- Managing and growing key e-commerce accounts for Wella's online channel.
- Developing strong, lasting relationships with clients and understanding their business goals.
- Creating and implementing effective e-commerce strategies to achieve clients' goals.
- Collaborating with internal teams to create an efficient e-trade plan.
- Negotiating contracts and commercial agreements with clients.
- Planning and executing an optimized Amazon Advertising Plan.
- Using e-commerce analytics tools to monitor performance and make data-driven decisions.
ASSUMPTION: This role requires a strong understanding of the e-commerce landscape, excellent communication and negotiation skills, and proven experience in managing complex accounts. The ideal candidate will be results-oriented, proactive, and able to work independently.
📋 Key Responsibilities
- Client Management & Growth:
- Manage and develop relationships with key e-commerce clients.
- Identify growth opportunities and implement strategies to increase online sales.
- Monitor client performance and provide detailed analysis and reports.
- Cross-Functional Collaboration:
- Collaborate with internal teams (marketing, sales, logistics, product) to create an efficient e-trade plan.
- Ensure customer satisfaction and the achievement of sales goals.
- Contract Negotiation & Advertising:
- Negotiate contracts and commercial agreements with clients.
- Plan and execute an optimized Amazon Advertising Plan.
- Data Analysis & Reporting:
- Use e-commerce analytics tools to monitor performance (KPIs such as conversion rate, AOV, traffic, etc.).
- Prepare detailed reports and presentations for clients and internal management.
- Market Awareness & Continuous Learning:
- Stay updated on market trends and e-commerce best practices.
ASSUMPTION: The role requires a high level of autonomy and the ability to manage multiple priorities. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and able to adapt to changing market conditions.
🎯 Required Qualifications
- Education:
- Degree in economics, marketing, or a related field.
- Experience:
- Proven experience of at least 5-7 years as a Key Account Manager or similar role in the e-commerce sector.
- Experience in the beauty industry is preferred.
- Required Skills:
- Strong knowledge of the Italian and international e-commerce landscape, online sales platforms, digital marketing strategies, and market dynamics.
- Results-oriented with the ability to work independently.
- Excellent communication, presentation, and negotiation skills.
- Ability to build and maintain effective professional relationships at all levels.
- Analytical mindset and ability to interpret e-commerce data and metrics.
- Familiarity with web analytics tools (e.g., Google Analytics).
- Excellent knowledge of Italian and English (both written and spoken).
- Proficiency in using CRM software and other account management tools.
- Proactivity, autonomy, and problem-solving skills.
- Ability to work in a team and collaborate effectively with various company functions.
ASSUMPTION: The required qualifications reflect the need for a well-rounded professional with a strong background in e-commerce and key account management, as well as excellent communication and analytical skills.
💰 Compensation & Benefits
- Salary Range: €60,000 - €80,000 per year (Based on industry standards for a mid-senior level role in Milan)
- *Assumption:* The salary range is estimated based on market data for similar roles in Milan. The actual salary may vary depending on the candidate's experience and negotiation skills.
- Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The compensation and benefits package is competitive for a mid-senior level role in Milan. The hybrid work arrangement offers flexibility for employees, allowing them to balance their work and personal lives more effectively.
📌 Applicant Insights
🔍 Company Context
- Industry: Personal Care Product Manufacturing
- Company Size: 10,000+ employees (Enterprise)
- Founded: 1884 (138 years ago)
- Company Description: Wella is a global leader in the beauty industry, offering a wide range of hair care, styling, color, and care products for consumers and professionals. With a strong focus on innovation, Wella is committed to empowering individuals to look, feel, and be their true selves.
- Company Specialties: Hair care, styling, color, and care products; professional hair care; beauty industry innovation
📊 Role Analysis
- Career Level: Mid-Senior level (5-7 years of experience)
- Reporting Structure: The role reports directly to the Head of E-commerce or a similar senior manager within the e-commerce department.
- Work Arrangement: Hybrid (2-3 days per week in the office, with the rest of the time working remotely)
- Growth Opportunities: This role offers opportunities for career growth within the e-commerce department or other related areas within the company. With Wella's strong focus on internal mobility, employees have the chance to explore different roles and advance their careers.
🌍 Location & Work Environment
- Office Type: Hybrid (Milan office with remote work options)
- Office Location(s): Milan, Lombardy, Italy
- Geographic Context: Milan is the second-largest city in Italy and the capital of the Lombardy region. It is a major economic, cultural, and fashion hub, offering a high quality of life and numerous opportunities for personal and professional growth.
- Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2-3 days per week in the office)
ASSUMPTION: The hybrid work arrangement allows employees to balance their work and personal lives more effectively, while still maintaining a strong connection to the company and their colleagues.
💼 Interview & Application Insights
- Typical Process:
- Online application submission
- Phone or video screening (30-45 minutes)
- In-depth behavioral and technical interviews (60-90 minutes each)
- Final interview with the hiring manager or a panel of interviewers (60-90 minutes)
- Key Assessment Areas:
- E-commerce knowledge and experience
- Client management and negotiation skills
- Analytical and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of the e-commerce landscape and your ability to drive online sales growth.
- Prepare examples of successful client relationships and the strategies you used to achieve their goals.
- Practice your presentation and negotiation skills, as these are crucial for this role.
- ATS Keywords: eCommerce, Key Account Management, Client Relationship Management, Sales Strategies, Digital Marketing, E-commerce Analytics, CRM Software, Negotiation, Presentation Skills, Market Trends, Web Analytics, Beauty Industry, Hybrid Work, Milan
ASSUMPTION: The interview process focuses on assessing the candidate's e-commerce knowledge, client management skills, and cultural fit with the company. Successful candidates will demonstrate a strong understanding of the e-commerce landscape and a proven track record of driving online sales growth.
🛠️ Tools & Technologies
- CRM Software (e.g., Salesforce, HubSpot, Zoho CRM)
- E-commerce Analytics Tools (e.g., Google Analytics, Adobe Analytics)
- Web Analytics Tools (e.g., Google Analytics, Adobe Analytics)
- Amazon Advertising Platform
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project Management Tools (e.g., Asana, Trello, Jira)
👔 Cultural Fit Considerations
- Company Values: Wella's core values include passion, innovation, empowerment, and collaboration. The ideal candidate will embody these values and demonstrate a strong commitment to Wella's mission of empowering individuals to look, feel, and be their true selves.
- Work Style: Wella's work environment is dynamic, fast-paced, and collaborative. Employees are expected to be proactive, results-oriented, and able to work effectively in a team. The ideal candidate will be comfortable working in a diverse, multicultural environment and able to adapt to changing market conditions.
⚠️ Potential Challenges
- Role-Specific Challenges: Managing multiple key accounts simultaneously may require strong time management and prioritization skills. The role may also involve handling difficult clients or negotiating complex contracts, which can be challenging at times.
- Company-Specific Challenges: Working in a large, multinational corporation may present challenges in terms of communication, decision-making, and navigating internal politics. The role may also require frequent travel to meet with clients or attend industry events.
- Location-Specific Challenges: Milan can be expensive, and the cost of living may be higher than in other Italian cities. Additionally, the city's fast-paced nature may require employees to maintain a strong work-life balance to avoid burnout.
📈 Similar Roles Comparison
- Role Differentiation: This role focuses specifically on e-commerce key account management, whereas similar roles in other industries may have a broader scope, including both online and offline sales channels. Additionally, this role requires a strong understanding of the beauty industry and its unique e-commerce landscape.
- Industry-Specific Context: The beauty industry is highly competitive, with a constant need for innovation and adaptation to changing consumer preferences. This role requires a deep understanding of the industry and its trends to effectively manage key accounts and drive online sales growth.
- Career Path Comparison: This role offers opportunities for career growth within the e-commerce department or other related areas within the company. With Wella's strong focus on internal mobility, employees have the chance to explore different roles and advance their careers.
📝 Sample Projects
- Developing and implementing a customized e-commerce strategy for a major beauty retailer to increase online sales by 20% within the first year.
- Collaborating with the marketing team to create targeted digital campaigns that drive traffic and conversions for a key e-commerce client.
- Negotiating a complex contract with a major online marketplace to expand product offerings and improve visibility for a key beauty brand.
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage key accounts, develop and implement effective e-commerce strategies, and collaborate with internal teams to achieve client goals.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall e-commerce strategy for the company?
- What are the most challenging aspects of managing key accounts in the beauty industry?
- How does the company support the professional development of its employees?
- What are the company's plans for expansion or growth in the e-commerce channel?
ASSUMPTION: These interview questions help the candidate understand the role's priorities, the company's e-commerce strategy, and the challenges and opportunities associated with the position. They also provide insight into the company's commitment to employee development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://careers.wella.com/job/Milano-eCommerce-Key-Account-MI/1156327255/).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for the interview by researching the company, the beauty industry, and the e-commerce landscape.
- Practice your presentation and negotiation skills, as these are crucial for this role.
- Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
