📌 Core Information
🔹 Job Title: Ecommerce Marketing Manager
🔹 Company: ASSA ABLOY
🔹 Location: Palm Beach Gardens, Florida, United States
🔹 Job Type: On-site
🔹 Category: Wholesale Building Materials
🔹 Date Posted: April 11, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (with potential for up to 5% travel)
🚀 Job Overview
Key aspects of this role include:
- Strategizing and implementing global B2C ecommerce marketing and promotions
- Optimizing product listings and website content for improved visibility and conversion rates
- Managing advertising campaigns and analyzing performance data
- Collaborating cross-functionally to drive overall channel success
- Working with marketing automation processes and tools
ASSUMPTION: This role requires a high level of strategic thinking, data analysis, and cross-functional collaboration to drive ecommerce growth and profitability.
📋 Key Responsibilities
✅ Develop, execute, and optimize marketing strategies for IdenTrust.com and ZeroSSL.com
✅ Manage and optimize product listings across multiple platforms
✅ Deploy A/B testing and other optimization techniques to improve conversion rates
✅ Track and analyze performance reporting on KPIs
✅ Develop and implement marketing growth and profitability strategy
✅ Collaborate with cross-functional teams to align strategies and drive overall channel success
✅ Analyze sales data and web performance metrics to identify trends and opportunities for growth
✅ Manage content health, reporting, and content analysis for optimal SEO performance
✅ Create regular (monthly) reporting
✅ Use project management tool, Workfront, to manage and communicate on assigned projects
✅ Stay up-to-date on current digital engagement and demand generation best practices
✅ Assist in designing, running, and analyzing A/B testing of forms, landing pages, and emails
✅ Monitor traffic to ensure proper operational flow through the sales funnel and drive high-quality traffic
✅ Perform other digital engagement and demand generation special projects as needed
ASSUMPTION: This role involves a comprehensive approach to marketing, from planning and execution to in-depth analysis and continuous optimization, with a focus on achieving optimal results and maximizing the impact of marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree, preferably in marketing, internet marketing, or a relevant technical field
Experience: Minimum 4 years of experience managing global B2C ecommerce sites
Required Skills:
- Good understanding of data and ecommerce analytics
- Ability to actively own, project manage, and be accountable for all assigned projects
- Results-oriented with the ability to execute tasks independently and with great attention to detail in a fast-paced environment
- Strong collaboration and organizational skills utilizing collaboration tools
- Strong working knowledge of CMS platforms to make technical updates to websites
- Experience in large volume, subscription-based services
- Knowledge in marketing automation processes including campaign creation, lead management, and digital marketing
- Working knowledge of churn reduction and retention strategies
- Ability to work and communicate effectively cross-functionally and cross-regionally
- Solid grounding within the B2B/B2C environment, understanding ROI, and calculating it in the most general of terms
Preferred Skills:
- Familiarity with operating systems such as Windows
- Working knowledge of Agile framework for marketing
- Experience with Marketo and Salesforce.com, as well as project management tools such as Workfront
ASSUMPTION: Candidates should have a strong background in ecommerce marketing, with a proven track record of driving growth and profitability for B2C ecommerce sites.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-senior level role in Palm Beach Gardens, FL)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
- Employee discounts on ASSA ABLOY products
Working Hours: Full-time (40 hours per week), with potential for up to 5% travel
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-senior level role in Palm Beach Gardens, FL. The actual salary may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale Building Materials, with a focus on access solutions and security
Company Size: 10,001+ employees (global leader in access solutions)
Founded: 1994 (as ASSA ABLOY; the company has a long history dating back to the 19th century)
Company Description:
- Let’s create a safer and more open world – together!
- ASSA ABLOY is the global leader in access solutions with sales of SEK 150 billion and 63,000 employees.
- The Group has operations in over 70 countries and sales worldwide.
- ASSA ABLOY’s innovations enable safe, secure, and convenient access to physical and digital places.
- Every day, we help billions of people experience a more open world.
Company Specialties:
- Locks
- Access control
- Door automatics
- Door closers
- Security solutions
- Mobile keys
- Safety and convenience
- Identification
- Biometrics
- Secure ID management
- ASSA ABLOY is the global leader in access solutions
- Helping people feel safe, secure, and experience a more open world
Company Website: https://www.assaabloy.com/group/en
ASSUMPTION: ASSA ABLOY offers a dynamic work environment with opportunities for growth and exploration, encouraging employees to be always growing, never boring, and leading right.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with potential for up to 5% travel
Growth Opportunities:
- Potential to grow into a senior marketing role or management position within the company
- Opportunities to work on international projects and expand professional network
- Chance to gain experience in a large, global organization and learn from industry experts
ASSUMPTION: This role offers opportunities for professional growth and development within a large, global organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): Palm Beach Gardens, Florida, United States
Geographic Context:
- Palm Beach Gardens is located in Palm Beach County, Florida
- The area has a subtropical climate with hot, humid summers and mild winters
- Palm Beach Gardens is known for its golf courses, parks, and family-friendly attractions
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with potential for up to 5% travel)
ASSUMPTION: The work environment is well-ventilated, with moderate noise levels, and is generally comfortable for most employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the marketing team or other stakeholders
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning
- Data analysis and interpretation
- Project management and organization
- Cross-functional collaboration and communication
- Problem-solving and decision-making
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of ecommerce marketing and data analysis
- Demonstrate your ability to work collaboratively and manage projects effectively
- Prepare questions to ask the interviewer about the role, team, and company culture
ATS Keywords: Ecommerce Marketing, Digital Marketing, Marketing Strategy, Data Analysis, Project Management, Cross-Functional Collaboration, B2C Ecommerce, Subscription Services, Churn Reduction, Promotional Strategy, SEO, CMS, Marketing Automation
ASSUMPTION: The application process may vary depending on the specific needs of the hiring team and the candidate's qualifications.
🛠 Tools & Technologies
- CMS platforms (e.g., WordPress, Magento, Shopify)
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Project management tools (e.g., Workfront, Asana, Trello)
- Data analysis tools (e.g., Google Analytics, Excel, SQL)
- Advertising platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Safety and security
- Innovation and continuous improvement
- Collaboration and teamwork
- Customer focus and excellence
- Responsibility and accountability
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and goal-oriented
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach identifying and mitigating potential security risks in ecommerce platforms?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing strategy or project scope?
- How do you balance the need for data-driven decision-making with the need for creativity and innovation in marketing campaigns?
ASSUMPTION: A strong cultural fit for this role would include a balance of analytical skills, creativity, and adaptability, with a focus on collaboration and customer-centricity.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing data-driven decision-making with creative marketing strategies
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in marketing strategies, project scope, or priorities
- Working with a large volume of data and identifying trends and opportunities for growth
ASSUMPTION: These challenges are common in ecommerce marketing roles and can be overcome with strong project management, analytical, and communication skills.
📈 Similar Roles Comparison
- This role is similar to an Ecommerce Marketing Manager or Senior Ecommerce Marketing Manager in other organizations
- However, ASSA ABLOY's global presence and focus on access solutions may offer unique opportunities and challenges
- Career paths may vary depending on the specific needs of the company and the individual's skills and interests
ASSUMPTION: While this role shares similarities with other ecommerce marketing roles, the unique aspects of ASSA ABLOY's business and culture should be considered when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a marketing campaign to launch a new product or service
- Optimizing website content and structure to improve SEO performance and user experience
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns
- Managing a team or cross-functional project to deliver a marketing project on time and within budget
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives an Ecommerce Marketing Manager might undertake at ASSA ABLOY.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the ecommerce marketing team currently, and how can this role help address them?
- How does this role fit into the overall marketing strategy for the company, and what are the key priorities for the first 90 days?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for its employees?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the work environment?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and the company, and can provide valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for phone or video screening and in-person or virtual interviews with the hiring manager and marketing team
- Research the company and industry to demonstrate your understanding and enthusiasm for the role
- Follow up after the interview to express your appreciation and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
