E-commerce Web Marketing Specialist

📌 Core Information

🔹 Job Title: E-commerce Web Marketing Specialist

🔹 Company: Guess Europe Sagl

🔹 Location: Bioggio, Ticino, Switzerland

🔹 Job Type: Hybrid (Remote/On-site)

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Supporting the execution and optimization of digital marketing initiatives
• Collaborating with various teams and external partners
• Ensuring effective campaign management and operational efficiency
• Focusing on North American and Canadian markets
• Working in a fast-paced, deadline-driven environment

ASSUMPTION: This role requires a strong analytical mindset and proficiency in digital marketing tools to succeed.

📋 Key Responsibilities

✅ Collaborate with the E-commerce Web Marketing, CRO and SEO Manager in planning, allocating, and optimizing the monthly media budget

✅ Analyze key metrics and identify trends to support strategic decision-making

✅ Support the planning and execution of online campaigns, with a focus on SEM, Remarketing, Social Paid, and Affiliate programs

✅ Coordinate with external media agencies and partners

✅ Conduct daily checks on digital campaigns to ensure consistency with marketing guidelines and commercial priorities

✅ Cooperate with internal teams to align and execute cross-channel marketing initiatives

✅ Collaborate with all E-commerce Teams to keep track of marketing activities and daily tasks

✅ Perform promotion and new feature tests in staging and production environments

✅ Follow up on change requests or bugs tickets through Jira platform

ASSUMPTION: This role may require occasional overtime to meet project deadlines.

🎯 Required Qualifications

Education: University degree in Marketing, Communication, Digital, or related fields

Experience: At least 3 years of experience in a similar role within a digital, e-commerce, or fashion environment with a strong focus on North American and Canadian markets

Required Skills:

• Strong interest in digital marketing and e-commerce dynamics
• Solid organizational skills and ability to manage multiple tasks with precision and attention to detail
• Strong analytical mindset, confident in working with data and performance metrics
• Proficient in Microsoft Office, especially Excel and PowerPoint
• Proficient in digital marketing tools like GA4, Google Search Console, and Looker Studio
• Excellent communication skills in English (written and spoken); additional languages are a plus
• Interest in working in a cross-functional and international environment

Preferred Skills:

• Experience with Jira platform
• Knowledge of fashion and retail industry trends

ASSUMPTION: Candidates with experience in fashion e-commerce may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: CHF 70,000 - 90,000 per year (Based on industry standards for mid-level marketing roles in Switzerland)

Benefits:

• Balance between work and personal life: Smart Working (Hybrid work model) and Time flexibility
• Physical & Mental Health programs, sustainable projects, and workshops promoted by Guess Community
• Arts, sports, and social events outside the office, thanks to Guess Fun activities!
• Training & Development platform and paths
• Discount on products both online and in stores

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion

Company Size: 1,001-5,000 employees (Large enterprise with a global presence)

Founded: 1981 (Over 40 years of experience in the fashion industry)

Company Description:

• Guess?, Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products
• Operates over 1,500 retail stores worldwide, including branded Guess? stores and partner-operated stores
• Offers a wide range of products for men, women, and kids, catering to diverse customer preferences

Company Specialties:

• Retail
• Fashion
• Apparel
• Accessories
• Footwear
• Jewellery
• Kidswear

Company Website: Guess.com

ASSUMPTION: Guess Europe Sagl is a subsidiary of Guess?, Inc., focusing on the European market.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the E-commerce Web Marketing, CRO and SEO Manager

Work Arrangement: Hybrid (Remote/On-site) with flexible scheduling

Growth Opportunities:

• Potential career progression within the marketing department or other areas of the business
• Opportunities to work on international projects and collaborate with global teams
• Access to training and development programs to enhance skills and advance career

ASSUMPTION: This role offers opportunities for professional growth and development within the company.

🌍 Location & Work Environment

Office Type: Hybrid (Remote/On-site)

Office Location(s): Bioggio, Ticino, Switzerland

Geographic Context:

• Bioggio is a small town in the canton of Ticino, Switzerland, located near the Italian border
• The area offers a mix of urban and rural environments, with easy access to both city life and outdoor activities
• Switzerland is known for its high quality of life, strong economy, and beautiful landscapes

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The hybrid work arrangement allows for a better work-life balance, as employees can work from home or the office as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the hiring manager or team members
• Final interview with the E-commerce Web Marketing, CRO and SEO Manager

Key Assessment Areas:

• Analytical skills and data-driven decision-making
• Digital marketing expertise and campaign management experience
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your proficiency in digital marketing tools and metrics
• Showcase your ability to work independently and manage multiple tasks
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and adaptability

ATS Keywords: Digital Marketing, E-commerce, CRO, SEO, Data Analysis, Campaign Management, Social Media, Google Analytics, Microsoft Office, Performance Metrics

ASSUMPTION: The interview process may include assessments or case studies to evaluate the candidate's skills and fit for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Google Analytics (GA4)
• Google Search Console
• Looker Studio
• Jira (for project management and ticket tracking)
• Various digital marketing tools and platforms (depending on the specific campaigns and channels)

ASSUMPTION: The candidate should be comfortable learning and using new tools and technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Passion for fashion and innovation
• Customer focus and commitment to quality
• Collaboration and teamwork
• Integrity and respect for all

Work Style:

• Fast-paced and dynamic environment
• Cross-functional collaboration and teamwork
• Data-driven decision-making and continuous improvement
• Flexibility and adaptability to change

Self-Assessment Questions:

• Do you have a strong passion for fashion and digital marketing?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented setting?
• Are you committed to continuous learning and improvement?

ASSUMPTION: Candidates who align with Guess' company values and work style will be more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple tasks and projects simultaneously
• Working in a fast-paced, deadline-driven environment
• Adapting to changes in priorities and workload
• Collaborating effectively with cross-functional teams and external partners

ASSUMPTION: Successful candidates will be able to manage their time effectively, prioritize tasks, and communicate proactively with their team.

📈 Similar Roles Comparison

• This role focuses on digital marketing and e-commerce, unlike related positions that may focus on other aspects of marketing or retail operations
• Experience in the fashion industry and North American markets is preferred but not required
• Career progression opportunities may vary depending on the specific company and market

ASSUMPTION: Candidates should research similar roles within the fashion retail industry to better understand the market and competition.

📝 Sample Projects

• Developing and executing a targeted social media campaign to increase brand awareness and drive sales
• Analyzing website traffic and user behavior to optimize the online shopping experience
• Collaborating with internal teams to create and launch a successful promotional event or campaign

ASSUMPTION: Sample projects should demonstrate the candidate's ability to work collaboratively, analyze data, and develop creative solutions to marketing challenges.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this role collaborate with other teams and departments within the company?
• What opportunities are there for professional growth and development within the marketing department or the company as a whole?
• How does the company support work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Guess' company values, culture, and recent marketing campaigns
• Follow up with the hiring manager or HR department after the interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.