📌 Core Information
🔹 Job Title: E-Mail Marketing Manager / CRM
🔹 Company: More Conversions GmbH
🔹 Location: Leipzig, Saxony, Germany
🔹 Job Type: Full-Time, Part-Time, Other
🔹 Category: Marketing
🔹 Date Posted: 2025-04-22
🔹 Experience Level: Entry-Level to 2 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Managing the complete CRM setup using Klaviyo, Shopify, and other marketing channels
- Creating and optimizing newsletter campaigns
- Implementing and optimizing automations
- Setting up and evaluating A/B-tests
- Strategically expanding the CRM
ASSUMPTION: This role requires a strong background in at least one of the specified areas (CMS systems, newsletter tools, copywriting, web design) and a willingness to learn and adapt in a dynamic environment.
📋 Key Responsibilities
✅ Manage the complete CRM setup with Klaviyo, Shopify, postcards, and WhatsApp marketing
✅ Create and optimize newsletter campaigns
✅ Develop and implement automations
✅ Set up and evaluate A/B-tests
✅ Strategically expand the CRM
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring both strategic thinking and hands-on implementation.
🎯 Required Qualifications
Education: No formal degree required
Experience: 0-2 years of experience in at least one of the following areas: CMS systems, newsletter tools, copywriting, web design
Required Skills:
- Experience with Klaviyo or similar newsletter tools
- Strong communication and collaboration skills
- Analytical mindset for A/B-tests and campaign optimization
- Familiarity with Shopify or other e-commerce platforms
Preferred Skills:
- Experience with WhatsApp marketing
- Knowledge of German language (B2/C1 level)
ASSUMPTION: While a formal degree is not required, relevant experience and a strong skill set in at least one of the specified areas are essential for success in this role.
💰 Compensation & Benefits
Salary Range: €36,000 per year (This is the provided salary range, and no assumptions are made for this field.)
Benefits:
- Excellent development opportunities
- Two team events per year (workations)
- Collaboration with fast-growing D2C brands
- Established team with continuous expansion
- Additional benefits of €600 per year
- Company devices and comfortable workplace
Working Hours: 40 hours per week, with flexible working hours and a hybrid work arrangement (3 days in-office)
ASSUMPTION: The provided salary range is based on the job listing, and no assumptions are made for this field.
📌 Applicant Insights
🔍 Company Context
Industry: More Conversions GmbH is a leading CRM agency specializing in email marketing, WhatsApp, and postcard marketing for fast-growing D2C brands.
Company Size: Small (11-50 employees), which means a close-knit team and opportunities for growth and impact.
Founded: The company's founding date is not specified, but it has an established team with continuous expansion.
Company Description:
- Leading CRM agency for email marketing, WhatsApp, and postcard marketing
- Works with renowned brands such as SNOCKS, Rosental, and Purelei
- Focuses on improving customer retention for its clients
Company Specialties:
- Email marketing
- WhatsApp marketing
- Postcard marketing
- CRM strategy
Company Website: more-conversions.com
ASSUMPTION: More Conversions GmbH is a specialized agency focusing on customer retention for D2C brands, with a strong emphasis on email marketing and other channels.
📊 Role Analysis
Career Level: Entry- to mid-level marketing role, with opportunities for growth and development within the company.
Reporting Structure: This role reports directly to the management team at More Conversions GmbH.
Work Arrangement: Hybrid work arrangement, with 3 days in the office and the remaining days working remotely.
Growth Opportunities:
- Progression to a senior marketing role within the company
- Expanding responsibilities and taking on more strategic projects
- Potential to work with new clients and industries as the company grows
ASSUMPTION: This role offers strong growth opportunities within the company, as well as the chance to work with a variety of clients and industries.
🌍 Location & Work Environment
Office Type: Modern and comfortable office space in Leipzig, Germany.
Office Location(s): Leipzig, Germany
Geographic Context:
- Leipzig is the largest city in Saxony, Germany, with a population of around 600,000
- The city is known for its vibrant cultural scene, historic architecture, and green spaces
- Leipzig has a well-developed public transportation system, making it easy to commute to the office
Work Schedule: Flexible working hours with a hybrid work arrangement, allowing for a good work-life balance.
ASSUMPTION: The office environment at More Conversions GmbH is modern and comfortable, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study (depending on the role)
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Relevant experience and skills in at least one of the specified areas
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and skills in your resume and cover letter
- Demonstrate your understanding of the role and the company's mission
- Showcase your problem-solving and analytical skills through examples or a case study
ATS Keywords: Klaviyo, Shopify, CRM, email marketing, newsletter tools, A/B-tests, automation, customer retention
ASSUMPTION: The application process at More Conversions GmbH is designed to assess both technical skills and cultural fit, with a focus on relevant experience and problem-solving abilities.
🛠️ Tools & Technologies
- Klaviyo (email marketing platform)
- Shopify (e-commerce platform)
- WhatsApp Business API (for WhatsApp marketing)
- Postcard marketing tools (e.g., Inkit, Lob)
ASSUMPTION: This role requires proficiency in Klaviyo and Shopify, as well as familiarity with other marketing tools and platforms.
👔 Cultural Fit Considerations
Company Values:
- Data-driven approach
- Continuous learning and improvement
- Collaboration and teamwork
- Customer focus
Work Style:
- Dynamic and fast-paced environment
- Strong emphasis on teamwork and collaboration
- Focus on results and continuous improvement
Self-Assessment Questions:
- Do you have relevant experience in at least one of the specified areas (CMS systems, newsletter tools, copywriting, web design)?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have strong communication and collaboration skills?
- Are you a data-driven problem solver with a focus on continuous improvement?
ASSUMPTION: More Conversions GmbH values a data-driven approach, continuous learning, collaboration, and a strong customer focus. Applicants should be comfortable working in a dynamic and fast-paced environment and have strong communication and collaboration skills.
⚠️ Potential Challenges
- Managing multiple marketing channels and platforms simultaneously
- Keeping up with the fast-paced and dynamic nature of the role
- Adapting to a hybrid work arrangement and balancing remote work with in-office days
- Meeting the high expectations of clients and the company's management team
ASSUMPTION: This role presents both opportunities and challenges, requiring strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role is similar to other CRM and email marketing manager positions, but with a focus on WhatsApp and postcard marketing as additional channels
- Compared to other marketing roles, this position requires a strong technical skill set and a data-driven approach
- Career progression may involve moving into a senior marketing role or specializing in a specific channel or aspect of customer retention
ASSUMPTION: This role is similar to other CRM and email marketing manager positions, but with a unique focus on additional marketing channels and a data-driven approach.
📝 Sample Projects
- Developing and implementing a comprehensive CRM strategy for a new client
- Creating and optimizing email marketing campaigns to improve open rates and conversions
- Setting up and evaluating A/B-tests to optimize marketing performance
- Expanding the use of WhatsApp and postcard marketing to improve customer retention
ASSUMPTION: These sample projects demonstrate the range of responsibilities and tasks associated with this role, from strategic planning to hands-on implementation.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development of its employees?
- What is the team structure and how does this role fit into the broader marketing strategy?
- How does the company measure the success of its marketing campaigns and CRM strategies?
- What is the company's approach to work-life balance and flexible working arrangements?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, the company's culture, and the team's structure and dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in at least one of the specified areas (CMS systems, newsletter tools, copywriting, web design)
- Prepare for a technical assessment or case study, demonstrating your problem-solving and analytical skills
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
