📌 Core Information
🔹 Job Title: E-Commerce Marketing Specialist
🔹 Company: Mars
🔹 Location: Seoul, Korea
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-Senior level (5+ years of experience)
🔹 Remote Status: On-site (Seoul, Korea)
🚀 Job Overview
Key aspects of this role include:
- Developing a new online shop-in-shop business model within the Naver platform
- Leading SIS eCRM initiatives to boost sales and enhance pet owner engagement
- Providing consumer insights and optimizing engagement strategies to drive business growth
- Collaborating with the Royal Canin Korea Sales Acceleration Team in the Pet Specialty Retailing organization
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team.
📋 Key Responsibilities
✅ Develop a new business model (online shop-in-shop) including the flawless end-to-end operational process while building up internal capability
✅ Lead SIS eCRM initiatives, pet owner data acquisition, and CRM touch campaign to support broader business initiatives and cohesive experiences across the pet owner journey
✅ Provide SIS consumer insights and trends with portfolio and product offering for untapped business opportunities
✅ Optimize SIS touchpoints for improving engagement by managing creative assets within the online shop and making recommendations for content performance optimization
✅ Provide regular analysis on performance, including key data points and analytics, providing insights as well as actionable recommendations
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to translate data into actionable insights.
🎯 Required Qualifications
Education: University degree or higher-level education
Experience: Over 5 years of experience in FMCG, including a minimum of 3 years in the E-commerce field
Required Skills:
- Advanced level of English, both written and verbal
- Strong interpersonal and communication skills, both locally and internationally
- Data analysis and CRM skills
- Business development and project management skills
- Content optimization and trend analysis skills
- Familiarity with the Naver platform and e-commerce landscape in Korea
Preferred Skills:
- Experience in the pet industry or pet specialty retailing
- Familiarity with Mars' products and brands
ASSUMPTION: Candidates with experience in the pet industry or pet specialty retailing may have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: Industry standard for a mid-senior level marketing role in Seoul, Korea is approximately ₩60,000,000 - ₩80,000,000 per year. This estimate is based on market research and comparable roles in the region.
Benefits:
- Best-in-class learning and development support from day one, including access to Mars University
- Industry competitive salary and benefits package, including company bonus
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and negotiation.
📌 Applicant Insights
🔍 Company Context
Industry: Mars operates in the Food and Beverage Manufacturing industry, with a strong focus on pet care, food, and confectionery products.
Company Size: Mars is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.
Founded: Mars was founded in 1911 by Franklin C. Mars. The company has since grown into a global business with operations in more than 80 countries.
Company Description:
- Mars is a family-owned business with a strong commitment to its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
- The company is known for its iconic brands, including M&M's, Snickers, Twix, and Pedigree, as well as its pet care segment, which includes brands like Royal Canin and Whiskas.
- Mars is dedicated to sustainability and has set ambitious goals to reduce its environmental impact and create a positive influence on the world.
Company Specialties:
- Pet care and nutrition
- Confectionery and food products
- Sustainability and corporate social responsibility
Company Website: Mars.com
ASSUMPTION: Mars' large size and global presence provide opportunities for international travel, diverse project exposure, and potential relocation to other countries.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The E-Commerce Marketing Specialist will report to the Royal Canin Korea Sales Acceleration Team and work closely with cross-functional teams, including sales, marketing, and e-commerce.
Work Arrangement: This is an on-site role based in Seoul, Korea. However, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Expanding the online shop-in-shop business model to other platforms and regions
- Developing and leading a team of marketing specialists focused on e-commerce
- Progressing to a more senior role within the marketing or e-commerce functions
ASSUMPTION: This role offers opportunities for career growth within Mars' marketing and e-commerce functions, as well as potential exposure to international assignments.
🌍 Location & Work Environment
Office Type: Mars' Seoul office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Seoul, Korea
Geographic Context:
- Seoul is the capital and largest city of South Korea, with a population of over 10 million people.
- The city is known for its vibrant culture, rich history, and cutting-edge technology.
- Seoul is a major global hub for the electronics, automotive, and pet care industries.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 6:00 PM, with occasional overtime as needed.
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving and analytical skills
- Communication and interpersonal skills
- Cultural fit and alignment with Mars' Five Principles
- E-commerce and marketing expertise
Application Tips:
- Highlight relevant experience in e-commerce, marketing, and data analysis
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions that focus on problem-solving, teamwork, and adaptability
ATS Keywords: E-commerce, marketing, data analysis, CRM, consumer insights, business development, project management, content optimization, trend analysis, online shop-in-shop, Naver platform, pet specialty retailing, FMCG
ASSUMPTION: Mars' application process may include assessments or case studies to evaluate candidates' skills and problem-solving abilities.
🛠️ Tools & Technologies
- Naver platform
- CRM software (e.g., Salesforce, HubSpot)
- Data analysis tools (e.g., Excel, Google Analytics)
- Project management tools (e.g., Asana, Trello)
- Content creation and optimization tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Quality: The consumer is our boss, quality is our work, and value for money is our goal.
- Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
- Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
- Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
- Freedom: We need freedom to shape our future; we need profit to remain free.
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering high-quality work
- Adaptable and able to thrive in a fast-paced, dynamic environment
Self-Assessment Questions:
- How do you embody Mars' Five Principles in your daily work?
- Can you provide an example of a time when you had to adapt to a significant change in priorities or deadlines?
- How do you approach building and maintaining strong relationships with cross-functional teams?
ASSUMPTION: Candidates should be able to demonstrate a strong alignment with Mars' Five Principles and be able to provide specific examples of how they embody these values in their work.
⚠️ Potential Challenges
- Navigating the complexities of the Naver platform and e-commerce landscape in Korea
- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Balancing strategic thinking with hands-on execution
- Adapting to Mars' unique company culture and Five Principles
ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to changing priorities and deadlines.
📈 Similar Roles Comparison
- E-commerce Marketing Manager - Responsible for developing and executing marketing strategies to drive online sales and customer engagement. This role may have more strategic focus and less hands-on execution than the E-Commerce Marketing Specialist role.
- E-commerce Analyst - Focused on analyzing data and providing insights to optimize online sales and customer experience. This role may have less strategic focus and more data-driven execution than the E-Commerce Marketing Specialist role.
- E-commerce Content Specialist - Responsible for creating and optimizing content to improve online sales and customer engagement. This role may have more focus on content creation and less on data analysis and strategic planning than the E-Commerce Marketing Specialist role.
ASSUMPTION: Candidates should consider their career goals and personal preferences when comparing similar roles and determining which role is the best fit for them.
📝 Sample Projects
- Developing and implementing a new online shop-in-shop business model within the Naver platform
- Analyzing consumer data to identify trends and untapped business opportunities in the pet care category
- Optimizing SIS touchpoints to improve engagement and drive sales growth
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they contributed to their success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Royal Canin Korea Sales Acceleration Team?
- How does Mars support the growth and development of its Associates, particularly in marketing and e-commerce roles?
- What are the most significant challenges facing the pet care industry in Korea, and how is Mars addressing them?
- How does Mars approach sustainability and corporate social responsibility, particularly in the pet care segment?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Candidates should ask thoughtful, well-researched questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Mars' company culture, Five Principles, and the pet care industry in Korea
- Follow up with the hiring manager after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
