📌 Core Information
🔹 Job Title: eCommerce Content and Marketing Strategist
🔹 Company: Ciberspring International
🔹 Location: Remote
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 10, 2025
🔹 Experience Level: Mid-level (3+ years)
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic direction for clients' B2B eCommerce marketing goals and objectives.
- Planning and executing eCommerce site enhancements and campaigns.
- Creating content strategies and merchandising plans to drive eCommerce success.
- Collaborating with and providing direction to graphic designers, copywriters, and front-end developers.
ASSUMPTION: This role requires a balance of strategic thinking, creative problem-solving, and strong communication skills to align with clients' needs and drive eCommerce growth.
📋 Key Responsibilities
✅ Align strategic direction with clients' B2B eCommerce marketing goals and objectives.
✅ Establish strategic direction for eCommerce site enhancements and campaigns.
✅ Create eCommerce content strategies and merchandising plans.
✅ Provide direction for graphic designers, copywriters, and front-end developers to support eCommerce initiatives.
✅ Utilize digital marketing tools, content management systems, and project management tools to manage and execute projects.
ASSUMPTION: This role may require occasional overtime or flexible hours to meet project deadlines, especially in a remote work environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: At least 3 years of experience in eCommerce marketing, digital marketing, or a related field.
Required Skills:
- Proven experience in B2B eCommerce marketing.
- Strong understanding of digital marketing tools, content management systems, and project management tools.
- Excellent communication, presentation, and interpersonal skills.
- Ability to work independently and in a team environment.
Preferred Skills:
- Certifications in digital marketing or eCommerce strategy.
- Experience with Workfront and Jira project management tools.
- Fluency in multiple languages (a plus).
ASSUMPTION: While certifications are not required, they can demonstrate a strong commitment to professional development and may be beneficial for career advancement.
💰 Compensation & Benefits
Salary Range: $70,000 - $100,000 per year (based on experience and location).
Benefits:
- Health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Paid time off (vacation, sick, and holidays).
- Flexible work arrangements.
- Professional development opportunities.
Working Hours: Full-time, typically 40 hours per week, with some flexibility for project needs.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Ciberspring International operates in the IT Services and IT Consulting industry, focusing on digital marketing, creative services, and platform development.
Company Size: Ciberspring has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Ciberspring was founded in 2003 and has since grown to serve clients across various industries.
Company Description:
- Ciberspring bridges the gap between technology and marketing for clients by leveraging complex customer data to engage customers through personalized digital content.
- The company focuses on collecting, analyzing, and utilizing data to drive revenue and adapt to cutting-edge trends in the digital marketing world.
- Ciberspring values collaboration, communication, and tailoring approaches to meet clients' needs.
Company Specialties:
- Digital Marketing
- Marketing Campaigns
- Creative Services
- App Development
- Analytics
- PEGA Services
- Adobe Marketing Cloud
- Lead Generation
- Cloud Services
- Agile Development
- Salesforce.com
- Tableau Services
- Oracle Marketing Cloud
- Systems Integration
- Heroku
- Pardot
- Salesforce Marketing Cloud
- Salesforce CPQ
- and Salesforce Community Cloud
Company Website: http://www.ciberspring.com
ASSUMPTION: Ciberspring's focus on data-driven marketing and personalized customer experiences sets it apart in the IT Services and Consulting industry.
📊 Role Analysis
Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and collaboration with various teams.
Reporting Structure: The eCommerce Content and Marketing Strategist will likely report to the Marketing Director or a similar role, depending on the organization's structure.
Work Arrangement: This role is fully remote, offering flexibility and the opportunity to work from anywhere with a stable internet connection.
Growth Opportunities:
- Expanding skills in eCommerce marketing and digital marketing strategies.
- Developing leadership and management skills by mentoring junior team members or leading projects.
- Gaining experience in cross-functional collaboration with various teams, such as creative services and app development.
ASSUMPTION: As a mid-sized company, Ciberspring offers opportunities for career growth and advancement, both within this role and across other departments.
🌍 Location & Work Environment
Office Type: Fully Remote
Office Location(s): N/A (fully remote)
Geographic Context:
- Remote work allows for a flexible work-life balance and the ability to work from anywhere with a stable internet connection.
- Candidates should be comfortable working independently and managing their time effectively in a remote environment.
- Occasional travel may be required for client meetings or company events.
Work Schedule: Full-time, typically 40 hours per week, with some flexibility for project needs.
ASSUMPTION: While fully remote work offers flexibility, it also requires strong self-motivation, time management, and communication skills to succeed in this role.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- Technical interview with the Marketing Director or a relevant team member.
- Final interview with the hiring manager or a panel of team members.
- Background check and offer extension.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and presentation skills.
- Understanding of digital marketing tools and eCommerce strategies.
- Adaptability and ability to work in a remote environment.
Application Tips:
- Highlight relevant experience and achievements in eCommerce marketing and digital marketing strategies.
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications.
- Prepare examples of successful eCommerce campaigns or projects you've led or contributed to.
- Demonstrate your understanding of Ciberspring's company values and how your skills and experiences align with them.
ATS Keywords: eCommerce, B2B, Marketing Strategy, Digital Marketing, Content Strategy, Merchandising, Graphic Design, Copywriting, Front-End Development, Project Management, Remote Work
ASSUMPTION: Ciberspring's application process may vary depending on the specific role and department, but generally follows a structured interview process to assess candidates' skills and cultural fit.
🛠️ Tools & Technologies
- Digital marketing tools (e.g., Google Analytics, Adobe Marketing Cloud, etc.)
- Content management systems (e.g., WordPress, Magento, etc.)
- Project management tools (e.g., Workfront, Jira, etc.)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client's needs and the projects being worked on.
👔 Cultural Fit Considerations
Company Values:
- Trust
- Transparency
- Accountability
- Boldness
- Respect
- Optimism
Work Style:
- Collaborative and team-oriented
- Adaptable and flexible
- Data-driven and analytical
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-motivation and time management skills?
- Are you comfortable working with diverse teams and adapting to different client needs?
- Do you have a strong understanding of eCommerce marketing strategies and digital marketing tools?
ASSUMPTION: Ciberspring values candidates who align with their company values and can demonstrate a strong cultural fit, as well as the required skills and experiences for the role.
⚠️ Potential Challenges
- Managing multiple projects and clients simultaneously, requiring strong time management and prioritization skills.
- Adapting to different client needs and expectations, necessitating strong communication and collaboration skills.
- Occasional travel requirements for client meetings or company events, which may disrupt personal schedules.
- Working in a fully remote environment, which may present unique challenges related to communication, collaboration, and self-motivation.
ASSUMPTION: While these challenges may arise, Ciberspring's focus on collaboration, communication, and tailoring approaches to meet clients' needs helps mitigate potential issues.
📈 Similar Roles Comparison
- eCommerce Marketing Manager: This role focuses more on day-to-day management and execution of eCommerce marketing campaigns, while the eCommerce Content and Marketing Strategist role emphasizes strategic planning and direction.
- Digital Marketing Specialist: This role may have a broader focus on digital marketing channels and tactics, whereas the eCommerce Content and Marketing Strategist role is specifically focused on eCommerce marketing strategies.
- Content Strategist: This role may focus more on content creation and management, while the eCommerce Content and Marketing Strategist role emphasizes strategic planning, merchandising, and collaboration with various teams.
ASSUMPTION: Each role in the digital marketing and eCommerce space has its unique focus and requirements, and candidates should consider their skills, experiences, and career goals when comparing roles.
📝 Sample Projects
- Developing and implementing a comprehensive eCommerce content strategy for a B2B client, including content audits, keyword research, and content creation plans.
- Collaborating with cross-functional teams to execute an eCommerce site enhancement project, including graphic design, copywriting, and front-end development.
- Analyzing eCommerce campaign performance data to identify trends, optimize strategies, and improve ROI.
ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the eCommerce Content and Marketing Strategist role, but may vary depending on the specific client and project requirements.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role and the industries we work with?
- How does this role collaborate with other departments, such as creative services and app development?
- What are the primary challenges facing the eCommerce team currently, and how can this role address them?
- How does Ciberspring support the professional development and growth of its employees?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit and potential for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful eCommerce campaigns or projects you've led or contributed to.
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
