Educational Percussion Brand Manager

📌 Core Information

🔹 Job Title: Educational Percussion Brand Manager

🔹 Company: KHS America, Inc.

🔹 Location: Mount Juliet, Tennessee, United States

🔹 Job Type: On-site, Full-time

🔹 Category: Music Industry

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leadership and management of Mapex Marching and Majestic Concert Percussion instruments for KHS America.
• Guiding product roadmaps, developing product positioning, and building go-to-market plans.
• Ownership of growth and loyalty strategies for all percussion products.
• Strategic and tactical marketing initiatives, product development, profit and loss management, and collaboration with global teams.

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on global collaboration and market-driven decision making.

📋 Key Responsibilities

✅ Lead the development and messaging of the brand narrative for North America.

✅ Define and manage the brand communication strategy using a variety of media.

✅ Create, execute, and manage marketing programs and campaigns.

✅ Collaborate with R&D teams and outside consultants in the development of new products.

✅ Gather and analyze data on current market trends and competitive activity.

✅ Establish and maintain brand P&L, budgets, forecasts, and pricing.

✅ Collaborate, participate in, and coordinate promotional activities or trade shows.

✅ Maintain regular job attendance and travel as required both domestically and internationally.

ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and hands-on execution, with a significant emphasis on global teamwork and market analysis.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 3+ years of experience in business management, marketing, and/or product management. 3+ years of experience in the music products market within the percussion instrument and related accessories categories.

Required Skills:

• Proficient in Microsoft Office business suite (Outlook, Word, Excel, and PowerPoint).
• Proficient with social media applications such as Facebook, Twitter, YouTube, etc.
• Ability to communicate and interact professionally with internal staff, team members in Taiwan, consultants, performing artists, customers, and consumers.
• Possess a valid motor vehicle operator’s license.

Preferred Skills:

• P&L management experience.
• User experience in the percussion instrument and related accessories categories.
• Thorough understanding of principles and methods used to promote, display, and sell products.
• Experience working with product teams to align programs in go-to-market strategy execution.

ASSUMPTION: Candidates with a strong background in marketing, product management, and the music industry will be well-suited for this role. Experience with global teams and market analysis is highly desirable.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a mid-level marketing role in the music industry in Tennessee)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on musical instruments

Working Hours: Full-time, Monday-Friday, 8-hour scheduled days. Job may require additional work performed evenings and weekends. Travel required both domestically and internationally.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the music industry. Benefits may vary and are subject to change.

📌 Applicant Insights

🔍 Company Context

Industry: Musical Instruments. KHS America is a distributor managing more than 20 musical instrument brands, dedicated to enriching lives through music performance and education.

Company Size: 51-200 employees. This size allows for a balance between a collaborative work environment and opportunities for career growth.

Founded: 1985. KHS America is a subsidiary of KHS Music Co. Ltd. of Taipei, Taiwan.

Company Description:

• KHS America is committed to providing high-quality musical instruments and services to support musicians, educators, and retail partners.
• The company manages brands such as Altus Handmade Flutes, Anacleto Accordions, A+ Guitars, Azumi Flutes, and Mapex Drums, among others.
• KHS America is dedicated to supporting musicians, music educators, music retailers, shareholders, and employees in its mission.

Company Specialties:

• Musical Instrument Manufacturing and Distribution

Company Website: http://www.khs-america.com

ASSUMPTION: KHS America's focus on supporting musicians and educators creates a unique work environment that prioritizes the passion for music and education.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth in the music industry.

Reporting Structure: This role reports directly to the Marketing Department and collaborates with global teams, including R&D teams in Taiwan.

Work Arrangement: On-site, full-time, with travel required both domestically and internationally.

Growth Opportunities:

• Potential advancement within the Marketing Department or other departments within KHS America.
• Expansion of responsibilities as the company grows and enters new markets.
• Opportunities to work with diverse teams and gain international experience.

ASSUMPTION: This role offers growth opportunities through collaboration with global teams, exposure to various aspects of the music industry, and potential advancement within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment with a focus on collaboration and creativity.

Office Location(s): 12020 Volunteer Blvd, Mount Juliet, TN 37122, US

Geographic Context:

• Mount Juliet, Tennessee, is a suburb of Nashville, offering a mix of urban and rural living.
• The area is known for its strong music industry and educational institutions.
• KHS America's location provides easy access to major highways and Nashville International Airport.

Work Schedule: Full-time, Monday-Friday, 8-hour scheduled days. Job may require additional work performed evenings and weekends. Travel required both domestically and internationally.

ASSUMPTION: The work environment at KHS America fosters a balance between a professional office setting and a creative, music-focused atmosphere. The location in Mount Juliet offers a mix of urban and rural living, with easy access to Nashville's music industry and educational institutions.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with the HR department
• In-person or video interview with the Marketing Department and/or global team members
• Final interview with the Marketing Director or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Marketing and product management skills
• Global teamwork and collaboration
• Communication and presentation abilities
• Market analysis and strategic thinking

Application Tips:

• Highlight your experience in the music industry and with percussion instruments.
• Tailor your resume and cover letter to emphasize your marketing, product management, and global teamwork skills.
• Prepare examples of successful marketing campaigns or product launches that demonstrate your ability to drive growth and loyalty.

ATS Keywords: Marketing, Product Management, Brand Management, Percussion Instruments, Music Industry, Global Teamwork, Market Analysis, Strategic Planning, Campaign Development, Trade Shows, P&L Management

ASSUMPTION: The application process for this role is likely to involve multiple interviews, with a focus on assessing the candidate's marketing and product management skills, as well as their ability to work effectively with global teams.

🛠️ Tools & Technologies

• Microsoft Office business suite (Outlook, Word, Excel, and PowerPoint)
• Social media applications (Facebook, Twitter, YouTube, etc.)
• Marketing automation and analytics tools (e.g., HubSpot, Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in Microsoft Office and social media applications, as well as familiarity with marketing automation and analytics tools, and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Music: KHS America is dedicated to enriching lives through music performance and education.
• Integrity: The company is committed to ethical business practices and supporting its employees, customers, and partners.
• Ingenuity: KHS America fosters a creative and innovative work environment.
• Respect: The company values diversity, inclusion, and collaboration.
• Alignment: KHS America is dedicated to aligning its actions with its mission and values.

Work Style:

• Collaborative: This role involves working closely with global teams and cross-functional departments.
• Creative: The position requires innovative thinking and a passion for music.
• Adaptable: The role may require working evenings and weekends, as well as traveling domestically and internationally.

Self-Assessment Questions:

• How do you align with KHS America's commitment to enriching lives through music?
• Can you provide an example of a time when you demonstrated strong global teamwork and collaboration?
• How do you balance creativity and adaptability in your work style?

ASSUMPTION: KHS America's values and work style emphasize collaboration, creativity, and adaptability, with a strong focus on supporting the music industry and its customers.

⚠️ Potential Challenges

• Balancing strategic planning with hands-on execution and global teamwork.
• Managing multiple projects and deadlines simultaneously.
• Adapting to the unique needs and preferences of diverse teams and customers.
• Travel requirements, including both domestic and international travel.

ASSUMPTION: This role presents challenges related to balancing strategic and tactical responsibilities, managing multiple projects, working with diverse teams, and traveling for work.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on percussion instruments and requires a strong understanding of the music industry.
• While this role involves global teamwork, it also requires a deep understanding of the North American market and its unique preferences.
• Career paths in the music industry may vary, with opportunities for growth in marketing, product management, or other related fields.

ASSUMPTION: This role offers a unique blend of marketing and product management responsibilities, with a focus on the music industry and global teamwork. Career paths in the music industry may vary, depending on the candidate's interests and skills.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new line of Mapex Marching Percussion instruments.
• Analyzing market trends and competitive activity to inform product roadmap decisions.
• Collaborating with R&D teams in Taiwan to develop and launch a new product line, including managing the go-to-market strategy and promotional activities.

ASSUMPTION: Sample projects for this role may include marketing campaigns, market analysis, and global product launches, with a focus on driving growth and loyalty for percussion instruments.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Mapex brand and how this role contributes to that vision?
• How does the company support collaboration and communication between global teams?
• What opportunities are there for professional development and growth within the Marketing Department or other departments within KHS America?
• How does the company measure the success of its marketing campaigns and brand management efforts?
• What is the company's approach to work-life balance, particularly for roles that require travel and evening or weekend work?

ASSUMPTION: Interview questions for this role should focus on the company's long-term vision, global teamwork, professional development opportunities, performance metrics, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing, product management, and global teamwork skills, as well as your experience in the music industry and with percussion instruments.
• Prepare examples of successful marketing campaigns or product launches that demonstrate your ability to drive growth and loyalty.
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.