E-Commerce Marketing Specialist

📌 Core Information

🔹 Job Title: E-Commerce Marketing Specialist

🔹 Company: Village Associates Inc

🔹 Location: Pulaski, Wisconsin

🔹 Job Type: On-site

🔹 Category: E-commerce & Digital Marketing

🔹 Date Posted: May 12, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: On-site (with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Leading e-commerce platform management and updates for multiple consumer brands
• Collaborating with brand managers and marketing professionals to support e-commerce growth
• Managing digital marketing initiatives, including SEO, PPC, and email marketing
• Analyzing and optimizing e-commerce performance using data-driven insights
• Staying updated on the latest e-commerce, marketplace, and MarTech trends and solutions

ASSUMPTION: This role requires a high level of technical proficiency in e-commerce platforms and digital marketing, as well as strong communication and project management skills to succeed in a fast-paced, dynamic environment.

📋 Key Responsibilities

✅ Builds and maintains eCommerce product listings, ensuring all are updated according to established specifications and timeframes.

✅ Researches, recommends, implements, manages, and integrates MarTech applications to platforms.

✅ Troubleshoot technical issues and identify improvement opportunities.

✅ Works with outside partners or the internal IT team to implement certain technical integrations, troubleshoot technical issues.

✅ Stay updated on the latest e-commerce, marketplace, and MarTech, solutions and trends.

✅ Assess the customer journey and enhance it to ensure an optimal shopping experience

✅ Creates, maintains, and implements standard ecommerce processes and workflows to increase efficiency and improve operations for content, product listings, pages, blogs, promotions, shipping, etc., and trains internal team members

✅ Adheres to compliance and legal requirements

✅ Stays updated on changes to 3rd party selling (marketplaces, dropship) and communicates to internal teams.

✅ SEO, PPC, and organic strategy management.

✅ Monitors and reports on key performance indicators (KPIs) to measure success and make informed business decisions and recommendations to leadership.

✅ Uses data to optimize PPC, SEO, and organic strategy.

✅ Amazon selling platform management, monitoring, and analyzing ASIN performance, rankings, ratings, and customer reviews.

✅ Support creative development and redesign efforts.

✅ Creates, optimizes, and analyzes ongoing/campaign/promotional marketing across various digital ad channels

✅ Manage workflows and optimize transactional emails, including Abandoned cart, Browse Abandonment, Welcome, Thank You, Order Confirmation, Pre-Delivery, Delivery, Review Request, Post-Delivery

✅ Provides insights, trends, and best practices to drive eCommerce performance.

✅ Assist in tradeshow support.

ASSUMPTION: This role requires a high level of technical proficiency in e-commerce platforms and digital marketing, as well as strong communication and project management skills to succeed in a fast-paced, dynamic environment.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing or business-related field

Experience: 4-6 years’ experience in an ecommerce marketing-focused role, including digital marketing

Required Skills:

• Expert in online sales strategies and the various platforms used to conduct digital sales or conversions on a website.
• Experience with web platform management, with a working knowledge of Google Analytics (or equivalent), is strongly preferred.
• Experience with the SPS Commerce platform strongly preferred
• Excellent communication skills (written and oral) with an ability to adapt communication style to several different audiences. Must be able to manage and prioritize diverse projects
• Working knowledge of G-Suite products, Microsoft Office (especially Excel)
• Must be an enthusiastic, confident change-agent with the ability to work in a demanding and fast-paced environment
• Experience with Google AdWords and Facebook Business Manager

Preferred Skills:

• Experience with Adobe Design or a similar solution
• Familiarity with large retail partners and e-commerce platforms

ASSUMPTION: Candidates with a strong background in e-commerce marketing and digital marketing, as well as experience with relevant tools and platforms, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is $70,000 - $90,000 per year. This estimate is based on industry standards and may vary depending on the candidate's qualifications and the company's internal compensation structure.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time (40 hours per week), with occasional travel (5-10%)

ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 11-50 employees (Small to mid-size company, offering a close-knit work environment with opportunities for growth and impact)

Founded: 2000 (Established company with a long history in the industry)

Company Description:

• Village Associates is the leading independent real estate firm in the San Francisco Bay Area, serving all neighborhoods of Contra Costa and Alameda Counties.
• Located in Orinda, CA, with agents having an average of 20+ years of experience serving home buyers and sellers in Lamorinda and the surrounding areas.
• The company is renowned for representing homes in areas with the best public schools, excellent culture, and the beauty of the East Bay hills.

Company Specialties:

• Homes for Sale in Orinda
• Moraga and Lafayette
• Lamorinda Real Estate
• Residential Real Estate
• Contra Costa Country Real Estate

Company Website: http://www.villageassociates.com

ASSUMPTION: As a small to mid-size company, Village Associates offers a close-knit work environment with opportunities for growth and impact. The company's focus on the real estate industry and commitment to excellent customer service make it an attractive place to work for candidates interested in the field.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Manager and works closely with brand managers and other marketing professionals across all brands.

Work Arrangement: On-site, with occasional travel (5-10%) to support industry events and/or training.

Growth Opportunities:

• As a small to mid-size company, Village Associates offers opportunities for growth and advancement within the marketing department and the organization as a whole.
• This role provides the opportunity to work with multiple consumer brands and enterprise-level projects, allowing for diverse learning experiences and career development.
• The company's commitment to professional development and employee growth makes it an attractive place for candidates looking to advance their careers in the real estate industry.

ASSUMPTION: As a mid-senior level role, this position offers opportunities for growth and advancement within the marketing department and the organization as a whole. The company's commitment to professional development and employee growth makes it an attractive place for candidates looking to advance their careers in the real estate industry.

🌍 Location & Work Environment

Office Type: Corporate office

Office Location(s): 93 Moraga Way, Suite 103, Orinda, California 94563, US

Geographic Context:

• Orinda is a city in Contra Costa County, California, located in the East Bay region of the San Francisco Bay Area.
• The city is known for its excellent public schools, beautiful homes, and close proximity to nature, making it an attractive place to live and work.
• The East Bay region of the San Francisco Bay Area is home to a diverse range of industries, including technology, healthcare, and real estate.

Work Schedule: Full-time (40 hours per week), with occasional travel (5-10%)

ASSUMPTION: As a corporate office located in Orinda, California, the work environment is professional and collaborative, with a focus on teamwork and communication. The company's commitment to work-life balance and employee well-being makes it an attractive place to work for candidates looking for a supportive and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or video interview with the Marketing Manager
• Final interview with the company's leadership team

Key Assessment Areas:

• Technical proficiency in e-commerce platforms and digital marketing
• Communication and project management skills
• Problem-solving and analytical skills
• Cultural fit and alignment with the company's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your technical proficiency in e-commerce platforms and digital marketing by providing specific examples and case studies
• Showcase your communication and project management skills by describing your experience managing diverse projects and teams
• Prepare thoughtful questions to ask the interviewer about the company, the role, and the team to demonstrate your interest and engagement

ATS Keywords: E-commerce, Digital Marketing, SEO, PPC, Email Marketing, Web Platform Management, Google Analytics, MarTech Applications, Customer Journey Assessment, Data Analysis, Amazon Selling Platform Management, Creative Development, Workflow Optimization, Technical Troubleshooting

ASSUMPTION: The application process for this role is typical for a mid-senior level marketing position, with a focus on assessing the candidate's technical proficiency, communication skills, and cultural fit. Candidates should tailor their application materials to highlight their relevant experience and skills and prepare thoughtful questions to ask the interviewer to demonstrate their interest and engagement.

🛠️ Tools & Technologies

• Google Analytics
• SPS Commerce platform
• Adobe Design or similar solution
• Google AdWords and Facebook Business Manager
• Microsoft Office (especially Excel)
• G-Suite products

ASSUMPTION: As a role focused on e-commerce marketing and digital marketing, this position requires proficiency in a range of tools and technologies, including Google Analytics, the SPS Commerce platform, Adobe Design or a similar solution, Google AdWords and Facebook Business Manager, Microsoft Office, and G-Suite products.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Service
• Innovation
• Collaboration

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on excellence
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you align with the company's values of integrity, expertise, service, innovation, and collaboration?
• Are you comfortable working in a close-knit, collaborative team environment?
• Do you thrive in a results-driven, fast-paced environment that requires adaptability and responsiveness to change?
• Are you committed to continuous learning and improvement, and do you seek out opportunities to grow and develop your skills?

ASSUMPTION: As a small to mid-size company, Village Associates values a close-knit, collaborative work environment with a focus on teamwork, communication, and results-driven excellence. Candidates who align with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

• Working with multiple consumer brands and enterprise-level projects may require juggling multiple priorities and deadlines
• The fast-paced, dynamic nature of the role may require adaptability and responsiveness to change
• Occasional travel (5-10%) may be required to support industry events and/or training
• The role may require working with outside partners or the internal IT team to implement certain technical integrations and troubleshoot technical issues

ASSUMPTION: As a mid-senior level role focused on e-commerce marketing and digital marketing, this position offers opportunities for growth and advancement within the marketing department and the organization as a whole. However, the role may also present challenges related to juggling multiple priorities and deadlines, adaptability and responsiveness to change, occasional travel, and working with outside partners or the internal IT team to implement certain technical integrations and troubleshoot technical issues.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on e-commerce marketing and digital marketing for multiple consumer brands and enterprise-level projects
• Industry-specific context: The real estate industry is competitive and dynamic, requiring a strong understanding of the market and a commitment to excellent customer service
• Career path comparison: This role offers opportunities for growth and advancement within the marketing department and the organization as a whole, with potential career paths including marketing manager, director of marketing, and other leadership roles

ASSUMPTION: As a mid-senior level role focused on e-commerce marketing and digital marketing, this position offers opportunities for growth and advancement within the marketing department and the organization as a whole. However, the role also presents unique challenges and considerations related to the real estate industry and the company's size and structure.

📝 Sample Projects

• Developing and implementing a comprehensive e-commerce strategy for a new consumer brand launch
• Optimizing the customer journey and shopping experience for an existing e-commerce platform
• Managing and optimizing digital marketing campaigns across various channels to drive traffic and conversions

ASSUMPTION: As a mid-senior level role focused on e-commerce marketing and digital marketing, this position offers opportunities to work on a range of projects, from developing and implementing comprehensive e-commerce strategies to optimizing customer journeys and managing digital marketing campaigns. Candidates should be prepared to demonstrate their experience and skills in these areas during the interview process.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does the company support the growth and development of its marketing professionals?
• What are the key priorities and objectives for this role in the first 90 days?
• How does the company approach collaboration and communication across different brands and departments?
• What are the most challenging aspects of working in the real estate industry, and how does the company address these challenges?

ASSUMPTION: As a mid-senior level role focused on e-commerce marketing and digital marketing, this position offers opportunities for growth and advancement within the marketing department and the organization as a whole. Candidates should ask thoughtful questions during the interview process to demonstrate their interest and engagement and to gain a better understanding of the role, the team, and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching the company, the role, and the industry, and by practicing your responses to common interview questions
• Prepare thoughtful questions to ask the interviewer about the company, the role, and the team to demonstrate your interest and engagement
• Follow up with the interviewer within 24 hours after the interview to express your appreciation and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.