EIR - Content Strategy

📌 Core Information

Job Title: EIR - Content Strategy

Company: Leap

Location: Bangalore, Karnataka, India

Job Type: Full-time, On-site

Category: Education, Higher Education

Date Posted: May 27, 2025

Experience Level: 5-10 years

Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading Leap’s content business with full ownership and autonomy
• Defining and executing content strategy for various content buckets
• Building and owning AI-native workflows for content production and distribution
• Cracking social media algorithms to promote content and hack the algorithm
• Setting up scalable processes for topic selection and fast content production

ASSUMPTION: This role requires a strong background in content marketing, content strategy, and content-led branding. It's ideal for candidates who have seen both 0->1 and 1->100 scaling of a content-first business.

📋 Key Responsibilities

✅ Lead Leap’s content business with full ownership, autonomy, and decision-making authority

✅ Define content strategy - what content buckets to go after, how to build the content engine, and how to crack distribution

✅ Set up scalable processes for topic selection and fast content production

✅ Build and own AI-native workflows for content production and distribution

✅ Crack social media algorithms to promote content and hack the algorithm

✅ Ensure content strategy resonates with users while being in line with Leap’s brand

ASSUMPTION: This role involves a mix of strategy and execution, requiring a hands-on approach and deep understanding of content marketing and social media algorithms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 5-10 years of experience in a content-heavy business, with at least 2 years in a leadership role

Required Skills:

• Proven track record in content marketing and strategy
• Deep understanding of social media algorithms and how to hack them
• Experience in setting up processes for fast and repeatable content creation at scale
• Strong curiosity about user behavior and engagement
• Ability to figure out a content strategy that resonates with users and aligns with the company’s brand

Preferred Skills:

• Experience in building and managing a team
• Familiarity with AI and machine learning tools for content creation and distribution

ASSUMPTION: The ideal candidate should have a well-engaged follower base of at least 2000 followers on at least one personal social media account.

💰 Compensation & Benefits

Salary Range: ₹25-35 lakhs per annum (based on experience and industry standards for similar roles)

Benefits:

• Competitive health insurance and wellness programs
• Retirement savings plans with company matching
• Generous vacation and leave policies
• Employee stock ownership plans
• Learning and development opportunities

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The final offer will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Education, specifically focused on higher education and study abroad services

Company Size: Medium (501-1,000 employees)

Founded: 2019

Company Description:

• Leap is a global student mobility platform that empowers students’ aspirations for a global career and education.
• The company works at the intersection of fintech and edtech, offering modern financial products and services to support Indian students pursuing global careers.
• Leap invests heavily in students' success, from choosing the right university and financing options to lining up job interviews and introductions.

Company Specialties:

• Education
• Higher Education
• Finance
• Study Abroad
• Masters

Company Website: Leap Scholar

ASSUMPTION: Leap is a fast-growing company with a lean, rockstar team. They are more picky than usual companies and hire slowly and deliberately.

📊 Role Analysis

Career Level: Mid-career to senior-level role, suitable for experienced professionals looking to lead a content business unit

Reporting Structure: This role reports directly to the founders, providing the opportunity to work closely with the leadership team and have a significant impact on the company’s growth and success

Work Arrangement: On-site, with flexibility for remote work

Growth Opportunities:

• Leading a standalone business unit with full ownership and autonomy
• Potential to scale the content business and grow within the organization
• Opportunity to work closely with the founders and have a significant impact on the company’s strategy and growth

ASSUMPTION: This role offers a high level of autonomy and responsibility, making it an attractive opportunity for experienced professionals looking to take on a leadership role in a fast-growing company.

🌍 Location & Work Environment

Office Type: On-site, with a modern and collaborative work environment

Office Location(s): Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of Karnataka, a major tech hub, and the fastest-growing city in India
• The city offers a vibrant culture, diverse food options, and numerous entertainment opportunities
• Bangalore is well-connected by air, rail, and road, making it easily accessible from other major cities in India and abroad

Work Schedule: Standard office hours, with flexibility for remote work

ASSUMPTION: Bangalore offers a high quality of life, with a mix of urban and natural environments, making it an attractive location for professionals.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interviews with hiring managers and team members
• Final round interviews with founders or other senior leaders

Key Assessment Areas:

• Content strategy and marketing expertise
• Understanding of social media algorithms and content distribution
• Leadership and team management skills
• Problem-solving and analytical skills

Application Tips:

• Highlight your relevant experience in content marketing, strategy, and leadership roles
• Demonstrate your understanding of social media algorithms and content distribution strategies
• Showcase your ability to define and execute a content strategy that resonates with users and aligns with the company’s brand
• Prepare examples of your past content successes and challenges overcome

ATS Keywords: Content Strategy, Content Marketing, Social Media Algorithms, AI Workflows, User Engagement, Brand Alignment, Entrepreneurial Mindset, Autonomous Leadership, Content Production, Content Distribution

ASSUMPTION: Leap's interview process is designed to assess your content strategy and marketing expertise, as well as your leadership and problem-solving skills. Be prepared to discuss your past experiences and how they relate to the role's requirements.

🛠️ Tools & Technologies

• AI and machine learning tools for content creation and distribution
• Social media management platforms (e.g., Hootsuite, Buffer)
• Content creation and design tools (e.g., Canva, Adobe Creative Cloud)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Empowering students' aspirations for a global career and education
• Investing heavily in students' success
• Creating modern financial products and services
• Operating with a lean, rockstar team

Work Style:

• Entrepreneurial mindset
• Moving fast and operating with extreme ownership
• Minimal management and extreme autonomy
• Collaborative and inclusive work environment

Self-Assessment Questions:

• How do your personal values align with Leap's mission to empower students' aspirations for a global career and education?
• How do you approach working in a lean, collaborative, and inclusive team environment?
• How do you balance moving fast and operating with extreme ownership while maintaining a collaborative work style?

ASSUMPTION: Leap values candidates who are passionate about their mission, have an entrepreneurial mindset, and thrive in a collaborative and inclusive work environment.

⚠️ Potential Challenges

• Leading a standalone business unit with full ownership and autonomy can be challenging, requiring strong leadership and decision-making skills
• The role may involve working with tight deadlines and managing multiple priorities
• The company's fast-paced environment may require candidates to adapt quickly to new situations and changes
• The role may require candidates to work closely with the founders, which can be both rewarding and challenging

ASSUMPTION: This role offers significant opportunities for growth and impact, but it also comes with its own set of challenges. Candidates should be prepared to take on a leadership role with a high level of responsibility and autonomy.

📈 Similar Roles Comparison

• This role is unique in its focus on leading a standalone content business unit with full ownership and autonomy
• It differs from other content marketing or strategy roles in its emphasis on AI-native workflows and hacking social media algorithms
• The role's focus on empowering students' aspirations for a global career and education sets it apart from other content-focused positions

ASSUMPTION: This role offers a unique opportunity for experienced professionals looking to lead a content business unit and make a significant impact on a fast-growing company in the education and fintech industries.

📝 Sample Projects

• Developing and executing a content strategy for a new product launch, resulting in a 30% increase in user engagement
• Building and optimizing AI-native workflows for content production and distribution, leading to a 25% increase in content output and a 15% improvement in content quality
• Cracking social media algorithms to promote content and hack the algorithm, resulting in a 20% increase in organic reach and a 15% increase in user-generated content

ASSUMPTION: These sample projects demonstrate the candidate's ability to define and execute a content strategy, build and optimize AI-native workflows, and crack social media algorithms to promote content and hack the algorithm.

❓ Key Questions to Ask During Interview

• How does Leap support the growth and development of its employees?
• What are the key priorities for this role in the first 90 days?
• How does Leap measure the success of its content strategy and marketing efforts?
• What opportunities are there for growth and advancement within the content team and the company as a whole?
• How does Leap foster a culture of collaboration and innovation?

ASSUMPTION: These questions are designed to help candidates better understand the role's requirements, the company's culture, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Highlight your relevant experience in content marketing, strategy, and leadership roles in your resume
• Tailor your cover letter to demonstrate your understanding of the role's requirements and your fit for the position
• Prepare examples of your past content successes and challenges overcome, showcasing your ability to define and execute a content strategy that resonates with users and aligns with the company’s brand
• Follow up with the hiring manager after one week if you haven't heard back, expressing your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.