📌 Core Information
🔹 Job Title: Ecommerce Content Director
🔹 Company: Floor & Decor
🔹 Location: Atlanta, GA
🔹 Job Type: Full-Time
🔹 Category: Retail, Ecommerce
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving content strategies to empower customers to purchase confidently
- Managing digital content, online product launches, and leading a team of content specialists
- Collaborating with cross-functional teams to ensure content aligns with product strategies
- Analyzing customer inputs and KPIs to identify content opportunities and optimize performance
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of ecommerce and digital content creation.
📋 Key Responsibilities
✅ Conceptualize, develop, and oversee the implementation of content to increase organic awareness, earn customer trust, and boost online sales
✅ Develop and execute social proofing strategies, manage direct reports, and collaborate with merchant teams to align content with product strategies
✅ Ensure merchandising, marketing, and promotional content deadlines are met and that tagging is in place to measure KPIs
✅ Develop Design Services content and awareness programs, manage vendor partners, and lead a team of product Q&A specialists
✅ Analyze the performance of initiatives, generate detailed reports, and identify areas for improvement
✅ Maintain content lifecycle strategy and identify repurpose vs. net new content needs based on data analysis
ASSUMPTION: This role involves a high degree of multitasking, meeting deadlines, and working in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 7-10+ years of digital content creation experience, with a focus on ecommerce platforms
Required Skills:
- Advanced Excel knowledge (must), Power BI and Google Analytics experience (preferred)
- Working knowledge of various project management tools (e.g., Smartsheets, Workfront)
- Proven track record of building and managing cross-functional processes and teams
- Solution-oriented mindset with strong leadership, project management, and team-building skills
- Ability to multi-task, meet deadlines, and work in a fast-paced environment
Preferred Skills:
- Experience with Salesforce Commerce Cloud
- Working knowledge of content management systems (CMS), UGC platforms, and product Q&A platforms
ASSUMPTION: Candidates with experience in retail, ecommerce, or a related industry may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Director of Ecommerce Content role in Atlanta, GA)
Benefits:
- Bonus opportunities at every level
- Career advancement opportunities
- Relocation opportunities across the country
- 401k with discretionary company match
- Employee Stock Purchase Plan
- Referral Bonus Program
- Medical, Dental, Vision, Life, and other Insurance Plans (subject to eligibility criteria)
Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, specializing in hard surface flooring and related products
Company Size: 10,001+ employees (large enterprise with significant growth opportunities)
Founded: 2000, with a strong focus on innovation, customer service, and unique shopping experiences
Company Description:
- Floor & Decor is a specialty retailer of hard surface flooring, offering the largest in-stock selection of tile, wood, laminate, vinyl, and stone at everyday low prices
- Known for inspirational displays and incredible customer service, Floor & Decor has quickly become one of the country's leading flooring retailers
- The company is proud to be recognized as one of Fortune's 100 fastest-growing companies in 2020
Company Specialties:
- Specialty Retailer of Hard Surface Flooring
- Free Design Services
- Porcelain, Ceramic, Stone, Tile, Wood, Laminate, Vinyl, and Pro Services
Company Website: careers.flooranddecor.com
ASSUMPTION: Floor & Decor's rapid growth and unique business model present exciting career opportunities for the right candidate.
📊 Role Analysis
Career Level: Director-level role, reporting directly to the Vice President of Ecommerce
Reporting Structure: This role is responsible for leading a team of content specialists and may have indirect reports in other departments
Work Arrangement: On-site, with limited travel required (air and car travel)
Growth Opportunities:
- Potential for career advancement within the organization as it continues to grow
- Opportunities to relocate to other stores or distribution centers across the country
- Chance to work on high-impact projects and make a significant contribution to the company's success
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally in a dynamic and fast-paced environment.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a collaborative and innovative work environment
Office Location(s): 2500 Windy Ridge Pkwy SE, Atlanta, Georgia 30339, US
Geographic Context:
- Atlanta, GA, is a major metropolitan area with a diverse population and a thriving job market
- The company's headquarters is located in a suburban area with easy access to major highways and public transportation
- The office offers a modern, open-concept workspace with ample amenities
Work Schedule: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for project demands)
ASSUMPTION: The work environment at Floor & Decor's headquarters is fast-paced, collaborative, and focused on innovation and customer service.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and other department members
- Final interview with the Vice President of Ecommerce
Key Assessment Areas:
- Content strategy and development skills
- Leadership and team management abilities
- Analytical and problem-solving skills
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your digital content creation experience and relevant skills
- Be prepared to discuss your experience with ecommerce platforms, SEO-focused content, and KPI analysis
- Demonstrate your ability to manage multiple projects and deadlines effectively
ATS Keywords: Digital content creation, ecommerce platforms, SEO, KPI analysis, project management, team leadership, content strategy
ASSUMPTION: The application process at Floor & Decor is thorough and designed to assess the candidate's fit for the role and the company's culture.
🛠️ Tools & Technologies
- Salesforce Commerce Cloud (preferred)
- Content management systems (CMS)
- UGC platforms
- Product Q&A platforms
- Project management tools (e.g., Smartsheets, Workfront)
- Excel, Power BI, and Google Analytics
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not always required. The company may provide training and support for new hires.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Results-driven and data-informed
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong collaborator with excellent communication skills?
- Are you results-driven and data-informed in your decision-making process?
ASSUMPTION: Candidates who align with Floor & Decor's core values and work style are more likely to succeed in this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in the ecommerce landscape and company priorities
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing the needs of both digital and store customers
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- This role is similar to a Director of Ecommerce Content in other retail or ecommerce companies, but with a focus on the unique aspects of Floor & Decor's business model
- Industry-specific context: The retail industry is highly competitive and fast-paced, requiring continuous innovation and adaptation
- Career path comparison: This role offers opportunities for career advancement within the organization as it continues to grow
ASSUMPTION: While this role shares similarities with other Director of Ecommerce Content positions, its unique aspects and industry-specific context make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a content strategy to support the launch of a new product category
- Analyzing customer inputs to identify content opportunities and optimize the customer journey
- Managing a team of content specialists to create and implement a social proofing strategy
ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Ecommerce Content Director role at Floor & Decor.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the overall content strategy?
- How does Floor & Decor support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Floor & Decor measure the success of its content strategies, and what KPIs are most important?
- What is the work-life balance like for this role, and how does the company support work-life integration?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its fit with your career goals and work style.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital content creation experience and relevant skills
- Prepare for your interview by researching Floor & Decor's business model and unique aspects
- Be ready to discuss your experience with ecommerce platforms, SEO-focused content, and KPI analysis
- Follow up with the hiring manager within 24 hours after your interview to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
