🔹 Job Title: E-Mail Marketing Manager (m|w|d)
🔹 Company: FC Bayern München
🔹 Location: Munich, Bavaria, Germany
🔹 Job Type: Full-Time
🔹 Category: Sports Teams and Clubs
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of email marketing best practices, as well as the ability to work effectively in a team environment with varying stakeholders.
✅ Campaign Development & Execution: Conceptualize, plan, and implement high-performing newsletter campaigns for the FC Bayern Store
✅ Campaign Optimization: Continuously monitor and optimize campaigns through data-driven approaches and A/B testing
✅ Automation & Personalization: Identify automation opportunities and develop personalized communication strategies
✅ Content Collaboration: Work closely with the content team to create relevant and appealing content for newsletters
✅ Cross-Functional Collaboration: Liaise with various departments (e.g., CRM, product development, purchasing, and IT) to ensure aligned communication strategies
✅ Strategy Development: Develop a strategy for additional communication channels, such as push notifications and messenger newsletters
ASSUMPTION: This role may require occasional weekend or evening work, depending on match schedules.
Education: Completed education or degree in business administration, marketing, or a similar field
Experience: Several years of experience in email marketing, with a proven track record of success
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, proficiency in German is likely required for this role due to the company's location and primary market.
Salary Range: €45,000 - €60,000 per year (Based on industry standards for a mid-level marketing role in Munich)
Benefits:
Working Hours: Full-time position with a standard workweek of 40 hours. Occasional weekend or evening work may be required.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Munich. Actual compensation may vary depending on the candidate's experience and qualifications.
Industry: Sports Teams and Clubs. FC Bayern München is one of the most successful and popular football clubs in Europe, with a global fanbase.
Company Size: 1,001-5,000 employees. As a large organization, FC Bayern offers a structured work environment with ample opportunities for collaboration and growth.
Founded: 1900. FC Bayern München has a rich history and a strong brand, providing a stable and reputable workplace.
Company Description:
Company Specialties:
Company Website: fcbayern.com
ASSUMPTION: FC Bayern München is a well-established organization with a strong brand and a global presence, offering unique opportunities for marketing professionals.
Career Level: Mid-level marketing role, with opportunities for growth and development within the organization
Reporting Structure: This role reports directly to the Director of Global Commerce and works closely with various departments, including content, CRM, product development, purchasing, and IT
Work Arrangement: Full-time, on-site position with occasional flexibility for remote work. Occasional weekend or evening work may be required, depending on match schedules
Growth Opportunities:
ASSUMPTION: This role offers opportunities for professional growth and development within the organization, as well as the chance to work in a dynamic and fast-paced environment.
Office Type: Modern, state-of-the-art facilities at the Säbener Straße campus in Munich
Office Location(s): Säbener Straße 51-57, München, Bayern 81547, DE
Geographic Context:
Work Schedule: Standard workweek of 40 hours, with occasional weekend or evening work required
ASSUMPTION: Munich offers a high quality of life and ample opportunities for professional growth and development, making it an attractive location for marketing professionals.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Email Marketing, Newsletter Campaigns, A/B Testing, Data-Driven, Collaboration, Content Creation, Cross-Functional Teams
ASSUMPTION: The application process for this role is likely to be competitive, given the organization's high profile and the attractive nature of the position. Applicants should tailor their application materials to demonstrate their unique qualifications and fit for the role.
ASSUMPTION: The required tools and technologies for this role are standard for email marketing professionals and should be familiar to qualified candidates.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: FC Bayern München values a strong work ethic, team collaboration, and a commitment to excellence. Applicants should be prepared to demonstrate their fit with these values during the interview process.
ASSUMPTION: This role may present unique challenges due to the high-profile nature of the organization and the fast-paced environment. Applicants should be prepared to demonstrate their ability to thrive in such an environment.
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in other industries. Applicants should consider these factors when evaluating the role and determining their fit.
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role. Applicants should be prepared to discuss their relevant experience and how it applies to these projects during the interview process.
ASSUMPTION: These key questions are designed to help applicants better understand the role, the organization, and the work environment. Applicants should use these questions to guide their interview preparation and to demonstrate their interest in and understanding of the position.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.