eCommerce & Digital Marketing Manager EMEA, Kensington & PowerA

📌 Core Information

🔹 Job Title: Ecommerce & Digital Marketing Manager EMEA, Kensington & PowerA

🔹 Company: ACCO Brands

🔹 Location: Aylesbury, Buckinghamshire, United Kingdom

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: 2025-05-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with occasional travel)

🚀 Job Overview

Key aspects of this role include:

• Driving ecommerce growth across multiple channel partners' websites
• Optimizing product listings and online merchandising
• Managing digital campaigns and customer interactions
• Collaborating with global teams and regional colleagues
• Analyzing performance metrics and providing actionable insights

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to build and maintain effective relationships with both internal teams and external partners.

📋 Key Responsibilities

✅ Manage Kensington & PowerA's content syndication to partners through platforms like 1WorldSync and Icecat, ensuring all product listings are optimized

✅ Act as the liaison between the EMEA marketing team and the global digital marketing team, briefing requirements for new digital content and performance marketing campaigns

✅ Ensure Kensington & PowerA's ecommerce content is well-organized and accessible on internal platforms for regional colleagues

✅ In some cases, own the customer relationship with online channel partners and manage Marketing Development Funds (MDF) for e-tail channel partners

✅ Work closely with online reseller partners to improve content merchandising quality and implement ecommerce marketing strategies to increase product visibility, conversion, and sales

✅ Monitor key performance metrics (sales, traffic, conversion rates) on e-tail partner platforms, providing detailed analysis and recommendations for improvement

✅ Oversee and maintain the "Where to Buy" function on kensington.com, ensuring e-tail partners are accurately listed and tracking leads generated and sent to partners

✅ Regularly review and report on campaign performance, providing actionable insights to improve ROI and drive growth

✅ Work closely with supply chain and product marketing teams to ensure forecasts are provided for key promotional periods and promotional campaigns

✅ Provide feedback to category and marcomm teams on best practice ecommerce content and improve go-to-market assets

✅ Keep up to date on industry trends with ecommerce conversion best practice and investigate new software tools to enhance Kensington & PowerA's online visibility

ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and data-driven analysis to drive ecommerce success across multiple channels and regions.

🎯 Required Qualifications

Education: Degree in Marketing, Business, or a related field (or equivalent) is required

Experience: Proven track record in ecommerce channel marketing, ideally within consumer goods, retail, or technology sectors, with strong experience managing online campaigns across EMEA

Required Skills:

• Excellent understanding of ecommerce platforms, SEO, and digital marketing principles
• Analytical skills with the ability to interpret data and derive actionable insights
• Strong project management skills and ability to handle multiple campaigns simultaneously
• Relationship-building skills, with the ability to negotiate and influence partner stakeholders
• Proficient in using marketing tools, analytics platforms (Google Analytics, etc.), and ecommerce software
• Excellent written and verbal communication skills, with attention to detail in product presentation

Preferred Skills:

• Digital marketing qualifications or certifications (e.g., Google Ads, Analytics)
• Ability to speak another European language, German, French, or Dutch

ASSUMPTION: Candidates with a strong background in ecommerce channel marketing and a proven track record of driving sales growth through online channels are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (estimated based on market rates for similar roles in the UK)

Benefits:

• Competitive benefits package
• Opportunities for professional development and growth
• Dynamic and entrepreneurial work environment

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with occasional travel and flexibility as needed)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. The benefits package is competitive and designed to attract and retain top talent in the industry.

📌 Applicant Insights

🔍 Company Context

Industry: ACCO Brands operates in the consumer goods and office products industry, with a focus on branded products that help people work, learn, play, and thrive. The company designs, manufactures, and markets branded consumer and end-user products globally, with annual revenues of over $2 billion.

Company Size: ACCO Brands is a mid-sized company with approximately 450 employees worldwide, providing a collaborative and entrepreneurial work environment.

Founded: ACCO Brands was founded in 1958 and has since grown into a global leader in its industry, with a strong portfolio of well-known brands.

Company Description:

• ACCO Brands is a global leader in branded consumer and end-user products, with a portfolio of iconic brands such as Kensington, PowerA, Swingline, and Five Star
• The company is committed to providing high-quality, innovative products that meet the evolving needs of its customers
• ACCO Brands is dedicated to sustainability and responsible business practices, aiming to reduce its environmental footprint in every aspect of its operations

Company Specialties:

• Branded consumer and end-user products
• Office products and accessories
• Gaming accessories
• Computer accessories and security solutions
• Educational and academic products

Company Website: www.kensington.com

ASSUMPTION: ACCO Brands is a well-established company with a strong global presence and a diverse portfolio of iconic brands. The company's focus on innovation, quality, and sustainability makes it an attractive employer for professionals seeking a challenging and rewarding career in the consumer goods industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the EMEA Marketing Director and overseeing regional marketing activities for Kensington and PowerA brands

Reporting Structure: The Ecommerce & Digital Marketing Manager EMEA will report directly to the EMEA Marketing Director and collaborate closely with global digital marketing teams and regional colleagues

Work Arrangement: This is an on-site role based in Aylesbury, Buckinghamshire, United Kingdom, with occasional travel required for meetings and events

Growth Opportunities:

• Progression to a senior marketing role within the EMEA region or global digital marketing team
• Expansion of responsibilities to include additional brands or regions
• Development of expertise in ecommerce channel marketing and digital campaign management

ASSUMPTION: This role offers significant opportunities for professional growth and development within a dynamic and entrepreneurial company. Successful candidates will have the chance to make a real impact on the growth and success of the Kensington and PowerA brands across the EMEA region.

🌍 Location & Work Environment

Office Type: The Aylesbury office is a modern, collaborative workspace designed to foster creativity and productivity

Office Location(s): Aylesbury, Buckinghamshire, United Kingdom

Geographic Context:

• Aylesbury is a thriving market town located in the heart of Buckinghamshire, approximately 40 miles northwest of London
• The town offers a mix of historic architecture and modern amenities, with a wide range of shops, restaurants, and cultural attractions
• The surrounding area is known for its beautiful countryside, with numerous opportunities for outdoor recreation and leisure activities

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with occasional travel and flexibility as needed)

ASSUMPTION: The Aylesbury office provides a modern, collaborative work environment that supports the needs of a dynamic and growing team. The location offers a high quality of life, with easy access to both urban and rural amenities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR department
• Face-to-face interview with the EMEA Marketing Director and a member of the global digital marketing team
• Final interview with the EMEA Marketing Director and the Global Digital Marketing Director

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Relationship-building and stakeholder management skills
• Expertise in ecommerce channel marketing and digital campaign management

Application Tips:

• Highlight your proven track record in driving ecommerce sales growth and optimizing product listings
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with internal teams and external partners

ATS Keywords: Ecommerce, Digital Marketing, Channel Marketing, SEO, Online Campaign Management, Data Analysis, Project Management, Relationship Building, Content Optimization, Performance Marketing, Marketing Development Funds, Ecommerce Software, Google Analytics, Communication Skills, Multilingual Skills, Retail Partner Management, Industry Trends Awareness

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, analytical skills, and ability to build and maintain effective relationships with both internal teams and external partners. Successful candidates will have a proven track record in ecommerce channel marketing and a strong understanding of the digital landscape across the EMEA region.

🛠️ Tools & Technologies

• Ecommerce platforms (e.g., 1WorldSync, Icecat)
• Digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms)
• Project management software (e.g., Asana, Trello, Microsoft Project)
• Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
• Communication and collaboration tools (e.g., Microsoft Office, Google Workspace, Slack)

ASSUMPTION: The tools and technologies required for this role are standard in the digital marketing industry and can be learned or improved upon with relevant training and experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Kensington and PowerA are committed to anticipating the needs of the ever-evolving workplace and crafting professional-tier award-winning solutions for organizations committed to providing peak professionals the tools they need to thrive
• Quality: Kensington's engineering team has three decades of experience in high-volume manufacturing of hardware IT products, ensuring all products meet or exceed industry standards
• Support: Kensington's clients are around the world, and include companies large and small. Every customer is treated as a top-tier professional, no exceptions
• Sustainability: Kensington is dedicated to finding ways to reduce its environmental footprint, in every aspect of its business

Work Style:

• Dynamic and entrepreneurial, with a focus on innovation and continuous improvement
• Collaborative and team-oriented, with a strong emphasis on internal communication and cross-functional collaboration
• Data-driven and analytical, with a focus on using data to inform decision-making and drive results
• Customer-focused, with a commitment to providing exceptional customer service and support

Self-Assessment Questions:

• Do I have a proven track record in driving ecommerce sales growth and optimizing product listings?
• Am I comfortable working collaboratively with internal teams and external partners to achieve shared goals?
• Do I have strong analytical skills and the ability to use data to inform decision-making and drive results?
• Am I comfortable working in a dynamic and entrepreneurial environment, with a focus on innovation and continuous improvement?
• Do I have a customer-focused mindset and a commitment to providing exceptional customer service and support?

ASSUMPTION: Successful candidates for this role will be strategic thinkers with strong analytical skills, excellent communication and relationship-building abilities, and a customer-focused mindset. They will be comfortable working in a dynamic and entrepreneurial environment and thrive on driving ecommerce sales growth through innovative digital marketing campaigns.

⚠️ Potential Challenges

• The role may require occasional travel, which could be a challenge for candidates who prefer a fully remote or on-site work arrangement
• The dynamic and entrepreneurial nature of the work environment may present challenges for candidates who prefer a more structured or traditional work setting
• The role involves managing relationships with multiple external partners, which could present challenges in terms of communication, coordination, and stakeholder management
• The competitive nature of the ecommerce landscape may present challenges in driving sales growth and maintaining market share

ASSUMPTION: While this role presents numerous opportunities for professional growth and development, it also comes with its own set of challenges. Successful candidates will be able to navigate these challenges effectively and contribute to the overall success of the Kensington and PowerA brands across the EMEA region.

📈 Similar Roles Comparison

• This role is unique in its focus on driving ecommerce growth across multiple channel partners' websites, with a strong emphasis on optimizing product listings and online merchandising
• Similar roles in the industry may focus more on brand management, product marketing, or traditional retail channel management
• Career progression in this role may lead to senior marketing roles within the EMEA region or global digital marketing teams, with opportunities for expansion of responsibilities to include additional brands or regions

ASSUMPTION: This role offers a unique opportunity to drive ecommerce growth and success for the Kensington and PowerA brands across the EMEA region. While there may be similarities to other marketing roles in the industry, this role is distinct in its focus on digital channel management and optimization.

📝 Sample Projects

• Developing and implementing a comprehensive online merchandising strategy for Kensington and PowerA products across multiple e-tail partner platforms
• Managing a successful digital marketing campaign to drive sales growth during a key promotional period, such as Black Friday or the holiday season
• Collaborating with channel partners to create joint marketing plans that align with both brand goals and partner objectives, resulting in increased product visibility, conversion, and sales

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the Ecommerce & Digital Marketing Manager EMEA role. Successful candidates will have the opportunity to make a real impact on the growth and success of the Kensington and PowerA brands across the EMEA region.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Kensington and PowerA in the EMEA region?
• What are the most significant challenges facing the ecommerce channel in the EMEA region, and how can this role help address them?
• What opportunities are there for professional development and growth within the company?
• How does the company support work-life balance for its employees?

ASSUMPTION: Asking these key questions during the interview process will help candidates better understand the role, the company, and the opportunities for professional growth and development. Successful candidates will be those who are able to demonstrate a strong fit with the company's culture, values, and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with internal teams and external partners
• Research the company and the industry to demonstrate your understanding of the role and the market landscape
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.