eCommerce Manager, TikTok Shop - Digital Marketing

📌 Core Information

🔹 Job Title: E-Commerce Manager, TikTok Shop - Digital Marketing

🔹 Company: Front Row

🔹 Location: San Diego, California, United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Digital Marketing

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (3 days in-office)

🚀 Job Overview

Key aspects of this role include:

• Managing clients' e-commerce strategies and operations on Shopify and TikTok Shop platforms.
• Collaborating cross-functionally with internal teams and external clients to drive revenue growth and enhance brand presence.
• Analyzing performance metrics and providing data-driven insights to optimize strategies.
• Staying updated with digital trends, consumer behavior, and market trends in the beauty and wellness space.
• Leading new business activities to upsell and cross-sell e-commerce and TikTok shop management projects and retainers.

ASSUMPTION: This role requires a strong understanding of e-commerce, social commerce, and consumer psychology in the beauty and wellness industry. The ideal candidate will be comfortable working in a fast-paced, agile environment with shifting priorities and trend cycles.

📋 Key Responsibilities

✅ Oversee strategy and operations of clients’ Shopify stores, including product listings, site merchandising, UX/UI, and checkout process.

✅ Steer commercial strategy for clients on Shopify and TikTok, including promotion strategy, bundles, GWP, free shipping, and key holiday discounts and offers.

✅ Own the customer journey from landing page to checkout, ensuring a seamless, branded experience that drives high conversion.

✅ Play a key role in strategy behind new brand launches or product launches, working cross-functionally with internal agency teams and external client teams.

✅ Analyze DTC performance metrics such as AOV, CVR, repurchase rate, and LTV; recommend testing strategies to increase retention and repeat purchase.

✅ Manage all facets of TikTok Shop, including shop onboarding, creative asset coordination, fulfillment, and order monitoring for clients.

✅ Provide expert guidance and support to clients, helping them navigate and succeed in the TikTok Shop ecosystem.

✅ Collaborate with the agency’s affiliate team for TikTok affiliate and creator strategies.

✅ Strategize TikTok Live Selling events, seasonal campaigns, and product education series in collaboration with agency teams and clients.

✅ Create strategies tailored to beauty/wellness buying behavior, focusing on demo-led videos, testimonials, before-and-afters, and “get ready with me” (GRWM) formats.

✅ Track and optimize for social commerce KPIs including views, CTRs, add-to-carts, sales, GMV, and CAC.

✅ Build clear dashboards and reports using Shopify analytics, Google Analytics, TikTok Seller Center, and other tools.

✅ Deliver weekly insights on what’s working (and what’s not) across both the website and TikTok Shop, with recommendations for A/B testing, creative adjustments, or product prioritization.

✅ Participate in new business activities to upsell and cross-sell e-commerce and TikTok shop management projects and retainers.

ASSUMPTION: This role requires strong analytical and strategic thinking abilities, with a focus on aligning marketplace efforts to profitability targets. Excellent communication skills are essential for collaboration with internal teams and external partners.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3-5 years of experience in e-commerce, DTC, or social commerce, ideally in the beauty, health, or wellness industry.

Required Skills:

• Hands-on experience managing TikTok Shop platforms and Shopify.
• Deep understanding of consumer psychology in CPG, skincare, supplements, or personal care products.
• Skilled in collaborating with content creators, influencers, and performance marketing teams.
• Strong analytical and strategic thinking abilities.
• Exceptional communication skills for collaboration with internal teams and external partners.
• Creative eye for high-converting product content and social-first storytelling.

Preferred Skills:

• Past experience with TikTok Live Selling, beauty demos, or education-led content.
• Familiarity with Klaviyo, Attentive, and Rebuy or other e-commerce tech stack tools.
• Network of beauty/wellness creators or TikTok affiliates.
• Knowledge of FDA, FTC, or claims-compliance considerations for health/wellness brands.

ASSUMPTION: The ideal candidate will have a proven track record of success in managing TikTok Shops, preferably from a leading brand. They should be comfortable working in a fast-paced, agile environment with shifting priorities and trend cycles.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 per year

Benefits:

• Medical, Vision, and Dental Insurance Benefits
• 401k
• Hybrid or Remote working schedule
• Company-Paid Parking at Downtown San Diego Office

Working Hours: 40 hours per week, with a hybrid work arrangement (3 days in-office)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the San Diego area. Benefits may vary based on the company's current benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Front Row operates in the internet marketplace platforms industry, focusing on accelerating e-commerce growth for leading brands.

Company Size: Front Row has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Front Row was founded in 2011 and has since expanded its global presence, offering a range of services including digital strategy consulting, analytics, and e-commerce management.

Company Description:

• Front Row partners with leading brands to accelerate their e-commerce growth by leveraging its proprietary technology and capabilities.
• The company designs, markets, distributes, and accelerates brands on a global scale, utilizing a wide range of services tailored to each client's unique needs.
• Front Row's team consists of experts in various fields, including digital strategy, analytics, CRM, Amazon consulting, and e-commerce consulting.

Company Specialties:

• Digital Strategy Consulting
• Analytics & Business Intelligence
• CRM
• Amazon Consulting
• E-Commerce Consulting
• Business Audience Marketing
• Amazon Management
• Amazon Marketing & Advertising
• Amazon Content & Conversion
• E-Commerce Strategy
• E-Commerce Performance Marketing
• SEO
• B2B Performance Marketing
• Lead Generation
• Inhousing Support
• Custom Dashboards
• B2B Marketing Analytics
• Landing Pages
• B2B Sales Automation
• SAAS Performance Marketing

Company Website: https://www.frontrowgroup.de

ASSUMPTION: Front Row's expertise and range of services make it an attractive option for brands looking to expand their e-commerce presence and drive growth in the competitive digital landscape.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking, tactical execution, and strong communication skills.

Reporting Structure: The E-Commerce Manager, TikTok Shop - Digital Marketing will report directly to the agency's leadership team and collaborate closely with internal teams and external clients.

Work Arrangement: This role follows a hybrid work arrangement, with employees working on-site for three days a week and remotely for the remaining two days.

Growth Opportunities:

• As Front Row continues to expand its client base and service offerings, there may be opportunities for the E-Commerce Manager, TikTok Shop - Digital Marketing to take on additional responsibilities or move into a leadership role.
• The diverse range of services offered by Front Row provides opportunities for the incumbent to gain experience in various aspects of e-commerce and digital marketing.
• Front Row's global presence and client base offer opportunities for international travel and collaboration with teams in different time zones.

ASSUMPTION: The E-Commerce Manager, TikTok Shop - Digital Marketing role offers a unique opportunity to work at the intersection of e-commerce, social commerce, and digital marketing, with ample opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Front Row's San Diego office is a fast-paced, high-energy, and dog-friendly environment with snacks and coffee.

Office Location(s): Klostertor 1, Hamburg, Germany (Headquarters) and Bratislava, Slovakia

Geographic Context:

• San Diego is a coastal city in Southern California, known for its mild climate, beaches, and outdoor activities.
• The city has a diverse economy, with significant contributions from industries such as defense, healthcare, and tourism.
• San Diego's vibrant cultural scene includes museums, theaters, and a thriving music and arts community.

Work Schedule: Employees working in the San Diego office follow a hybrid work arrangement, with employees working on-site for three days a week and remotely for the remaining two days.

ASSUMPTION: The hybrid work arrangement offers employees the flexibility to balance their work and personal lives while still fostering a collaborative and connected work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the HR team
• In-depth interview with the hiring manager and relevant team members
• Background check and reference check
• Job offer and onboarding

Key Assessment Areas:

• Candidates' understanding of e-commerce, social commerce, and digital marketing trends and best practices
• Strategic thinking and problem-solving skills
• Communication and collaboration skills
• Technical proficiency with relevant tools and platforms, such as Shopify, TikTok, and Google Analytics
• Cultural fit with Front Row's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of the beauty and wellness industry, as well as your familiarity with TikTok and e-commerce platforms.
• Prepare examples of your past work that showcase your ability to drive revenue growth and enhance brand presence on e-commerce platforms.
• Be ready to discuss your thoughts on current trends in e-commerce and social commerce, as well as your ideas for growing Front Row's client base.

ATS Keywords: E-Commerce, TikTok Shop Management, Social Commerce, Digital Marketing, Client Relations, Data Analysis, Content Creation, Performance Reporting, Consumer Psychology, Strategic Thinking, Collaboration, Trendspotting, Creative Development, UX/UI, Shopify, Communication

ASSUMPTION: Front Row's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit with the company's values and work environment.

🛠️ Tools & Technologies

• Shopify
• TikTok
• Google Analytics
• TikTok Seller Center
• Klaviyo
• Attentive
• Rebuy
• Other e-commerce tech stack tools

ASSUMPTION: The ideal candidate will have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Partnership: We believe in the power of collaboration and work closely with our clients to understand their unique needs and develop tailored solutions.
• Expertise: Our team consists of experts in various fields, allowing us to provide our clients with unparalleled insights and guidance.
• Innovation: We stay at the forefront of digital trends and continuously adapt our strategies to drive growth and success for our clients.

Work Style:

• Fast-paced and agile, with a focus on delivering results and driving growth for our clients.
• Collaborative and cross-functional, with a strong emphasis on communication and teamwork.
• Data-driven and analytical, with a focus on using insights to inform decision-making and strategy.

Self-Assessment Questions:

• How do you align with Front Row's value of partnership, and how have you demonstrated this in your past roles?
• How do you stay up-to-date with digital trends and consumer behavior in the beauty and wellness industry?
• How do you balance a fast-paced work environment with a focus on delivering high-quality results?

ASSUMPTION: Front Row's values and work style emphasize collaboration, expertise, and innovation, making it an attractive option for candidates who thrive in a fast-paced, data-driven environment.

⚠️ Potential Challenges

• The role may require candidates to manage multiple clients and projects simultaneously, necessitating strong organizational skills and time management.
• The beauty and wellness industry is highly competitive, with a constant influx of new products and trends. Candidates must be adaptable and able to quickly pivot their strategies to capitalize on emerging opportunities.
• The hybrid work arrangement may present challenges for candidates who prefer a more structured office environment or struggle with remote work.
• The role may require candidates to work with external clients and stakeholders, necessitating strong communication and interpersonal skills.

ASSUMPTION: The ideal candidate will be able to navigate these challenges and thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• E-Commerce Manager vs. E-Commerce Director: The E-Commerce Manager role focuses on day-to-day operations and tactical execution, while the E-Commerce Director role is more strategic and focuses on high-level decision-making and team leadership.
• E-Commerce Manager vs. Digital Marketing Manager: The E-Commerce Manager role is more focused on the operational aspects of e-commerce, while the Digital Marketing Manager role encompasses a broader range of digital marketing channels and strategies.
• Career Path: The E-Commerce Manager role can serve as a stepping stone to more senior roles, such as E-Commerce Director, Head of E-Commerce, or even Chief Commerce Officer, depending on the candidate's skills, experience, and career aspirations.

ASSUMPTION: The E-Commerce Manager, TikTok Shop - Digital Marketing role offers a unique opportunity to gain experience in both e-commerce and social commerce, with ample opportunities for growth and development within the company.

📝 Sample Projects

• Developing and executing a TikTok Shop strategy for a leading beauty brand, resulting in a 30% increase in sales within the first six months.
• Optimizing a client's Shopify store for improved conversion rates, leading to a 25% increase in revenue within the first quarter.
• Collaborating with a client's marketing team to create a series of TikTok Live Selling events, driving brand awareness and generating $500,000 in sales over the course of a single campaign.

ASSUMPTION: The ideal candidate will have experience with similar projects and be able to provide concrete examples of their past work and achievements.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Front Row support the professional development and growth of its employees?
• What are the key challenges facing the company's clients in the beauty and wellness industry, and how can this role help address them?
• How does Front Row measure the success of its e-commerce and TikTok Shop strategies, and what are the key KPIs for this role?
• What is the team structure for this role, and how does it collaborate with other departments within the company?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their ability to think critically about the company's goals and strategies.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your expertise in e-commerce, social commerce, and digital marketing.
• Prepare examples of your past work that showcase your ability to drive revenue growth and enhance brand presence on e-commerce platforms.
• Be ready to discuss your thoughts on current trends in e-commerce and social commerce, as well as your ideas for growing Front Row's client base.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.