📌 Core Information
🔹 Job Title: E-Mail Marketing Manager (f/m/x)
🔹 Company: AUTO1 Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: 100% Remote
🚀 Job Overview
Key aspects of this role include:
- Driving customer engagement and business growth through strategic omni-channel campaigns (E-Mail, WhatsApp, RCS) and marketing automation.
- Collaborating with various teams to create and implement compelling campaigns and automated touchpoints that resonate with the audience.
- Monitoring and analyzing performance metrics to optimize campaigns and drive business objectives.
- Staying up-to-date with industry best practices and trends to drive innovation and improvements.
ASSUMPTION: This role requires a strong focus on data-driven insights and continuous learning to succeed in the fast-paced digital marketing environment.
📋 Key Responsibilities
✅ Develop new concepts and improve existing marketing touch points by A/B testing.
✅ Collaborate with the design team to create visually appealing and effective email templates that align with our brand guidelines.
✅ Monitor and analyze performance metrics, such as open rates, click-through rates, and conversion rates, and provide insights for optimization.
✅ Stay up-to-date with industry best practices and trends in email marketing to drive innovation and improvements.
✅ Coordinate all campaign-related activities with relevant stakeholders.
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure campaigns are executed successfully.
🎯 Required Qualifications
Education: A degree in communication, marketing, or a comparable field is preferred, but autodidacts are also welcome.
Experience: Initial professional experience in email campaigns, content creation, and/or (email) design would be desirable but not required.
Required Skills:
- Hands-on mentality, eagerness to learn, and a structured approach.
- Excellent written communication skills with an eye for detail.
- Analytical mindset with the ability to derive insights from data and metrics.
- Strong organizational skills and ability to manage multiple tasks and deadlines.
- Excellent written and spoken English communication skills, with fluency in Spanish or Italian being a plus.
Preferred Skills:
- Experience with email marketing tools and platforms.
- Knowledge of HTML and CSS for email design.
- Familiarity with marketing automation and customer relationship management (CRM) systems.
ASSUMPTION: While initial experience in email marketing is preferred, the company is open to hiring candidates with a strong foundation in marketing and a willingness to learn.
💰 Compensation & Benefits
Salary Range: €35,000 - €45,000 per year (based on industry standards for entry-level marketing roles in Germany)
Benefits:
- 100% remote work.
- Education budget for online courses, conferences, and trainings.
- Discounts on well-known brands like Flaconi, Bosch, Apple, and Sky, as well as special offers on used cars.
Working Hours: Full-time (40 hours per week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Germany. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 5,001-10,000 employees
Founded: 2012
Company Description:
- AUTO1 Group is Europe’s leading digital automotive platform, offering consumers the fastest and easiest way to sell their cars through local European consumer brands like wirkaufendeinauto.de.
- The company's merchant brand, AUTO1.com, is Europe's largest wholesale platform for car trading professionals.
- With its retail brand Autohero, AUTO1 Group is using its technology, scale, and operational excellence to develop the best consumer experience for buying a car online.
Company Specialties:
- Mobility
- Technology
- Innovation
- Startups
- Fin-tech
- Automotive
- Disruption
Company Website: auto1-group.com/careers/
ASSUMPTION: AUTO1 Group is a fast-growing, dynamic company that values innovation and disruption in the automotive industry.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth and development.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with various teams, including Platform Conversion, Product, Design, and Marketing Frontend.
Work Arrangement: 100% remote work, with the option to work from home full-time.
Growth Opportunities:
- Learning and developing new skills in email marketing and digital marketing strategies.
- Gaining experience working with cross-functional teams and stakeholders.
- Potential career progression into senior marketing roles within the company.
ASSUMPTION: This role offers a steep learning curve and opportunities for professional growth within the company's dynamic and performance-driven marketing team.
🌍 Location & Work Environment
Office Type: 100% remote work, with no physical office required.
Office Location(s): Berlin, Germany (remote work allows for flexibility in location)
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry.
- The city offers a high quality of life, with numerous cultural attractions, parks, and recreational activities.
- Berlin has a well-developed public transportation system, making it easy to commute within the city.
Work Schedule: Full-time (40 hours per week) with flexible scheduling, allowing for a healthy work-life balance.
ASSUMPTION: The remote work arrangement provides candidates with the flexibility to work from anywhere, with the added benefit of avoiding a daily commute.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening.
- Phone or video call interview with the hiring manager.
- Technical assessment or case study (if applicable).
- Final interview with the team or stakeholders.
Key Assessment Areas:
- Communication skills and ability to work effectively with cross-functional teams.
- Analytical skills and ability to derive insights from data and metrics.
- Creativity and problem-solving skills in developing marketing campaigns.
- Adaptability and willingness to learn in a fast-paced environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Demonstrate your understanding of email marketing best practices and trends in your application materials.
- Showcase your ability to work collaboratively and manage multiple projects in a dynamic environment.
ATS Keywords: Email Marketing, A/B Testing, Content Creation, Email Design, Data Analysis, Performance Metrics, Communication Skills, Organizational Skills
ASSUMPTION: AUTO1 Group uses an Applicant Tracking System (ATS) to screen and manage job applications, making it essential to include relevant keywords in your resume to increase your chances of being selected for an interview.
🛠️ Tools & Technologies
- Email marketing platforms (e.g., Mailchimp, SendGrid, or similar)
- Marketing automation and CRM systems (e.g., HubSpot, Salesforce, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Design tools (e.g., Adobe Creative Suite, Sketch, or similar)
ASSUMPTION: Familiarity with relevant email marketing tools and platforms is preferred but not required, as the company offers training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Performance-driven and data-focused
- Collaborative and cross-functional
- Innovative and disruptive
- Dynamic and fast-paced
Work Style:
- Results-oriented and goal-driven
- Adaptable and flexible
- Strong communication and teamwork skills
- Proactive and self-motivated
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong attention to detail and a focus on data-driven insights?
ASSUMPTION: AUTO1 Group values candidates who are adaptable, results-driven, and comfortable working in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment.
- Adapting to new tools and technologies as the company grows and evolves.
- Working remotely and maintaining a healthy work-life balance.
- Keeping up with industry trends and best practices in email marketing.
ASSUMPTION: While this role presents unique challenges, it also offers opportunities for professional growth and development in a dynamic and innovative environment.
📈 Similar Roles Comparison
- Compared to other entry-level marketing roles, this position offers a higher degree of responsibility and autonomy in driving campaign performance and optimization.
- Unlike traditional marketing roles, this position focuses specifically on email marketing and marketing automation, providing candidates with specialized expertise in these areas.
- In terms of career progression, this role offers opportunities for growth into senior marketing positions within the company, as well as potential paths into other areas of the business, such as product management or data analysis.
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities, making it an attractive choice for candidates interested in specializing in email marketing and digital marketing strategies.
📝 Sample Projects
- Developing and executing an A/B testing campaign to optimize email open rates and click-through rates.
- Collaborating with the design team to create visually appealing and on-brand email templates for a marketing campaign.
- Analyzing campaign performance data to identify trends and insights, and using this information to inform future campaign strategies.
ASSUMPTION: These sample projects demonstrate the hands-on, data-driven nature of the role and the importance of collaboration and continuous learning in driving campaign performance and optimization.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development within the marketing team?
- How does the company support work-life balance for remote employees?
- What are the most challenging aspects of working in a remote, cross-functional team environment?
ASSUMPTION: Asking thoughtful, informed questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://jobs.smartrecruiters.com/Auto1/744000051943486-e-mail-marketing-manager-f-m-x-
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on email marketing and digital marketing strategies.
- Prepare for the interview by researching the company and its products, as well as brushing up on your knowledge of email marketing best practices and trends.
- If selected for a final interview, be prepared to discuss your approach to campaign development, optimization, and analysis, as well as your ability to work collaboratively with cross-functional teams.
- Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
