📌 Core Information
🔹 Job Title: Effectiveness Account Director
🔹 Company: Omnicom Media Group UK
🔹 Location: London
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading marketing effectiveness projects on core client accounts
- Driving a culture of marketing effectiveness across the agency
- Providing guidance and facilitating continuous growth and development within the team
- Collaborating with wider consult teams such as Analytics and Insight
ASSUMPTION: This role requires a balance of client-facing work, team leadership, and expertise in marketing planning and evaluation methods.
📋 Key Responsibilities
✅ Lead marketing effectiveness projects on core client accounts
✅ Drive a wider culture of marketing effectiveness across the agency
✅ Provide systematic programs to achieve marketing objectives
✅ Facilitate continuous growth and development within the team
✅ Collaborate with wider consult teams such as Analytics and Insight
✅ Get involved in client-facing work and pitches
ASSUMPTION: This role involves a mix of strategic planning, client management, and team leadership responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience in marketing effectiveness, with a progressive view of what drives it
Required Skills:
- Expertise in marketing planning and evaluation methods
- Strong client management skills
- Team leadership and mentoring abilities
- Excellent communication and presentation skills
- Proficiency in data analysis and interpretation
Preferred Skills:
- Experience with media planning and buying software
- Knowledge of the UK advertising market
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in marketing effectiveness and relevant experience in a media agency environment.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a mid-level marketing effectiveness role in London)
Benefits:
- Competitive benefits package
- Training and development opportunities
- Flexible working arrangements
- Company pension scheme
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing effectiveness role in London. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services. Omnicom Media Group UK is part of the global Omnicom Media Group, one of the largest media communications companies in the world.
Company Size: 5,001-10,000 employees globally, with around 3,000 employees in the UK. This size allows for a diverse range of clients and opportunities for career growth.
Founded: Omnicom Media Group was founded in 1986, with Omnicom Media Group UK established in 1990 as Manning Gottlieb Media.
Company Description:
- Omnicom Media Group UK delivers transformational experiences for consumers, clients, and talent through its full-service media agencies OMD, MG OMD, PHD, and Hearts & Science.
- The agency is committed to providing a truly inclusive environment where everyone is able to bring their true selves to work.
- Omnicom Media Group UK has been named Agency of the Year in multiple awards, including The Media Leader UK awards, Campaign Global awards, and Campaign UK awards.
Company Specialties:
- Planning and buying across all media channels
- Advertising, digital, econometrics, and investment planning
- Data analysis and media targeting, branded content, sponsorship, direct response, consumer insight, search, social media, mobile, VOD, sports marketing, barter, and ethnic marketing
Company Website: Omnicom Media Group UK
ASSUMPTION: Omnicom Media Group UK is a well-established agency with a strong reputation in the advertising industry. Its size and diverse client base offer opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level, with potential for growth into senior roles
Reporting Structure: This role reports directly to the Head of Effectiveness and works closely with the wider Effectiveness team, as well as other consult teams such as Analytics and Insight.
Work Arrangement: On-site, with the possibility of flexible working arrangements
Growth Opportunities:
- Progression into senior roles within the Effectiveness team or other departments
- Expanding expertise in marketing planning and evaluation methods
- Gaining experience in client management and team leadership
ASSUMPTION: This role offers opportunities for career growth and development within the agency, as well as the chance to expand expertise in marketing effectiveness.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Bankside 2, 90-100 Southwark Street, London, SE1 0SW, GB
Geographic Context:
- London is a major global city with a vibrant advertising industry
- The office is located in the Bankside area, near the River Thames and the Tate Modern
- The area offers numerous amenities, including restaurants, cafes, and shops
Work Schedule: Full-time, typically Monday to Friday, with some flexibility for part-time or hybrid working arrangements
ASSUMPTION: The office location offers a vibrant and dynamic work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the Talent Team
- Face-to-face interview with the hiring manager and team members
- Final interview with the Head of Effectiveness
Key Assessment Areas:
- Marketing effectiveness expertise
- Client management skills
- Team leadership and mentoring abilities
- Communication and presentation skills
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant experience in marketing effectiveness and client management
- Demonstrate strong communication and presentation skills in your resume and cover letter
- Showcase your ability to work collaboratively and lead a team
- Tailor your application to the specific requirements of the role and the company
ATS Keywords: Marketing Effectiveness, Client Management, Marketing Planning, Evaluation Methods, Team Leadership, Continuous Growth, Analytics, Insight
ASSUMPTION: The application process is designed to assess the candidate's skills and experience in marketing effectiveness, client management, and team leadership.
🛠️ Tools & Technologies
- Media planning and buying software (e.g., Mediamind, Adform, or similar)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau, or similar)
- Presentation software (e.g., PowerPoint, Keynote, or similar)
ASSUMPTION: The role requires proficiency in media planning and buying software, as well as data analysis and visualization tools.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Innovation
- Integrity
- Excellence
- Diversity, Equity & Inclusion
Work Style:
- Collaborative and team-oriented
- Dynamic and fast-paced
- Results-driven and focused on client success
- Open and inclusive, with a strong commitment to diversity, equity, and inclusion
Self-Assessment Questions:
- Do you thrive in a collaborative and team-oriented work environment?
- Are you comfortable working in a dynamic and fast-paced environment?
- Do you have a strong commitment to diversity, equity, and inclusion?
ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their commitment to diversity, equity, and inclusion.
⚠️ Potential Challenges
- Managing multiple client accounts and projects simultaneously
- Keeping up with industry trends and best practices in marketing effectiveness
- Balancing client-facing work, team leadership, and strategic planning responsibilities
- Working in a fast-paced and dynamic environment
ASSUMPTION: This role presents challenges related to managing multiple priorities, staying current with industry trends, and working in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other marketing effectiveness roles, this position places a stronger emphasis on client management and team leadership
- In the UK advertising industry, this role is competitive and offers opportunities for career growth and development
- Career paths in marketing effectiveness can lead to senior roles within the agency or other departments
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing effectiveness positions in the UK advertising industry.
📝 Sample Projects
- Developing and implementing a marketing effectiveness strategy for a major client account
- Conducting a comprehensive analysis of a client's marketing spend and recommending optimizations
- Leading a team in a new business pitch, presenting marketing effectiveness insights and recommendations to potential clients
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Effectiveness Account Director.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing effectiveness strategy for the agency?
- What are the most pressing challenges facing the Effectiveness team currently?
- How does the agency support the professional development and growth of its employees?
- What is the company's approach to diversity, equity, and inclusion, and how is it implemented in this role?
- What are the key priorities for this role in the first 90 days?
ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in marketing effectiveness and client management
- Prepare examples of your work demonstrating your expertise in marketing planning and evaluation methods
- Follow up with the Talent Team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
