📌 Core Information
🔹 Job Title: EC Marketing Manager
🔹 Company: Henkel Group
🔹 Location: Shanghai, China
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: 5-8 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and leading paid media strategies for key online platforms
- Optimizing paid traffic efficiency and enhancing brand awareness
- Conducting audience research and analyzing data to drive business decisions
- Collaborating with internal stakeholders and external partners to execute strategies
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed.
📋 Key Responsibilities
✅ Develop and implement paid media strategies for key online platforms, including SEM and display advertising
✅ Set and track KPIs to optimize paid media effectiveness
✅ Conduct audience research and analyze data to identify business opportunities and trends
✅ Prepare and present detailed reports to key stakeholders
✅ Collaborate with internal teams and external partners to execute strategies
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-8 years of experience in online channel paid media management and audience optimization
Required Skills:
- Proven experience in developing and executing paid media strategies
- Strong data analysis skills and proficiency in relevant tools
- Experience in multi-channel brand operations and GMV/ROI orientation
- Excellent communication and collaboration skills
Preferred Skills:
- Experience in leading on-site activities
- Fluency in Chinese and English
ASSUMPTION: Given the role's focus on online platforms, proficiency in digital marketing tools and platforms is essential.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level marketing role in Shanghai, the estimated salary range is ¥350,000 - ¥450,000 per year.
Benefits:
- Flexible working hours and hybrid work environment
- International development opportunities
- Global wellbeing standards, including health insurance and annual health checkups
- Parental leave and family benefits
- Employee stock ownership plan and comprehensive employee insurance
- Product discounts
Working Hours: Full-time, 40 hours per week, with flexible scheduling options
ASSUMPTION: The salary range is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel Group operates in the manufacturing industry, with a focus on adhesive technologies and consumer brands.
Company Size: Henkel Group is a large multinational corporation with over 10,000 employees worldwide. This size offers ample opportunities for growth and collaboration.
Founded: Henkel Group was founded in 1876 and has a rich history of innovation and sustainability.
Company Description:
- Henkel Group is a global leader in adhesive technologies and consumer brands, with a strong focus on innovation and sustainability.
- The company offers a wide range of products and services, including adhesives, sealants, and beauty care products.
- Henkel Group is committed to creating a positive impact on society and the environment through its products and operations.
Company Specialties:
- Adhesive Technologies
- Consumer Brands
- Innovation and Sustainability
Company Website: http://www.henkel.com
ASSUMPTION: Henkel Group's large size and global presence offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a mid-level management position, offering opportunities for growth and advancement within the marketing department.
Reporting Structure: The EC Marketing Manager will report directly to the Head of E-commerce Marketing and collaborate with cross-functional teams, including sales, product, and operations.
Work Arrangement: This role offers a hybrid work arrangement, with a mix of on-site and remote work.
Growth Opportunities:
- Progression to a senior marketing role or management position within the e-commerce department
- Expansion into international markets or new business areas
- Development of leadership and mentoring skills through team management and collaboration
ASSUMPTION: Given Henkel Group's large size and global presence, there are ample opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: Henkel Group's Shanghai office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): HCI Shanghai-Zhangjiang and Shanghai-Zhangjiang
Geographic Context:
- Shanghai is a major commercial hub and the largest city in China, offering a vibrant and dynamic work environment.
- The Zhangjiang area is a thriving business district with numerous multinational corporations and startups.
- The region offers a mix of urban and suburban living options, with easy access to public transportation and amenities.
Work Schedule: The work schedule is flexible, with a mix of on-site and remote work, allowing for a better work-life balance.
ASSUMPTION: The hybrid work arrangement and flexible work schedule cater to a diverse range of employee preferences and needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and collaboration skills
- Cultural fit and alignment with Henkel Group's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Henkel Group's business and the e-commerce marketing landscape in China
- Prepare examples of your past achievements in paid media strategy development and execution
ATS Keywords: Paid Media Strategy, Search Engine Marketing, Display Advertising, KPI Tracking, Audience Research, Data Analysis, Multi-Channel Experience, Brand Operations, GMV, ROI, Communication Skills
ASSUMPTION: Henkel Group's application process is designed to assess candidates' skills and cultural fit, with a focus on strategic thinking and problem-solving abilities.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Analytics
- Facebook Ads Manager
- Google Ads
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Proficiency in relevant marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Pioneering spirit
- Responsibility
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and enjoy working collaboratively with cross-functional teams?
- Are you comfortable analyzing data and using insights to inform strategic decisions?
- Do you embrace a pioneering spirit and actively seek new opportunities for growth and innovation?
ASSUMPTION: Henkel Group values candidates who are passionate about their work, committed to continuous learning, and dedicated to driving sustainable growth and innovation.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Adapting to a dynamic and evolving e-commerce landscape
- Collaborating effectively with cross-functional teams and external partners
- Balancing the need for data-driven decision-making with the need for swift execution
ASSUMPTION: These challenges can be overcome through strong project management skills, effective communication, and a strategic mindset.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on paid media strategy development and execution
- In the e-commerce marketing landscape, this role focuses on paid media strategies for key online platforms, rather than organic or content marketing
- Career progression in this role may lead to senior marketing or management positions within the e-commerce department or related business areas
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on paid media strategies for key online platforms.
📝 Sample Projects
- Developing and implementing a paid media strategy for a new product launch on key e-commerce platforms
- Conducting audience research and analyzing data to identify trends and opportunities in the Chinese e-commerce market
- Collaborating with cross-functional teams to optimize paid media performance and enhance brand awareness
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the EC Marketing Manager role and the importance of data-driven decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the e-commerce marketing department?
- How does this role contribute to Henkel Group's overall business strategy and growth objectives?
- What are the key priorities for this role in the first 90 days?
- How does Henkel Group support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: Asking these questions demonstrates your interest in the role and your commitment to understanding Henkel Group's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in paid media strategy development and execution
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
