E-commerce Performance Marketing Manager

📌 Core Information

🔹 Job Title: E-commerce Performance Marketing Manager

🔹 Company: Belkin

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: On-site

🔹 Category: 🎯 Performance Marketing

🔹 Date Posted: Thu Apr 03 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Planning and managing Amazon advertisements to enhance e-commerce sales
• Developing media strategies and campaign plans for platforms such as Amazon and Rakuten
• Conducting data analysis to optimize performance and drive profitability
• Implementing promotional activities and launching ad campaigns

ASSUMPTION: The focus on Amazon advertisements suggests that this role is heavily oriented towards optimizing e-commerce presence within Amazon's ecosystem, with possible expansion into other marketplaces like Rakuten.

📋 Key Responsibilities

✅ Develop and execute media strategy and planning mainly for Amazon and Rakuten

✅ Collect keywords and set up successful ad campaigns

✅ Provide accurate forecasts and maintain comprehensive marketing plans

✅ Manage profitability for each assigned account

✅ Optimize conversion rates by improving product catalogs and visuals

✅ Increase traffic via online ad campaigns and promotional activities

✅ Set up, launch, and manage advertisement campaigns, including bidding and budgeting

✅ Conduct data and sales data analysis to inform strategy

✅ Propose and discuss potential operational improvements

✅ Handle ad-hoc tasks as assigned

ASSUMPTION: It is assumed that the role requires not just strategic planning but also hands-on involvement in campaign setup and optimization, demanding both creative and analytical skills.

🎯 Required Qualifications

Education: Not specified

Experience: 2-5 years in a related field

Required Skills:

• Keywords mining for Amazon advertisements
• Setting up and launching Amazon ad campaigns (Amazon Sponsored Ads, Amazon DSP)
• Optimizing Amazon advertisements
• Competence in Excel and data analysis (e.g., SUMIF, VLOOKUP, Pivot Tables)

Preferred Skills:

• Experience in e-commerce consulting
• Background in the digital advertising industry
• Experience in web marketing
• Ability to manage listing ads, SNS ads, etc.

ASSUMPTION: Given the industry's standard requirements, a background in digital marketing, with a focus on e-commerce platforms, would be highly beneficial.

💰 Compensation & Benefits

Salary Range: Not specified. Candidates are encouraged to inquire directly during the application process.

Benefits:

• Potential for growth within a global organization
• Opportunities to work with innovative teams
• A dynamic work environment promoting creativity

Working Hours: Full-time, 40 hours per week

ASSUMPTION: Benefits are expected to include standard corporate packages, possibly providing health coverage, retirement plans, and employee discounts, given the company's established stature.

📌 Applicant Insights

🔍 Company Context

Industry: Computers and Electronics Manufacturing

Company Size: 1,001-5,000 employees, indicating a mid-sized organization with significant global presence

Founded: 1983, with a longstanding reputation in the industry

Company Description:

• Global presence in over 50 countries with a focus on 21st-century connectivity
• Human-centric design philosophy to enhance everyday experiences
• Commitment to inclusivity, diversity, innovation, and connectivity

Company Specialties:

• Speakers & Headphones
• Chargers & Surge Protectors
• Smart Home Solutions

Company Website: http://www.belkin.com

ASSUMPTION: Belkin's global footprint and innovative product range imply robust support systems and resources for employees, fostering a creative and forward-thinking work environment.

📊 Role Analysis

Career Level: Intermediate, with growth potential

Reporting Structure: Likely reporting to a digital marketing director or similar managerial role

Work Arrangement: On-site, encouraging in-person collaboration

Growth Opportunities:

• Expand proficiency in e-commerce and digital platforms
• Develop leadership skills in managing comprehensive marketing projects
• Possibility to influence the company's marketing strategy at a regional level

ASSUMPTION: The role offers solid career advancement prospects, particularly for candidates with a keen interest in the future of digital commerce strategies.

🌍 Location & Work Environment

Office Type: Collaborative office space designed for teamwork and creativity

Office Location(s): Room1201, Puromie Akihabara Building, 73 Kanda-Neribeicho, Chiyoda-ku, Tokyo 101-0022, JP

Geographic Context:

• Located in a vibrant business district
• Proximity to key commercial hubs and amenities
• Accessible public transport options

Work Schedule: Standard business hours, with potential flexibility for campaigns

ASSUMPTION: The Tokyo location offers a significant cultural and professional setting, with opportunities to engage in local and global business initiatives.

💼 Interview & Application Insights

Typical Process:

• Submit an online application
• Initial screening by HR
• Technical interview with hiring manager
• Final interview with executive team members

Key Assessment Areas:

• Strategic thinking and planning
• Technical skills related to digital marketing
• Data-driven decision-making ability

Application Tips:

• Highlight experience with Amazon and Rakuten platforms
• Demonstrate analytical skills using data
• Showcase creative problem-solving in marketing scenarios

ATS Keywords: Keywords Mining, Campaign Setup, Campaign Launching, Campaign Optimization, Data Analysis

ASSUMPTION: The recruitment process is speculative but based on industry standards for similar roles, emphasizing both technical expertise and cultural fit.

🛠️ Tools & Technologies

• Amazon Sponsored Ads Management Tools
• Amazon DSP Platform
• Microsoft Excel for data analysis

ASSUMPTION: The mentioned tools are critical for the role, highlighting the need for proficiency in e-commerce advertisement platforms and data manipulation software.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Diversity
• Creativity

Work Style:

• Collaborative and team-oriented
• Open to cross-functional communication
• Encourages out-of-the-box thinking

Self-Assessment Questions:

• How do you approach optimizing an underperforming ad campaign?
• Describe your experience with cross-platform e-commerce marketing
• How do you keep up with digital marketing trends?

ASSUMPTION: The focus on innovation and collaboration suggests that the company values proactive problem-solving and teamwork.

⚠️ Potential Challenges

• Balancing varied marketing strategies across multiple platforms
• Staying ahead of industry technology trends
• Navigating cultural nuances in a global setting
• Managing time effectively with ad-hoc tasks and strategic responsibilities

ASSUMPTION: These challenges reflect typical responsibilities faced in dynamic environments where adaptability and resourcefulness are key.

📈 Similar Roles Comparison

• Focus on Amazon, unlike broader E-commerce roles emphasizing multiple marketplaces
• Heavy data analysis component compared to general marketing management roles
• Direct influence on sales and profitability compared to typical advertising roles

ASSUMPTION: Candidates must prepare for a specialized role that demands high-level insights specific to Amazon's ad systems.

📝 Sample Projects

• Developing a comprehensive advertising campaign for a new product launch on Amazon
• Optimizing existing ad campaigns to improve sales conversion rates
• Conducting a competitive analysis to refine our marketing strategy

ASSUMPTION: Sample projects are inferred based on standard project scopes associated with e-commerce performance marketing roles.

❓ Key Questions to Ask During Interview

• What are the main goals for this position in the next 6 months?
• How does the company measure success in this role?
• What is the team's structure and how does this position fit within it?
• What tools and analytics platforms does the company use currently?
• What are the biggest challenges currently facing the marketing team?

ASSUMPTION: These tailored questions aim to help clarify role expectations and cultural alignment during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Ensure your resume is updated and tailored to highlight relevant experiences
• Prepare examples that showcase your ability to improve ad performance
• Research Belkin's product range and recent marketing initiatives
• Be ready to discuss how your skills align with the company's strategic objectives

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.