📌 Core Information
🔹 Job Title: E-commerce Marketing Specialist
🔹 Company: StaffRight
🔹 Location: Guadalajara, Jalisco, Mexico
🔹 Job Type: Full-time, Remote
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US time zones)
🚀 Job Overview
Key aspects of this role include:
- Managing Meta ad campaigns for e-commerce brands
- Day-to-day operations of a Shopify store
- Collaborating with a diverse team to drive online brand growth
- Working in a hybrid role that combines creative and operational tasks
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and strong communication abilities.
📋 Key Responsibilities
✅ Plan, launch, and optimize Meta ad campaigns to drive sales and engagement
✅ Track performance and adjust campaigns based on real-time data and analytics
✅ Generate reports and insights to inform strategy and improve campaign performance
✅ Manage day-to-day operations of a Shopify store, including product updates, pricing, and troubleshooting
✅ Collaborate with cross-functional teams to ensure brand consistency and drive online growth
ASSUMPTION: This role may require occasional weekend work or flexible hours to accommodate US time zones.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience managing Meta ads for e-commerce brands (2+ years)
Required Skills:
- Excellent written and verbal communication skills in English
- Hands-on experience with Shopify (backend use)
- Strong understanding of digital marketing KPIs and conversion tracking
- Proficiency with Microsoft Office tools and Google Workspace
- Comfortable using time-trackers (e.g., Time Doctor)
Preferred Skills:
- Experience with Klaviyo, Google Ads, or Canva
- Familiarity with e-commerce platforms and best practices
- Ability to work independently and manage multiple projects
ASSUMPTION: Candidates with experience in both paid advertising and e-commerce operations will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: Up to USD 1,175 per month, commensurate with experience and qualifications
Benefits:
- Comprehensive health coverage within your country
- Paid time off and sick leave
- Service recognition and rewards
Working Hours: Full-time (40 hours per week), with flexibility to accommodate US time zones
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Mexico. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Staffing and Recruiting
Company Size: 1 employee (Small, agile team)
Founded: Not specified (Young, growing company)
Company Description:
- StaffRight is a staffing agency focused on helping businesses grow worldwide
- They offer competitive pay, health insurance, paid time off, and a supportive HR team
- Their mission is to transform lives and make a profound impact through staffing
Company Specialties:
- E-commerce marketing
- Staffing and recruitment
- Global outsourced staffing
Company Website: staffing-right.com
ASSUMPTION: StaffRight is a young, growing company that values employee growth and success.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the client and collaborates with cross-functional teams
Work Arrangement: Remote, with a focus on US time zones (Graveyard shift in the Philippines)
Growth Opportunities:
- Potential to grow within the company as it expands
- Opportunity to gain experience in both paid advertising and e-commerce operations
- Possibility to work with a diverse range of clients and industries
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic, growing company.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Not applicable (remote work)
Geographic Context:
- Guadalajara, Jalisco, Mexico (remote work, but must accommodate US time zones)
- Candidates must have a reliable internet connection (at least 50 Mbps) and available backup equipment
- Available to start within 2 weeks from job offer
Work Schedule: Full-time (40 hours per week), with flexibility to accommodate US time zones
ASSUMPTION: This role requires a high degree of self-motivation and time management skills, as well as the ability to work independently and remotely.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening interview
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- Communication skills and cultural fit
- Technical proficiency in Meta ads and Shopify
- Problem-solving and analytical skills
- Creativity and strategic thinking
Application Tips:
- Highlight relevant experience and achievements in your resume and cover letter
- Demonstrate a strong understanding of digital marketing KPIs and e-commerce best practices
- Showcase your ability to work independently and manage multiple projects
- Prepare examples of successful Meta ad campaigns and Shopify store management
ATS Keywords: E-commerce Marketing, Meta Ads, Shopify, Digital Marketing, Communication Skills, Conversion Tracking, Klaviyo, Google Ads, Canva
ASSUMPTION: StaffRight uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Meta Ads (Facebook/Instagram)
- Shopify
- Microsoft Office tools and Google Workspace
- Time Doctor (time-tracking software)
- Potentially: Klaviyo, Google Ads, Canva
ASSUMPTION: Familiarity with additional tools and technologies may be beneficial but is not always required for this role.
👔 Cultural Fit Considerations
Company Values:
- Bridging opportunities
- Empowering success
- Transforming lives
Work Style:
- Self-motivated and independent
- Data-driven and analytical
- Collaborative and team-oriented
Self-Assessment Questions:
- Do you have strong communication skills and the ability to work independently?
- Are you comfortable using data to inform decision-making and improve performance?
- Do you thrive in a dynamic, growing environment and enjoy working with a diverse range of clients?
ASSUMPTION: StaffRight values candidates who are self-motivated, data-driven, and collaborative, with a strong commitment to their mission of transforming lives through staffing.
⚠️ Potential Challenges
- Working in US time zones may require occasional weekend work or flexible hours
- Managing multiple projects and priorities may be challenging at times
- Keeping up with the latest trends and best practices in e-commerce marketing
- Ensuring brand consistency across multiple platforms and channels
ASSUMPTION: These challenges can be overcome with strong time management skills, a proactive approach to learning, and a commitment to collaboration and communication.
📈 Similar Roles Comparison
- This role combines aspects of both paid advertising and e-commerce operations, making it unique compared to more specialized roles
- In the broader marketing industry, this role may be compared to Digital Marketing Specialist or E-commerce Manager positions
- Career progression may include roles such as Senior Marketing Manager, E-commerce Director, or even founding your own e-commerce business
ASSUMPTION: This role offers a unique blend of responsibilities and may appeal to candidates interested in both paid advertising and e-commerce operations.
📝 Sample Projects
- Developing and executing a successful Meta ad campaign for an e-commerce client
- Managing the day-to-day operations of a high-traffic Shopify store, including product updates and troubleshooting
- Collaborating with cross-functional teams to improve online brand consistency and drive sales
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative campaign development to operational store management.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the client's e-commerce brand?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does StaffRight support the growth and development of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does StaffRight ensure brand consistency across multiple platforms and channels?
ASSUMPTION: These questions can help you better understand the role, the company, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and achievements
- Prepare examples of successful Meta ad campaigns and Shopify store management
- Follow up with StaffRight within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
