📌 Core Information
🔹 Job Title: eCommerce Campaign and Promotions Manager
🔹 Company: CoStar Group
🔹 Location: San Francisco, California, United States
🔹 Job Type: Full-Time
🔹 Category: Real Estate
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading go-to-market and growth campaigns for hardware, SaaS, and services offerings
- Collaborating with cross-functional teams to drive sales performance and optimize promotional strategies
- Managing campaigns for a diverse portfolio of products and services
- Planning and executing key promotional events
- Providing strategic insights to influence product and service roadmaps
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams in a fast-paced environment.
📋 Key Responsibilities
✅ Develop and execute go-to-market and growth campaigns for self-serve and eCommerce offerings, ensuring alignment with business objectives.
✅ Partner with sales and eCommerce teams to meet revenue targets by defining effective promotional and pricing strategies.
✅ Manage campaigns for a diverse portfolio of products and services, identifying priorities and scaling impact across multiple customer segments.
✅ Plan and execute key promotional events such as Prime Day, Black Friday, Cyber Monday, and other seasonal sales, ensuring seamless execution across all marketing channels.
✅ Develop project plans and timelines for major promotional events, coordinating across internal teams to align messaging, creative, and execution.
✅ Collaborate with Marketing Operations, Brand, and Product teams to manage promotional campaign execution, ensuring the timely delivery of email, product, art, and copy assets.
✅ Work closely with designers, copywriters, and marketing operations to ensure all campaign assets align with brand and messaging guidelines.
✅ Develop and optimize mid-funnel and nurture campaigns to guide prospects through the buying journey and drive conversion.
✅ Implement targeted email, retargeting, and automation strategies to improve engagement and accelerate revenue impact.
✅ Drive engagement with partner channels to expand market reach and enhance partner success.
✅ Lead and coordinate new product, feature, and service launches, ensuring teams have the necessary assets, content, and enablement programs.
✅ Provide strategic insights to influence product and service roadmaps, advocating for customer needs.
✅ Craft a compelling technology narrative to engage prospects, customers, partners, and industry influencers.
✅ Collaborate with demand generation, campaign, and content teams to ensure a cohesive and high-impact marketing strategy across all channels.
✅ Track and analyze campaign performance, using data-driven insights to optimize marketing effectiveness.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to make data-driven decisions to optimize campaign performance.
🎯 Required Qualifications
Education: Bachelor's degree from an accredited, not-for-profit University or College
Experience: 6+ years of experience in product marketing with expertise in hardware, SaaS, and services
Required Skills:
- Proven track record of commitment to prior employers
- Strong ability to lead cross-functional initiatives in a fast-paced environment, providing thought leadership and market insights
- Experience working with technical stakeholders, sales leaders, and integrated marketing teams
- Proficiency in project management tools like Asana to track campaign progress and ensure deliverables meet deadlines
- Experience managing high-visibility promotional events, coordinating cross-functional teams to execute successful large-scale campaigns
- Exceptional communication skills, with the ability to present complex ideas clearly to customers, stakeholders, and C-level executives
- Highly organized, detail-oriented, and adaptable, with a track record of driving results in hypergrowth environments
Preferred Skills:
- Experience with eCommerce platforms and marketing automation tools
- Familiarity with real estate industry trends and market dynamics
ASSUMPTION: Candidates with experience in eCommerce marketing and a strong understanding of the real estate industry will have a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-level marketing role in San Francisco)
Benefits:
- Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug
- Life, legal, and supplementary insurance
- Virtual and in-person mental health counseling services for individuals and family
- Commuter and parking benefits
- 401(K) retirement plan with matching contributions
- Employee stock purchase plan
- Paid time off
- Tuition reimbursement
- On-site fitness center and/or reimbursed fitness center membership costs (location dependent)
- Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups
- Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event planning and execution)
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in San Francisco. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Real Estate - CoStar Group is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology.
Company Size: 5,001-10,000 employees - CoStar Group is a large organization with significant resources and a global presence.
Founded: 1986 - CoStar Group has a long history and extensive experience in the real estate industry.
Company Description:
- CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
- The company's major brands include CoStar, LoopNet, Apartments.com, Homes.com, Matterport, STR, Ten-X, and OnTheMarket.
- CoStar Group's websites attracted over 134 million average monthly unique visitors in the fourth quarter of 2024, serving clients around the world.
Company Specialties:
- Research
- Marketing
- Product Development
- Analytics
- Commercial Real Estate
- Sales
- Real Estate
- and Technology
Company Website: http://www.costargroup.com
ASSUMPTION: CoStar Group's extensive resources, global presence, and commitment to innovation make it an attractive employer in the real estate industry.
📊 Role Analysis
Career Level: Mid-level - This role requires a significant amount of experience and offers opportunities for growth and advancement within the organization.
Reporting Structure: The eCommerce Campaign and Promotions Manager will report directly to the Senior Director of eCommerce Marketing or a similar role.
Work Arrangement: On-site - This role requires a physical presence in the San Francisco office for collaboration and event planning purposes.
Growth Opportunities:
- Advancement to a senior-level marketing role within the eCommerce team or another division of CoStar Group
- Expansion of responsibilities to include leadership of a team or multiple teams
- Opportunities to work on high-impact projects and initiatives that drive significant business results
ASSUMPTION: CoStar Group's large size and diverse portfolio of brands offer numerous growth opportunities for employees with strong performance and a desire to take on new challenges.
🌍 Location & Work Environment
Office Type: Urban - CoStar Group's San Francisco office is located in the heart of the city, offering easy access to public transportation, restaurants, and cultural attractions.
Office Location(s): 101 California St, 43rd Floor, San Francisco, California 94111, US
Geographic Context:
- San Francisco is a major tech hub and a popular destination for young professionals
- The city offers a diverse range of neighborhoods, cultural attractions, and outdoor activities
- San Francisco has a mild Mediterranean climate, with cool summers and mild winters
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for event planning and execution)
ASSUMPTION: San Francisco's vibrant urban environment and diverse cultural scene make it an attractive location for professionals seeking a dynamic work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth behavioral interviews with the hiring manager and cross-functional team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Strategic mindset and ability to develop and execute campaigns
- Communication and presentation skills
- Adaptability and ability to work in a fast-paced environment
- Industry knowledge and understanding of real estate market dynamics
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your experience with eCommerce marketing and promotional events
- Research CoStar Group and the real estate industry to demonstrate your knowledge and enthusiasm for the position
- Practice common interview questions and be ready to provide specific examples of your accomplishments in previous roles
ATS Keywords: eCommerce, Campaign Management, Promotions, Product Marketing, Project Management, Cross-Functional Leadership, Sales Collaboration, Data Analysis, Email Marketing, Retargeting, Automation Strategies, Event Planning, Communication Skills, Detail-Oriented, Adaptability, Customer Advocacy, Real Estate, Marketing, San Francisco
ASSUMPTION: CoStar Group's application process is designed to assess candidates' skills and cultural fit for the organization. Applicants should be prepared to demonstrate their qualifications and enthusiasm for the role throughout the interview process.
🛠️ Tools & Technologies
- Asana (project management)
- Marketo (marketing automation)
- Salesforce (CRM)
- Google Analytics (web analytics)
- Adobe Creative Suite (design and content creation)
- Microsoft Office Suite (office productivity)
ASSUMPTION: CoStar Group uses industry-standard marketing and project management tools to streamline workflows and optimize campaign performance.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Excellence
- Innovation
- Collaboration
- Customer Focus
- Diversity, Equity, & Inclusion
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with CoStar Group's core values, particularly in the context of this role?
- Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it, and what was the outcome?
- How do you approach working with cross-functional teams, and how have you ensured the successful execution of large-scale campaigns in the past?
ASSUMPTION: CoStar Group's cultural values emphasize integrity, excellence, and collaboration. Candidates should be prepared to demonstrate their alignment with these values and provide specific examples of their ability to work effectively in a fast-paced, team-oriented environment.
⚠️ Potential Challenges
- Managing a diverse portfolio of products and services with varying priorities and customer segments
- Balancing strategic planning and execution with day-to-day campaign management tasks
- Working with cross-functional teams and stakeholders to align messaging, creative, and execution across multiple channels
- Keeping up with industry trends and market dynamics in the fast-paced real estate and eCommerce landscapes
ASSUMPTION: The eCommerce Campaign and Promotions Manager role presents unique challenges that require strong organizational skills, adaptability, and a strategic mindset to succeed.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on eCommerce marketing and promotional events, rather than traditional product marketing or sales roles.
- Industry-specific context: The real estate industry is unique in its market dynamics, customer base, and competitive landscape. Candidates should be familiar with real estate market trends and have experience working with real estate-specific tools and platforms.
- Career path comparison: This role offers opportunities for growth and advancement within the marketing function or into senior leadership positions within the organization.
ASSUMPTION: Candidates with experience in eCommerce marketing and a strong understanding of the real estate industry will be well-positioned to succeed in this role and advance their careers within CoStar Group.
📝 Sample Projects
- Developing and executing a successful Prime Day campaign for CoStar Group's hardware offerings, resulting in a 30% increase in sales and a 20% increase in customer engagement
- Collaborating with the product team to launch a new SaaS service, creating targeted email campaigns and promotional events to drive adoption and achieve a 15% market share within the first year
- Optimizing mid-funnel and nurture campaigns for CoStar Group's services offerings, improving conversion rates by 25% and reducing customer acquisition costs by 15%
ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the eCommerce Campaign and Promotions Manager role, highlighting the importance of data-driven decision-making, collaboration, and adaptability.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for CoStar Group's eCommerce offerings?
- What are the most significant challenges facing the eCommerce team, and how can this role help address them?
- How does CoStar Group support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does it support employees' well-being?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the organization's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by practicing common interview questions and researching CoStar Group and the real estate industry
- Follow up with the hiring manager or HR team within one week of your interview to express your enthusiasm for the position and reiterate your qualifications
- If selected for a final round interview, be prepared to provide specific examples of your accomplishments in previous roles and discuss your long-term career goals
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
