Key Responsibilities
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Develop a new business model (online shop-in-shop) including end-to-end operational process
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Lead SIS eCRM initiatives, pet owner data acquisition, and CRM touch campaigns
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Provide SIS consumer insights and trends for untapped business opportunities
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Optimize SIS touchpoints for improving engagement through creative asset management
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Provide regular performance analysis, including key data points and actionable recommendations
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and creative problem-solving to drive sales and enhance the customer experience.
π― Required Qualifications
Education: University degree or higher-level education
Experience: Over 5 years of experience in FMCG, including a minimum of 3 years in the E-commerce field
Required Skills:
- Advanced level of English, both written and verbal
- Strong interpersonal and communication skills, both locally and internationally
- Proven experience in E-commerce and CRM
- Data analysis and consumer insights skills
- Business development and sales strategy experience
Preferred Skills:
- Experience with Naver platform and SIS initiatives
- Familiarity with the pet industry and pet owner behavior
ASSUMPTION: Candidates with a strong background in E-commerce, CRM, and data analysis will be most successful in this role.
π° Compensation & Benefits
Salary Range: Based on industry standards for mid-senior level E-commerce marketing roles in Seoul, the estimated salary range is β©60,000,000 - β©80,000,000 per year.
Benefits:
- Learning and development support, including access to Mars University
- Company bonus
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with flexibility for occasional remote work or adjusted hours.
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Mars operates in the Food and Beverage Manufacturing industry, with a focus on pet care, food, and confectionery.
Company Size: Mars is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and development.
Founded: Mars was founded in 1911 by Franklin C. Mars and is headquartered in McLean, Virginia, USA.
Company Description:
- Mars is a family-owned business with a strong commitment to its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
- The company is known for its iconic brands, including M&M's, Snickers, Twix, and Pedigree, as well as its diverse range of products and services.
- Mars is dedicated to sustainability and has set ambitious goals to reduce its environmental impact and create a positive influence on the world.
Company Specialties:
- Mars Petcare: Providing high-quality pet food, snacks, and health services
- Mars Food: Offering food products, including Uncle Ben's, Dolmio, and Masterfoods
- Mars Edge: Developing health and wellness products, such as COCOAVIA and KIND
- Mars Wrigley: Producing confectionery and gum brands, including M&M's, Snickers, and Orbit
Company Website: Mars.com
ASSUMPTION: Mars' large size and diverse portfolio provide numerous opportunities for career growth and development within the company.
π Role Analysis
Career Level: This role is at the mid-senior level, requiring a significant amount of experience and expertise in E-commerce and marketing.
Reporting Structure: The E-Commerce Marketing Specialist will report directly to the Royal Canin Korea Sales Acceleration Team and collaborate with various internal teams, such as marketing, sales, and IT.
Work Arrangement: This is an on-site position, with the possibility of occasional remote work or adjusted hours, depending on the team's needs and the candidate's preferences.
Growth Opportunities:
- Advancement within the marketing department or other related departments
- Expansion of responsibilities based on performance and company growth
- International assignments or relocation opportunities within the Mars global network
ASSUMPTION: This role offers significant growth potential, both within the marketing department and across Mars' diverse portfolio of brands and products.
π Location & Work Environment
Office Type: Mars' Seoul office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): 6885 Elm St, McLean, Virginia, USA (global headquarters); specific Seoul office location not provided
Geographic Context:
- Seoul is the capital and largest city in South Korea, with a population of over 9.9 million people.
- The city is known for its vibrant culture, rich history, and cutting-edge technology.
- Seoul is a major global hub for the electronics, automotive, and pet industries, among others.
Work Schedule: Standard office hours with flexibility for occasional remote work or adjusted hours.
ASSUMPTION: The work environment at Mars' Seoul office is likely to be dynamic, collaborative, and focused on driving results through innovative solutions.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interviews with cross-functional teams
- Final interview with the department head or director
- Background check and offer extension
Key Assessment Areas:
- E-commerce and CRM expertise
- Data analysis and problem-solving skills
- Communication and interpersonal skills
- Cultural fit with Mars' Five Principles
Application Tips:
- Highlight relevant E-commerce and CRM experience in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Mars' values
- Prepare examples of your data analysis and problem-solving skills for the interview
ATS Keywords: E-commerce, CRM, data analysis, consumer insights, business development, sales strategy, Naver platform, SIS initiatives, pet industry, Mars Five Principles
ASSUMPTION: The application process at Mars is likely to be thorough and competitive, with a focus on assessing candidates' technical skills and cultural fit.
π οΈ Tools & Technologies
- Naver platform and SIS initiatives
- CRM software (e.g., Salesforce, HubSpot, or Zoho CRM)
- Data analysis tools (e.g., Google Analytics, Tableau, or Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's global standards.
π Cultural Fit Considerations
Company Values:
- Quality: The consumer is our boss, quality is our work, and value for money is our goal.
- Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
- Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
- Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
- Freedom: We need freedom to shape our future; we need profit to remain free.
Work Style:
- Collaborative and team-oriented, with a focus on driving results together
- Adaptable and responsive to change, with a growth mindset
- Data-driven and analytical, with a strong focus on continuous improvement
Self-Assessment Questions:
- How do you embody Mars' Five Principles in your daily work?
- Can you provide an example of a time when you drove results through data analysis and strategic planning?
- How do you approach collaboration and teamwork in a dynamic, international environment?
ASSUMPTION: Candidates who demonstrate a strong alignment with Mars' Five Principles and a collaborative, data-driven work style will be most successful in this role.
β οΈ Potential Challenges
- Navigating the complexities of the Naver platform and SIS initiatives
- Balancing multiple priorities and stakeholders in a dynamic, international environment
- Adapting to Mars' unique company culture and Five Principles
- Managing the expectations and demands of a large, global corporation
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and a commitment to Mars' values and mission.
π Similar Roles Comparison
- This role is unique in its focus on developing a new business model within the Naver platform, with a specific emphasis on the pet industry.
- Compared to other E-commerce marketing roles, this position requires a higher level of strategic thinking and business development expertise.
- Career paths for this role may include advancement within the marketing department, expansion of responsibilities, or international assignments within Mars' global network.
ASSUMPTION: This role offers a unique opportunity to drive growth and innovation within a specific niche of the E-commerce landscape.
π Sample Projects
- Developing a comprehensive business plan for a new online shop-in-shop model within the Naver platform
- Conducting market research and consumer segmentation analysis to inform SIS eCRM initiatives
- Optimizing SIS touchpoints and creative assets to improve customer engagement and drive sales
ASSUMPTION: These sample projects demonstrate the strategic and data-driven nature of the role, as well as the importance of collaboration and cross-functional teamwork.
β Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Royal Canin Korea Sales Acceleration Team?
- How does this role fit into Mars' broader strategy for the pet industry and E-commerce growth?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
- How does Mars support the professional development and growth of its Associates in this role?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These questions demonstrate a candidate's interest in the role, the team, and the company, as well as their commitment to driving results and continuous learning.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the Mars careers portal
- Tailor your resume to highlight your relevant E-commerce and CRM experience
- Write a cover letter that demonstrates your understanding of the role and your fit with Mars' values
- Prepare examples of your data analysis and problem-solving skills for the interview
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.