📌 Core Information
🔹 Job Title: eCommerce Campaign and Promotions Manager
🔹 Company: CoStar Group
🔹 Location: Edwards AFB, California, United States
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: April 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Home-based in California)
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market and growth campaigns for hardware, SaaS, and services offerings
- Collaborating with cross-functional teams to drive sales performance and optimize promotional strategies
- Managing campaigns for a diverse portfolio of products and services
- Planning and executing key promotional events
- Providing strategic insights to influence product and service roadmaps
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and execute go-to-market and growth campaigns for self-serve and eCommerce offerings, ensuring alignment with business objectives
✅ Partner with sales and eCommerce teams to meet revenue targets by defining effective promotional and pricing strategies
✅ Manage campaigns for a diverse portfolio of products and services, identifying priorities and scaling impact across multiple customer segments
✅ Plan and execute key promotional events such as Prime Day, Black Friday, Cyber Monday, and other seasonal sales, ensuring seamless execution across all marketing channels
✅ Develop project plans and timelines for major promotional events, coordinating across internal teams to align messaging, creative, and execution
✅ Collaborate with Marketing Operations, Brand, and Product teams to manage promotional campaign execution, ensuring the timely delivery of email, product, art, and copy assets
✅ Work closely with designers, copywriters, and marketing operations to ensure all campaign assets align with brand and messaging guidelines
✅ Develop and optimize mid-funnel and nurture campaigns to guide prospects through the buying journey and drive conversion
✅ Implement targeted email, retargeting, and automation strategies to improve engagement and accelerate revenue impact
✅ Drive engagement with partner channels to expand market reach and enhance partner success
✅ Lead and coordinate new product, feature, and service launches, ensuring teams have the necessary assets, content, and enablement programs
✅ Provide strategic insights to influence product and service roadmaps, advocating for customer needs
✅ Craft a compelling technology narrative to engage prospects, customers, partners, and industry influencers
✅ Collaborate with demand generation, campaign, and content teams to ensure a cohesive and high-impact marketing strategy across all channels
✅ Track and analyze campaign performance, using data-driven insights to optimize marketing effectiveness
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to make data-driven decisions to optimize campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree from an accredited, not-for-profit University or College
Experience: 6+ years of experience in product marketing with expertise in hardware, SaaS, and services
Required Skills:
- Proven track record of commitment to prior employers
- Strong ability to lead cross-functional initiatives in a fast-paced environment, providing thought leadership and market insights
- Experience working with technical stakeholders, sales leaders, and integrated marketing teams
- Proficiency in project management tools like Asana to track campaign progress and ensure deliverables meet deadlines
- Experience managing high-visibility promotional events, coordinating cross-functional teams to execute successful large-scale campaigns
- Exceptional communication skills, with the ability to present complex ideas clearly to customers, stakeholders, and C-level executives
- Highly organized, detail-oriented, and adaptable, with a track record of driving results in hypergrowth environments
Preferred Skills:
- Experience working with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with eCommerce platforms (e.g., Shopify, Magento)
ASSUMPTION: Candidates with experience in the real estate industry or related fields may have an advantage in understanding the specific nuances of this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in-person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The provided salary range is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary depending on the candidate's qualifications and the company's internal compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1986
Company Description:
- CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.
- Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
- CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; and Homes.com, the fastest-growing residential real estate marketplace.
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: http://www.costargroup.com
ASSUMPTION: CoStar Group's extensive experience and resources in the real estate industry provide a robust platform for growth and innovation in this role.
📊 Role Analysis
Career Level: Mid-level to senior (depending on the candidate's experience and qualifications)
Reporting Structure: This role reports directly to the Senior Director of eCommerce or a similar position within the organization.
Work Arrangement: On-site (Home-based in California) with the possibility of occasional travel for meetings and events.
Growth Opportunities:
- Potential advancement to a senior or director-level role within the eCommerce or marketing organization
- Expansion of responsibilities to include leadership of a team or multiple teams
- Opportunities to work on high-impact strategic initiatives and contribute to the company's overall growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's eCommerce strategy and bottom-line results.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a modern, collaborative work environment
Office Location(s): 1201 Wilson Blvd, Arlington, Virginia 22209, US (with the option to work remotely from Edwards AFB, California)
Geographic Context:
- Arlington, Virginia: A suburban area near Washington, D.C., with a diverse population and a strong job market
- Edwards AFB, California: A remote location with a small population and limited local amenities, offering a quiet and peaceful work environment
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely one or more days per week, depending on the candidate's needs and the team's requirements.
ASSUMPTION: The remote work arrangement offers candidates the flexibility to balance their personal and professional lives while still being accessible to the team and the broader organization.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with the hiring manager and other team members
- Final interview with the senior director or another senior leader within the organization
- Background check and reference check (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Project management and organizational skills
- Communication and presentation skills
- Technical proficiency in marketing automation tools and eCommerce platforms
- Industry knowledge and understanding of the real estate market
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare examples of successful campaign management projects or initiatives you've led in the past
- Research CoStar Group's business and industry trends to demonstrate your understanding of the company and its market position
- Practice common interview questions and be prepared to discuss your problem-solving approach, leadership style, and career goals
ATS Keywords: eCommerce, Campaign Management, Promotions, Product Marketing, Project Management, Cross-functional Leadership, Sales Strategy, Email Marketing, Data Analysis, Communication, Team Collaboration, Market Insights, Customer Engagement, Promotional Events, Technology Narrative, Nurture Campaigns
ASSUMPTION: CoStar Group's application process is designed to assess candidates' skills, experience, and cultural fit, ensuring the best possible match for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- eCommerce platforms (e.g., Shopify, Magento)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Collaboration and communication tools (e.g., Microsoft Office, Google Workspace)
ASSUMPTION: The required tools and technologies for this role may evolve over time as CoStar Group continues to invest in and adopt new technologies to improve its marketing and eCommerce capabilities.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Accountability
- Diversity, Equity, & Inclusion
Work Style:
- Fast-paced and dynamic, with a focus on results and continuous improvement
- Collaborative and team-oriented, with a strong emphasis on cross-functional cooperation
- Data-driven and analytical, with a commitment to making informed decisions based on market insights and performance metrics
- Adaptable and flexible, with a willingness to take on new challenges and learn from failures
Self-Assessment Questions:
- How do your personal values align with CoStar Group's core values, particularly in the context of this role?
- How do you approach working in a fast-paced, dynamic environment, and what strategies do you use to manage your time and priorities effectively?
- Can you provide an example of a successful campaign you've managed in the past, and how did you measure its impact and optimize its performance over time?
ASSUMPTION: CoStar Group's culture emphasizes strong work ethic, collaboration, and a commitment to continuous learning and improvement, making it an ideal fit for candidates who thrive in fast-paced, dynamic environments.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously, requiring strong organizational skills and time management
- Balancing the need for data-driven decision-making with the need for swift execution in a fast-paced environment
- Navigating a large, complex organization with multiple stakeholders and competing priorities
- Adapting to changes in the market, industry trends, and company strategy, requiring a high degree of flexibility and adaptability
- Managing remote teams and virtual collaboration, which may present unique challenges and require additional communication and coordination efforts
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- eCommerce Manager (Retail)
- Focuses on retail products and in-store promotions
- Requires a strong understanding of retail operations and customer behavior in physical stores
- May have less emphasis on digital marketing and online campaign management
- eCommerce Manager (B2B)
- Focuses on business-to-business transactions and enterprise-level solutions
- Requires a strong understanding of B2B sales cycles, account management, and enterprise-level marketing strategies
- May have less emphasis on consumer-facing promotions and retail operations
- eCommerce Manager (B2C)
- Focuses on business-to-consumer transactions and direct-to-consumer marketing strategies
- Requires a strong understanding of consumer behavior, market trends, and consumer-facing promotions
- May have less emphasis on enterprise-level sales cycles and account management
ASSUMPTION: The specific requirements and responsibilities of this role may vary depending on the industry, company size, and target market, but the core competencies and skills required for success remain consistent across similar eCommerce management positions.
📝 Sample Projects
- Developing and executing a successful Prime Day campaign for a hardware product line, resulting in a 30% increase in sales and a 20% increase in new customer acquisition
- Optimizing a nurture campaign for a SaaS product, leading to a 15% increase in conversion rates and a 20% increase in revenue
- Managing a promotional event for a new service launch, resulting in a 25% increase in sign-ups and a 15% increase in customer satisfaction scores
ASSUMPTION: These sample projects demonstrate the candidate's ability to develop, execute, and optimize marketing campaigns to drive results and achieve business objectives.
❓ Key Questions to Ask During Interview
- Can you describe the company's eCommerce strategy and how this role fits into that overall vision?
- How does the company measure the success of its eCommerce campaigns, and what key performance indicators (KPIs) are most important for this role?
- What are the biggest challenges facing the eCommerce team currently, and how can this role help address them?
- How does the company support the professional development and growth of its employees, particularly in the eCommerce and marketing teams?
- What is the company's approach to remote work and flexible scheduling, and how does that impact this role?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and its long-term growth potential.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
- Prepare examples of successful campaign management projects or initiatives you've led in the past
- Research CoStar Group's business and industry trends to demonstrate your understanding of the company and its market position
- Practice common interview questions and be prepared to discuss your problem-solving approach, leadership style, and career goals
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
