Editorial Director, Digital Content

📌 Core Information

🔹 Job Title: Editorial Director, Digital Content

🔹 Company: GSK

🔹 Location: United Kingdom

🔹 Job Type: Full-Time

🔹 Category: Pharmaceuticals

🔹 Date Posted: 2025-06-30

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Leading the editorial strategy and execution of content across GSK’s global digital and social channels
• Acting as Chief Editor for campaign content and driving new ideas for digital storytelling
• Collaborating with senior executives and their business partners to develop thought leadership content
• Ensuring all content meets regulatory, medical, and legal requirements while remaining impactful and relevant to priority audiences

ASSUMPTION: This role requires a strategic mindset, strong editorial skills, and experience working in a matrix environment with multiple stakeholders.

📋 Key Responsibilities

✅ Act as Chief Editor for campaign and newsflow content across digital and social media platforms, integrating GSK’s Ahead Together storytelling

✅ Lead the development and execution of the editorial magazine, Behind the Science

✅ Drive new ideas for digital storytelling and lead the development of new editorial digital formats to engage audiences and enhance GSK’s awareness and reputation through its digital presence

✅ Write and edit content across digital platforms, including social media channels and GSK.com

✅ Write and edit feature and news articles for editorial magazine, Behind the Science

✅ Support Head of Global Digital Communications with delivery of key campaigns, helping to manage global agencies

✅ Responsible for the editorial calendar and ensure timely delivery of high-quality content that supports GSK’s strategic objectives

✅ Collaborate positively with senior executives and their Communications and Government Affairs (CGA) business partners to ensure a joined-up approach to digital communications

✅ Partner closely with social media managers, visual identity and brand teams, digital channels owners, and other CGA teams to ensure alignment on content strategy and messaging

✅ Partner with senior executives and their CGA Business Partners to ensure a joined-up approach to executive thought leadership

✅ Work closely with audience insights team to develop storytelling that is evidence-based and aligned

✅ Drive high standards of writing and editorial excellence across all digital platforms

✅ Ensure all content meets regulatory, medical, and legal requirements while remaining impactful and relevant to priority audiences

✅ Ensure digital editorial content stays at the leading edge of industry standards

ASSUMPTION: This role involves managing multiple projects and deadlines simultaneously, requiring strong project management skills and the ability to work effectively in a matrix environment.

🎯 Required Qualifications

Education: Bachelor’s or Master’s degree in Communications, Journalism, or Marketing (preferred)

Experience: Significant experience in digital editorial content development and management within journalism, agency, or a corporate setting

Required Skills:

• Proven track record of creating and executing content strategies that achieve organizational goals
• Strong project management skills
• Excellent writing and editing skills
• An understanding of regulatory and legal requirements related to digital content in the biopharma industry
• Proficiency in using content management systems and digital analytics tools
• Knowledge of current trends in digital editorial content and best practices for engaging key audiences

Preferred Skills:

• Creative thinker with a strong news-sense and the ability to tell compelling stories to diverse audiences
• Excellent problem-solving skills and strategic thinking
• Strong interpersonal skills and the ability to build and maintain effective relationships with internal and external stakeholders

ASSUMPTION: Candidates with a proven track record in creating and executing content strategies, along with strong writing and editing skills, are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £80,000 - £100,000 per annum (AI estimate based on industry standards for a role of this level and location)

Benefits:

• Competitive pension and share schemes
• Private medical insurance and dental cover
• 25 days’ holiday and flexible working arrangements
• On-site gym and subsidized canteen

Working Hours: Full-time, 35 hours per week (Monday - Friday, 9:00 AM - 5:00 PM)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. Actual salary may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Pharmaceuticals

Company Size: 10,001+ employees (Enterprise)

Founded: 1904 (as GlaxoSmithKline, following a merger)

Company Description:

• GSK is a global biopharma company with a purpose to unite science, technology, and talent to get ahead of disease together
• GSK is focused on preventing and treating disease with vaccines, specialty and general medicines
• GSK focuses on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas

Company Specialties:

• Pharmaceutical products and Vaccines

Company Website: www.gsk.com

ASSUMPTION: GSK is a large, global enterprise with a significant presence in the pharmaceutical industry. Working at GSK offers opportunities for career growth and development within a large, established organization.

📊 Role Analysis

Career Level: Senior Manager/Director

Reporting Structure: Reports directly to the Head of Global Digital Communications

Work Arrangement: Remote OK, with occasional on-site presence required

Growth Opportunities:

• Potential to grow into a more senior role within the digital communications team or across GSK
• Opportunities to work on high-profile campaigns and projects
• Chance to develop leadership and management skills

ASSUMPTION: This role offers opportunities for career growth and development within a large, global organization. Successful candidates will have the chance to work on high-profile projects and develop their leadership skills.

🌍 Location & Work Environment

Office Type: Hybrid (on-site and remote work)

Office Location(s): London, United Kingdom

Geographic Context:

• London is a major global city with a thriving pharmaceutical industry
• GSK’s headquarters is located in the heart of London, offering easy access to public transportation and amenities
• The United Kingdom has a temperate maritime climate, with mild winters and warm summers

Work Schedule: Full-time, 35 hours per week (Monday - Friday, 9:00 AM - 5:00 PM, with flexibility for remote work)

ASSUMPTION: Working in London offers access to a vibrant city with a rich cultural scene, as well as a thriving pharmaceutical industry. The hybrid work arrangement provides flexibility while still allowing for in-person collaboration and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with hiring manager and team members
• Final interview with senior leadership
• Background check and offer

Key Assessment Areas:

• Editorial skills and experience
• Strategic thinking and content strategy development
• Project management and organizational skills
• Collaboration and stakeholder management
• Cultural fit and alignment with GSK’s values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of GSK’s business and the pharmaceutical industry
• Showcase your ability to create and execute content strategies that achieve organizational goals
• Prepare examples of your editorial work and explain how you approach storytelling and content creation
• Research GSK’s values and be prepared to discuss how you align with them

ATS Keywords: Digital editorial content, content strategy, project management, writing, editing, regulatory compliance, content management systems, digital analytics, creative thinking, strategic thinking, interpersonal skills, audience insights, storytelling, thought leadership, collaboration, problem-solving

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should tailor their application materials to highlight their relevant skills and experiences. Demonstrating a strong understanding of GSK’s business and the pharmaceutical industry will also be important.

🛠️ Tools & Technologies

• Content management systems (e.g., WordPress, Adobe Experience Manager)
• Digital analytics tools (e.g., Google Analytics, Adobe Analytics)
• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: Familiarity with content management systems, digital analytics tools, and social media management platforms is essential for this role. Proficiency in Microsoft Office Suite is also expected.

👔 Cultural Fit Considerations

Company Values:

• Patients first
• Transparency, integrity, and respect
• Innovation driven
• One GSK

Work Style:

• Collaborative and inclusive
• Agile and adaptable
• Data-driven and insightful
• Customer-focused

Self-Assessment Questions:

• How do you ensure that your editorial content aligns with GSK’s patient-first approach?
• Can you provide an example of a time when you had to manage multiple projects and deadlines simultaneously, and how did you approach it?
• How do you approach working in a matrix environment with multiple stakeholders, and how do you ensure effective collaboration and communication?

ASSUMPTION: Candidates should assess their fit with GSK’s values and work style, and be prepared to discuss their alignment during the interview process. Self-assessment questions can help candidates prepare for the interview and demonstrate their understanding of GSK’s culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously may be challenging
• Working in a matrix environment with multiple stakeholders may require strong communication and collaboration skills
• Ensuring all content meets regulatory, medical, and legal requirements may be complex and time-consuming
• Occasional on-site presence may be required, which could impact work-life balance for remote workers

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them during the interview process. Successful candidates will be able to demonstrate their ability to manage multiple projects and deadlines, work effectively in a matrix environment, and ensure that all content meets regulatory, medical, and legal requirements.

📈 Similar Roles Comparison

• This role is unique in its focus on digital editorial content and thought leadership for a global biopharma company
• Similar roles in other industries may have a broader focus on marketing or communications, rather than editorial content specifically
• Career progression in this role may involve moving into more senior roles within the digital communications team or across GSK

ASSUMPTION: This role is unique in its focus on digital editorial content and thought leadership for a global biopharma company. Candidates should be aware of the unique aspects of this role and how it differs from similar roles in other industries.

📝 Sample Projects

• Developing and executing a content strategy for a global digital campaign to launch a new pharmaceutical product
• Creating and editing a series of thought leadership articles for senior executives to enhance their personal brand and GSK’s reputation
• Managing a team of editorial content creators to produce a quarterly digital magazine, featuring stories that align with GSK’s strategic objectives

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that may be required in this role. Candidates should be prepared to discuss their relevant experience and how they approach similar projects.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader digital communications strategy for GSK?
• What are the key challenges facing the digital communications team, and how can this role help address them?
• What opportunities are there for growth and development within this role and the wider digital communications team?
• How does GSK support work-life balance for remote workers?

ASSUMPTION: Asking insightful questions during the interview process can help candidates better understand the role, the team, and the company. This can also demonstrate the candidate’s interest in and understanding of the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your editorial work and explain how you approach storytelling and content creation
• Research GSK’s values and be prepared to discuss how you align with them
• Follow up with the hiring team one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.