📌 Core Information
🔹 Job Title: eCommerce & Marketing Manager
🔹 Company: Nati Boutique
🔹 Location: Venice, California
🔹 Job Type: Full-time
🔹 Category: Retail, eCommerce, Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing day-to-day operations of the eCommerce website on Shopify
- Collaborating with retail buys to determine product selection and shots for online merchandising
- Planning and executing digital marketing campaigns, including email marketing, social media, and digital advertising
- Monitoring and reporting on stock status in collaboration with the Inventory and buying team
- Overseeing technical aspects of the website to ensure functionality, performance, and user experience optimization
ASSUMPTION: This role requires a strong blend of eCommerce operations and digital marketing skills, with a focus on hands-on management and innovative strategies.
📋 Key Responsibilities
✅ Manage the day-to-day operation of the eCommerce website, including product listings, inventory, and content management
✅ Work closely with the retail buys to determine product selection and shots needed to support online merchandising features
✅ Monitor and report on stock status in collaboration with the Inventory and buying team
✅ Oversee technical aspects of the website, ensuring functionality, performance, and user experience optimization
✅ Plan and execute email marketing campaigns using Klaviyo, social media marketing, and digital advertising campaigns
✅ Develop and maintain comprehensive marketing calendars encompassing seasonal, monthly, and daily strategies for content and promotions across all digital platforms
✅ Create 3-4 emails per week to send to the customer base highlighting new arrivals, restocks, and popular products
✅ Create compelling content and promotional materials to engage the audience and promote products effectively
✅ Help manage online advertising through Meta, Google, and other digital marketing channels
ASSUMPTION: This role involves a mix of strategic planning and hands-on execution, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, business administration, or equivalent work experience
Experience: Proven experience in eCommerce marketing and operations within the fashion or retail industry, highly desired
Required Skills:
- Proficient in Shopify administration and management, including product catalog management, collections, and theme customization
- Strong understanding of digital marketing principles and channels, including email marketing, social media marketing, and digital advertising
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions
- Strong knowledge of e-commerce platforms, website optimization, and digital marketing channels
- Self-motivated and proactive with a willingness to take ownership of projects and drive results
- Ability to work on-site at the Venice Beach office
Preferred Skills:
ASSUMPTION: Candidates with a strong background in both eCommerce operations and digital marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $70,000 to $90,000 annually, set according to the applicant’s profile, skills, and previous relevant experience
Benefits:
- Competitive salary and generous annual bonus program, DOE
- Employee-sponsored healthcare coverage
- Fun and energetic environment with a growing retailer
- Direct exposure and regular interaction with owners
- Employee discount
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for similar roles and considers the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, focusing on women's casual, comfortable, and affordable fashion
Company Size: 51-200 employees, offering a growing environment with direct interaction with owners
Founded: 2012, with six thriving locations—four in Los Angeles and two in New York
Company Description:
- Family-owned women's clothing boutique
- Dedicated to bringing customers casual, cute, comfortable, and affordable fashion
- Committed to expanding its reach and sharing its passion for style
Company Specialties:
- Women's clothing and accessories
- eCommerce and digital marketing
- Retail store operations
Company Website: https://natiboutique.com/
ASSUMPTION: Nati Boutique is a growing retailer with a strong online presence and a focus on providing exceptional customer experiences both in-store and online.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the owners of Nati Boutique
Work Arrangement: On-site at the Venice Beach office, with potential for part-time or full-time arrangements based on the candidate's experience and availability
Growth Opportunities:
- Expanding the eCommerce presence and driving online sales
- Developing and implementing innovative marketing strategies
- Potential for career advancement as the company grows
ASSUMPTION: This role offers opportunities for professional growth and development within the company's expanding eCommerce and marketing efforts.
🌍 Location & Work Environment
Office Type: Retail store with an on-site office for eCommerce and marketing teams
Office Location(s): Venice, California
Geographic Context:
- Venice, California, is a vibrant beachfront community with a mix of residential and commercial areas
- Close proximity to other popular Los Angeles neighborhoods, such as Santa Monica and Marina del Rey
- Access to public transportation, including the Metro Expo Line and various bus routes
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work based on team needs and manager approval
ASSUMPTION: The work environment at Nati Boutique is dynamic, energetic, and focused on providing exceptional customer experiences.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the owners to discuss the role, responsibilities, and expectations
- Skills assessment or case study to evaluate the candidate's problem-solving and strategic thinking abilities
- Final interview with the team to discuss team dynamics and fit
Key Assessment Areas:
- eCommerce operations and management skills
- Digital marketing expertise and strategic thinking
- Cultural fit and alignment with company values
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your eCommerce and digital marketing experience and skills
- Include specific examples of your achievements in eCommerce operations and marketing campaigns
- Demonstrate your understanding of the fashion retail industry and Nati Boutique's unique offerings
ATS Keywords: eCommerce, marketing, Shopify, digital marketing, email marketing, social media marketing, digital advertising, website optimization, inventory management, data analysis, customer engagement
ASSUMPTION: The application process at Nati Boutique is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for the company's growing eCommerce and marketing efforts.
🛠️ Tools & Technologies
- Shopify (eCommerce platform)
- Klaviyo (email marketing platform)
- Meta (social media advertising platform)
- Google Ads (search advertising platform)
- Google Analytics (web analytics platform)
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, as they are integral to the company's eCommerce and marketing operations.
👔 Cultural Fit Considerations
Company Values:
- Casual and comfortable
- Affordable
- Family-owned and passionate
Work Style:
- Collaborative and team-oriented
- Hands-on and proactive
- Focused on providing exceptional customer experiences
Self-Assessment Questions:
- Do you thrive in a dynamic, growing environment with direct interaction with owners?
- Are you comfortable working on-site in a retail store setting?
- Do you possess a strong blend of eCommerce operations and digital marketing skills?
ASSUMPTION: Candidates who align with Nati Boutique's values and work style are more likely to succeed and enjoy their time at the company.
⚠️ Potential Challenges
- Managing multiple responsibilities and priorities in a fast-paced, growing environment
- Balancing the needs of both eCommerce and retail store operations
- Keeping up with the latest trends and best practices in eCommerce and digital marketing
- Adapting to changes in the company's growth and expansion plans
ASSUMPTION: These challenges are inherent to a growing retail company and can be overcome with strong organizational skills, adaptability, and a proactive approach.
📈 Similar Roles Comparison
- Unlike other eCommerce manager roles, this position requires a strong focus on digital marketing and customer engagement
- Nati Boutique's family-owned structure offers a unique opportunity for direct interaction with owners and a more personal work environment
- Career progression may involve expanding the eCommerce presence, driving online sales, and developing innovative marketing strategies
ASSUMPTION: This role offers a unique blend of eCommerce operations and digital marketing responsibilities, with opportunities for growth and development within the company's expanding online presence.
📝 Sample Projects
- Developing and executing a successful email marketing campaign to promote a new product launch
- Optimizing the eCommerce website's user experience to improve conversion rates and customer satisfaction
- Collaborating with the retail buys team to create visually appealing and on-brand product shots for online merchandising
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning to hands-on execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's overall growth and expansion plans?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Nati Boutique support the professional development and growth of its employees?
- What are the most challenging aspects of working in a growing retail environment, and how can this role help address them?
- How does Nati Boutique differentiate itself from other fashion retailers, both online and in-store?
ASSUMPTION: These questions are designed to assess the role's fit with the candidate's skills, experience, and career goals, as well as the company's culture and growth prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your eCommerce and digital marketing experience and skills
- Prepare examples of your achievements in eCommerce operations and marketing campaigns
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
