📌 Core Information
🔹 Job Title: Editorial and Content Manager
🔹 Company: QBE Insurance Group
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, 12-month Fixed Term Contract
🔹 Category: Insurance, Content Management
🔹 Date Posted: 2025-04-23
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Sydney, Adelaide, Melbourne, Brisbane)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing content strategies aligned to brand, business, and stakeholder priorities.
- Managing a diverse content pipeline including articles, video, social, research, and more.
- Writing, editing, and reviewing content to ensure brand tone, editorial quality, and consistency.
- Supporting stakeholder engagement and managing content approvals across multiple channels.
- Collaborating with CAS and Marketing teams to align global goals and local execution.
ASSUMPTION: This role requires a strong understanding of the insurance sector and excellent stakeholder engagement skills. Prior experience in a content-focused role is highly desirable.
📋 Key Responsibilities
✅ Developing and executing content strategies aligned to brand, business, and stakeholder priorities.
✅ Translating strategic priorities into proactive content and campaign ideas that support brand and reputation-building.
✅ Managing a diverse content pipeline including articles, video, social, research, and more—both directly and via external partners.
✅ Writing, editing, and reviewing content to ensure brand tone, editorial quality, and consistency.
✅ Supporting stakeholder engagement and managing content approvals across multiple channels.
✅ Advising internal teams on content planning, campaign development, and communications best practice.
✅ Collaborating with CAS and Marketing teams to align global goals and local execution.
✅ Navigating complex topics and translating them into accessible, audience-relevant content—particularly for broker audiences.
ASSUMPTION: This role requires strong project management skills, the ability to manage multiple priorities, and a keen eye for detail.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Marketing, or a related field.
Experience: Prior experience in a content-focused role, with insurance sector experience highly desirable (2-5 years).
Required Skills:
- Excellent writing and editing skills, with a keen eye for content that connects.
- Strong digital content know-how, including SEO, social platforms, and metrics.
- Excellent stakeholder engagement skills, with a ‘can-do’ mindset and ability to build strong relationships.
- Sound judgment around reputational risk and content sensitivity.
Preferred Skills:
- Experience managing multi-format content projects and long- and short-term priorities simultaneously.
- Familiarity with insurance sector-specific content and audiences.
ASSUMPTION: A background in content creation, management, or strategy is essential for this role. Familiarity with the insurance sector is highly desirable but not required.
💰 Compensation & Benefits
Salary Range: AU$90,000 - AU$110,000 per annum (pro-rata for the 12-month contract)
Benefits:
- Hybrid Working – a mix of working from home and in the office to enhance work/life balance
- Thriving at our Best wellbeing program, including free holistic wellbeing coaching, nutritional, confidential counselling, financial and legal advice
- 18 weeks’ gender-equal flexible leave for all new parents, including paid super
- Ability to maximise retirement savings through voluntary super contributions and company matching
- Income protection insurance & reimbursed Death and Total Permanent Disability insurance premiums
- Additional leave and support through QBE’s Family Domestic Violence First Responder Network
- Discounts on insurance products, car hire, hotels, goods, and services including benefits through various sports and arts sponsorship partners
Working Hours: 37.5 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a content manager role in Australia, considering the experience level and location. Benefits are based on the information provided in the job listing.
📌 Applicant Insights
🔍 Company Context
Industry: Insurance, with a focus on commercial insurance and risk management solutions
Company Size: 10,001+ employees, with a global presence in 27 countries
Founded: 1886, with headquarters in Sydney, Australia
Company Description:
- QBE is an international insurer and reinsurer listed on the Australian Securities Exchange.
- Leveraging deep expertise and insights, QBE offers commercial, personal, and specialty products and risk management solutions.
- QBE is committed to enabling resilience for customers, the environment, economies, and communities.
Company Specialties:
- Boat Insurance
- Car Insurance
- Caravan Insurance
- CTP & Green Slips
- Home Insurance
- Landlords Insurance
- Motorcycle Insurance
- Travel Insurance
- Accident & Health
- Aviation Insurance
- Builders Warranty
- Commercial Packages
- Liability Insurance
- Professional Liability
Company Website: http://www.qbe.com
ASSUMPTION: QBE is a well-established insurance company with a strong global presence. Familiarity with the insurance industry and its various products is beneficial for this role.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: Reports to the Senior Manager, Editorial & Content
Work Arrangement: Hybrid, with a mix of working from home and in the office
Growth Opportunities:
- Potential for career progression within the Content & Digital team or the wider Group Corporate Affairs & Sustainability function
- Opportunities to work on diverse content projects and campaigns, gaining exposure to various aspects of the business
- Chance to develop skills in content strategy, project management, and stakeholder engagement
ASSUMPTION: This role offers opportunities for professional growth and development, both within the Content & Digital team and the wider organization.
🌍 Location & Work Environment
Office Type: Hybrid, with a mix of working from home and in the office
Office Location(s): Sydney, Adelaide, Melbourne, Brisbane
Geographic Context:
- Sydney: A vibrant, multicultural city with a strong financial services industry
- Adelaide: A city known for its festivals, food, and wine, with a growing tech industry
- Melbourne: A cultural hub with a strong focus on arts, sports, and education
- Brisbane: A city with a subtropical climate, known for its outdoor lifestyle and cultural attractions
Work Schedule: 37.5 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between working from home and in the office, allowing for flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the team or other stakeholders
Key Assessment Areas:
- Writing and editing skills
- Content strategy and planning
- Stakeholder engagement and management
- Understanding of the insurance sector and QBE's business
Application Tips:
- Tailor your resume and cover letter to highlight your relevant content creation, management, and strategy experience
- Demonstrate your understanding of the insurance sector and QBE's business in your application materials
- Prepare examples of your writing and editing work, as well as any content projects you've managed or contributed to
ATS Keywords: Content strategy, content management, editorial, stakeholder engagement, insurance, QBE, commercial insurance, broker audiences
ASSUMPTION: The application process for this role is likely to involve several stages, including an initial screening and multiple interviews. Demonstrating your relevant experience and understanding of the role and company will be crucial for success.
🛠️ Tools & Technologies
- Content management systems (e.g., WordPress, Drupal)
- Project management tools (e.g., Asana, Trello, JIRA)
- Design and editing tools (e.g., Adobe Creative Suite, Canva)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
ASSUMPTION: Familiarity with relevant content management, project management, and design tools is beneficial for this role. Specific tools may vary depending on QBE's internal systems.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Inclusive
- Agile
- Resilient
Work Style:
- Hybrid work arrangement, with a mix of working from home and in the office
- Collaborative and inclusive team environment
- Focus on continuous learning and development
Self-Assessment Questions:
- Do you have a strong understanding of the insurance sector and its audiences?
- Are you comfortable managing complex stakeholder relationships and navigating multiple priorities?
- Do you thrive in a collaborative, inclusive work environment that values continuous learning and development?
ASSUMPTION: QBE values a customer-centric, collaborative, and inclusive work environment. Candidates who align with these values and are comfortable with a hybrid work arrangement are likely to be a good fit for the organization.
⚠️ Potential Challenges
- Managing complex stakeholder needs and translating technical subject matter into clear, compelling narratives
- Balancing long- and short-term content priorities and project deadlines
- Adapting to a hybrid work arrangement and maintaining productivity and engagement
- Navigating a large, global organization with diverse teams and priorities
ASSUMPTION: This role may present challenges in managing complex stakeholder needs, balancing priorities, and adapting to a hybrid work environment. Strong project management skills and a ‘can-do’ attitude are essential for success.
📈 Similar Roles Comparison
- Content Manager (Insurance)
- Similar role with a focus on content creation and management within the insurance sector
- May have a broader scope, including responsibility for content strategy and planning
- Content Strategist (Insurance)
- Similar role with a focus on content strategy and planning within the insurance sector
- May have less responsibility for day-to-day content creation and management
- Editorial Manager (Insurance)
- Similar role with a focus on editorial quality and consistency within the insurance sector
- May have less responsibility for content strategy and planning
ASSUMPTION: This role is similar to other content-focused roles within the insurance sector, with a focus on content strategy, management, and editorial quality. The specific responsibilities and scope may vary depending on the organization and its priorities.
📝 Sample Projects
- Developing a comprehensive content strategy for QBE's commercial insurance business, aligning with brand, business, and stakeholder priorities
- Managing a content pipeline for QBE's Elders Insurance business, supporting the franchise network and commercial clients
- Editing and reviewing content for QBE's global website, ensuring brand tone, editorial quality, and consistency
ASSUMPTION: These sample projects illustrate the range of responsibilities and priorities for this role, from strategic planning to day-to-day content management and editing.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the wider Content & Digital team and the Group Corporate Affairs & Sustainability function?
- What are the key challenges facing the Content & Digital team, and how can this role help address them?
- What opportunities are there for professional growth and development within this role and the wider organization?
- How does QBE support work-life balance and employee well-being, particularly in a hybrid work arrangement?
ASSUMPTION: These key questions help candidates understand the role's priorities, context, and opportunities for growth and development. They also provide insight into QBE's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant content creation, management, and strategy experience
- Prepare examples of your writing and editing work, as well as any content projects you've managed or contributed to
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
