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Effectiveness Account Director

Omnicom Media Group UK
Full-time
On-site
London, London, City of, United Kingdom
🌐 Digital Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Effectiveness Account Director

πŸ”Ή Company: Omnicom Media Group UK

πŸ”Ή Location: London

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: May 12, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Leading marketing effectiveness projects on core client accounts
  • Driving a culture of marketing effectiveness across the agency
  • Providing guidance and facilitating continuous growth and development within the team
  • Collaborating with wider consult teams such as Analytics and Insight

ASSUMPTION: This role requires a balance of client-facing work, team leadership, and expertise in marketing planning and evaluation methods.

πŸ“‹ Key Responsibilities

βœ… Lead marketing effectiveness projects on core client accounts

βœ… Drive a wider culture of marketing effectiveness across the agency

βœ… Provide systematic programs to achieve marketing objectives

βœ… Facilitate continuous growth and development within the team

βœ… Collaborate with wider consult teams such as Analytics and Insight

βœ… Get involved in client-facing work and pitches

ASSUMPTION: This role involves a mix of strategic planning, client management, and team leadership responsibilities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience in marketing effectiveness, with a progressive view of what drives it

Required Skills:

  • Expertise in marketing planning and evaluation methods
  • Strong client management skills
  • Team leadership and mentoring abilities
  • Excellent communication and presentation skills
  • Proficiency in data analysis and interpretation

Preferred Skills:

  • Experience with media planning and buying software
  • Knowledge of the UK advertising market
  • Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in marketing effectiveness and relevant experience in a media agency environment.

πŸ’° Compensation & Benefits

Salary Range: Β£60,000 - Β£80,000 per annum (Based on industry standards for a mid-level marketing effectiveness role in London)

Benefits:

  • Competitive benefits package
  • Training and development opportunities
  • Flexible working arrangements
  • Company pension scheme

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing effectiveness role in London. The actual salary may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services. Omnicom Media Group UK is part of the global Omnicom Media Group, one of the largest media communications companies in the world.

Company Size: 5,001-10,000 employees globally, with around 3,000 employees in the UK. This size allows for a diverse range of clients and opportunities for career growth.

Founded: Omnicom Media Group was founded in 1986, with Omnicom Media Group UK established in 1990 as Manning Gottlieb Media.

Company Description:

  • Omnicom Media Group UK delivers transformational experiences for consumers, clients, and talent through its full-service media agencies OMD, MG OMD, PHD, and Hearts & Science.
  • The agency is committed to providing a truly inclusive environment where everyone is able to bring their true selves to work.
  • Omnicom Media Group UK has been named Agency of the Year in multiple awards, including The Media Leader UK awards, Campaign Global awards, and Campaign UK awards.

Company Specialties:

  • Planning and buying across all media channels
  • Advertising, digital, econometrics, and investment planning
  • Data analysis and media targeting, branded content, sponsorship, direct response, consumer insight, search, social media, mobile, VOD, sports marketing, barter, and ethnic marketing

Company Website: Omnicom Media Group UK

ASSUMPTION: Omnicom Media Group UK is a well-established agency with a strong reputation in the advertising industry. Its size and diverse client base offer opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level, with potential for growth into senior roles

Reporting Structure: This role reports directly to the Head of Effectiveness and works closely with the wider Effectiveness team, as well as other consult teams such as Analytics and Insight.

Work Arrangement: On-site, with the possibility of flexible working arrangements

Growth Opportunities:

  • Progression into senior roles within the Effectiveness team or other departments
  • Expanding expertise in marketing planning and evaluation methods
  • Gaining experience in client management and team leadership

ASSUMPTION: This role offers opportunities for career growth and development within the agency, as well as the chance to expand expertise in marketing effectiveness.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Bankside 2, 90-100 Southwark Street, London, SE1 0SW, GB

Geographic Context:

  • London is a major global city with a vibrant advertising industry
  • The office is located in the Bankside area, near the River Thames and the Tate Modern
  • The area offers numerous amenities, including restaurants, cafes, and shops

Work Schedule: Full-time, typically Monday to Friday, with some flexibility for part-time or hybrid working arrangements

ASSUMPTION: The office location offers a vibrant and dynamic work environment, with easy access to amenities and public transportation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the Talent Team
  • Face-to-face interview with the hiring manager and team members
  • Final interview with the Head of Effectiveness

Key Assessment Areas:

  • Marketing effectiveness expertise
  • Client management skills
  • Team leadership and mentoring abilities
  • Communication and presentation skills
  • Problem-solving and analytical skills

Application Tips:

  • Highlight relevant experience in marketing effectiveness and client management
  • Demonstrate strong communication and presentation skills in your resume and cover letter
  • Showcase your ability to work collaboratively and lead a team
  • Tailor your application to the specific requirements of the role and the company

ATS Keywords: Marketing Effectiveness, Client Management, Marketing Planning, Evaluation Methods, Team Leadership, Continuous Growth, Analytics, Insight

ASSUMPTION: The application process is designed to assess the candidate's skills and experience in marketing effectiveness, client management, and team leadership.

πŸ› οΈ Tools & Technologies

  • Media planning and buying software (e.g., Mediamind, Adform, or similar)
  • Data analysis and visualization tools (e.g., Excel, Power BI, Tableau, or similar)
  • Presentation software (e.g., PowerPoint, Keynote, or similar)

ASSUMPTION: The role requires proficiency in media planning and buying software, as well as data analysis and visualization tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Collaboration
  • Innovation
  • Integrity
  • Excellence
  • Diversity, Equity & Inclusion

Work Style:

  • Collaborative and team-oriented
  • Dynamic and fast-paced
  • Results-driven and focused on client success
  • Open and inclusive, with a strong commitment to diversity, equity, and inclusion

Self-Assessment Questions:

  • Do you thrive in a collaborative and team-oriented work environment?
  • Are you comfortable working in a dynamic and fast-paced environment?
  • Do you have a strong commitment to diversity, equity, and inclusion?

ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their commitment to diversity, equity, and inclusion.

⚠️ Potential Challenges

  • Managing multiple client accounts and projects simultaneously
  • Keeping up with industry trends and best practices in marketing effectiveness
  • Balancing client-facing work, team leadership, and strategic planning responsibilities
  • Working in a fast-paced and dynamic environment

ASSUMPTION: This role presents challenges related to managing multiple priorities, staying current with industry trends, and working in a fast-paced environment.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing effectiveness roles, this position places a stronger emphasis on client management and team leadership
  • In the UK advertising industry, this role is competitive and offers opportunities for career growth and development
  • Career paths in marketing effectiveness can lead to senior roles within the agency or other departments

ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing effectiveness positions in the UK advertising industry.

πŸ“ Sample Projects

  • Developing and implementing a marketing effectiveness strategy for a major client account
  • Conducting a comprehensive analysis of a client's marketing spend and recommending optimizations
  • Leading a team in a new business pitch, presenting marketing effectiveness insights and recommendations to potential clients

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Effectiveness Account Director.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing effectiveness strategy for the agency?
  • What are the most pressing challenges facing the Effectiveness team currently?
  • How does the agency support the professional development and growth of its employees?
  • What is the company's approach to diversity, equity, and inclusion, and how is it implemented in this role?
  • What are the key priorities for this role in the first 90 days?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company's culture and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience in marketing effectiveness and client management
  • Prepare examples of your work demonstrating your expertise in marketing planning and evaluation methods
  • Follow up with the Talent Team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.