E-Mail Marketing Specialist

📌 Core Information

🔹 Job Title: E-Mail Marketing Specialist

🔹 Company: West Cary Group LLC

🔹 Location: Richmond, Virginia, United States

🔹 Job Type: Full-time, Hybrid (In-office once per week)

🔹 Category: Marketing

🔹 Date Posted: April 12, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Collaborating with the Senior Email Marketing Specialist to execute email marketing campaigns
• Developing and managing email campaigns, including segmentation and variable logic
• Ensuring high-quality branding and design through rigorous quality assurance processes
• Staying updated on digital and email marketing trends and innovations
• Working cross-functionally within a creative team to meet multiple schedule deadlines

ASSUMPTION: This role requires a strong understanding of email platforms, creative QA processes, and campaign management. It is ideal for candidates with experience in email marketing execution and quality assurance.

📋 Key Responsibilities

✅ Works collaboratively with a project team to develop client marketing email campaigns

✅ Sets up email templates in online content platforms with content and design developed by the Creative team, with appropriate segmentation and variables for each audience

✅ Manages segmentation and versioning tasks using email platforms and applications such as Taxi, Message Hub, and Sales Force Marketing Cloud

✅ Oversees content management for data and module variables within email creation platforms

✅ Attends and contributes to team planning meetings with relevant stakeholders to identify tasks within projects required for successful email launches

✅ Leads and executes quality assurance processes to achieve goals for highest level branding and design

✅ Provides quality assurance by previewing segmentations and variables, ensures content renders correctly, and variable data populates accurately

✅ Organizes workload for efficient time management and meets multiple schedule deadlines on time

✅ Stays abreast of digital and email marketing trends, innovations, and successes

✅ Develops emails for promotions marketing, newsletters, and potentially event marketing

✅ Performs other duties as assigned

ASSUMPTION: This role involves a high degree of multitasking and requires strong attention to detail, communication skills, and a client-focused approach.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2-4 years of hands-on experience with email marketing execution and QA

Required Skills:

• Proficient in using variable logic and segmentation tools within email platforms such as Taxi, Salesforce Marketing Cloud (SFMC), or MessageHub
• Exceptional detail orientation and ability to identify technical and content issues
• Strong multitasking skills and ability to thrive under time constraints
• Excellent verbal and written communication skills
• Experience working within structured workflows in a collaborative creative team environment
• Demonstrated curiosity and eagerness to continuously improve execution standards

Preferred Skills:

• Familiarity with additional email platforms and marketing automation tools
• Experience with HTML and CSS for email design
• Bilingual or multilingual skills

ASSUMPTION: Candidates with relevant certifications (e.g., Google Analytics, Hootsuite, or Marketo) may be preferred but are not required.

💰 Compensation & Benefits

Salary Range: $69,500 - $76,500 per year (Based on industry standards for the Richmond, Virginia area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements (hybrid model)
• Professional development opportunities

Working Hours: Full-time, typically 40 hours per week, with some flexibility for a hybrid work arrangement (in-office once per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Richmond, Virginia area. Actual compensation may vary based on experience, skills, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. West Cary Group is a full-service, minority-owned advertising, technology, and communications agency specializing in merging award-winning creative with rigorous data analysis to create marketing campaigns with truly measurable outcomes.

Company Size: 51-200 employees. As a mid-sized agency, West Cary Group offers a collaborative work environment with opportunities for growth and exposure to diverse projects.

Founded: 2007. West Cary Group was founded by Moses Foster and has since grown to become a leading advertising agency in the Richmond, Virginia area.

Company Description:

• West Cary Group uniquely operates as a delivery engine capable of executing on insights throughout the customer journey, courtesy of a broad range of talent in a one-stop shop.
• The company specializes in digital advertising and media buying, digital services (social media, interactive, web video), web design and development, mobile app design and development, corporate communications, direct response marketing, brand marketing and advertising, marketing engineering, and marketing strategy.
• West Cary Group believes that diversity of thought is its most powerful asset and builds teams with diverse experiences, skill sets, backgrounds, and perspectives to create a stronger competency base.

Company Specialties:

• Digital advertising and media buying
• Digital services (social media, interactive, web video)
• Web design and development
• Mobile app design and development
• Corporate communications
• Direct response marketing
• Brand marketing and advertising
• Marketing engineering
• Marketing strategy

Company Website: http://www.westcarygroup.com

ASSUMPTION: West Cary Group's diverse range of services and expertise allows it to offer comprehensive marketing solutions to its clients. The company's commitment to diversity and inclusion fosters a creative and innovative work environment.

📊 Role Analysis

Career Level: Intermediate. This role is suitable for candidates with 2-5 years of experience in email marketing execution and quality assurance.

Reporting Structure: This role does not have direct reports. The E-Mail Marketing Specialist will work collaboratively with the Senior Email Marketing Specialist and other team members to execute email marketing campaigns.

Work Arrangement: Hybrid. Employees living within 30 miles of Richmond, Virginia will be required in-office once per week.

Growth Opportunities:

• Expanding skills and knowledge in email marketing and related fields
• Advancing to a senior or management role within the email marketing team
• Exploring opportunities in other departments or specialties within the agency

ASSUMPTION: West Cary Group's hybrid work arrangement offers flexibility while still providing opportunities for in-person collaboration and professional development.

🌍 Location & Work Environment

Office Type: Creative agency office. West Cary Group's office is located in Richmond, Virginia, and offers a collaborative and creative work environment.

Office Location(s): 5 West Cary Street, Richmond, VA 23220, US

Geographic Context:

• Richmond, Virginia is the capital of the state and offers a mix of urban and suburban living with a relatively low cost of living compared to other major metropolitan areas on the East Coast.
• The city is known for its rich history, cultural attractions, and outdoor recreation opportunities, including parks, rivers, and bike trails.
• Richmond has a diverse and growing job market, with strong industries in healthcare, education, finance, and government, in addition to advertising and marketing.

Work Schedule: Full-time, typically 40 hours per week, with some flexibility for a hybrid work arrangement (in-office once per week)

ASSUMPTION: Richmond, Virginia offers a desirable quality of life with a mix of urban and suburban living, a rich history, and a diverse job market. The city's relatively low cost of living compared to other major metropolitan areas on the East Coast may provide additional financial benefits for employees.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-person or virtual interview with the hiring manager and/or team members
• Final interview with the agency's leadership team
• Background check and reference check (if applicable)

Key Assessment Areas:

• Email marketing experience and skills
• Attention to detail and quality assurance processes
• Communication and collaboration skills
• Adaptability and problem-solving skills
• Cultural fit and alignment with West Cary Group's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant email marketing experience and skills
• Demonstrate your understanding of email marketing best practices and trends in your application materials
• Prepare examples of your email marketing work or campaigns to discuss during the interview
• Research West Cary Group's company culture and values to ensure a strong fit

ATS Keywords: Email Marketing, Campaign Management, Quality Assurance, Segmentation Strategy, Attention to Detail, Communication Skills, Collaboration, Multitasking, Digital Marketing Trends, Variable Logic, Content Management, Project Management, Time Management, Creative Teamwork, Error Identification, Proactive Approach

ASSUMPTION: West Cary Group's interview process is designed to assess candidates' technical skills, communication abilities, and cultural fit. Applicants should be prepared to discuss their email marketing experience and provide examples of their work.

🛠️ Tools & Technologies

• Email platforms: Taxi, Salesforce Marketing Cloud (SFMC), MessageHub
• Content management systems: Various online content platforms
• Project management tools: Not specified, but may include Asana, Trello, or similar tools
• Communication and collaboration tools: Email, Slack, or similar tools

ASSUMPTION: West Cary Group uses industry-standard email marketing platforms and project management tools to streamline its campaign execution processes.

👔 Cultural Fit Considerations

Company Values:

• Diversity and inclusion
• Collaboration and teamwork
• Creativity and innovation
• Client focus
• Accountability and results-driven

Work Style:

• Collaborative and team-oriented
• Fast-paced and deadline-driven
• Creative and innovative
• Client-focused and results-driven
• Adaptable and proactive

Self-Assessment Questions:

• Do you thrive in a collaborative, creative team environment?
• Are you comfortable working in a fast-paced, deadline-driven setting?
• Do you have a strong attention to detail and a proactive approach to error identification and resolution?
• Are you committed to staying updated on digital and email marketing trends and innovations?
• Do you possess excellent verbal and written communication skills?

ASSUMPTION: West Cary Group values diversity, collaboration, creativity, and a client-focused approach. Candidates who align with these values and work styles are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple deadlines and projects simultaneously
• Identifying and resolving technical and content issues within email campaigns
• Adapting to a hybrid work arrangement, with in-office requirements once per week
• Keeping up with the fast-paced and ever-evolving nature of digital and email marketing
• Working effectively within a creative team environment, with diverse perspectives and priorities

ASSUMPTION: The E-Mail Marketing Specialist role may present challenges related to time management, attention to detail, and adaptability to a hybrid work arrangement. Successful candidates will be able to manage multiple deadlines, identify and resolve issues, and thrive in a collaborative, creative team environment.

📈 Similar Roles Comparison

• Unlike other email marketing roles, this position requires a strong focus on quality assurance and error identification and resolution
• This role is part of a mid-sized advertising agency, offering opportunities for collaboration and exposure to diverse projects
• Career growth opportunities may include advancing to a senior or management role within the email marketing team or exploring opportunities in other departments or specialties within the agency

ASSUMPTION: The E-Mail Marketing Specialist role at West Cary Group offers unique opportunities for collaboration, growth, and exposure to diverse projects within a mid-sized advertising agency. Candidates should consider their fit with the agency's culture and values, as well as the specific requirements and challenges of this role.

📝 Sample Projects

• Developing and executing an email marketing campaign for a new client, including segmentation, variable logic, and quality assurance
• Managing an email campaign for an existing client, with a focus on improving open rates and click-through rates through A/B testing and optimization
• Collaborating with the creative team to develop and implement an email template for a promotional marketing campaign

ASSUMPTION: Sample projects for the E-Mail Marketing Specialist role may involve developing and executing email marketing campaigns, managing and optimizing existing campaigns, and collaborating with the creative team to implement email templates.

❓ Key Questions to Ask During Interview

• Can you describe the typical email marketing campaign process at West Cary Group, from planning to execution and analysis?
• How does the email marketing team collaborate with other departments, such as creative and account management?
• What opportunities are there for professional development and growth within the email marketing team and the agency as a whole?
• How does West Cary Group support work-life balance for its employees, particularly in a hybrid work arrangement?
• Can you provide an example of a challenging email marketing campaign and how the team approached and resolved any issues that arose?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview to demonstrate their interest in the role and gain a better understanding of West Cary Group's culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your resume and cover letter to highlight your relevant email marketing experience and skills
• Prepare examples of your email marketing work or campaigns to discuss during the interview
• Research West Cary Group's company culture and values to ensure a strong fit
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.