📌 Core Information
🔹 Job Title: EC Trade Marketing Manager
🔹 Company: Stanley
🔹 Location: Shanghai, China
🔹 Job Type: On-site
🔹 Category: Manufacturing
🔹 Date Posted: May 6, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing e-commerce channel category strategy to support business targets
- Analyzing shopper behavior in the e-commerce environment to gain insights
- Driving 4P activation to raise investment efficiency
- Supporting the sales team with timely resources, including product description design and online campaign content
ASSUMPTION: This role requires a strategic mindset, data analysis skills, and strong communication to effectively collaborate with cross-functional teams.
📋 Key Responsibilities
✅ E-commerce Channel Strategy: Develop and implement category strategy for the e-commerce channel to support business targets.
✅ Shopper Behavior Analysis: Deep dive into category shopper behavior in the e-commerce environment to yield category insights.
✅ Price Management: Develop and monitor the online price ecosystem to ensure optimal pricing execution.
✅ 4P Activation: Drive 4P activation with clear channel instructions, raising the efficiency of investment.
✅ Trade Marketing Management: Diagnose and improve trade marketing management processes, delivering constructive solutions.
✅ Sales Team Support: Offer timely support to the sales team, including product description design, GWP, and online campaign content.
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and operational support, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Not specified (ASSUMPTION: Relevant degree or equivalent experience expected)
Experience: 5-8 years in e-commerce and trade marketing within the FMCG industry
Required Skills:
- Proven experience in e-commerce and trade marketing
- Data-oriented mindset with strong analytical skills
- Excellent communication and stakeholder management skills
- Ability to work independently and collaboratively in a fast-paced environment
Preferred Skills:
- Familiarity with the Stanley Black & Decker product portfolio
- Experience working with cross-functional teams in a global organization
- Bilingual or multilingual proficiency (English + Mandarin)
ASSUMPTION: While not explicitly stated, a relevant degree or equivalent experience is expected. Fluency in English and Mandarin is highly preferred for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a mid-level trade marketing manager in Shanghai, the estimated salary range is CNY 350,000 - 500,000 per year.
Benefits:
- Health insurance and retirement plans
- Employee discounts on Stanley Black & Decker products
- Opportunities for professional development and career growth
Working Hours: Full-time, Monday to Friday, with occasional overtime as needed
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing, with a focus on tools, storage, and industrial solutions
Company Size: 10,001+ employees, providing ample opportunities for career growth and internal mobility
Founded: 1843, with a rich history and established brand in the industry
Company Description:
- Stanley Black & Decker provides innovative, high-quality tools and solutions for professionals and consumers worldwide
- The company operates in over 60 countries and has a strong commitment to sustainability and social responsibility
- Stanley Black & Decker offers a diverse range of products, including power tools, hand tools, storage, and outdoor products
Company Specialties:
- Tools
- Storage
- Industrial
- Professional power tools
- Pneumatic tools
- Fasteners
- Consumer power tools
- Lawn & garden
- Hand tools
- Power tools & accessories
- Storage
- Electrified outdoor products
- Engineered fastening
- Automotive
- Aerospace
- Construction
- and infrastructure
Company Website: http://www.stanleyblackanddecker.com
ASSUMPTION: Stanley Black & Decker is a well-established company with a strong global presence, offering a diverse range of products and opportunities for career growth.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the E-commerce Category Manager
Work Arrangement: On-site, with occasional remote work possible
Growth Opportunities:
- Potential career progression into senior trade marketing or category management roles
- Expansion into new markets or product categories
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: This role offers strong growth potential within a large, established organization, with opportunities to develop both professionally and personally.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major global city with a vibrant business environment and ample opportunities for networking and professional development
- The city offers a high quality of life, with excellent dining, entertainment, and cultural attractions
- Shanghai is well-connected by public transportation, making it easy to commute to and from work
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: Shanghai offers a dynamic work environment with ample opportunities for professional growth and development, as well as a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with the E-commerce Category Manager and other stakeholders
- Final round interview with the regional director or another senior leader
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and interpretation
- Communication and stakeholder management
- Cultural fit and alignment with company values
Application Tips:
- Highlight your relevant experience in e-commerce and trade marketing, with a focus on data-driven decision-making and strategic planning
- Tailor your resume and cover letter to emphasize your skills and experience in the FMCG industry
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration
ATS Keywords: E-commerce, Trade Marketing, FMCG, Category Strategy, Shopper Behavior, Price Execution, 4P Activation, Sales Support, Product Description Design, Online Campaign Content, Trade Marketing Management, Constructive Solution
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong strategic thinking, data analysis, and communication skills.
🛠️ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Data analysis tools (e.g., Tableau, Power BI)
- E-commerce platforms (e.g., Tmall, JD.com)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant data analysis tools and e-commerce platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Excellence
- Safety
- Sustainability
- Social Responsibility
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with data and using it to inform decision-making?
- Do you have a proven track record of driving results and achieving targets?
- Are you committed to continuous learning and professional development?
ASSUMPTION: Stanley Black & Decker values innovation, excellence, and a strong commitment to social responsibility. Candidates should be comfortable working in a collaborative, data-driven environment and be committed to driving results and continuous learning.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Adapting to a fast-paced, dynamic work environment
- Navigating a large, global organization with diverse teams and cultures
- Balancing strategic planning with day-to-day operational support
ASSUMPTION: This role may present challenges related to stakeholder management, adaptability, and balancing strategic and operational responsibilities.
📈 Similar Roles Comparison
- Compared to other trade marketing roles, this position places a stronger emphasis on e-commerce channel strategy and data analysis
- In the FMCG industry, e-commerce continues to grow in importance, making this role an attractive opportunity for professionals looking to develop their skills in this area
- Career progression in this role could lead to senior trade marketing or category management positions within Stanley Black & Decker or other FMCG companies
ASSUMPTION: This role offers a unique opportunity to develop expertise in e-commerce trade marketing within a large, established FMCG company.
📝 Sample Projects
- Developing an e-commerce channel strategy for a new product launch, including shopper segmentation, pricing, and promotional tactics
- Analyzing shopper behavior data to identify trends and insights, and using this information to inform category strategy and activation plans
- Collaborating with cross-functional teams to develop and execute online campaign content, including product descriptions, visuals, and promotions
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the EC Trade Marketing Manager role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days?
- How does Stanley Black & Decker support the professional development and growth of its employees?
- What are the most significant challenges facing the e-commerce channel in the FMCG industry, and how can this role help address them?
- How does this role collaborate with other functions, such as sales, marketing, and product management?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, as well as to assess the fit between the candidate's skills, experience, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in e-commerce and trade marketing, with a focus on data-driven decision-making and strategic planning
- Prepare for behavioral interview questions that focus on your problem-solving skills, communication, and collaboration
- Research Stanley Black & Decker and the FMCG industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
