📌 Core Information
🔹 Job Title: Editorial Content Manager
🔹 Company: Destination NSW
🔹 Location: The Rocks, Sydney
🔹 Job Type: Ongoing, Full-time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the development and delivery of high-quality written content across various marketing, editorial, and advertising channels.
- Coordinating a small team and overseeing the day-to-day production schedule to meet deadlines and align with brand guidelines and content strategy.
- Acting as the department’s Managing Editor, responsible for editing, fact-checking, and ensuring consistency in tone and messaging.
- Maintaining content guidelines, providing advice on best practice, and supporting team members to deliver engaging, accurate, and effective content.
ASSUMPTION: This role requires a balance of leadership, organizational skills, and strong editorial abilities to manage content production and ensure high-quality output.
📋 Key Responsibilities
✅ Plan, manage, and deliver editorial services, including copywriting for campaigns and events, coordinating eDMs, and maintaining editorial standards.
✅ Edit, fact-check, and ensure consistency in tone and messaging across various formats.
✅ Maintain content guidelines and provide advice on best practice to support team members.
✅ Collaborate with internal teams and external partners to deliver engaging, accurate, and effective content.
✅ Manage content calendars and editorial schedules using customer engagement tools.
ASSUMPTION: This role involves managing multiple priorities and working collaboratively with various teams to deliver high-quality content on time.
🎯 Required Qualifications
Education: Relevant degree or equivalent experience in journalism, communications, or a related field.
Experience: Demonstrated experience leading editorial content production, ideally in an editorial, marketing, or communications environment.
Required Skills:
- Proven experience in editorial content production and management.
- Strong writing, editing, and fact-checking skills with a keen eye for detail.
- Ability to manage busy workflows, juggle competing deadlines, and ensure content is delivered to a high standard across multiple channels.
- Experience in email marketing and using customer engagement tools.
- Strong understanding of brand and content strategy.
- Ability to give clear, practical advice on content quality and delivery.
Preferred Skills:
- Experience in the tourism or hospitality industry.
- Familiarity with Destination NSW or similar organizations.
ASSUMPTION: Candidates with experience in related industries or organizations may have an advantage in understanding the specific context of this role.
💰 Compensation & Benefits
Salary Range: $125,693 - $138,510 per annum plus superannuation
Benefits:
- Flexible working arrangements.
- Competitive pay and conditions.
- Support for employee health and wellbeing.
Working Hours: Full-time, 40 hours per week, with flexible working arrangements available.
ASSUMPTION: The salary range provided is based on the NSW Government's Clerk Grade 9/10 scale and may be subject to change based on individual qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Destination NSW is a government agency focused on driving visitor economy growth through strategic research, policy, stakeholder engagement, commercial partnerships, and marketing initiatives.
Company Size: 10,001+ employees (as per LinkedIn)
Founded: Destination NSW was established in 2011 as part of the NSW Government's reform of the tourism and major events sector.
Company Description:
- Destination NSW is the champion and voice for the visitor economy within the NSW Government.
- It spearheads a whole-of-government approach to visitor economy growth through various initiatives.
- It influences and shapes the visitor economy through strategic research, policy, thought leadership, stakeholder engagement, commercial partnerships, and investment in visitor experiences, business support, marketing, and events.
Company Specialties:
- Strategic research and policy development.
- Stakeholder engagement and consultation.
- Commercial partnerships and investment in visitor experiences.
- Marketing and events.
Company Website: destinationnsw.com.au
ASSUMPTION: Destination NSW plays a crucial role in driving the visitor economy in NSW, with a wide range of responsibilities and initiatives.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and leadership in editorial content management.
Reporting Structure: The Editorial Content Manager reports directly to the Associate Director, Content.
Work Arrangement: This is an on-site role, with flexible working arrangements available.
Growth Opportunities:
- Progression to a more senior role within Destination NSW or the broader NSW Government.
- Expanding skills and expertise in content strategy, management, and leadership.
- Gaining experience in the tourism and hospitality industry.
ASSUMPTION: This role offers opportunities for professional growth and development within the organization and the industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative office environment in The Rocks, Sydney.
Office Location(s): 2-24 Rawson Place, Haymarket, NSW 2000, AU
Geographic Context:
- The Rocks is a vibrant, historic neighborhood in Sydney, known for its tourist attractions, restaurants, and cultural events.
- Haymarket is a bustling, multicultural area in Sydney, home to Chinatown and Paddy's Markets.
- Both locations offer easy access to public transportation, shopping, and entertainment options.
Work Schedule: Full-time, 40 hours per week, with flexible working arrangements available.
ASSUMPTION: The location and work environment provide a dynamic and engaging setting for this role, with easy access to various amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the Talent Acquisition Partner.
- Face-to-face interview with the hiring manager and/or panel.
- Reference checks and background verification.
Key Assessment Areas:
- Writing and editing skills.
- Content strategy and management abilities.
- Leadership and team management skills.
- Understanding of Destination NSW and its initiatives.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Provide specific examples of your editorial content management experience and achievements.
- Demonstrate your understanding of Destination NSW and its initiatives in your application materials.
- Follow up on your application after the closing date to show your interest in the role.
ATS Keywords: Editorial Content Manager, Content Strategy, Team Management, Fact-Checking, Editing, Email Marketing, Customer Engagement Tools, Content Calendars, Brand Guidelines, Marketing & Communications
ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in their application materials to increase their chances of success.
🛠️ Tools & Technologies
- Customer engagement tools (e.g., Mailchimp, Campaign Monitor, or similar platforms).
- Content management systems (e.g., WordPress, Drupal, or similar platforms).
- Microsoft Office Suite (Word, Excel, PowerPoint).
ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards and acting with honesty and transparency.
- Trust: Building and maintaining relationships based on reliability, consistency, and open communication.
- Service: Delivering exceptional customer service and supporting the community.
- Accountability: Taking responsibility for our actions and delivering on our commitments.
Work Style:
- Collaborative: Working effectively with others to achieve common goals.
- Adaptable: Embracing change and responding positively to new challenges.
- Initiative: Proactively seeking opportunities to improve and innovate.
Self-Assessment Questions:
- Do I align with Destination NSW's core values, and can I demonstrate this in my application?
- Am I comfortable working in a dynamic, collaborative environment with multiple stakeholders?
- Do I have the initiative and adaptability to manage multiple priorities and competing deadlines?
ASSUMPTION: Applicants should assess their fit with Destination NSW's values and work style to ensure a successful and satisfying employment experience.
⚠️ Potential Challenges
- Managing competing deadlines and priorities in a fast-paced, dynamic environment.
- Balancing the need for high-quality content with the demands of multiple channels and stakeholders.
- Adapting to changes in content strategy, priorities, or team structure.
- Working effectively with a diverse range of internal teams and external partners.
ASSUMPTION: Applicants should be prepared to manage multiple priorities, adapt to change, and work collaboratively with various teams to succeed in this role.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on editorial content management and leadership within the context of Destination NSW's visitor economy initiatives.
- Industry-specific context: The tourism and hospitality industry is dynamic and fast-paced, with a strong focus on customer experience and engagement.
- Career path comparison: This role offers opportunities for professional growth and development within Destination NSW or the broader NSW Government.
ASSUMPTION: Applicants should consider the unique aspects of this role and the industry-specific context when evaluating their fit and career prospects.
📝 Sample Projects
- Developing and implementing a comprehensive content strategy for a major tourism campaign or event.
- Managing the editorial process for a high-profile publication or report, ensuring accuracy, consistency, and adherence to brand guidelines.
- Coordinating a team to deliver a series of engaging, informative, and visually appealing content pieces for multiple channels, meeting tight deadlines and quality standards.
ASSUMPTION: Applicants should be prepared to provide specific examples of their editorial content management experience and achievements in their application materials.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Destination NSW support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how have previous incumbents addressed them?
- How does Destination NSW foster a culture of collaboration and innovation, and what role does this role play in that process?
ASSUMPTION: Applicants should prepare thoughtful, insightful questions that demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Provide specific examples of your editorial content management experience and achievements.
- Demonstrate your understanding of Destination NSW and its initiatives in your application materials.
- Follow up on your application after the closing date to show your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
