Ecommerce SEO Manager

📌 Core Information

🔹 Job Title: Ecommerce SEO Manager

🔹 Company: FortNine

🔹 Location: Montreal, Quebec, Canada

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Retail, E-commerce

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Intermediate (2-5 years)

🔹 Remote Status: On-site/Hybrid (Montreal area only)

🚀 Job Overview

Key aspects of this role include:

• Leading and improving organic search performance
• Supporting the SEM team
• Data-driven mindset with a passion for solving puzzles and optimizing processes
• Collaborating with cross-functional teams
• Proactive outreach initiatives

ASSUMPTION: This role requires a strategic and analytical thinker who can balance data-driven decisions with creative problem-solving.

📋 Key Responsibilities

✅ Develop and execute SEO strategies to improve organic search performance

✅ Monitor and optimize key pages within the competitive landscape

✅ Collaborate with paid advertising teams to align organic and paid keyword strategies

✅ Monitor and flag technical SEO issues and emerging updates

✅ Develop authority-building strategies, including backlink acquisition

✅ Expand the portfolio of informational and shopping-focused keywords

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)

Experience: Proven track record of success in SEO through past roles or personal projects

Required Skills:

• Proficient in querying databases to extract and analyze data
• Familiarity with SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Strong interpersonal and communication skills
• Ability to implement tracking mechanisms to monitor performance metrics

Preferred Skills:

• Bilingual in French and English, particularly in written form
• Basic programming knowledge (e.g., Python)
• Degree in a human-centered field, such as psychology or marketing
• Passion for boating, mountain biking, motorcycles, or related powersports fields

ASSUMPTION: The ideal candidate will have a strong foundation in SEO principles and a growth mindset, eager to learn and adapt in a dynamic e-commerce environment.

💰 Compensation & Benefits

Salary Range: CAD 70,000 - 90,000 per year (based on industry standards for intermediate SEO roles in Montreal)

Benefits:

• Health Insurance (medical, dental, vision, and life)
• Free unlimited healthy snacks and drinks
• Clean and newly built office environment with ergonomic workstations
• Friendly and energetic team
• Fun events and company-branded apparel

Working Hours: Full-time (40 hours/week) with flexible hybrid work arrangement (Montreal area only)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on powersports accessories and parts

Company Size: Medium (51-200 employees) - Large enough to offer resources and growth opportunities, yet small enough for employees to make a significant impact

Founded: 2009 - Established as an online retailer with a strong focus on customer experience and innovation

Company Description:

• FortNine is an online retailer of motorcycle, dirt bike, ATV, snowmobile, and other powersports accessories and parts
• Headquartered in Montreal, QC, with a quickly growing team consisting of creative, energetic, and highly dedicated individuals
• A strong company culture based on appreciation for innovation and achievement

Company Specialties:

• E-commerce
• Retail
• Technology
• Content
• YouTube
• Social media
• Powersports
• Motorcycles
• Dirt Bikes
• Motocross
• ATV
• Snowmobile
• MTB
• Mountain Bike
• Outdoor recreation

Company Website: fortnine.ca/en/

ASSUMPTION: FortNine's focus on innovation and customer experience creates an environment where employees can grow both personally and professionally.

📊 Role Analysis

Career Level: Intermediate (2-5 years of experience) - This role offers an opportunity to lead SEO efforts and collaborate with cross-functional teams

Reporting Structure: The Ecommerce SEO Manager will report directly to the Marketing Director and work closely with the SEM team

Work Arrangement: Hybrid (2-3 days on-site per week, with the rest of the time working remotely)

Growth Opportunities:

• Potential to expand the role's scope as the company grows
• Possibility to mentor junior team members and contribute to their professional development
• Opportunities to learn and apply new SEO strategies and tools

ASSUMPTION: This role offers a unique blend of leadership, collaboration, and continuous learning opportunities.

🌍 Location & Work Environment

Office Type: Modern, newly built office environment with ergonomic workstations

Office Location(s): Montreal, Quebec, Canada

Geographic Context:

• Montreal is a multicultural city with a vibrant arts and culture scene
• Close proximity to nature, with easy access to mountains, rivers, and parks
• Strong public transportation system, with the Du College metro station nearby

Work Schedule: Flexible hybrid work arrangement, with 2-3 days on-site per week

ASSUMPTION: The hybrid work arrangement offers a balance between collaboration and remote work flexibility.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical SEO assessment
• Final interview with the Marketing Director and/or other team members

Key Assessment Areas:

• SEO knowledge and strategic thinking
• Data analysis and problem-solving skills
• Communication and collaboration abilities
• Cultural fit and alignment with FortNine's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant SEO experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving approach and leadership style
• Demonstrate your passion for the powersports industry and e-commerce

ATS Keywords: SEO, E-commerce, SEO Manager, SEO Strategy, SEO Tools, Data Analysis, Keyword Optimization, Technical SEO, Collaboration, Leadership

ASSUMPTION: The interview process will focus on assessing your technical skills, strategic mindset, and cultural fit with FortNine.

🛠️ Tools & Technologies

• SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
• Data analysis tools (e.g., Excel, Google Analytics)
• Project management tools (e.g., Asana, Trello)
• Content management systems (e.g., WordPress, Shopify)

ASSUMPTION: The ideal candidate will be proficient in using relevant SEO tools and comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Appreciation
• Achievement

Work Style:

• Collaborative and supportive team environment
• Data-driven decision-making
• Continuous learning and improvement
• Flexible and adaptable to change

Self-Assessment Questions:

• Do you share FortNine's passion for innovation and continuous improvement?
• Are you comfortable working in a collaborative, data-driven environment?
• Can you adapt to change and learn new tools and strategies quickly?

ASSUMPTION: FortNine's culture values innovation, appreciation, and achievement, fostering a dynamic and supportive work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Keeping up with the latest SEO trends and algorithm updates
• Collaborating effectively with cross-functional teams
• Balancing on-site and remote work responsibilities

ASSUMPTION: The ideal candidate will be organized, adaptable, and comfortable working in a dynamic, fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position focuses on e-commerce and requires a strong understanding of shopping-focused keywords and strategies
• Compared to in-house SEO roles, this position offers the opportunity to work with a dedicated SEO team and collaborate closely with paid advertising teams
• Career progression in this role could lead to senior SEO management or e-commerce marketing positions

ASSUMPTION: This role offers a unique blend of SEO leadership, collaboration, and e-commerce focus, setting it apart from traditional SEO roles.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a new product category
• Optimizing key pages for high-converting keywords and improving organic traffic
• Collaborating with the content team to create SEO-optimized blog posts and articles
• Conducting competitor analysis and identifying opportunities for keyword expansion

ASSUMPTION: These sample projects demonstrate the range of responsibilities and collaborative opportunities in this role.

❓ Key Questions to Ask During Interview

• What are the most significant SEO challenges currently facing the company?
• How does the SEO team collaborate with other marketing departments, such as content and paid advertising?
• What are the most important qualities you're looking for in the ideal candidate for this role?
• How does FortNine support the professional development of its employees?
• What are the biggest opportunities for growth and innovation within the SEO team and the company as a whole?

ASSUMPTION: Asking these questions will help you better understand the role's dynamics, the company's priorities, and the team's expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant SEO experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving approach and leadership style
• Demonstrate your passion for the powersports industry and e-commerce
• Follow up with the HR team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.