EC Trade Marketing Manager

📌 Core Information

🔹 Job Title: EC Trade Marketing Manager

🔹 Company: Haleon

🔹 Location: Shanghai, Shanghai, China

🔹 Job Type: Full-Time

🔹 Category: Consumer Services

🔹 Date Posted: April 17, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving sales growth across all e-commerce platforms
• Managing product lifecycle, budget allocation, and business performance analysis
• Leading cross-functional coordination with TP/disti partners and internal teams
• Identifying market opportunities and mitigating risks for sustainable growth

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Sales Forecasting & Inventory Efficiency Management: Lead the development of cross-platform sales forecasting models, collaborate with supply chain and TP agencies to formulate inventory plans, and adjust forecasts based on historical data and market trends.

✅ G2N (Gross-to-Net) Profit Optimization: Improve GMV-to-Net-Sales conversion rates by optimizing platform fee structures and pricing strategies to balance sales growth and gross margin targets.

✅ Cross-Platform Precision Operations Execution: Develop operational strategies aligned with EC platform dynamics, leverage platform tools for targeted marketing, and drive precision ad placements and content marketing initiatives.

✅ TP & Distributor Collaboration Management: Lead daily coordination with TP teams to ensure efficient campaign execution, empower distributors with data-driven operational capabilities, and enhance distribution network efficiency.

✅ Data Review & Business Health Diagnostics: Deliver comprehensive business performance reports, identify growth opportunities and risks, and develop real-time monitoring dashboards for key metrics.

ASSUMPTION: This role involves a high degree of data analysis and requires strong problem-solving skills to identify and capitalize on business opportunities.

🎯 Required Qualifications

Education: College or bachelor’s degree

Experience: At least 6 years of EC working experience on sales role, rich experience in budget control / planning / FCST. FMCG or OTC industry is preferred.

Required Skills:

• Excellent communication and interpersonal skills, with the ability to negotiate and close deals
• Good execution and result-driven mindset
• Analytical and problem-solving skills to identify and capitalize on business opportunities
• Basic English skill on both writing and oral

Preferred Skills:

• OTC experience and experience of cooperating with cross-functional teams
• Good sales planning skill and learning agility

ASSUMPTION: Candidates with a strong background in e-commerce sales, preferably in the FMCG or OTC industry, will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ¥350,000 - ¥550,000 annually, based on industry standards for a mid-level marketing manager in Shanghai with 5-10 years of experience in e-commerce sales. This estimate may vary depending on the candidate's specific qualifications and experience.

Benefits:

• Competitive benefits package
• Agile working culture with opportunities for flexibility
• Diverse and inclusive work environment

Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). Overtime may be required during peak periods.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's specific qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Haleon operates in the consumer services industry, focusing on consumer goods and consumer health. The company has a strong global presence and a portfolio of leading brands, including Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin, and Voltaren.

Company Size: Haleon is a large organization with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: Haleon was founded in 2022, making it a relatively new company with a clear purpose: to deliver better everyday health with humanity.

Company Description:

• Haleon combines deep human understanding and trusted science to make everyday health more inclusive, more achievable, and more sustainable
• The company has a clear purpose and a strong commitment to diversity, inclusion, and sustainability
• Haleon offers an agile working culture, providing opportunities for flexibility and work-life balance

Company Specialties:

• Consumer Goods and Consumer Health

Company Website: http://www.haleon.com

ASSUMPTION: Haleon's focus on better everyday health, humanity, and sustainability creates a unique work environment that prioritizes employee well-being and social responsibility.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 5-10 years of experience in e-commerce sales, seeking to advance their careers in a dynamic and growing organization.

Reporting Structure: The EC Trade Marketing Manager will report directly to the Head of E-commerce and work closely with cross-functional teams, including supply chain, TP agencies, distributors, and internal teams.

Work Arrangement: This is an on-site position based in Shanghai, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM. The role may require occasional overtime during peak periods.

Growth Opportunities:

• Progression to senior marketing roles within the e-commerce department or other functions within the organization
• Expansion of responsibilities to cover additional regions or product categories
• Development of leadership and management skills through mentoring and coaching opportunities

ASSUMPTION: This role offers significant growth potential for candidates with strong performance and a desire to take on increased responsibilities.

🌍 Location & Work Environment

Office Type: Haleon's Shanghai office is a modern, collaborative workspace designed to foster innovation and teamwork.

Office Location(s): The Headquarters Building, HuangPu District, Shanghai

Geographic Context:

• Shanghai is a major commercial hub and the largest city in China, offering a dynamic business environment and ample opportunities for professional growth
• The city is known for its vibrant culture, rich history, and diverse culinary scene
• Shanghai's convenient public transportation system makes it easy to commute to work and explore the city

Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. The role may require occasional overtime during peak periods.

ASSUMPTION: Shanghai's dynamic business environment and vibrant culture create an exciting work environment for professionals seeking to advance their careers in a global city.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the Head of E-commerce

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Communication and interpersonal skills
• Cultural fit and alignment with Haleon's values
• Sales and marketing acumen, with a focus on e-commerce

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Haleon's mission and values in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and sales and marketing experience

ATS Keywords: E-commerce, Sales Forecasting, Inventory Management, Budget Control, Gross-to-Net Optimization, Pricing Strategies, Cross-Functional Collaboration, Data Analysis, Communication Skills, Negotiation Skills, Problem-Solving Skills, Execution Skills, Learning Agility, Customer Partnerships, Operational Strategies, Market Analysis

ASSUMPTION: Haleon's recruitment process is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.

🛠️ Tools & Technologies

• Platform tools for targeted marketing (e.g., Alimama DMP, JD DMP)
• Data analysis and visualization tools (e.g., Excel, Power BI)
• Project management and collaboration tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in using data analysis and visualization tools, as well as project management and collaboration platforms.

👔 Cultural Fit Considerations

Company Values:

• Better everyday health with humanity
• Inclusive and sustainable practices
• Deep human understanding and trusted science

Work Style:

• Collaborative and cross-functional teamwork
• Agile and adaptable approach to work
• Focus on continuous learning and improvement

Self-Assessment Questions:

• How do you embody Haleon's commitment to better everyday health with humanity in your work?
• Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you approach this situation, and what was the outcome?
• How do you balance the need for data-driven decision-making with a focus on customer-centric marketing strategies?

ASSUMPTION: Haleon's commitment to better everyday health, humanity, and sustainability creates a unique work environment that prioritizes employee well-being and social responsibility.

⚠️ Potential Challenges

• Managing cross-functional teams and stakeholders with varying priorities and goals
• Adapting to the dynamic and competitive e-commerce landscape
• Balancing short-term sales targets with long-term strategic planning
• Navigating the complexities of the Chinese e-commerce market

ASSUMPTION: This role presents unique challenges that require strong communication, negotiation, and problem-solving skills to overcome.

📈 Similar Roles Comparison

• Unlike traditional trade marketing roles, this position focuses exclusively on e-commerce platforms and requires a strong understanding of digital marketing strategies
• Compared to other marketing roles, this position places a greater emphasis on sales forecasting, inventory management, and gross-to-net optimization
• Career progression in this role may lead to senior marketing positions within the e-commerce department or other functions within the organization

ASSUMPTION: This role offers a unique blend of marketing and sales responsibilities, with a focus on e-commerce platforms and digital marketing strategies.

📝 Sample Projects

• Developing and implementing a cross-platform sales forecasting model to optimize inventory efficiency and minimize stockout or overstock risks
• Negotiating platform fee structures and pricing strategies to improve GMV-to-Net-Sales conversion rates and balance sales growth and gross margin targets
• Leveraging platform tools to target high-value customer segments and drive precision ad placements and content marketing initiatives

ASSUMPTION: These sample projects illustrate the data-driven and strategic nature of this role, focusing on optimizing sales performance and customer engagement across e-commerce platforms.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the e-commerce department and how this role fits into the broader organizational context?
• How does Haleon support the professional development and growth of its employees in this role?
• Can you provide examples of how Haleon's commitment to better everyday health with humanity is reflected in the company's culture and work environment?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Haleon approach work-life balance and employee well-being, particularly for roles that may require occasional overtime?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your understanding of Haleon's mission and values
• Prepare for behavioral interview questions that focus on your problem-solving skills, communication abilities, and sales and marketing experience
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.