eCommerce Content & Operations Director

📌 Core Information

🔹 Job Title: eCommerce Content & Operations Director

🔹 Company: Diageo

🔹 Location: 3 World Trade Center, NY

🔹 Job Type: Full-Time

🔹 Category: Beverage Manufacturing

🔹 Date Posted: 2025-04-14

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading Diageo’s digital content strategy and off-platform media to drive growth across the US Spirits portfolio
• Managing a team of 9 (6 FTEs, 3 contractors) across content, media, and operations
• Collaborating with internal teams and external partners to ensure seamless integration of content and commerce strategies
• Budget oversight and strong relationship building across agencies, syndication platforms, and retail partners
• Staying ahead of omnichannel marketing trends and emerging technologies

ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of eCommerce content, digital media, and shopper marketing.

📋 Key Responsibilities

Team Leadership and Cross-Functional Influence

• Lead a team of 9 (6 FTEs, 3 contractors) across content, media, and operations
• Partner with internal teams, including eComm Strategy & Partnerships, B2B eComm, Global d-Comm, Trade Marketing, Shopper Marketing, and Finance
• Build strong relationships across agencies, syndication platforms, and retail partners to optimize execution
• Budget oversight

Omnichannel Integration & Innovation

• Champion digital-first activations that connect online and in-store shopping experiences
• Develop AI-driven content optimization and search-enhanced product visibility
• Stay ahead of omnichannel marketing trends and emerging technologies

Digital Shelf & eComm Marketing Content

• Lead all aspects of product catalog across 900+ skus and syndication of content to 25 customers/partners
• Strategy and delivery of eComm marketing content across all key partners
• Manage creative agency and syndication partner relationships to optimize efficiency and scale

Off-Platform Conversion Media

• Leverage a combination of shoppable technologies and shopper data to drive traffic to platforms and sales online, creating a cohesive shopper experience and driving demand outside of the store

Content Studio

• Leadership over Customer Marketing Content Studio, adapting brand and shopper content to be fit-for-purpose for field sales and Trade Marketing utilization

ASSUMPTION: This role requires a hands-on approach to managing teams and projects, with a strong focus on driving results through strategic planning and execution.

🎯 Required Qualifications

Education: Not specified

Experience: 15-20 years of experience in eComm content, digital media, or shopper marketing within CPG, retail, or agency environments

Required Skills:

• Strong background in digital shelf strategy, content syndication, and commerce media
• Proven leadership experience managing teams and agencies
• Expertise in paid social, programmatic, and retail media
• Knowledge of Salsify, syndication tools, and eCommerce merchandising best practices
• Exceptional communication and presentation skills

Preferred Skills:

• Experience managing or working with in-house creative teams

ASSUMPTION: This role requires a well-rounded eCommerce professional with a strong background in content strategy, media, and operations, as well as proven leadership skills.

💰 Compensation & Benefits

Salary Range: $165,600 - $276,000

Benefits:

• Healthcare Benefits
• Retirement Benefits
• Short-Term Disability Coverage
• Long-Term Disability Coverage
• Basic Life Insurance
• Wellness Benefits
• Parental Leave

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is for the role’s primary location and may vary based on experience and performance. Benefits listed may vary depending on the nature of employment with Diageo and the country where you work.

📌 Applicant Insights 🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 10,001+ employees

Founded: Not specified

Company Description:

• Global leader in premium drinks, across spirits and beer
• Over 200 brands sold in 180 countries
• Broad consumer base and global presence
• Focus on sustainability and responsible drinking

Company Specialties:

• Premium Drinks
• Marketing
• Innovation
• Supply Chain
• HR
• Sales
• Brand management
• E-commerce
• Beverages
• Spirits
• FMCG

Company Website: http://diageo.com

ASSUMPTION: Diageo is a well-established and respected company in the beverage industry, with a strong global presence and a commitment to sustainability and responsible drinking.

📊 Role Analysis

Career Level: Director/Managerial level

Reporting Structure: Not specified

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to shape the future of Diageo’s eCommerce channels
• Collaboration with various internal and external teams to drive growth and innovation
• Opportunity to lead and develop a team of 9

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on Diageo’s eCommerce strategy.

🌍 Location & Work Environment

Office Type: High-rise office building (3 World Trade Center, NY)

Office Location(s): 3 World Trade Center, NY

Geographic Context:

• New York City, NY
• Diverse and multicultural city with a strong business environment
• Access to various amenities, cultural attractions, and public transportation

Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for the role)

ASSUMPTION: The work environment is dynamic and fast-paced, with a strong focus on collaboration and innovation. The office location offers easy access to various amenities and public transportation.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with HR
• In-depth interviews with hiring manager and team members
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Expertise in eCommerce content, digital media, and shopper marketing
• Communication and presentation skills

Application Tips:

• Highlight relevant experience and achievements in eCommerce content, digital media, and shopper marketing
• Tailor your resume and cover letter to emphasize your fit for the role and Diageo’s company culture
• Prepare for behavioral and situational interview questions that assess your leadership, strategic, and problem-solving skills
• Research Diageo’s company culture and values to demonstrate your alignment with the organization

ATS Keywords: eCommerce Content, Digital Media, Shopper Marketing, Team Leadership, Content Syndication, Commerce Media, Paid Social, Programmatic, Retail Media, Digital Shelf Strategy, Communication Skills, Presentation Skills, Creative Agency Management, Salsify, eCommerce Best Practices

ASSUMPTION: The application process is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the role through a thorough interview process.

🛠️ Tools & Technologies

• Salsify
• Syndication tools
• eCommerce merchandising best practices
• Paid social platforms (e.g., Facebook Ads, Instagram Ads)
• Programmatic advertising platforms (e.g., Google Display Network, The Trade Desk)
• Retail media platforms (e.g., Walmart Connect, Kroger Precision Marketing)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in eCommerce content, digital media, and shopper marketing.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Performance with purpose
• Winning together

Work Style:

• Collaborative and team-oriented
• Results-driven and innovative
• Adaptable and resilient
• Customer-focused and consumer-centric
• Data-driven and analytical

Self-Assessment Questions:

• How do you align with Diageo’s company values, particularly ‘Integrity’ and ‘Respect’?
• How comfortable are you working in a fast-paced, dynamic environment with tight deadlines?
• How do you approach leading and developing a team, fostering a collaborative and inclusive work culture?

ASSUMPTION: Diageo values a diverse and inclusive work environment, with a strong focus on collaboration, innovation, and excellence. Candidates should be prepared to demonstrate their alignment with the company’s values and work style.

⚠️ Potential Challenges

• Managing a team of 9 (6 FTEs, 3 contractors) with varying skillsets and experience levels
• Balancing multiple projects and priorities with tight deadlines
• Navigating a large, global organization with complex internal and external stakeholder relationships
• Adapting to a dynamic and evolving eCommerce landscape

ASSUMPTION: This role presents unique challenges that require strong leadership, strategic thinking, and adaptability to succeed.

📈 Similar Roles Comparison

• eCommerce Content Manager (CPG/FMCG industry) - Focuses more on day-to-day content management and less on strategic leadership and off-platform media
• Digital Marketing Manager (Retail/eCommerce) - Focuses on driving online sales and customer acquisition, rather than content strategy and off-platform media
• eCommerce Operations Manager - Focuses on day-to-day operations and platform management, rather than content strategy and off-platform media

ASSUMPTION: This role is unique in its focus on eCommerce content strategy, off-platform media, and operations, requiring a well-rounded skillset and strategic mindset.

📝 Sample Projects

• Developing and executing a comprehensive content strategy for Diageo’s US Spirits portfolio across multiple eCommerce platforms
• Managing and optimizing off-platform media campaigns to drive traffic and sales, creating a cohesive shopper experience
• Leading the Customer Marketing Content Studio to adapt brand and shopper content for field sales and Trade Marketing utilization

ASSUMPTION: These sample projects illustrate the strategic and operational aspects of the role, requiring a strong understanding of eCommerce content, digital media, and shopper marketing.

❓ Key Questions to Ask During Interview

• How does this role fit into Diageo’s overall eCommerce strategy, and what are the key priorities for the first 90 days?
• What are the key challenges facing the eCommerce team, and how can this role address them?
• How does Diageo support the professional development and growth of its employees, particularly in this role?
• What is the company’s approach to innovation and staying ahead of industry trends in eCommerce content and digital media?
• How does Diageo measure the success of its eCommerce content and off-platform media campaigns, and what are the key KPIs for this role?

ASSUMPTION: Asking these questions demonstrates your interest in the role and Diageo’s eCommerce strategy, as well as your commitment to driving results and contributing to the team’s success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that assess your leadership, strategic, and problem-solving skills
• Research Diageo’s company culture and values to demonstrate your alignment with the organization
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.