EC Trade Marketing Manager

📌 Core Information

🔹 Job Title: EC Trade Marketing Manager

🔹 Company: Alcon

🔹 Location: Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Strategic planning and execution of e-commerce platform resource allocation and promotional activities
• Data-driven analysis and optimization of marketing campaigns and investment strategies
• Cross-functional collaboration and resource integration with internal teams and external partners
• High-pressure environment with a focus on achieving sales targets and operational efficiency

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment. Strong analytical skills and a results-driven mindset are essential for success in this position.

📋 Key Responsibilities

✅ Develop and execute strategic plans for e-commerce platform resource allocation and promotional activities to meet annual business targets

✅ Manage and optimize e-commerce platform investments by tracking and analyzing key performance indicators (KPIs) and adjusting strategies as needed

✅ Conduct regular data analysis on industry trends, sales data, and user behavior to evaluate campaign effectiveness and provide actionable insights for continuous improvement

✅ Collaborate with cross-functional teams (e.g., sales, marketing, supply chain, legal, and compliance) to integrate resources and ensure smooth execution of brand activities on e-commerce platforms

✅ Maintain strong relationships with external partners, including e-commerce platforms and suppliers, to facilitate effective communication and project implementation

ASSUMPTION: This role may require occasional travel to attend meetings or industry events, and the successful candidate should be comfortable working in a fast-paced, high-pressure environment.

🎯 Required Qualifications

Education: Bachelor's degree or higher

Experience: At least 3 years of experience in e-commerce operations, marketing, or sales management, with a focus on the healthcare or FMCG industries

Required Skills:

• Proven expertise in e-commerce platform operations and marketing strategies
• Strong analytical skills and data-driven mindset
• Excellent project management skills and the ability to work independently
• Strong cross-functional collaboration and resource integration capabilities
• Fluency in Chinese (Mandarin) and proficiency in English

Preferred Skills:

• Experience with marketing automation tools and analytics platforms
• Knowledge of medical or pharmaceutical industry regulations and trends
• Familiarity with e-commerce platform-specific tools and methodologies

ASSUMPTION: Candidates with relevant experience in the healthcare or FMCG industries and a strong track record of driving results through data-driven strategies will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a mid-level marketing role in Shanghai, the estimated salary range for this position is ¥350,000 - ¥500,000 per year. Final compensation will be determined based on the candidate's experience and qualifications.

Benefits:

• Competitive health, dental, and vision insurance
• Retirement savings plan with company match
• Generous vacation and sick leave policies
• Employee discounts on Alcon products

Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM), with occasional overtime as needed

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may be adjusted based on the company's policies and regulations.

📌 Applicant Insights

🔍 Company Context

Industry: Alcon is a leading global eye care device company with a strong presence in the pharmaceutical industry. The company focuses on developing and manufacturing innovative products to improve the quality of life for patients with eye conditions.

Company Size: Alcon is a large corporation with a global workforce of over 25,000 employees. As a subsidiary of Novartis, it offers a structured and supportive work environment with ample opportunities for professional growth and development.

Founded: Alcon was founded in 1945 and has since grown into a global leader in eye care, with a rich history of innovation and commitment to improving patients' lives.

Company Description:

• Alcon is dedicated to creating innovative products that enhance vision and improve the lives of patients with eye conditions
• The company's portfolio includes a broad range of surgical and vision care products, as well as diagnostic instruments and devices
• Alcon is committed to advancing the science of eye care and supporting the medical community through research, education, and training initiatives

Company Specialties:

• Eye surgery equipment and devices
• Contact lenses and lens care products
• Diagnostic instruments and equipment
• Eye care pharmaceuticals and treatments

Company Website: http://www.cibavision.de

ASSUMPTION: Alcon's focus on innovation and commitment to improving patients' lives make it an attractive employer for individuals seeking a meaningful and impactful career in the healthcare industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Head of E-commerce or a similar senior manager within the organization.

Reporting Structure: The EC Trade Marketing Manager will oversee a team of marketing specialists and coordinators responsible for executing promotional activities and analyzing campaign performance on e-commerce platforms.

Work Arrangement: This is an on-site position based in Shanghai, China. The role may require occasional travel to attend meetings or industry events.

Growth Opportunities:

• Progression to a senior marketing role, such as Senior Marketing Manager or Marketing Director
• Expansion into other regions or markets, with opportunities to lead cross-functional teams and drive global marketing strategies
• Development of specialized skills in e-commerce marketing, data analysis, or project management

ASSUMPTION: This role offers significant opportunities for professional growth and development within the organization, as well as the chance to work on high-impact projects that drive business results and improve patient outcomes.

🌍 Location & Work Environment

Office Type: Alcon's Shanghai office is a modern, collaborative workspace that fosters innovation and teamwork. The office is equipped with state-of-the-art technology and amenities to support employee productivity and well-being.

Office Location(s): Alcon's Shanghai office is located in the Pudong New Area, a bustling commercial district known for its vibrant business environment and easy access to public transportation.

Geographic Context:

• Shanghai is a major global city and a significant economic hub in China, with a diverse and multicultural population
• The city offers a rich cultural scene, with numerous museums, art galleries, and historical sites, as well as a thriving food and entertainment industry
• Shanghai's climate is humid subtropical, with mild winters and hot, humid summers

Work Schedule: The standard workweek is Monday to Friday, with core hours from 9:00 AM to 6:00 PM. Employees may be required to work overtime or be on call as needed to support business operations and project deadlines.

ASSUMPTION: Alcon's Shanghai office provides a dynamic and engaging work environment that encourages collaboration and innovation. The city of Shanghai offers a unique blend of cultural experiences and professional opportunities that make it an attractive location for both local and international talent.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager or HR representative
• In-person or video call interview with the hiring manager and other team members
• Final interview with senior leadership or other stakeholders
• Job offer and onboarding

Key Assessment Areas:

• Data analysis and interpretation skills
• Strategic thinking and planning abilities
• Cross-functional collaboration and communication skills
• Adaptability and resilience in high-pressure environments
• Cultural fit and alignment with Alcon's values and mission

Application Tips:

• Highlight relevant experience in e-commerce marketing, data analysis, or project management in your resume and cover letter
• Demonstrate your understanding of the healthcare or FMCG industries and Alcon's products and services
• Prepare examples of your data-driven decision-making and strategic planning skills to discuss during the interview
• Showcase your ability to work effectively in a cross-functional team and collaborate with diverse stakeholders

ATS Keywords: E-commerce marketing, data analysis, strategic planning, cross-functional collaboration, project management, healthcare, FMCG, Alcon

ASSUMPTION: Alcon's recruitment process is designed to assess candidates' technical skills, strategic thinking, and cultural fit. Applicants should be prepared to discuss their relevant experience and demonstrate their ability to drive results in a dynamic and fast-paced environment.

🛠️ Tools & Technologies

• E-commerce platform-specific tools (e.g., Tmall, JD.com, Pinduoduo)
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Marketing automation tools (e.g., CRM, marketing analytics platforms)
• Project management tools (e.g., Asana, Trello, Microsoft Project)

ASSUMPTION: The successful candidate should have experience with relevant e-commerce platform-specific tools and be comfortable learning and utilizing new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Patient focus
• Quality
• Innovation
• Integrity
• Courage

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and resilient
• Results-focused and accountable
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you demonstrate Alcon's commitment to patient focus in your daily work?
• Can you provide an example of a time when you used data analysis to drive a strategic decision or improve a marketing campaign?
• How do you handle working in a high-pressure environment, and what strategies do you use to maintain your composure and effectiveness?

ASSUMPTION: Alcon values candidates who are passionate about improving patients' lives, committed to driving results through data-driven strategies, and able to thrive in a fast-paced, dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously in a fast-paced environment
• Navigating complex cross-functional teams and stakeholder relationships
• Adapting to changes in market trends, consumer behavior, and e-commerce platform policies
• Balancing short-term campaign execution with long-term strategic planning
• Maintaining a strong work-life balance in a high-pressure role

ASSUMPTION: The successful candidate should be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively. Strong communication and time management skills are essential for overcoming these challenges.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on e-commerce platforms and requires a deep understanding of their unique features and dynamics
• While the role shares some similarities with other marketing management positions, it places a greater emphasis on data analysis and strategic planning to optimize investment strategies and improve operational efficiency
• Career progression in this role may involve expanding into other marketing channels or taking on more senior leadership responsibilities within the organization

ASSUMPTION: Candidates with relevant experience in e-commerce marketing and a strong track record of driving results through data-driven strategies will be well-positioned for success in this role.

📝 Sample Projects

• Developing and executing a strategic plan to optimize investment allocation across multiple e-commerce platforms to maximize sales and market share
• Conducting a comprehensive analysis of customer behavior and preferences on e-commerce platforms to inform targeted marketing campaigns and improve customer engagement
• Managing a cross-functional team to execute a high-profile promotional event or campaign on an e-commerce platform, with a focus on driving sales and brand awareness

ASSUMPTION: These sample projects illustrate the strategic and data-driven nature of the role, as well as the importance of cross-functional collaboration and effective project management in driving successful outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader organizational context?
• How does Alcon support the professional development and growth of its employees, particularly in this role?
• Can you provide examples of how the company fosters a culture of innovation and continuous improvement?
• How does Alcon measure the success of its e-commerce marketing efforts, and what key performance indicators (KPIs) are most important for this role?
• What are the most significant challenges facing the e-commerce marketing team currently, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as to demonstrate their interest in and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Alcon careers portal
• Tailor your resume and cover letter to highlight your relevant experience in e-commerce marketing, data analysis, and project management
• Prepare examples of your data-driven decision-making and strategic planning skills to discuss during the interview
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.