Ecosystem Marketing Manager

📌 Core Information

🔹 Job Title: Ecosystem Marketing Manager

🔹 Company: WOO X

🔹 Location: Global (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading ecosystem-focused marketing campaigns to highlight the value of WOO's offerings and native token utility.
• Creating and executing integrated marketing strategies across content, product marketing, partnerships, and community channels.
• Developing compelling narratives and thought leadership content around token utility, liquidity, yield opportunities, governance, and more.
• Collaborating cross-functionally with product, business development, and community teams to bring marketing initiatives to life.
• Owning the go-to-market (GTM) strategy and ongoing support of ecosystem upgrades, token events, and DeFi integrations.
• Sourcing and managing contributors, influencers, and partners within the DeFi and CeFi marketing landscape.
• Tracking and analyzing performance, iterating based on data and ecosystem feedback.

ASSUMPTION: This role requires a high level of autonomy and cross-functional collaboration, with a focus on driving ecosystem growth and engagement.

📋 Key Responsibilities

✅ Lead ecosystem-focused marketing campaigns to promote WOO's offerings and native token utility.

✅ Create and execute integrated marketing strategies across various channels.

✅ Develop compelling narratives and thought leadership content around token utility, liquidity, yield opportunities, governance, and more.

✅ Collaborate cross-functionally with product, business development, and community teams to execute marketing initiatives.

✅ Own the go-to-market (GTM) strategy and ongoing support of ecosystem upgrades, token events, and DeFi integrations.

✅ Source and manage contributors, influencers, and partners within the DeFi and CeFi marketing landscape.

✅ Track and analyze performance, iterating based on data and ecosystem feedback.

ASSUMPTION: The successful candidate will have a strong understanding of the DeFi and CeFi landscape, exceptional communication skills, and the ability to thrive in a fast-paced, high-autonomy environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 4+ years of marketing experience in the crypto space, with a focus on DeFi. Proven track record executing successful marketing initiatives at a leading DeFi protocol or infrastructure project.

Required Skills:

• Deep understanding of crypto narratives, tokenomics, and the current DeFi and CeFi landscape.
• Exceptional written and verbal communication skills.
• Experience coordinating cross-platform campaigns across Twitter, Discord, Telegram, Mirror, Medium, YouTube, etc.
• Ability to thrive in fast-paced, high-autonomy environments.
• Comfortable working with distributed teams across time zones.

Preferred Skills:

• Experience with marketing automation tools and CRM systems.
• Fluency in multiple languages.

ASSUMPTION: Candidates with experience in both DeFi and CeFi marketing will have a strong advantage in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 USD per year (Based on experience and location. WOO offers competitive compensation packages.)

Benefits:

• Performance-Based Annual Bonus
• Work Flexibility
• Supportive Team
• Nurturing Environment

Working Hours: Full-time (40 hours per week, with flexible scheduling)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience and location.

📌 Applicant Insights

🔍 Company Context

Industry: WOO X operates in the competitive and rapidly evolving cryptocurrency and blockchain industry, offering a centralized trading platform with best-in-class liquidity and price execution on spot and futures.

Company Size: WOO X is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.

Founded: WOO X was founded in 2019, with a mission to provide the best liquidity on the best terms, competing on price execution, integrity, user experience, innovative tools, and global opportunities.

Company Description:

• WOO X is a centralized crypto trading platform offering best-in-class liquidity and price execution on spot and futures.
• The platform has an average daily volume exceeding $600 million and is home to hundreds of thousands of top traders worldwide.
• WOO X benefits from radical transparency through a live dashboard tracking proof of reserves and liabilities.

Company Specialties:

• Cryptocurrency
• Blockchain
• Investment
• 數字貨幣
• 虛擬貨幣
• 區塊鏈

Company Website: woox.io

ASSUMPTION: WOO X's focus on radical transparency and competitive pricing sets it apart in the crypto trading landscape.

📊 Role Analysis

Career Level: This role is a mid-level to senior-level position, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Ecosystem Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product, business development, and community.

Work Arrangement: This role is remote-friendly, with the expectation of some overlap with the Asia-Pacific time zone.

Growth Opportunities:

• As WOO X continues to grow, there will be opportunities for the successful candidate to take on more responsibilities and advance their career within the marketing team.
• The company encourages internal mobility and offers training and development opportunities to support employee growth.

ASSUMPTION: The successful candidate will have the opportunity to make a significant impact on WOO X's ecosystem growth and contribute to the company's overall success.

🌍 Location & Work Environment

Office Type: WOO X is a remote-first company, with no physical office locations.

Office Location(s): N/A

Geographic Context:

• WOO X has a global user base and operates in multiple time zones, providing an international work environment.
• The company's remote-friendly culture fosters collaboration and inclusivity across different regions.

Work Schedule: Full-time (40 hours per week, with flexible scheduling)

ASSUMPTION: The remote-friendly work environment at WOO X offers candidates the flexibility to work from anywhere with a stable internet connection.

💼 Interview & Application Insights

Typical Process:

• Online video interviews with the People Team to discuss the role and assess cultural fit.
• Online video interviews with the hiring team, consisting of management and potential colleagues, to discuss experience and ideas.
• Multiple rounds of interviews and tests to assess the candidate's skills and fit for the role.

Key Assessment Areas:

• Marketing strategy and campaign development
• Cross-functional collaboration and communication skills
• Understanding of the DeFi and CeFi landscape
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience in the crypto space, with a focus on DeFi.
• Prepare examples of successful marketing campaigns you've led and the results you've achieved.
• Demonstrate your understanding of WOO X's unique value proposition and how your skills and experience align with the company's mission and vision.

ATS Keywords: Ecosystem Marketing, Tokenomics, Investor Relations, Fundraising, Partnerships, Content Creation, Cross-Functional Collaboration, Data Analysis, Communication, Campaign Coordination, DeFi, CeFi, Community Engagement, Influencer Management, Performance Tracking, Narrative Development

ASSUMPTION: The interview process at WOO X is designed to assess the candidate's skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Marketing automation tools and CRM systems (e.g., HubSpot, Marketo)
• Social media platforms (e.g., Twitter, Discord, Telegram, Medium)
• Project management tools (e.g., Asana, Trello)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams)

ASSUMPTION: The successful candidate will be comfortable learning and using new tools and technologies as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Radical Transparency
• User-Centric
• Continuous Learning
• High Performance
• Joy

Work Style:

• Autonomous and self-driven
• Collaborative and team-oriented
• Adaptable and resilient
• Data-driven and analytical
• Creative and innovative

Self-Assessment Questions:

• How do you embody WOO X's value of radical transparency in your work?
• Describe a time when you had to adapt to a significant change in a project or campaign. How did you handle it, and what was the outcome?
• How do you prioritize your work and manage your time when faced with multiple projects and deadlines?

ASSUMPTION: WOO X values candidates who align with their company values and work style, as this contributes to a positive and productive work environment.

⚠️ Potential Challenges

• The fast-paced and ever-evolving nature of the crypto and blockchain industry can present challenges in keeping up with market trends and regulatory changes.
• The role requires a high level of autonomy and self-motivation, which may not be suitable for candidates who prefer a more structured work environment.
• The global nature of WOO X's user base and remote-friendly work culture may present time zone challenges and require flexibility in scheduling.
• The competitive landscape of the crypto trading industry may require the successful candidate to continually innovate and adapt their marketing strategies.

ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in WOO X's dynamic and competitive environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses specifically on ecosystem marketing within the DeFi and CeFi landscape, requiring a deep understanding of tokenomics and crypto narratives.
• This role offers the opportunity to work at the intersection of marketing, business development, and community engagement, providing a unique and holistic perspective on ecosystem growth.
• Career progression in this role may lead to opportunities in leadership, strategic planning, or specialized marketing functions within the crypto and blockchain industry.

ASSUMPTION: Candidates with experience in both DeFi and CeFi marketing will find this role to be a unique and exciting opportunity to leverage their skills and experience in a dynamic and competitive industry.

📝 Sample Projects

• Developing and executing a marketing campaign to promote a new DeFi integration on WOO X, including content creation, influencer partnerships, and community engagement.
• Creating a thought leadership series on the WOO X blog, highlighting the platform's unique value proposition and competitive advantages in the crypto trading landscape.
• Collaborating with the product team to launch a new feature or upgrade, developing a go-to-market strategy that maximizes user engagement and adoption.

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing initiatives that drive ecosystem growth and engagement.

❓ Key Questions to Ask During Interview

• How does WOO X differentiate itself from other crypto trading platforms, and how can marketing play a role in emphasizing these differences?
• Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the broader organizational strategy?
• How does WOO X foster a culture of radical transparency, and what are some examples of how this value is embodied in the company's operations and decision-making processes?
• What opportunities exist for professional growth and development within the marketing team, and how does WOO X support its employees in achieving their career goals?
• How does WOO X balance the need for innovation and adaptability with the need for consistency and stability in its marketing efforts?

ASSUMPTION: These interview questions are designed to help the candidate assess the fit of the role and company culture, as well as to demonstrate their understanding of WOO X's unique value proposition and marketing strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience in the crypto space, with a focus on DeFi.
• Prepare examples of successful marketing campaigns you've led and the results you've achieved.
• Demonstrate your understanding of WOO X's unique value proposition and how your skills and experience align with the company's mission and vision.
• Follow up with the WOO X People Team within one week of submitting your application to confirm receipt and express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.