📌 Core Information
🔹 Job Title: Ecommerce Google Media Buyer
🔹 Company: BAD Marketing
🔹 Location: Remote (US only)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 9, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Managing Google Ads and YouTube campaigns for e-commerce clients
- Driving traffic, conversions, and ROI through data-driven strategies
- Collaborating with creative teams to develop compelling ad content
- Monitoring and optimizing campaigns to maximize performance
- Providing regular performance reports and strategic recommendations to clients
ASSUMPTION: This role requires a strong understanding of e-commerce marketing and experience managing multiple client accounts in an agency setting.
📋 Key Responsibilities
✅ Develop and implement Google Ads strategies to meet and exceed client goals
✅ Create, manage, and optimize Google Ads campaigns across Search, Display, Shopping, and YouTube platforms
✅ Develop and execute targeted YouTube ad campaigns to drive brand awareness and engagement
✅ Conduct in-depth keyword research, competitor analysis, and audience targeting for both Google Ads and YouTube
✅ Collaborate with creative teams to design compelling ad copy, visuals, and video content
✅ Continuously analyze campaign performance and make data-driven recommendations for improvements
✅ Monitor budget allocation and spending to ensure campaigns are cost-effective and stay within budget
✅ Provide regular performance reports to clients, including insights, analysis, and strategic recommendations
✅ Stay up-to-date with industry trends, tools, and best practices for both Google Ads and YouTube advertising
✅ Manage multiple client accounts simultaneously, ensuring each receives the attention and strategic focus needed for success
ASSUMPTION: The role requires strong analytical skills, attention to detail, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven track record of optimizing Google Ads and YouTube ad campaigns, creating profitable campaigns, and growing accounts. Experience working in an agency environment or managing multiple client accounts is ideal.
Required Skills:
- Proficient in Google Ads, YouTube Ads, Google Analytics, and other relevant digital marketing tools
- Strong analytical skills with the ability to interpret data and make informed decisions
- Excellent communication skills, both written and verbal, with the ability to present complex information clearly
- Detail-oriented, proactive, and able to manage time effectively to meet deadlines
Preferred Skills:
- Experience with e-commerce brands and marketing
- Fluency in Spanish or other languages
ASSUMPTION: Candidates with experience in e-commerce marketing and a proven track record of growing client accounts will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $90,000 per year (based on experience and performance)
Benefits:
- Comprehensive health, dental, and vision insurance plans (US residents only)
- Unlimited PTO
- Paid US holidays
- Opportunities for professional development and advancement within the organization
- A collaborative and innovative work environment with a focus on creativity and results
Working Hours: 9AM - 6PM EST, Monday - Friday
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual performance and company discretion.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 51-200 employees
Founded: 2015
Company Description:
- BAD Marketing is a growth-focused digital marketing agency specializing in e-commerce, content creation, email and SMS marketing, Amazon management, and paid ads
- The company prioritizes client happiness and fosters a happy and confident company culture
- BAD Marketing offers a range of services, including local lead generation, e-commerce, and information marketing, catering to clients from various industries
Company Specialties:
- E-Commerce
- Content Creation
- Email Marketing
- SMS Marketing
- Amazon SEO
- Amazon PPC
- CRO
- Shopify
- Klaviyo
- Paid Ads
- Facebook
- Google
- Ad Campaigns
- Campaigns
- and Marketing
Company Website: http://badmarketing.com
ASSUMPTION: BAD Marketing's focus on client happiness and company culture makes it an attractive option for candidates seeking a positive work environment.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: Reports directly to the Marketing Manager
Work Arrangement: Remote (US only), with a flexible work schedule
Growth Opportunities:
- Advancement within the marketing department or other departments within the company
- Professional development opportunities, such as training and workshops
- Potential to work with a diverse range of clients and industries
ASSUMPTION: The remote work arrangement and growth opportunities make this role attractive to candidates seeking flexibility and career advancement.
🌍 Location & Work Environment
Office Type: Remote (US only)
Office Location(s): Alpharetta, Georgia
Geographic Context:
- The role is remote, allowing for flexibility in work location within the US
- BAD Marketing's headquarters is in Alpharetta, Georgia, a suburb of Atlanta
- The company offers a collaborative and innovative work environment with a focus on creativity and results
Work Schedule: 9AM - 6PM EST, Monday - Friday, with flexible hours and unlimited PTO
ASSUMPTION: The remote work arrangement and flexible work schedule make this role attractive to candidates seeking a balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth interview with the Marketing Manager to discuss experience, skills, and career goals
- Case study or project assessment to evaluate problem-solving skills and strategic thinking
- Final interview with the CEO or another senior team member to discuss company culture and long-term fit
Key Assessment Areas:
- Communication skills and ability to present complex information clearly
- Analytical skills and ability to interpret data
- Problem-solving skills and strategic thinking
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Include specific examples of your experience managing Google Ads and YouTube campaigns, as well as your ability to drive traffic, conversions, and ROI
- Demonstrate your understanding of e-commerce marketing and your ability to work effectively in an agency environment
ATS Keywords: Google Ads, YouTube Ads, Google Analytics, Digital Marketing, E-commerce, Analytical Skills, Communication Skills, Campaign Management, Keyword Research, Audience Targeting, Budget Management, Performance Analysis, Creative Collaboration, Data Interpretation, Time Management
ASSUMPTION: The interview process for this role is designed to assess candidates' skills, experience, and cultural fit, with a focus on their ability to drive results for clients.
🛠️ Tools & Technologies
- Google Ads
- YouTube Ads
- Google Analytics
- Other relevant digital marketing tools
ASSUMPTION: Candidates should be proficient in Google Ads, YouTube Ads, and Google Analytics, as well as other relevant digital marketing tools.
👔 Cultural Fit Considerations
Company Values:
- BE BAD
- PLAY TO WIN
- EXTREME OWNERSHIP
- SOLUTIONS NOT PROBLEMS
- BEST IDEA WINS
- ALWAYS BE GROWING
- NOBODY IS BIGGER THAN THE TEAM
Work Style:
- Collaborative and innovative
- Focused on creativity and results
- Data-driven and analytical
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable managing multiple client accounts simultaneously?
- Do you have a proven track record of driving results through data-driven strategies?
ASSUMPTION: Candidates who align with BAD Marketing's company values and work style will be well-suited to this role.
⚠️ Potential Challenges
- Managing multiple client accounts simultaneously, each with its own unique goals and requirements
- Keeping up with industry trends and best practices for Google Ads and YouTube advertising
- Working effectively in a remote environment, with limited face-to-face interaction with colleagues and clients
- Balancing the need for creativity and innovation with the need for data-driven decision-making
ASSUMPTION: Candidates should be prepared to manage multiple projects simultaneously, stay up-to-date with industry trends, and work effectively in a remote environment.
📈 Similar Roles Comparison
- This role is similar to other Google Media Buyer positions, but with a focus on e-commerce brands and marketing
- Unlike some other roles, this position requires experience working in an agency environment or managing multiple client accounts
- Career paths for this role may include advancement within the marketing department or other departments within the company
ASSUMPTION: Candidates should consider the unique aspects of this role, such as the focus on e-commerce marketing and the requirement for agency experience, when comparing it to similar roles.
📝 Sample Projects
- Developing and executing a Google Ads campaign for an e-commerce client, resulting in a 20% increase in conversions and a 15% increase in ROI
- Conducting keyword research and competitor analysis for a YouTube ad campaign, leading to a 30% increase in brand awareness and a 25% increase in engagement
- Optimizing a Google Shopping campaign for a client, resulting in a 25% increase in sales and a 15% decrease in cost per acquisition
ASSUMPTION: Candidates should be prepared to provide specific examples of their experience managing Google Ads and YouTube campaigns, as well as their ability to drive traffic, conversions, and ROI.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role?
- How does BAD Marketing support the professional development of its employees?
- What is the company's approach to work-life balance, given the remote work arrangement?
- How does the company measure the success of its Google Ads and YouTube campaigns?
- What opportunities are there for growth and advancement within the company?
ASSUMPTION: Candidates should ask thoughtful questions that demonstrate their interest in the role and their commitment to driving results for clients.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for the interview by researching BAD Marketing's services, clients, and company culture
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
