eCommerce Marketing Manager

📌 Core Information

🔹 Job Title: eCommerce Marketing Manager

🔹 Company: The LEGO Group

🔹 Location: Istanbul, İstanbul, Turkey

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 10, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Defining and delivering retail marketing strategies and campaigns for eCommerce sites.
• Collaborating with stakeholders to drive business growth and deliver on partner promises.
• Analyzing market trends, competitor actions, and promotional activity to inform marketing strategies.
• Managing on-site advertising for key partner sites while upholding LEGO brand values.
• Supporting sales in key customer planning and negotiation activities.

ASSUMPTION: This role requires a strong understanding of eCommerce retail dynamics and a shopper-centric mindset to succeed.

📋 Key Responsibilities

✅ Create and execute full-year strategic marketing/promotional plans for specific eCommerce sites across local ecommerce retailers.

✅ Support sales in key customer planning and negotiation activities, development and execution of off-site traffic driving plans.

✅ Lead on-platform advertising execution for key partner sites (e.g. Amazon) while upholding LEGO brand values and tailoring approach to specific markets and Partners.

✅ Perform market analysis including understanding changes of LEGO product market share, understanding key category trends and market dynamics, and identifying growth opportunities within specific eCommerce channels.

✅ Analyze key competitor actions & strategies and emerging trends in eCommerce Marketing.

✅ Conduct promotional activity analysis – understanding lift and return on investment from promotional activity; develop insights and provide recommendations for marketing strategies for partner sites.

✅ Support development of local platform marketing strategy, including assortment portfolio by partner, pricepoint guidelines, promotional guidelines, strategies to avoid channel conflict.

✅ Drive SEO and SEM strategy within retailers. Coordinating with external agency and digital marketing manager to optimize performance.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven analysis to maximize eCommerce sales and brand presence.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 5-8 years of experience in eCommerce, preferably on the customer or premium consumer brand side.

Required Skills:

• Familiarity with Google Analytics or equivalent tools.
• Knowledge of eCommerce retail landscape and its dynamics.
• Understanding retailer’s needs on pure e-com and/or omni-channel business.
• Shopper-centric orientation - acting and developing on shopper and eComm platforms data & insights.
• Communication skills and interpersonal skills - ability to challenge colleagues and retailers constructively.
• Organizational and project management skills.
• Entrepreneurial mindset able to embrace test & learn culture.
• Ability to handle complexity.
• High level of resilience, adaptation, and agility.
• Strong collaboration skills & cross-functional knowledge.
• Analytical and structured.
• Strong drive and energy.

Preferred Skills:

• Experience working with LEGO products or similar brands.
• Fluency in Turkish and English.

ASSUMPTION: Candidates with a strong eCommerce background, proven analytical skills, and a passion for LEGO products are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: The average salary for an eCommerce Marketing Manager in Istanbul, Turkey ranges from ₺100,000 to ₺150,000 per year (approximately €10,000 - €15,000). However, this can vary depending on experience and performance.

Benefits:

• Family Care Leave
• Insurances
• Wellbeing
• Colleague Discount
• Bonus

Working Hours: Full-time, with an average of 3 days per week in the office.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: The LEGO Group operates in the manufacturing industry, specializing in designing, producing, and marketing LEGO products worldwide.

Company Size: With over 10,000 employees, the LEGO Group is a large organization with a global presence. This size offers opportunities for career growth and exposure to diverse teams and projects.

Founded: The LEGO Group was founded in 1932 by Ole Kirk Kristiansen and is still privately owned by the Kirk Kristiansen family.

Company Description:

• The LEGO Group is a family-owned company that has been inspiring children through play for over 80 years.
• They are committed to creating high-quality, creative play experiences that help children develop essential skills and build self-confidence.
• Their mission is to inspire and develop the builders of tomorrow by providing children with LEGO products that stimulate their imagination and foster a sense of accomplishment.

Company Specialties:

• LEGO Bricks
• Educational concepts
• Consumer Experiences
• Digital Play Experiences
• Learning-through-Play
• Creativity and Imagination

Company Website: https://www.lego.com/en-gb/careers/who-we-are

ASSUMPTION: Working for the LEGO Group offers a unique opportunity to contribute to a beloved global brand that prioritizes creativity, learning, and play.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, offering opportunities for growth and development within the marketing function.

Reporting Structure: The eCommerce Marketing Manager reports directly to the Head of Ecommerce and works closely with cross-functional teams, including sales, digital marketing, and external agencies.

Work Arrangement: This is a hybrid role, requiring an average of 3 days per week in the office, with the remaining days worked remotely.

Growth Opportunities:

• Potential to progress to a senior marketing role within the LEGO Group or the broader eCommerce team.
• Opportunities to work on diverse projects and gain exposure to various aspects of the business.
• Chance to develop skills in digital marketing, eCommerce, and cross-functional collaboration.

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and data-driven analysis, providing a strong foundation for career growth in marketing.

🌍 Location & Work Environment

Office Type: The LEGO Group's Istanbul office is a modern, collaborative workspace that fosters creativity and innovation.

Office Location(s): Aastvej 1, Billund, 7190, DK (Headquarters) and 555 Taylor Road, Enfield, CT 06082, US (North American Hub)

Geographic Context:

• Istanbul is the largest city in Turkey, offering a rich cultural experience and a vibrant business environment.
• The city is known for its historical sites, diverse cuisine, and bustling nightlife.
• Istanbul has a Mediterranean climate, with mild winters and hot, humid summers.

Work Schedule: Full-time, with an average of 3 days per week in the office and the remaining days worked remotely.

ASSUMPTION: Working in Istanbul offers a unique blend of cultural experiences and professional opportunities, with a dynamic business environment and a strong focus on innovation and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interview with the hiring manager and cross-functional team members
• Final interview with the Head of Ecommerce

Key Assessment Areas:

• Ecommerce and digital marketing expertise
• Analytical and problem-solving skills
• Communication and collaboration skills
• Cultural fit with the LEGO Group's values and work environment

Application Tips:

• Highlight your relevant eCommerce and digital marketing experience in your resume.
• Tailor your cover letter to demonstrate your passion for LEGO products and understanding of the role's requirements.
• Prepare examples of your market analysis, promotional activity analysis, and campaign planning skills for the interview.
• Research the LEGO Group's mission, values, and company culture to show your enthusiasm and alignment with the organization.

ATS Keywords: eCommerce, digital marketing, market analysis, promotional activity analysis, campaign planning, LEGO, retail marketing, on-site advertising, SEO, SEM

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews to demonstrate your qualifications and fit for the role.

🛠️ Tools & Technologies

• Google Analytics or equivalent tools
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Advertising platforms (e.g., Google Ads, Facebook Ads, Amazon Advertising)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are commonly used in eCommerce marketing and digital campaign management.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Imagination
• Learning
• Quality
• Responsibility
• Collaboration

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Agile and adaptable
• Results-oriented and entrepreneurial

Self-Assessment Questions:

• How do you embody the LEGO Group's values in your daily work?
• Can you describe a time when you used data and insights to inform a marketing strategy or campaign?
• How do you approach working with cross-functional teams and stakeholders to achieve common goals?

ASSUMPTION: The LEGO Group values creativity, imagination, learning, and collaboration, so candidates who can demonstrate these qualities and a strong fit with the company culture are most likely to succeed.

⚠️ Potential Challenges

• Managing multiple eCommerce platforms and retailer relationships simultaneously.
• Balancing strategic planning with hands-on campaign execution and analysis.
• Adapting to changes in market trends, competitor actions, and retailer dynamics.
• Working with cross-functional teams and stakeholders to align on marketing strategies and priorities.

ASSUMPTION: These challenges require strong organizational skills, adaptability, and a data-driven approach to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to an eCommerce Marketing Manager or Digital Marketing Manager position in the retail or consumer goods industries.
• However, the LEGO Group's focus on creativity, imagination, and learning-through-play sets it apart from other brands.
• Career progression in this role could lead to senior marketing positions within the LEGO Group or other global organizations.

ASSUMPTION: Candidates with experience in eCommerce marketing for retail or consumer goods brands may find this role particularly appealing due to its unique focus on creativity and learning.

📝 Sample Projects

• Developing a comprehensive market analysis and competitive landscape assessment for a key eCommerce retailer.
• Planning and executing a promotional campaign to drive traffic and sales for a specific LEGO product line on a major retailer's platform.
• Analyzing promotional activity data to optimize marketing strategies and maximize return on investment for partner sites.

ASSUMPTION: These sample projects illustrate the strategic, analytical, and hands-on aspects of the eCommerce Marketing Manager role at the LEGO Group.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Ecommerce team and how this role fits into the broader organization?
• How does the LEGO Group support the professional development and growth of its employees in marketing roles?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the LEGO Group approach collaboration and communication with external agencies and partners?
• What are the most rewarding aspects of working on the eCommerce team at the LEGO Group?

ASSUMPTION: These questions demonstrate your interest in the role, the team, and the company, and provide valuable insights into the work environment and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant eCommerce and digital marketing experience.
• Write a cover letter that demonstrates your passion for LEGO products and understanding of the role's requirements.
• Prepare examples of your market analysis, promotional activity analysis, and campaign planning skills for the interview.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.