📌 Core Information
🔹 Job Title: Ecommerce Marketing Manager - PA
🔹 Company: Vensure Employer Solutions
🔹 Location: West Pittsburg, Pennsylvania, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading ecommerce marketing campaigns and managing marketing budget
- Developing web strategies to optimize conversion rates
- Maintaining relationships with external retailer ecommerce teams
- Collaborating with cross-functional teams to execute best-in-class marketing campaigns
- Managing ecommerce content and ensuring accessibility compliance
ASSUMPTION: This role requires a high level of collaboration and project management skills to coordinate with various teams and ensure timely delivery of marketing campaigns and content.
📋 Key Responsibilities
✅ B2C Ecommerce Marketing: Collaborate with Director of Marketing, Digital Marketing Manager, and Sales Team to execute compelling ecommerce marketing campaigns. Develop yearlong ecommerce marketing calendar roadmap, manage ecommerce marketing budget, and analyze market trends and competitive landscapes.
✅ B2C Ecommerce Content: Plan and organize engaging and consistent A+/enhanced content for upload on ecommerce sites, manage content across retailer platforms and Syndigo, and ensure product images match final images.
✅ D2C Ecommerce and Website Management: Assist with the implementation of a D2C ecommerce platform on SACAP sites, collaborate with Director of Marketing to maintain SA ecommerce platform, and manage website performance using Google Analytics.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical reporting to drive ecommerce growth and improve customer experience.
🎯 Required Qualifications
Education: Undergraduate or postgraduate degree in Information Sciences, Computer Sciences, or related field.
Experience: 5+ years of experience in B2C Ecommerce, D2C Ecommerce, Digital Marketing, or related field (AI integration experience a plus).
Required Skills:
- Industry best Ecommerce and Digital Marketing acumen
- Strong financial planning and strategy acumen
- Fact-based, tenacious problem-solving skills
- Fast-paced dot connector with excellent organizational skills and attention to detail
- Excellent verbal and written communication skills
- Ability to keep up with a fast-paced and demanding retail customer-driven environment
Preferred Skills:
- Proficiency in ecommerce platforms (Shopify, NetSuite), CMS tools, Google Ads and Analytics (API knowledge a plus)
- Working knowledge of MS Office Suite, Adobe Creative Cloud, Google Analytics, HTML and front-end development, CMS knowledge, Google Ads
- Strong working knowledge of on/off-page and technical SEO
- Experience in accessibility compliance
ASSUMPTION: Candidates with a strong background in ecommerce marketing, digital marketing, or a related field, along with a proven track record of driving online sales growth, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Estimated based on market research for similar roles in the region)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, 40 hours per week. Flexible hours may be available based on team needs and performance.
ASSUMPTION: The salary range provided is an estimate based on market research for similar roles in the region. Actual compensation may vary based on experience, skills, and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services. Vensure Employer Solutions specializes in payroll, benefits administration, risk management, and HR technology solutions for small and mid-sized businesses.
Company Size: 1,001-5,000 employees. As a mid-sized company, Vensure offers a blend of structured processes and growth opportunities for employees.
Founded: 2014. Vensure has experienced significant growth since its founding and has established itself as a leading provider of employer services.
Company Description:
- Vensure designs, engineers, and markets in-home secure storage and products in the USA, Canada, and several international countries.
- The company markets its safes under Sports Afield, Remington, Sanctuary, Primos, private label, and house brands.
- Vensure is dedicated to continuing its explosive growth beyond the in-home secure storage category to include golf equipment under the Spalding brand along with in-house and mass volume retail private brands.
Company Specialties:
- Payroll & Benefits Administration
- Workers' Compensation
- Human Resources
- Loss Control
- Workplace Safety
- Employer Services
- OSHA Training
- Innovative Solutions
- PEO (Professional Employer Organization)
- HCM (Human Capital Management)
- Outsourcing
- HR technology and talent management
Company Website: vensure.com
ASSUMPTION: Vensure's focus on employer services and HR technology provides opportunities for employees to work on diverse projects and collaborate with various teams.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers opportunities for growth and leadership within the marketing department and the broader organization.
Reporting Structure: The Ecommerce Marketing Manager reports directly to the Director of Marketing and works closely with the Digital Marketing Manager and Sales Team.
Work Arrangement: On-site, full-time. This role may require occasional remote work or flexible hours based on team needs and performance.
Growth Opportunities:
- Advancement to a senior marketing role or management position within the company
- Expansion of responsibilities to include additional marketing channels or product categories
- Opportunities to work on cross-functional projects and collaborate with other departments
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and growing organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a mix of open and private workspaces.
Office Location(s): West Pittsburg, Pennsylvania, United States
Geographic Context:
- Pennsylvania is a mid-Atlantic state with a diverse economy and a growing tech industry.
- West Pittsburg is a suburb of Pittsburgh, offering a mix of urban and suburban living with easy access to cultural attractions, outdoor recreation, and a vibrant food scene.
- The region is home to several major employers in the tech, healthcare, and education sectors, providing ample networking and career growth opportunities.
Work Schedule: Standard business hours with flexibility for remote work or flexible hours based on team needs and performance.
ASSUMPTION: The West Pittsburg office offers a collaborative and dynamic work environment with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Ecommerce marketing and digital marketing expertise
- Strategic planning and project management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your ecommerce marketing and digital marketing experience and skills.
- Include specific examples of your accomplishments in previous roles, such as driving online sales growth or improving conversion rates.
- Demonstrate your understanding of the company and the role by addressing how your skills and experience align with the job requirements.
ATS Keywords: Ecommerce Marketing, Digital Marketing, SEO, Content Management, Collaboration, Problem Solving, Financial Planning, Organizational Skills, Communication Skills, Analytics, Project Management, User-Generated Content, Accessibility Compliance, Website Management, Creative Energy, Self-Starter
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should emphasize their relevant experience and skills in their application materials.
🛠️ Tools & Technologies
- Ecommerce platforms: Shopify, NetSuite
- CMS tools: Expression Engine, Canto DAM
- Marketing automation tools: Google Ads, Google Analytics
- SEO tools: SEMrush, Ahrefs, Moz
- Design tools: Adobe Creative Cloud
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should highlight their relevant experience in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer Focus
- Innovation
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you a strong collaborator with excellent communication skills?
- Do you have a proven track record of driving online sales growth and improving conversion rates?
ASSUMPTION: Candidates who align with Vensure's company values and work style are more likely to be successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating with cross-functional teams and external partners to execute marketing campaigns and content
- Keeping up with industry trends and best practices in ecommerce marketing and digital marketing
- Adapting to changes in the company's product offerings or marketing strategy
ASSUMPTION: These challenges require strong project management, communication, and adaptability skills, and candidates should be prepared to address them in their application materials and interviews.
📈 Similar Roles Comparison
- Compared to other ecommerce marketing roles, this position offers a broader range of responsibilities and opportunities for growth and leadership within the marketing department and the broader organization.
- Vensure's focus on employer services and HR technology provides opportunities for employees to work on diverse projects and collaborate with various teams.
- This role offers a competitive salary and benefits package, along with opportunities for professional growth and development within a dynamic and growing organization.
ASSUMPTION: Candidates should research similar roles and companies to better understand the market for ecommerce marketing positions and identify the unique opportunities and challenges of this role at Vensure.
📝 Sample Projects
- Developing and executing a comprehensive ecommerce marketing strategy for a new product launch
- Optimizing website conversion rates through A/B testing and user experience improvements
- Managing and growing user-generated content programs to improve product reviews and customer engagement
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth and development in this role at Vensure.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the broader marketing strategy and organization?
- What are the most significant challenges facing the marketing department and the company as a whole?
- What opportunities are there for professional growth and development within the company?
- How does Vensure support work-life balance for its employees?
ASSUMPTION: These interview questions demonstrate a candidate's interest in the role and the company, as well as their ability to think critically and strategically about the organization's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your ecommerce marketing and digital marketing experience and skills, including specific examples of your accomplishments in previous roles.
- Prepare for your interview by researching Vensure's company values, work style, and industry trends and best practices in ecommerce marketing and digital marketing.
- Follow up with the hiring manager or HR department within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
